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PODCAST

Sub Club by RevenueCat

David Barnard, Jacob Eiting

Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the "trillion-dollar App Store opportunity".

technology entrepreneurship

All Episodes

56:18

How to Go Viral on TikTok (and Profit From It) —...

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2024/11/13

On the podcast I talk with Joseph about what’s currently working for apps on TikTok, how to create viral content, why you should try working with influencers who don’t have many followers.Key Takeaways:🔍 Getting noticed: How TikTok’s algorithm amplifies reach - TikTok’s “For You Page” prioritizes engaging content over follower count, so apps can go viral without a big audience.📈 E-commerce strategies that work for apps on TikTok - E-commerce brands have mastered quick, punchy content on

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53:52

Building Trust with Users to Drive Revenue and...

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2024/10/30

On the podcast, we talk with Ryan about the risk of ad creative concentration, how to reach older, high-value demographics, and why the ultimate KPI is revenue.Key Takeaways: 🛠️ A unified roadmap eliminates silos - Operating with one shared roadmap ensures alignment across product, marketing, and engineering, promoting collaboration and agility.💡 Monetization might require more than just subscriptions - Post-IDFA, blending subscriptions with ads and one-time purchases maximizes revenue

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48:48

How to Reduce Churn & Boost Growth with Fast,...

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2024/10/16

On the podcast: effectively scaling support for an app, why the time to first response is so important, and why you should treat support more like a concierge experience.Key Takeaways:💡 Personalized customer support is a competitive advantage - Eli emphasizes that providing fast, personal responses to customers sets brands apart from competitors. Even in a world of increasing automation, building a concierge-like experience can boost customer loyalty.🤖 AI and human support can work in

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60:39

The Subscription App Industry Rebound — Eric Crowley,...

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2024/10/02

On the podcast: Our guest today is Eric Crowley, a tech investment banker with GP Bullhound where he provides transaction advice and capital to top companies in the Consumer Subscription Software space.In this episode, we talk with Eric about the rebound of consumer subscription valuations and investor interest, how to generate Net Revenue Retention in consumer, and why you should pinpoint where your app sits on Maslow’s Hierarchy of Needs.Key Takeaways:📈 The subscription app industry is

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62:22

The Advantages of Working On an App You Care About —...

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2024/09/18

On the podcast: The benefits of building something you personally care about, how to balance user feedback with product intuition, and why process, frameworks, and outside advice are often worth ignoring. Key Takeaways:🚀 You don’t need complex processes to build a successful productBuilding something meaningful doesn’t always require elaborate processes or formal business structures. With passion, a clear vision, and consistent execution, developers can create successful products without

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61:08

Marketing Your App More Efficiently with Apple Search...

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2024/09/04

On the podcast: The impact of Apple Search Ads on organic search, how to save money on brand defense, and why ROAS shouldn’t be the only thing you optimize for.Key Takeaways:📊 Optimizing brand keyword bids can protect traffic and reduce costsRunning ads on brand keywords helps protect your traffic from competitors. By experimenting with lower bids, you can often maintain visibility while reducing costs, ensuring that you capture valuable traffic efficiently.💸 Long-term ROAS is key for

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67:19

Understanding When to Use Web2App and How to Do It...

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2024/08/21

On the podcast: How to find success with web2app, the value (and challenges) of “owning the transaction”, and why avoiding app store fees isn’t a great reason to experiment with web2app, but might work out anyway.Key Takeaways:💰 There’s much more to web2app than avoiding app store fees - In fact, looking at app store fees alone disregards the benefits of going via the app store, such as a substantially better conversion rate. Even if web acquisition is cheaper, those users are not worth

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27:03

Marketing an Award-Winning Language Learning App...

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2024/08/07

On the podcast: Implementing effective offline marketing campaigns for acquiring, engaging, and retaining paid subscribers in the app space. Key Takeaways:📢 Look beyond digital channels for app growth. Consider offline advertising channels such as radio, linear TV, and podcasts to reach untapped demographics. These channels can help you target non-digital audiences, particularly older, higher-income users who can be more lucrative for subscription-based apps.🔄 Use diverse methods to

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64:55

Building an Effective Data Product Strategy — Taylor...

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2024/07/24

On the podcast: How to make better decisions with data, the many pitfalls of collecting and interpreting data, and why the best executive dashboard is probably a hand-written weekly email.Key Takeaways:📝Balance data collection with business goals. Collecting all possible data can drown teams in noise and lead to compliance risks. Focus on collecting semantically important data that aligns with business goals and use cases to avoid unnecessary complexity and costs.💡Prevent exponential cost

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48:51

Growing to $1M MRR with Paywall and Pricing...

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2024/07/10

On the podcast: How Mojo grew to over $1M in MRR, the most impactful pricing and paywall experiments, and why it’s important to choose complexity instead of just letting it happen.Key Takeaways:💪Bravery to pivot leads to long-term success. Early popularity can be deceiving. Without strong retention, it's time to pivot. Build features users love to evolve from a gimmick to a sustainable business.🧱Make your paywall more prominent. Show your paywall during onboarding. Then, iterate on

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51:03

From Corporate Web Developer to Full-Time Indie...

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2024/06/26

On the podcast: Quitting a job to build your own apps, returning to that job after failing to gain traction, and the inflection point that allowed our guest to finally quit for good.Key Takeaways:💡If your first side project doesn’t take off, try again — Reviving a lackluster launch can be tempting, but it might indicate a lack of demand. Instead, start fresh with a new idea and watch for early signs of product-market fit.💰Invest more in your product once you have “pull” and a channel —

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57:35

WWDC 2024: What Subscription Apps Need to Know —...

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2024/06/17

On the podcast: Another Apple WWDC conference is in the books, and as usual, we’re excited to dig into everything Apple announced — and what it means for iOS developers and RevenueCat users. This year’s announcements covered everything from small quality-of-life enhancements in App Store Connect to the deprecation of some of Apple’s oldest in-app payments code.Key Takeaways:🏪 StoreKit 1 is deprecated — After 15 years, the old and creaking first version of StoreKit is being deprecated by

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50:49

Why Duolingo’s Engagement Strategy Won’t Work For...

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2024/05/29

On the podcast: What to do when there are no jobs to be done, how to build innovative features, and why copying Duolingo’s engagement strategy probably won’t work for your app.Key Takeaways:🏆 To win over a mass market, you need to discover your app’s trigger. Apps serving niche audiences often have a well-defined job-to-be-done. Apps aiming for broad appeal, however, need to identify the triggers in a user’s daily life they will optimize for, in the absence of a specific user goal.🪄 A

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52:27

Insider Tips for Building Better, More Profitable...

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2024/05/20

On the podcast: How developers can launch and optimize their app listings on the Google Play Store. A conversation from Google I/O 2024 with Sarah Karam, director of Apps Partnerships at Google.Key Takeaways:There are now more ways to optimize revenue with Google Play Commerce, such as installment subscriptions and automatically adjusted local pricing. On Android, the leading apps diversify their monetization. Instead of offering just subscriptions, for example, they offer IAPs to cater for

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21:28

Optimizing your Keywords and Monetization ― Part 2...

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2024/05/15

On the podcast: How the Microsoft 365 team optimizes their apps for the app stores and the top paywall optimization tips for enterprise apps and start-ups. Part 2 of our conversation with Ramit Arora.Key Takeaways:💼 Use jobs-to-be-done to inform your app store optimization (ASO) keywords strategy. Optimize for keywords that align with what your potential audience is hoping to accomplish. To discover what these keywords are, use the same user research that informs your product roadmap. 🔐

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30:32

Operating Like a Start-up inside the World’s Biggest...

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2024/05/01

On the podcast: Microsoft 365 app monetization and optimization, and how Microsoft is building successful apps–recorded live in Vegas at the Mobile Apps Unlocked (MAU) conference.Key Takeaways:📱 The App Store advantage: Microsoft's data reinforces that the App Store, despite the fees attached, offers significant advantages. The seamless experience from things such as pre-attached payment methods results in a conversion rate from trial to paid that is five times higher than on other direct

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45:57

Learning and Profiting from Black Swan Events — Val...

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2024/04/17

On the podcast: Val Agostino talks about the importance of passion for the product you’re working on, how to differentiate in a crowded market, and why achieving the ‘viable’ in Minimum Viable Product is harder than ever.Key Takeaways:📉 Ad-based revenue models too often lead to a degraded user experience. For ad-supported products, the real customer is the advertiser, not the end user. This causes a conflict between doing what’s going to create the best product and what’s going to drive

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61:42

Scaling Your Subscription App with Meta Ads – Marcus...

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2024/04/03

On the podcast: Marcus Burke talks about the past, present, and future of Meta ads, tactics to scale subscription apps on Meta, and why you should probably exclude younger audiences in your targeting.Key Takeaways:⍰ Why Meta Ads? Its vast reach and precision targeting make Meta the best platform for discovery. Ads seamlessly integrate with organic content, providing a native experience for users and transparency for advertisers.📈 Simplify for efficiency. Kick off with broad targeting

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62:23

Lessons from a Lackluster Launch — David Barnard,...

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2024/03/20

On the podcast: David talks about the many failures of his recent app launch, the surprising results of his first-ever A/B test, and the many reasons why you shouldn’t plan a big app launch.Top Takeaways:🔄 Continuous evolution over big bangs: For subscription apps, frequent updates create enduring value, outpacing the impact of sparse, major launches. This steady stream of enhancements keeps your app relevant and signals relentless improvement to your audience.🌱 Opt for flexible launches:

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42:53

The Future of Subscription Apps (Why We’re So Excited...

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2024/03/11

On the podcast: RevenueCat’s 2024 State of Subscription Apps report, the state of the app industry more broadly, and why a slight drop in renewals in 2023 isn’t as bad as it may seem.Key insights:📈 Optimize conversion rates: With a 1.7% average conversion rate from downloads to paying subscribers, there's a wide gap indicating room for improvement. North America shows higher conversions, spotlighting the need for regional price optimization.🗓️ Persistence pays off: The top 5% of apps

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144 results

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