x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Run a Profitable Gym

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a

business entrepreneurship

All Episodes

31:16

Need a Vacation? Here's How a CrossFit Games Athlete...

Run a Profitable Gym ·

2025/07/17

In this episode, gym owner and CrossFit Games athlete Bryce Broome shares how he built a profitable, systemized gym that lets him take regular time off to travel, train, compete and recharge. In fewer than two years, Bryce has developed a team that handles day-to-day operations when he’s away—without sacrificing client care or profitability. He explains how business planning with a Two-Brain mentor set his gym up for success from Day 1: Before opening, he planned for staffing costs and scal...

en-us

14:58

Reclaim Your Time: The Exact System to Move From...

Run a Profitable Gym ·

2025/07/14

Stop wearing every hat in your gym. It’s time to move from coach to owner. In this episode of “Run a Profitable Gym,” Chris Cooper shares the exact steps gym owners can take to reclaim their time, take regular vacations and build businesses that run on systems. He walks you through the process of “climbing the value ladder,” aka buying back your time: - Identify the roles you fill. - Calculate the replacement cost for each role. - Write step-by-step instructions for each role. - Delegate ...

en-us

26:59

Client Success and Big Revenue: Goal Reviews for the Win

Run a Profitable Gym ·

2025/07/10

If you’re not regularly sitting down with your clients to talk about their goals, you’re leaving money on the table. In this episode of “Run a Profitable Gym,” gym owner and chiropractor Dr. Brian Strump shares how quarterly Goal Review Sessions became one of the most effective tools in his gym for increasing retention, referrals and average revenue per member. Brian walks through exactly how his team at Live Active Charlotte uses these short conversations to keep clients engaged, identify ...

en-us

3:19

Free Training: Generate $10K in PT Without Adding a...

Run a Profitable Gym ·

2025/07/07

In this episode, Chris Cooper shares a preview of his upcoming training session for gym owners: “How to Add $10K in PT Without Adding a Single Member.” During the live, interactive webinar, you’ll learn how to sell PT confidently, prescribe it in Goal Review Sessions and No Sweat Intros, and set simple targets to quickly grow your revenue. Coop will also show you how to overcome common mindset barriers. For example, many of your members actually need one-on-one coaching to get better, fas...

en-us

25:12

Revenue Secrets: Gamification and Annual Planning for...

Run a Profitable Gym ·

2025/07/03

John Bartholomeo, one of Two-Brain’s Top 10 leaders, added $15,000 in monthly revenue through annual planning and smart gamification of challenges at Mohawk Valley Wellness. Today on “Run a Profitable Gym,” he shares how his gym uses simple, repeatable systems to run revenue-generating nutrition challenges and events that clients love. These events aren’t last-minute attempts to fill revenue gaps. They're part of a clearly defined annual plan that's created each year in collaboration with a...

en-us

16:38

How These Gyms Generate Over $60K in Monthly Revenue

Run a Profitable Gym ·

2025/06/30

In this episode of “Run a Profitable Gym,” Chris Cooper explains how the Top 10 gyms on the revenue leaderboard drive consistent, high-level monthly income. These gyms have moved beyond the "group only" model to add high-value services such as personal training, small-group training and semi-private training. Some gyms are generating significant revenue with challenges and special events that include gamification to drive retention. Chris shares what the top performers have in common—such a...

en-us

31:58

From $0 to $200,000 in Semi-Private Training Revenue

Run a Profitable Gym ·

2025/06/26

Erik Zeyher’s gym, Warlock CrossFit, generates over $200,000 in annual revenue from its semi-private training program. In this episode of “Run a Profitable Gym,” Erik breaks down the exact steps he took to build a premium program that works across the board—for clients, coaches and the business. As Erik puts it, “It is aces.” Erik shares how he structures sessions, pricing and coach pay, and he explains how he generated internal buzz around the program to fill it fast. When his first ...

en-us

24:03

Never Launch a Semi-Private Program Without Doing...

Run a Profitable Gym ·

2025/06/23

Small-group and semi-private training can dramatically increase your gym’s revenue, improve coach pay and boost client results. In this episode, gym owner and semi-private specialist Daniel Purington shares exactly how to build a high-revenue, high-retention semi-private program from the ground up. Certain prerequisites must be in place before you offer this service. If you miss steps, your program will flounder, you'll get frustrated and your members won't sign up for coaching that can hel...

en-us

30:43

How to Book More Intros and Sell More Without Buying...

Run a Profitable Gym ·

2025/06/19

Does your gym really need more leads, or are you wasting the leads you already have? In this episode of “Run a Profitable Gym,” marketing expert John Franklin shares six simple strategies that will help you book more intros and close more sales without spending a dime on ads. Even small improvements in your lead-nurture process can produce huge returns—just one extra sale per month can add over $17,000 in revenue to a gym. John explains: How and when to contact leads.How to personali...

en-us

3:39

10 Lead-Nurture Strategies to Unlock Hidden Profit

Run a Profitable Gym ·

2025/06/16

Today, Two-Brain Business founder Chris Cooper previews his new lead-nurture webinar and free checklist guide. If you’re chasing more leads but not seeing results, this training is for you. Learn how to stop wasting the leads you already have, get more leads to show up and improve your conversion rate by 21X. Ready to unlock hidden profit with 10 proven lead-nurture strategies? Attend the free training on June 17 at noon Eastern in Gym Owners United. Links Gym Owners United Book a ...

en-us

15:33

No Gym Left Behind: A Message to Owners Who Feel Stuck

Run a Profitable Gym ·

2025/06/12

If you’re struggling to keep your gym afloat or feeling stressed about your business, this is the podcast for you. Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares a powerful message for owners who are exhausted, overwhelmed or unsure what to do next: You’re not alone. Coop explains how gym owners can turn things around and why “hope” isn’t a feeling. It’s a decision. Chris lays out the real reasons gyms fail and lists the key differences between those that thrive an...

en-us

9:36

Knowledge Isn’t Enough: Why Gym Owners Need Mentorship

Run a Profitable Gym ·

2025/06/09

Knowledge won’t grow your gym—action will. In this episode, Two-Brain founder Chris Cooper explains how to close the gap between learning and doing so you can move your business forward. For gym owners, the cost of inaction is high: wasted payroll, lost revenue, clogged marketing funnels and low retention. Chris has seen thousands of gym owners get stuck in a cycle of compounding mistakes—not because they lacked information but because they didn't have someone to help them sort through th...

en-us

38:01

All the Secrets From a 420-Member CrossFit Affiliate...

Run a Profitable Gym ·

2025/06/06

CrossFit Mondego has 429 members—and they’re not bleeding out the door. In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with one of CrossFit Mondego’s owners, Luísa Mesquita, to find out exactly how she and her partners transformed a gym with high churn into a 400-plus-member powerhouse with great retention. Luísa breaks down the key additions that fueled their explosive growth, including a data-driven referral funnel that consistently brings in new leads without ad spen...

en-us

12:21

How the Top Gyms Serve 370+ Clients (Without Burning...

Run a Profitable Gym ·

2025/06/03

In this episode of “Run a Profitable Gym,” Chris Cooper presents the leaderboard for gyms with the most paying members. Coop reveals what the leaders have in common: They all focus on improving business fundamentals—such as retention, staffing and repeatable systems—instead of chasing shiny objects such as ad campaigns. Another commonality: boosting average revenue per member (ARM) rather than just adding a ton of cheap, new members. To accomplish this, many have added high-value options su...

en-us

20:07

Double the Revenue: When More Members Stay Longer and...

Run a Profitable Gym ·

2025/05/29

Gym owner Aaron Scott followed Two-Brain content for six years before finally signing up for mentorship. When he did, everything changed. In this episode of “Run a Profitable Gym,” Aaron shares exactly how he doubled his revenue at CrossFit Structure in the U.K.—without dramatically increasing his client count. He reveals how implementing high-value onboarding, raising rates with confidence and improving back-end systems helped him grow monthly revenue from £7,500 to over £15,000. With men...

en-us

24:50

The 6 Reasons Gym Owners Fail

Run a Profitable Gym ·

2025/05/26

If your gym isn't paying you at least $100,000 a year, you need to listen to this podcast—or check it out on YouTube to see the visuals. Chris Cooper shares the six reasons gym owners fail and provides the tools fitness entrepreneurs need to solve these problems. Coop was a struggling gym owner, too, and this is the exact video that would have saved him 15 years ago when he was struggling to pay the rent as an overworked, underpaid gym owner. The data-backed, battle-tested resources in this v...

en-us

21:52

Hyrox Data Dive: Exact Revenue and ROI Stats on...

Run a Profitable Gym ·

2025/05/22

Robin Sowden-Taylor added Hyrox to his gym and credits it with bringing in 30+ new clients and thousands in extra revenue. In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Rob, owner of ION Strength & Conditioning in Wales, who opens up his books and shares the exact ROI he’s getting from Hyrox. He breaks down what he’s paying, what he’s earning and how the program has improved lead generation and member retention—without changing his gym’s core identity. Rob ...

en-us

15:54

Is Gym Affiliation Worth It? How to Measure the ROI

Run a Profitable Gym ·

2025/05/19

Is affiliation worth it—or is it just another unnecessary expense? In this episode of “Run a Profitable Gym,” Chris Cooper breaks down how to measure the true value of an affiliation or licensing agreement, using clear steps and real-world examples from brands such as CrossFit, Hyrox, CNU Stretch and Parisi Speed School. You’ll learn what affiliation actually gives you (and what it doesn’t), how it compares to franchising and where a brand fits into your gym’s business structure. Coop int...

en-us

33:13

Staffing Nightmares: What One Gym Owner Did to Fix...

Run a Profitable Gym ·

2025/05/15

Staffing problems can destroy your gym’s momentum—and your sanity. But with the right systems and mindset, they’re solvable. In this episode of Run a Profitable Gym, host Mike Warkentin talks with gym owner Chris Williams about the staffing chaos he inherited when he bought his gym. Chris shares the HR disasters that nearly wrecked his business and lays out the steps he took to rebuild trust, create structure and increase professionalism. He explains how he turned a gym run by friends int...

en-us

25:04

The 7 Deadly Sins of Staffing That Kill Gym Growth

Run a Profitable Gym ·

2025/05/12

Staffing is the biggest and most important investment you'll ever make in your gym. Get it right and your business grows. Get it wrong and everything stalls. Today, Chris Cooper unpacks the seven deadly staffing sins that create chaos, kill growth and keep gym owners chained to day-to-day operations. From hiring out of desperation to keeping people too long, each staffing mistake is pulled from real conversations with gym owners who’ve felt the consequences. You’ll probably recognize a few...

en-us

196 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...