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PODCAST

The Sale Ring

Shawn Terrel: Auctioneer & Real Estate Broker

Real insights and interviews with professional auctioneers, brokers, agents and news about the real estate and auction industry

business marketing

All Episodes

52:33

Episode 86: Commercial Office & Industrial Space with...

The Sale Ring ·

2023/04/18

We are joined by premier commercial broker & consultant Russell Hughes, as he discusses the pending surge of vacant office space that is hitting the markets and what to do with it all. We also talk about industrial warehouse space the coming growth potential in that market segment. Huge amounts of warehouses are being built with many more millions of sq/ft to come in the future. Lots of great information from a seasoned commercial real estate consultant. Enjoy the show. Hughes Realty

en-US

41:18

Episode 85: Email Marketing Best Practices with Kayla...

The Sale Ring ·

2023/04/14

We are joined in the studio by the talented marketing team of Kayla & Natalia to discuss several Email Marketing techniques that will drive higher open rates and create stronger engagement and retention. These two are killing it with digital marketing and their experience with email campaigns, managing post blast metrics and tuning the process to achieve maximum results is paying off in a huge way. We talk about a lot of best practices that will help you secure higher open rates and build a loyal

en-US

54:23

Episode 84: Digital Flipbooks and Car Wraps with EMS

The Sale Ring ·

2023/04/06

We are joined by the professional project marketers at Enhanced Marketing Solutions (EMS) to discuss the huge opportunities that exists with digital flipbooks. These are an extremely way to get powerful visual marketing messages out to prospective buyers on upcoming auctions and traditional listings, as well as they can be utilized for listing presentations, agent recruiting and pitch decks. We also leverage their experience with vehicle wraps and vinyl graphics that can drive business and brand

en-US

46:59

Episode 83: Land Investment Business with Pete Reese

The Sale Ring ·

2023/04/05

Joining us in the studio is Pete Reese, owner of Turning Profit which is a successful land acquisition and divestiture firm. Pete hosts a powerful podcast show and is a very prominent vacant land investor that has been in real estate for many years. He gives a ton of insight about the strategies he uses for acquisition as well as landing the sales and then repositioning the property for resale. His company sold $3.5 million in 2022 and they are on target to greatly surpass that figure in 2023. This

en-US

41:40

Episode 82: Recording Professional Training Videos...

The Sale Ring ·

2023/02/28

We all know that videos are a game changer when when trying to get your message out to the world. In this latest podcast show, we are joined in the studio by Nick Niehaus, co-founder and head trainer at the Business Video School. He talks with us about how beginner video trainers can overcome their reluctance to be on camera and we discuss the right equipment required to shoot professional training videos. We round out the show with a great discussion which covers where to showcase your videos so

en-US

44:05

Episode 81: Solving Issues at Auction Events

The Sale Ring ·

2023/01/24

In this episode we are joined on the podcast by long time friend and auctioneer Jimmie Dean Coffey as we discuss typical issues that arise at auction and how to handle them. We tell stories that have happened over the years and even some recent events that needed quick attention. Enjoy the show.

en-US

1:02:46

Episode 80: Gaining Maximum Value from Trade Show Booths

The Sale Ring ·

2023/01/19

Have you ever set up or worked a trade show booth? Did you question whether or not it is worth the expense and time? Well the industry says that Trade Show Booths are one of the strongest marketing events available, if you know how to work it. We are joined by famed broker JW Ross from Paris, Texas as we discuss how to effectively set up a booth space, work the space, and harvest leads from a well planned trade show event. This session has a lot of insight from getting attendees to engage with

en-US

39:34

Episode 79: Equipment Auction Markets & Figgy Pudding

The Sale Ring ·

2022/12/13

We talk with Mitch Helman with AuctionTime.com about the current used equipment markets for farm, construction and transportation equipment across the U.S. We also discuss the 2023 equipment sales outlook and what is on the horizon. But just as importantly we found out that Hormel is launching it's version of Spam's Figgy Pudding which is bound to be a real crown pleaser. Lots of great insight and laughs in this episode, so enjoy...

en-US

46:25

Episode 78: Advertising Absolute Auctions when it is Not

The Sale Ring ·

2022/09/28

In this episode we are joined in the studio by Mr. Mike Brandly, professional auctioneer and auction industry expert witness. Mike talks about a string of recent incidents which involve auction companies using advertising language designed to lead consumers to believe auctions are being held without a reserve price (absolute), when in fact they are not. This practice has been taking place in the auction industry for years, however consumers are now become aware of the practice and are beginning to

en-US

50:03

Episode 77: Starting a Commercial Brokerage with...

The Sale Ring ·

2022/08/31

We first met Kirsten Flory several years ago on a large commercial project in NE Kansas. Since then, she has written books, started a podcast show and most of all, opened her own Commercial Real Estate Brokerage in Lawrence, Kansas. In this episode we talk about all things commercial like the challenges and opportunities that come with opening your own brokerage. We also discuss the commercial real estate industry in post-Covid times and Kirsten offers some great insight into client relationship

en-US

42:03

Episode 76: Equipment Auction Market Trends with...

The Sale Ring ·

2022/08/23

If you either buy or sell farm, heavy, construction or transportation equipment then this podcast episode is for you. As a dominant leader in global equipment sales, AuctionTime and Sandhills Publishing representative (Mitch Helman) explains the recent results from their Global Equipment Market Report and sheds some light on current industry trends. Great podcast episode, enjoy... EQUIPMENT MARKET REPORT

en-US

52:44

Episode 75: The Changes in the Real Estate and...

The Sale Ring ·

2022/08/04

Lots of changes happening in both the real estate world as well as the auction industry. More and more auctioneers moving to online bidding platforms, consolidation of auction groups happening around the country, and we are now seeing the housing markets beginning to slow. Homes are spending more time on the shelf before offers are presented, what does all of this mean? Jimmie Dean Coffey joins us in the studio and we discuss the changing times and what it means for the real estate and auction

en-US

1:04:37

Episode 74: Why a West Texas Broker Buys a Franchise

The Sale Ring ·

2022/06/28

This episode sheds a lot of light on the advantages of a brokerage joining a real estate franchise system like United Country Real Estate. We are joined in the studio by professional farm & ranch broker Monty Edwards of Sudan, Texas as he discusses his decision to franchise and the advantages he has experienced over the past year. The conversation covers technology advancements, national marketing exposure, niche property groups and agent recruiting. This is a very insightful podcast, enjoy the

en-US

58:17

Episode 73: Beans, Bullets and Band-Aids with Russell...

The Sale Ring ·

2022/06/24

If you have listened to Russell Hughes on one of our previous podcast shows, then you already know he is a wealth of information. This is another great show where we dive into the current status of import/export of consumer goods and products, warehouse space shortages and the industrial boom we are experiencing right now. We also discuss the commercial real estate sectors and what may be on the horizon for retail and office space in America. This is a great show with lots of insight,

en-US

59:55

Episode 72: How to Win in Google Search Rankings

The Sale Ring ·

2022/06/17

We are joined in the studio by United Country Real Estates technology expert, Jim Nowak as we discuss how Google ranks websites and how we can win the ranking game. Jim offers great insight into the way Google web-crawlers find and rank websites and then offers multiple strategies into ways that office owners can get their websites to rank higher. Join us as we uncover some awesome strategies that may make it possible to get to page (1) on Google searches.

en-US

1:00:28

Episode 71: How to Retain Real Estate Agents

The Sale Ring ·

2022/06/10

There are (10) principal reasons why new real estate agents quit in their first year or two. In this show we dissect all 10 of the reasons and offer excellent advice how to address these when hiring a new agent to your brokerage or auction firm. Once you understand what typically goes wrong for them, you can also use this insight while interviewing new agents and look for key indicators that will help you select potentially good agents over poor ones. GREAT insight and a wonderful episode for any

en-US

49:48

Episode 70: Day in the Life of an Auctioneer

The Sale Ring ·

2022/05/11

We are joined in the studio by fellow auctioneer and all around good guy, Jimmie Dean Coffey, as we discuss our day of driving around and meeting with auction clients. Personal property, collector cars, guns, commercial building and lots of insight to consider if your an auctioneer or considering getting into the auction profession. Enjoy the show..

en-US

52:23

Episode 69: Adding Auction Services to Your Brokerage...

The Sale Ring ·

2022/05/06

Long time broker and recent auctioneer Kevin Jaquay joins Trina and Shawn in the studio for an in-depth discussion about adding auction services to a real estate brokerage. Kevin is a franchise owner with United Country Real Estate | Auction Services and has three offices in the State of New York. We discuss the opening of all three offices and how he managed to enter the auction services industry and add 7 auctioneers to his company in just the past two years. Great episode with lots of

en-US

58:34

Episode 68: Bad Bidders List and Standardizing...

The Sale Ring ·

2022/04/28

As the auction industry heads more and more towards online bidding platforms, the experience with unscrupulous bidders will unfortunately become more prevalent. In this episode we discuss this issue with Mike Brandly and his recent blog post regarding the challenges to creating a "Centralized Bad Bidders List". We also talk about the recent movement of a Federal Court case that is looking at the National Association of Realtors and some Multi-list Systems (MLS) on the grounds that they may have

en-US

48:22

Episode 67: Selling the Historic 6666 Ranch with Don...

The Sale Ring ·

2022/04/07

The legendary 6666 Ranch hit the market in 2021 and sold successfully due to United Country broker, Don Bell of Texas. This sale will undoubtedly be the "Sale of the Year" in the rural land and ranch industry and we are joined in the studio by professional ranch broker Don Bell, as well as the president of United Country Real Estate Mike Duffy. If you are curious why large ranches like this are selling or how to get in front of the next one that may be coming on the market, then this is the show

en-US

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