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PODCAST

Attributed - A podcast by Dreamdata

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.

business marketing

All Episodes

51:54

Panel: How to run efficient B2B audiences

Attributed - A podcast by Dreamdata ·

2025/03/18

Reaching the right audience is the difference between wasted ad spend and marketing that actually works. But how do you consistently target the right audiences?In this session, B2B marketers will share proven audience strategies for building efficient B2B audiences and syncing them across major ad platforms. You’ll get real-world examples and practical tips you can apply immediately.What you’ll learn:- Must-have B2B audiences that drive pipeline & revenue- How to sync audiences across

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50:01

The Marketing Playbook That's Secretly Killing Your...

Attributed - A podcast by Dreamdata ·

2025/03/11

The content "best practices" that have worked since 2021 are now actively hurting your pipeline.While most B2B teams are still chasing keywords and churning out content, a small group of companies have quietly shifted to a radically different approach – and they're capturing 80% of the market.Join Brendan Hufford (Founder, Growth Sprints) and Steffen Hedebrandt (CMO, Dreamdata) as they reveal:- The costly "checkbox marketing" trap that even sophisticated B2B teams fall into (and why it's

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44:54

Human-Centered Marketing: How to Connect with...

Attributed - A podcast by Dreamdata ·

2025/03/04

Join us for a session with Ashley Faus, marketing expert and author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI. In this session, Ashley will share her tips on creating authentic connections with your audience, even in an AI-driven world.What You’ll Learn:- Key principles of human-centered marketing.- How to balance technology with human creativity and strategies for leveraging AI without losing the human touch.- Actionable tips for building stronger, more

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54:05

Why B2B Landing Pages Fail and How to Fix Them – Live...

Attributed - A podcast by Dreamdata ·

2025/02/25

B2B landing pages are failing – and it’s costing you leads.Join Tas Bober, a B2B SaaS landing page expert with 15+ years of experience managing 400+ websites, for a session on what’s going wrong and how to fix it.In today’s complex, non-linear B2B buying journeys, traditional landing pages fall short. Tas will show you how to create pages that meet buyer needs, deliver the right information, and help your brand stand out when it matters most.What you'll learn:- The real reasons B2B landing

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43:28

Adoption, Action and Accuracy: Steffen Hedebrandt's...

Attributed - A podcast by Dreamdata ·

2025/02/18

In this special episode of Attributed, we’re featuring a conversation from Attribution Nation, where Steffen Hedebrandt, CMO and co-founder of Dreamdata, joined host Andrew (Drew) Smith to dive deep into multi-touch attribution. Steffen shares insights on building a strong attribution framework, driving organizational adoption, ensuring consistency with UTMs and campaigns, and much more. Tune in to learn how to make data-driven decisions that fuel growth!Follow Andrew (Drew) Smith on

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53:35

Make It Punchy: Messaging That Sells in B2B Tech

Attributed - A podcast by Dreamdata ·

2025/02/11

Join us for a session with Emma Stratton, founder of Punchy and author of Make It Punchy. Emma has helped top B2B tech companies sharpen their positioning and messaging to stand out and sell more.In this conversation, hosted by Steffen Hedebrandt, we’ll explore:- How to craft messaging that resonates and drives action.- Why clarity and buyer-focused language are your ultimate marketing tools.- Practical tips to tell stories that connect, differentiate, and boost sales.This session is

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55:53

10 Underutilized LinkedIn Ads Best Practices with AJ...

Attributed - A podcast by Dreamdata ·

2025/02/04

Join LinkedIn Ads expert AJ Wilcox, founder of B2Linked, as he shares 10 often-overlooked tips to help you get more from your LinkedIn Ads. These actionable best practices are designed to boost ad performance while keeping your costs in check.What You’ll Learn:- Proven strategies to increase reach and engagement on LinkedIn- How to scale your ad campaigns without inflating your budget- Exclusive insights from AJ’s experience managing over $150M in LinkedIn Ads, including for top

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53:30

2025 B2B Marketing: Trends, Tactics, and Predictions

Attributed - A podcast by Dreamdata ·

2025/01/28

The future of B2B marketing is here. What trends will define 2025? Which tactics will deliver measurable results? And how can you position your strategy to thrive in an ever-changing landscape?Join us for a panel discussion featuring top industry leaders as we explore the insights, tactics, and predictions you need to stay ahead.Meet the Panelists:Brad Diamandis – Vice President of Global Marketing at ConfigitBrian Austgen – Director of Demand Generation at MaxioLiam Collins – VP of Paid

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44:24

Mandy McEwen: Mastering Organic LinkedIn Tactics for...

Attributed - A podcast by Dreamdata ·

2025/01/21

Join us for a session with Mandy McEwen, founder and CEO of Mod Girl Marketing and a leading LinkedIn strategist, as she shares high-impact, organic LinkedIn tactics for accelerating inbound marketing growth.Known for her expertise in helping businesses harness LinkedIn for non-paid lead generation, Mandy will dive into actionable strategies that any B2B company can leverage to boost visibility, engage prospects, and drive a steady stream of inbound leads organically.Follow Mandy McEwen on

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42:24

Alice de Courcy: Using OKRs to Drive Marketing...

Attributed - A podcast by Dreamdata ·

2025/01/14

We are joined by Alice de Courcy, CMO of Cognism, as she shares how using OKRs (Objectives and Key Results) can transform your marketing strategy.As a marketing leader at one of the fastest-growing B2B SaaS companies, Alice will teach us how she aligns OKRs with business goals to drive growth, foster collaboration, and achieve measurable results.Discover how to:- Set impactful, results-focused OKRs- Align marketing OKRs with sales and product teams- Overcome common OKR challenges in

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46:45

Michael Aagaard: Why B2Bs should care about...

Attributed - A podcast by Dreamdata ·

2025/01/07

On this episode of Attributed we are sitting down with Michael Aagaard, an expert in Conversion Rate Optimization (CRO) with over 15 years of experience.Having collaborated with numerous companies and agencies, Michael has fine-tuned the art of boosting conversions through extensive research and data-driven strategies.Michael will tell you all the secrets every B2B company needs to know to elevate their CRO efforts. Learn how deep research and the scientific method can spark real, long-term

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41:51

Shaun Dix: Why ads work and what B2B companies can...

Attributed - A podcast by Dreamdata ·

2024/12/17

Join us for an interview with Shaun Dix, a creative advertising and brand strategy expert at Ipsos. Shaun delves into what makes ads effective and shares valuable lessons B2B companies can learn from the "misfits" shaking up the industry.Discover the impact of creativity, bold thinking, and challenging the status quo to make advertising truly stand out. Shaun will show how B2B companies can harness these strategies to captivate audiences, strengthen their brands, and drive growth.Follow

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39:51

Kris Wojcik: How to successfully run Reddit Ads as a...

Attributed - A podcast by Dreamdata ·

2024/12/09

During this episode joining us Kris Wojcik, Senior Performance Marketing Manager at AdConversion, as he shares insights on successfully running Reddit Ads for B2B companies.Kris, who has extensive experience running paid media for top B2B companies, will dive into real-world case studies, share lessons learned from his experiments with Reddit Ads, and discuss key strategies to leverage this platform for demand generation.If you’re curious about the platform's effectiveness for B2B or

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45:13

Kamil Rextin: Unlocking the Power of YouTube Ads for...

Attributed - A podcast by Dreamdata ·

2024/12/02

In this session, we’ll be sitting down with marketing expert Kamil Rextin to reveal the untapped potential of YouTube advertising for B2B companies. We’ll uncover how YouTube ads can drive higher conversions, strengthen your pipeline, and elevate your overall marketing strategy.Kamil will dive into the power of video storytelling, the advantages of using YouTube as a top-of-funnel tool, and how to accurately track and measure ad performance. Plus, you'll learn how to seamlessly integrate

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53:47

Timi Olotu: Forget the hype. Focus on the B2B...

Attributed - A podcast by Dreamdata ·

2024/11/25

In this session with Timi Olotu, Chief Revenue Officer at CharlieHR, we’ll explore the key elements of building a successful B2B go-to-market strategy. In a world full of buzzwords and fleeting trends, Timi will spotlight what really counts—core fundamentals that fuel sustainable growth.From deeply understanding your audience to sharpening your market approach, this session offers practical insights to help you break through the noise and drive meaningful results.Follow Timi Olotu on

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57:11

Planning & Budgeting for B2B Marketing Success in 2025

Attributed - A podcast by Dreamdata ·

2024/11/18

During this exclusive Podcast episode, we are bringing together top B2B marketing leaders to discuss how to plan and budget for B2B marketing success in 2025. Learn how to stay ahead of the curve by forward-thinking approaches, savvy investment decisions, efficient budget allocation, and staying in tune with emerging trends.In this live session, our panel of industry experts will explore:- Key trends shaping B2B marketing in 2025- How to prioritize your budget across channels, tools, and

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52:22

Richard van der Blom: Proven Social Selling...

Attributed - A podcast by Dreamdata ·

2024/11/11

We are thrilled to welcome back LinkedIn expert Richard van der Blom for a session on the latest tactics and proven strategies in social selling. Discover how to optimize your LinkedIn presence to generate leads, build lasting relationships, and drive measurable business results.Richard will reveal his latest insights on LinkedIn's algorithm, share actionable tips for content creation, and demonstrate how to use LinkedIn's tools to enhance your social selling efforts.Follow Richard van der

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48:52

Cracking The Code of Revenue Attribution with the CMO...

Attributed - A podcast by Dreamdata ·

2024/11/04

On this episode of Attributed, Steffen Hedebrandt, Co-Founder and CMO of Dreamdata.io is a guest on The RevOps & ABM Alignment Podcast hosted by Romeo Mann. Steffen shares his journey in B2B marketing, from his early career to his current role, where he helps companies make sense of their go-to-market data and drive growth. He discusses his experience scaling businesses like Upwork and Airtame using a data-driven approach and offers insights into marketing challenges, customer journey

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45:05

5 essential strategies for scaling revenue marketing...

Attributed - A podcast by Dreamdata ·

2024/10/28

Discover the secrets to skyrocketing revenue from $20M to $200M in Annual Recurring Revenue (ARR) with Nicolas Algoedt, Vice President of Marketing at Insider. With a proven track record of driving exponential growth, Nicolas will share five key insights that have been pivotal in his journey as a marketing leader at one of the industry’s fastest-growing companies.Nicolas will dive deep into the strategic frameworks and leadership principles that have fueled Insider’s impressive ascent

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48:15

Alex Venus: Running a 7-Digit Monthly Ad Spend in B2B...

Attributed - A podcast by Dreamdata ·

2024/10/21

Managing a high ad spend in B2B marketing and ensuring effective allocation of the budget across multiple channels while maintaining a high ROI is not for the faint-hearted.We are sitting down with Alex Venus, the Head of Digital and Web at Personio, who will share his expert insights on managing a seven-figure monthly ad spend in B2B marketing. We will cover essential habits and frameworks for success, emphasizing the importance of data-driven decision-making and continuous

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