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PODCAST

The Most Important Question

Important, Not Important

Science for people who give a sh*t. Want to feel better AND unf*ck the world? The 6-time Webby nominee delivers deep conversations with the world"s smartest people (scientists, doctors, CEO"s, farmers, and more!), and digestible news updates every single week, to help you answer the world"s most important question: What can I do? We"re talkin" clean energy and coral reefs, COVID vaccines and pediatric cancer research, clean water and carbon capture tech, asteroid deflection and artificial

science documentary

All Episodes

52:41

Best of: Fresh Banana Leaves

The Most Important Question ·

2024/10/07

There’s no word for “conservation” in many Indigenous languages.Some come close, but mean something more like “taking care of” or “looking after.”And that’s probably because the very idea of conservation, to “prevention the wasteful use of a resource”, would have been, and continue to be, foreign to many of North America’s Indigenous peoples, who lived in an entirely different, co-dependent relationship with nature.That is to say, to have had a relationship at all.A relationship with the very same

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25:47

Essay: Why We Made An App

The Most Important Question ·

2024/09/27

This week: You’d think that -- considering we just spent two years building our newWhat Can I Do?app -- that I’d have a really good answer for why we were doing it in the first place.But I didn’t. Not until about a week ago.I knew, of course, the practical reasons why it needed to exist, and I had a good idea of what I wanted it to look and feel like.I knew it was the natural evolution and a significant missing piece of our work.But I had never really interrogated myself to understand why I was so

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10:23

Introducing: What Can I Do?

The Most Important Question ·

2024/09/23

It’s another big day in a very big month for us.Our extremely tiny team has been busting our asses for almost two years to bring you something fucking extraordinary, something I’m just so proud of, and now it's here:Our new app:"What Can I Do?" A one stop shop for taking action on the issues you give a shit about.Why?Because the world won't unf**k itself.Get it here: https://www.whatcanido.earth/Get more:Get more news, analysis, and Action Steps at importantnotimportant.comSupport our work and

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39:50

Finding Joy In Climate Solutions

The Most Important Question ·

2024/09/16

What if we get it right? That's today's big question, and my returning guest is Dr. Ayana Elizabeth Johnson. Dr. Ayana Elizabeth Johnson is a marine biologist. She is a policy expert, a writer, and a teacher working to help create the best possible climate future. She co-founded and leads the Urban Ocean Lab, a think tank for the future of coastal cities, and is the Roux Distinguished Scholar at Bowdoin College.Ayana authored the forthcoming book, What If We Get It Right? Visions of Climate Futures,

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01:21:13

Best of: A Conversation With A Future President of...

The Most Important Question ·

2024/09/09

Inthis throwback episode from October 2020, Quinn & Brian discuss: Why state elections matter not just for your state but for the future of our planet.Our guests are:Aimy Steele & Amanda Litman.Aimy is a candidate for the North Carolina House of Representatives in District 82, a mother of five, a former Spanish teacher, and a former K-12 principal. Amanda is the co-founder and Executive Director of Run For Something, a PAC that is recruiting and supporting young progressives who want to run

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20:50

Essay: How to Eat More Plants (And Less Beef)

The Most Important Question ·

2024/08/26

This week: Next up in our series of “How to Eat More Plants”. Today’s topic? Beef!Here's What You Can Do:Read the essay and get the links online hereDonate to the Humane Farming Association to support their work against factory farming.Volunteer with Planted Society to help cities, restaurants, and individuals make sustainable changes in their food culture.🌎️ Get educated about ways to transition to plant-based options by checking out the Meatless Monday campaign.Be heard about animal cruelty, air

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11:46

Essay: The Sun Machines Cometh

The Most Important Question ·

2024/08/12

This week: Please enjoy this hopeful ditty on how we have finally harnessed the sun ☀️ — and how we’re just getting started.Here's What You Can Do:DonatetoGrid Alternativesto advocate for community-powered solar policy that gets everyone on a clean energy grid (🌎 go global: Donate toGiveDirectlyso people have the agency to buy their own solar)Volunteerto become a member of theGreen Workers Allianceto help ensure the creation and maintenance of well-paying, sustainable green jobs in the clean energy

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17:22

Essay: How To Eat More Plants

The Most Important Question ·

2024/08/05

This week: Today’s post is more ofa macro introduction to the why and howof the “eat more plants (and consequently) fewer animals” lifestyle.Deep-dives on how to eat fewer animals, by type, including meat/beef/pork, chicken/turkey, dairy, and fish (and humans! Can’t forget humans) will follow in subsequent posts.My overall goal is to help you — someone who already gives a shit for one reason or another — understand why eating more plants and fewer animals is intersectional as hell.Here's What You

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33:00

Essay: The Turn of the Tide

The Most Important Question ·

2024/07/29

This week: We're running an updated version of a popular essay from last year.Tolkien described life (and often, his stories) as a "long defeat", where evil frequently, inevitably wins.But he allowed for "eucatastrophe" — sudden joyous turns (just like breakthroughs in elections and voting rights).We must keep fighting, to hold off the darkness.Here's What You Can Do:Donateto protecting voting rights and advocating for democracy withFair Fight.Volunteerto bring together conservatives, progressives,

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58:53

Everything Is Connected (No, Seriously)

The Most Important Question ·

2024/07/22

How did our planet come to life? Is it alive? And where are we as part of that? Those are today's big questions and my guest is Ferris Jabr. His new book, Becoming Earth: How Our Planet Came to Life, is one of the most compelling, beautiful, timely, and important reads I've ever got to underline throughout.Ferris is a contributing writer for the New York Times Magazine and Scientific American. He has also written for The New Yorker, The Atlantic, Harper's, National Geographic, Wired, Outside,

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01:00:55

Error 404: AI Ethics Not Found

The Most Important Question ·

2024/07/08

When is a cancer scare, a rejected mortgage loan, a false arrest, or predictive grading, more than a glitch in A.I.? That's today's big question, and my guest is Meredith Broussard. Meredith is a data journalist and associate professor at the Arthur L. Carter Journalism Institute of New York University, Research Director at the NYU Alliance for Public Interest Technology and the author of several books I loved, including More Than a Glitch: Confronting Race, Gender and Ability Bias in Tech, and

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01:19:15

Houston, We Have An Overfishing Problem

The Most Important Question ·

2024/06/24

How do we stop overfishing if we don't know who's doing the fishing? That's today's big question, and my guest is Jennifer Raynor. Jennifer is an Assistant Professor of natural resource economics at the University of Wisconsin Madison. Before entering academia, she conducted policy-relevant economic research for the U.S. federal government for nearly a decade, most recently at the National Oceanic and Atmospheric Administration fisheries. Jennifer's research focuses on improving the efficiency and

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24:43

🌎 Essay: A Leading Question

The Most Important Question ·

2024/06/20

This week: We are occasionally asked why we link to scientific journals, news outlets, and sometimes even opinion pieces that are behind paywalls.In a world whereHBOHBO MaxMax and Spotify and everyone else raise prices once a month, it’s a great question:Our newsletter is free — why the hell do we make you click through to something that costs money?Here's What You Can Do:Donatetothe 19th, a diverse, indie, non-profit newsroom reporting on gender, politics, and policy. They do amazing

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48:01

Bring A Folding Chair

The Most Important Question ·

2024/06/10

How do we tackle huge systemic intersectional environmental justice issues at the local level?That's today's big question, and my guest is Jacqui Patterson. Jacqui is the Founder and Executive Director of the Chisholm Legacy Project, which helps connect Black communities that are being disproportionately impacted by the climate crisis with the resources they need to create systemic change across connected challenges.Jacqui was recently named to Time Magazine's 2024 list of Women of the Year, and she

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01:05:05

The Science of Fiction

The Most Important Question ·

2024/06/03

Why is it so important that we share the science of fiction, and what do we do with it once we have it? That's today's big question, and my guest is Maddie Stone. Maddie is a prolific science journalist. She is a doctor of earth and environmental sciences. She's the former science editor of the technology website Gizmodo, which I love, and the founding editor of Earther, Gizmodo's climate focused vertical, which I love.Maddie has edited articles for The Verge, Polygon, and Grist, and her original

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19:44

Essay: In Bruges

The Most Important Question ·

2024/05/27

This week: Do you like cookies? What about olive oil cake? What about chocolate chip coffee cake? Listen on.Here's What You Can Do:🌍️Donateto support African farmers by increasing incomes and improving food security through theAlliance for a Green Africa.🌎️Volunteerto join theCoffee & Climate Network, an organization that connects stakeholders in coffee farming to create a climate-smart future.🌎️Get educated aboutregenerative agriculture that increases resilience using resources fromClimate

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01:11:41

Chronic Illness: Not Actually Female Hysteria!

The Most Important Question ·

2024/05/20

How do we take a huge chronic disease burden like Lyme disease or long COVID or even long flu and make it so personal that we simply can't ignore it anymore? That's today's big question and my guest is Dr. Mikki Tal, an immunoengineer and a principal scientist at MIT.Dr. Tal leads the Tal Research Group within the Department of Biological Engineering, and also serves as the Associate Scientific Director of the Center for Gynepathology Research. Mikki is working to identify the connections between

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12:09

Essay: How to get more Good Energy

The Most Important Question ·

2024/05/10

This week: This week I wrote about a groundbreaking and essential new study that — thank christ — isnotactually about which seemingly reasonable dietary supplement will definitely extend/tragically cut short your life.It’s about🍿film, and after you’re done reading, I’d love it if you replied to this email with some favorite movies that moved the needle for you in some way. We’ll share the list with everyone soon.Here's What You Can Do:DonatetoEco-Anxious Storiesto help create stories about meaning,

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29:42

Bridget Jones, Climate Hero

The Most Important Question ·

2024/05/03

This week: In this essay, I will argue that Bridget Jones is the perfect climate-era hero, because she is all of us.Here's What You Can Do:🌍️DonatetoProject HOPEto support frontline teams working to strengthen healthcare systems and respond to crises globally.🌎️Volunteerto share your climate solutions work with theGlobal Solutions Diaryfrom Project Drawdown and use your story to inspire hope in the climate community.Get educated abouthow you can join a network of people working on climate, and get

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01:16:06

Keeping Long COVID In The News

The Most Important Question ·

2024/04/29

Who is still covering Long COVID, and how much is the audience actually growing? That's today's big question, and my guests are Betsy Ladygetz and Miles Griffis, editors and co-founders of The Sick Times, a journalist-founded website chronicling the Long COVID crisis. The Sick Times investigates injustices, challenges powerful institutions, wades through the latest research, assesses COVID-19 data, and offers an essential platform for those most affected by the crisis. Betsy is an independent

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146 results

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