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PODCAST

Small Business Big Visibility

Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, each weekday we dive into a weekly theme from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus

business entrepreneurship

All Episodes

01:11:22

230: Facing Giants: George Visger’s 38 Year Battle

Small Business Big Visibility ·

2025/09/05

George Visger shares his unbelievable journey of resilience, family, and triumph. From playing in the NFL to surviving nine brain surgeries, George fought through decades of medical, financial, and emotional challenges including a 38-year battle against the NFL and a $26.2 billion insurance company.Hear how he transformed his adversity into strength, rebuilt his family, and now inspires others as a speaker and author. His upcoming book, Facing Giants: My 38-Year Battle, reveals the battles he has

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00:05:14

229: Why Your Own History Might Be the Most Important...

Small Business Big Visibility ·

2025/09/04

Is history just a collection of old facts, or is it the key to real growth?In this episode, we explore why studying history, especially your own, is essential for personal and professional success. From journaling your weekly actions to identifying habits and patterns, you'll discover how reflecting on your past can help shape a more intentional future.You’ll also learn why businesses that document and measure their progress are more likely to grow, and how your own life history could be the most

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00:07:11

228: Roses, Reflection, and the Power of Slowing Down

Small Business Big Visibility ·

2025/09/03

Step into one of the oldest and largest rose gardens in the Mountain West as we explore what roses can teach us about life, business, and the importance of slowing down. This reflective episode blends beautiful visuals with personal stories, offering you space to think deeply about your own journey.Discover how the beauty and thorns of roses mirror life’s challenges and rewards.Hear how scent and memory connect us to our past and can help guide our future.Learn how stepping away from the noise can

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00:05:31

227: Stop Following the Crowd: Serve Customers Your...

Small Business Big Visibility ·

2025/09/02

Are you doing things differently, or just doing what everyone else is doing? In this episode, we explore how breaking away from industry norms can open the door to better customer experiences and greater business success.You'll hear real-world examples of business owners who challenged the standard way of doing things and won. From a painting company that moves furniture for clients to the gym that actually makes membership convenient, this episode is packed with stories that show how

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00:06:23

226: Freak Alley and the Power of Putting Things in...

Small Business Big Visibility ·

2025/09/01

What can an alley full of graffiti teach us about life, business, and organization? In this episode, we explore Boise's iconic Freak Alley, a place where layered street art tells a deeper story about structure, chaos, and perspective.Through the lens of this vibrant, sometimes messy, but beautifully intentional space, you'll discover the power of giving everything in your life a place. Whether it's the clutter in your home, the inefficiencies in your business, or the mental overwhelm we all face,

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00:45:52

225: Food Addiction, Gut Health & Metabolic...

Small Business Big Visibility ·

2025/08/29

In this powerful episode, David Cruz shares his journey from competitive athlete to gut health advocate — and how a health crisis changed everything. After years of thinking he was living a “healthy” lifestyle, David was forced to confront food addiction, chronic inflammation, and metabolic dysfunction head-on.You’ll hear how his experience with diverticulitis, high stress, and a rigid low-fat diet led to major surgery — and how a five-minute conversation sparked a life-altering transformation

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00:05:47

224: Why Fast Action Wins in Business and Life

Small Business Big Visibility ·

2025/08/28

Speed is one of the most underrated advantages in both business and life. In this episode, we break down why taking fast, decisive action often leads to greater success, higher trust, and more money.Learn how customers value quick solutions, why slow responses lose deals, and how speed builds momentum in everything from sales to personal growth. You’ll hear a real-world example from the home services industry where responsiveness made all the difference, and how the same principle applies across the

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00:04:24

223: The Knowledge You Put on Your Shelves Shapes...

Small Business Big Visibility ·

2025/08/27

What you choose to learn today determines where you’ll be tomorrow. In this video, we explore the idea of empty shelves, the lost years of growth when we stop learning, and why filling them with the right knowledge can shape your future.You’ll discover:• Why continuous learning matters more than ever• How to balance entertainment with true self-improvement• The impact of studying outside your field to gain fresh perspectives• Ways to intentionally choose what knowledge belongs on your shelvesEvery

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00:05:23

222: Are You Too Nice for Sales? Think Again.

Small Business Big Visibility ·

2025/08/26

Think you’re too kind, too empathetic, or too soft-spoken to succeed in sales? Think again. In this episode, we challenge the stereotype that only aggressive high-pressure tactics lead to results and make the case that great salespeople are often the ones who truly listen.You’ll hear why the most effective sales approach starts with understanding, not persuasion. We explore how active listening, reading body language, and asking the right questions can create authentic trust and turn the sales

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00:04:12

221: From Stranger to Loyal Customer: The...

Small Business Big Visibility ·

2025/08/25

Want more loyal customers who stick with your business long term? In this video, we explore the powerful Know-Like-Trust formula, the same foundation that drives great personal relationships, and how it applies directly to business success.You'll learn how customers decide who to do business with, why consistency builds credibility, and how overdelivering can actually create confusion. We also cover the importance of advertising and meaningful interactions in helping people understand what your

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00:05:09

220: The #1 Reason Most Entrepreneurs Fail (It's Not...

Small Business Big Visibility ·

2025/08/22

Why do so many entrepreneurs fail in their first few years? It’s not lack of funding, poor strategy, or bad timing. The real reason is they lose hope.In this episode, we explore what really causes early business failure and how emotional burnout can quietly sabotage even the most capable business owners. You'll hear the story of a new entrepreneur launching his first venture and the critical mindset shifts needed for long-term success.If you’re feeling stuck or discouraged in your journey, this

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00:05:28

219: Branding Basics for Small Business Owners:...

Small Business Big Visibility ·

2025/08/21

Most small business owners misunderstand what a brand really is, and it’s costing them trust, referrals, and long-term growth. In this episode, we break down the true meaning of branding and why it's far more than a logo or a friendly face.Discover how your brand is actually the personality of your business, and why consistency across every customer touchpoint — from sales to service to billing — is critical to building trust. Learn how clear brand values not only attract better customers, but also

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00:04:14

218: Why Most Entrepreneurs Stay Stuck in Chaos (And...

Small Business Big Visibility ·

2025/08/20

Feeling overwhelmed by the nonstop chaos of running a business? You’re not alone. In this episode, we explore why so many entrepreneurs get stuck in survival mode and what it really takes to move toward the peace, freedom, and focus they originally set out to achieve.Discover how chasing distractions and shiny objects can keep you from reaching your goals, and why clarity and consistency are the real keys to progress. We’ll share a powerful mindset shift, along with simple practices like goal

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00:03:17

217: Marketing Isn’t Just Advertising – Here’s the...

Small Business Big Visibility ·

2025/08/19

Many people think marketing and advertising are the same thing. But they’re not — and that misunderstanding leads to serious confusion in business.In this video, we unpack the real meaning of marketing and how it goes far beyond just running ads. You'll see why true marketing is about building brand consistency, aligning every department with your company’s values, and creating a seamless customer experience from sales to billing.If your agency focuses only on ads, are you really doing

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00:04:05

216: Poor Hiring Decisions Can Hold Back Your Growth

Small Business Big Visibility ·

2025/08/18

The people you choose to build your business with matter more than most realize. In this episode, we explore how poor hiring decisions, rushed partnerships, and emotionally driven hires can stall your growth and derail your vision.You’ll learn why hiring friends or family might not always be the best move, how early assumptions can limit future progress, and the importance of aligning new hires with your evolving culture and goals.Whether you're hiring your first employee or thinking about a

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00:03:21

215: The Truth About Under Promising and Over Delivering

Small Business Big Visibility ·

2025/08/15

Is "under promise and over deliver" really the golden rule in business? In this episode, we break down why that popular advice might actually be causing more harm than good.Learn how setting unclear expectations, even with good intentions, can confuse customers, damage trust, and make future engagements unpredictable. You’ll discover why being honest, direct, and consistent is the real key to building long-term customer loyalty.Stop trying to impress with surprises. Start building trust

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00:04:52

214: Taking the Next Step in Your Business

Small Business Big Visibility ·

2025/08/14

Success in business doesn’t come from one big leap; it’s built one step at a time. In this episode, discover how to identify where you are on your business staircase, recognize the challenges holding you back, and figure out the next step that will move you closer to freedom.From humble beginnings with a lawn care business at age 11 to navigating the more complex challenges entrepreneurs face today, you’ll learn how small, intentional improvements can lead to long-term growth.If you’ve hit a

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00:07:04

213: Culture Fit and Growth: Secrets to Scaling...

Small Business Big Visibility ·

2025/08/13

Scaling a business is more than just hiring more people and opening new locations, it’s about building a culture that fuels success. In this video, we explore the crucial transition from being self-employed to leading a thriving company with a strong, unified team.Discover why defining your company’s personality and values early on is key to avoiding friction, improving employee satisfaction, and delivering a consistent customer experience. Learn how hiring for culture fit, aligning your team’s

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00:07:41

212: High-Pressure Sales Tactics EXPOSED: How They...

Small Business Big Visibility ·

2025/08/12

Ever had a sales call that did not feel quite right? In this video, I share a personal story of how a “friendly” follow-up turned into a disguised sales pitch and the subtle psychological tricks the salesperson used to try to get me to buy a $25,000 product I did not need yet.You will learn how high-pressure salespeople use emotional triggers to bypass logical thinking, from getting you to imagine unrealistic success to making you feel guilty for not buying. I break down these tactics so you can

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00:06:35

211: Fahrenheit 451 and the Power of Rethinking Your...

Small Business Big Visibility ·

2025/08/11

What can a 60-year-old fiction novel teach us about personal growth, mindset, and influence? In this episode, I share how Fahrenheit 451 sparked a powerful reflection on the importance of challenging our beliefs, rethinking our life direction, and surrounding ourselves with the right people.You'll hear how one pivotal moment in the story mirrors real-life transformation, and why the people we spend time with can either expand our thinking or hold us back. From personal insights to timeless

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270 results

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