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PODCAST

Small Business Big Visibility

Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, each weekday we dive into a weekly theme from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus

business entrepreneurship

All Episodes

00:46:36

235: Taylor Foad: Breaking Cycles, Building Futures

Small Business Big Visibility ·

2025/09/12

In this inspiring episode, Taylor Foad shares his remarkable journey from growing up in Section 8 housing in California to becoming a father, foster parent, tech enthusiast, and restoration professional in Idaho. With humor, humility, and insight, Taylor opens up about overcoming generational poverty, embracing faith, and carving his own path through relentless curiosity and grit.You’ll hear how Taylor went from coding pranks in high school to leveraging AI tools for Bible study and web development,

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00:03:05

234: How to Decide What Success Means for You

Small Business Big Visibility ·

2025/09/11

What does success really look like for you? For some, it is financial freedom. For others, it is strong relationships, good health, or lifelong learning. The truth is you cannot always chase every kind of success at once.In this video, I share a story from Lake Powell that shifted my perspective on comparison and jealousy. Instead of wishing for someone else’s life, we can choose what kind of success matters most to us and focus our energy there.You will discover why success is about tradeoffs, how

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00:07:03

233: Why Loving Money Is Different Than Having It

Small Business Big Visibility ·

2025/09/10

Is money really the root of all evil — or is that just a misunderstood quote? In this episode, we explore the deeper distinction between loving money and having money, and how your mindset shapes your financial reality.Discover why money, in itself, isn’t the problemm it’s the way we view and use it that matters. From biblical insights to wisdom from thought leaders like Warren Buffett, Myron Golden, and Bob Proctor, this reflection challenges scarcity thinking and introduces a more empowering,

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00:07:24

232: How to Create Fair Deals That Work for Everyone

Small Business Big Visibility ·

2025/09/09

What does it really mean when someone says, "That's not fair"? In this episode, we explore how perceptions of fairness are often shaped by limited information, short-term thinking, and unspoken fears.You’ll learn how to move beyond surface-level objections and build deals that feel fair and balanced to everyone involved. By listening closely, understanding the other party’s values and concerns, and speaking their language, you can create agreements that reduce fear, align with their goals, and

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00:05:14

231: When Progress Feels Slow, Remember This…

Small Business Big Visibility ·

2025/09/08

Feeling stuck or like your goals are too far away? In this episode, we explore why slow progress doesn't mean you're failing. It means you're building momentum.Through real-life stories and meaningful insights, you'll learn why consistent effort compounds over time, similar to how investing works. Whether you're working toward a dream, building a business, or pursuing personal growth, this message will help you stay focused and encouraged.What you'll take away:Why long-term effort leads to

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01:11:22

230: Facing Giants: George Visger’s 38 Year Battle

Small Business Big Visibility ·

2025/09/05

George Visger shares his unbelievable journey of resilience, family, and triumph. From playing in the NFL to surviving nine brain surgeries, George fought through decades of medical, financial, and emotional challenges including a 38-year battle against the NFL and a $26.2 billion insurance company.Hear how he transformed his adversity into strength, rebuilt his family, and now inspires others as a speaker and author. His upcoming book, Facing Giants: My 38-Year Battle, reveals the battles he has

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00:05:14

229: Why Your Own History Might Be the Most Important...

Small Business Big Visibility ·

2025/09/04

Is history just a collection of old facts, or is it the key to real growth?In this episode, we explore why studying history, especially your own, is essential for personal and professional success. From journaling your weekly actions to identifying habits and patterns, you'll discover how reflecting on your past can help shape a more intentional future.You’ll also learn why businesses that document and measure their progress are more likely to grow, and how your own life history could be the most

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00:07:11

228: Roses, Reflection, and the Power of Slowing Down

Small Business Big Visibility ·

2025/09/03

Step into one of the oldest and largest rose gardens in the Mountain West as we explore what roses can teach us about life, business, and the importance of slowing down. This reflective episode blends beautiful visuals with personal stories, offering you space to think deeply about your own journey.Discover how the beauty and thorns of roses mirror life’s challenges and rewards.Hear how scent and memory connect us to our past and can help guide our future.Learn how stepping away from the noise can

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00:05:31

227: Stop Following the Crowd: Serve Customers Your...

Small Business Big Visibility ·

2025/09/02

Are you doing things differently, or just doing what everyone else is doing? In this episode, we explore how breaking away from industry norms can open the door to better customer experiences and greater business success.You'll hear real-world examples of business owners who challenged the standard way of doing things and won. From a painting company that moves furniture for clients to the gym that actually makes membership convenient, this episode is packed with stories that show how

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00:06:23

226: Freak Alley and the Power of Putting Things in...

Small Business Big Visibility ·

2025/09/01

What can an alley full of graffiti teach us about life, business, and organization? In this episode, we explore Boise's iconic Freak Alley, a place where layered street art tells a deeper story about structure, chaos, and perspective.Through the lens of this vibrant, sometimes messy, but beautifully intentional space, you'll discover the power of giving everything in your life a place. Whether it's the clutter in your home, the inefficiencies in your business, or the mental overwhelm we all face,

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00:45:52

225: Food Addiction, Gut Health & Metabolic...

Small Business Big Visibility ·

2025/08/29

In this powerful episode, David Cruz shares his journey from competitive athlete to gut health advocate — and how a health crisis changed everything. After years of thinking he was living a “healthy” lifestyle, David was forced to confront food addiction, chronic inflammation, and metabolic dysfunction head-on.You’ll hear how his experience with diverticulitis, high stress, and a rigid low-fat diet led to major surgery — and how a five-minute conversation sparked a life-altering transformation

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00:05:47

224: Why Fast Action Wins in Business and Life

Small Business Big Visibility ·

2025/08/28

Speed is one of the most underrated advantages in both business and life. In this episode, we break down why taking fast, decisive action often leads to greater success, higher trust, and more money.Learn how customers value quick solutions, why slow responses lose deals, and how speed builds momentum in everything from sales to personal growth. You’ll hear a real-world example from the home services industry where responsiveness made all the difference, and how the same principle applies across the

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00:04:24

223: The Knowledge You Put on Your Shelves Shapes...

Small Business Big Visibility ·

2025/08/27

What you choose to learn today determines where you’ll be tomorrow. In this video, we explore the idea of empty shelves, the lost years of growth when we stop learning, and why filling them with the right knowledge can shape your future.You’ll discover:• Why continuous learning matters more than ever• How to balance entertainment with true self-improvement• The impact of studying outside your field to gain fresh perspectives• Ways to intentionally choose what knowledge belongs on your shelvesEvery

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00:05:23

222: Are You Too Nice for Sales? Think Again.

Small Business Big Visibility ·

2025/08/26

Think you’re too kind, too empathetic, or too soft-spoken to succeed in sales? Think again. In this episode, we challenge the stereotype that only aggressive high-pressure tactics lead to results and make the case that great salespeople are often the ones who truly listen.You’ll hear why the most effective sales approach starts with understanding, not persuasion. We explore how active listening, reading body language, and asking the right questions can create authentic trust and turn the sales

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00:04:12

221: From Stranger to Loyal Customer: The...

Small Business Big Visibility ·

2025/08/25

Want more loyal customers who stick with your business long term? In this video, we explore the powerful Know-Like-Trust formula, the same foundation that drives great personal relationships, and how it applies directly to business success.You'll learn how customers decide who to do business with, why consistency builds credibility, and how overdelivering can actually create confusion. We also cover the importance of advertising and meaningful interactions in helping people understand what your

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00:05:09

220: The #1 Reason Most Entrepreneurs Fail (It's Not...

Small Business Big Visibility ·

2025/08/22

Why do so many entrepreneurs fail in their first few years? It’s not lack of funding, poor strategy, or bad timing. The real reason is they lose hope.In this episode, we explore what really causes early business failure and how emotional burnout can quietly sabotage even the most capable business owners. You'll hear the story of a new entrepreneur launching his first venture and the critical mindset shifts needed for long-term success.If you’re feeling stuck or discouraged in your journey, this

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00:05:28

219: Branding Basics for Small Business Owners:...

Small Business Big Visibility ·

2025/08/21

Most small business owners misunderstand what a brand really is, and it’s costing them trust, referrals, and long-term growth. In this episode, we break down the true meaning of branding and why it's far more than a logo or a friendly face.Discover how your brand is actually the personality of your business, and why consistency across every customer touchpoint — from sales to service to billing — is critical to building trust. Learn how clear brand values not only attract better customers, but also

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00:04:14

218: Why Most Entrepreneurs Stay Stuck in Chaos (And...

Small Business Big Visibility ·

2025/08/20

Feeling overwhelmed by the nonstop chaos of running a business? You’re not alone. In this episode, we explore why so many entrepreneurs get stuck in survival mode and what it really takes to move toward the peace, freedom, and focus they originally set out to achieve.Discover how chasing distractions and shiny objects can keep you from reaching your goals, and why clarity and consistency are the real keys to progress. We’ll share a powerful mindset shift, along with simple practices like goal

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00:03:17

217: Marketing Isn’t Just Advertising – Here’s the...

Small Business Big Visibility ·

2025/08/19

Many people think marketing and advertising are the same thing. But they’re not — and that misunderstanding leads to serious confusion in business.In this video, we unpack the real meaning of marketing and how it goes far beyond just running ads. You'll see why true marketing is about building brand consistency, aligning every department with your company’s values, and creating a seamless customer experience from sales to billing.If your agency focuses only on ads, are you really doing

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00:04:05

216: Poor Hiring Decisions Can Hold Back Your Growth

Small Business Big Visibility ·

2025/08/18

The people you choose to build your business with matter more than most realize. In this episode, we explore how poor hiring decisions, rushed partnerships, and emotionally driven hires can stall your growth and derail your vision.You’ll learn why hiring friends or family might not always be the best move, how early assumptions can limit future progress, and the importance of aligning new hires with your evolving culture and goals.Whether you're hiring your first employee or thinking about a

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275 results

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