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PODCAST

Fundraising Bright Spots

Rob Woods, Bright Spot

A podcast for fundraisers who want ideas, examples and inspiration to help you raise more money for your charity or non-profit. Rob is an author and award-winning fundraising trainer. Each week he and his guests share examples of successful fundraising, as well as lots of practical tips to help you apply these techniques in your own job.

education non-profit

All Episodes

00:33:29

146. Three More Key Listens, with Ben Swart and Rob...

Fundraising Bright Spots ·

2024/01/16

Rob is again joined by Bright Spot colleague and fellow fundraising trainer Ben Swart to talk about some of the episodes that most inspired us in 2023. Our discussion of fundraising ideas and examples includes: how to ace your event or media appeal (ie what content makes all the difference to results); ways to beat the Curse of Knowledge – and how one charity did this to raise five times more than the average through their appeal; ideas to help you succeed in spite of very competitive trust

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00:37:00

145. Three Inspiring Listens, with Ben Swart and Rob...

Fundraising Bright Spots ·

2024/01/02

If you’d like practical lessons and a bunch of encouraging stories from our fundraising podcast in 2023, or you’d like tips on what to listen to next, we recorded this special episode for you! Rob is joined by Bright Spot colleague and fellow fundraising trainer Ben Swart for this round up of our podcasting year. They pull out key insights from some episodes they’ve found most inspiring to listen to, including: tactics for corporate fundraisers to win multiple partnerships; ideas to further your

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00:38:37

144. Lessons from a successful capital campaign, with...

Fundraising Bright Spots ·

2023/12/18

This time we’re looking at capital campaigns and appeals, and in particular how to make them work if the charity you work for is relatively small. Successful appeals are not an easy undertaking for any charity, but there are at least examples of various famous appeals by well-known charities in books about fundraising. Given how many smaller charities need to raise an extra injection of funding for an important new project, I wanted to share a story from a fundraiser who has managed a successful

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00:33:55

143. How to smash a media appeal, with Sally Flatman

Fundraising Bright Spots ·

2023/11/30

Just occasionally we (hopefully) have a bigger opportunity to reach more people and raise money. Whether it’s being chosen for a media appeal that reaches thousands or millions; or the chance to tell your charity story at an event in front of hundreds of people…there are a few moments when the fundraising rewards can be HUGE…if we get it right. So what can you do to maximise the potential of these valuable opportunities? For shrewd insights and examples, Rob was thrilled to interview Sally Flatman

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00:36:39

142. Precious! How to get and keep your supporters’...

Fundraising Bright Spots ·

2023/11/16

Changes in technology over the last three decades mean our supporters’ now have less time, and more demands on their attention, than at any point in history. This makes it tougher than ever to deepen relationships with people who care about our cause. In this environment, what can we do to create effective marketing and communications? To better understand the issues, Rob was delighted to talk to best-selling author and marketing expert, Grant Leboff. Grant routinely advises both companies and

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00:34:38

141. Winning a £1m partnership for our small charity,...

Fundraising Bright Spots ·

2023/10/24

Many charities see the advantages of creating strategic, long-term partnerships with companies, rather than applying for those intensely competitive Charity of the Year partnerships. But how do you initially approach companies where there is a good fit? Even after you get that first meeting, how do you inspire them to want to partner? And how do you solve the challenges in bringing your two organisations together to achieve something that works really well for both parties? It’s not easy, but its

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00:33:03

140. Fundraising for Unpopular Causes, with Sarah...

Fundraising Bright Spots ·

2023/10/19

Some types of cause are less popular than others. If your charity is relatively less attractive to many people, what can you do to raise funds successfully? Rob talks to the experienced major gift fundraiser, Sarah Jane O’Neill, about things you can do to raise funds in spite of the challenges, whatever cause you serve. They share tips, practical tactics and examples of how fundraisers have overcome the difficulties of being less popular. And Sarah Jane shares top line findings from her new thesis

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00:25:53

139. Generating major gifts momentum (from the...

Fundraising Bright Spots ·

2023/10/09

What can you do to build warm, generous relationships with High Net Worth individuals who care about your cause? Rob talks to Paul Davies, who at the time worked for an orchestra and charity named Manchester Camerata. Paul explains a range of ideas from the Major Gifts Mastery Programme that he used to transform his results, including: what he focuses on to feel so confident when meeting supporters; how he quadrupled the number of supporters he speaks to each month, to 20 per month; and the amazing

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00:31:10

138. Doing things differently, with Ben Akers

Fundraising Bright Spots ·

2023/09/25

In just four years, the small UK charity Talk Club has grown rapidly, making an ever bigger difference to the community it serves. There are now 78 talk clubs where men can talk, listen and improve their mental fitness. In this episode Ben Akers (Joint CEO) and Rob Woods discuss the innovative approach that has helped achieve this growth. An important theme is the power of being crystal clear of your outcome and working back from there to decide your tactics. They explore how this increases your

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00:35:27

137. Influencing colleagues, (from the archive), with...

Fundraising Bright Spots ·

2023/09/18

One of the most difficult challenges for many fundraisers is encouraging colleagues see things from the supporter or partners’ point of view, and to want to do things that would deepen relationships with those supporters and help grow income. And in corporate partnerships fundraising, excellent partnerships are never possible if they’re solely driven by the fundraisers’ hard work. They can only happen if they are genuinely a partnership between two organisations. But with many competing priorities

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00:27:53

136. AI and fundraising - tips, ideas, ethics, with...

Fundraising Bright Spots ·

2023/09/04

Artificial intelligence / AI is here to stay and it’s transforming the way many sectors do business. In this episode we explore what difference AI is already making to fundraising, and what do we need to be aware of? The very experienced digital fundraiser, Emily Casson gave a fascinating talk at Bright Spot’s summer Breakfast Club for Fundraising Leaders event, and we’re pleased to share her talk here. She spoke about why charities cannot afford to ignore AI. She demonstrated how it can help

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00:19:12

135. The value of failure, and how to find it, with...

Fundraising Bright Spots ·

2023/08/14

In this episode we look at failure, and why embracing it has a powerful effect on your results. To understand this in the context of fundraising and a charity’s effectiveness, I was delighted to talk to Richard Turner, Director of Fundraising at the international development charity, Solar Aid. For many years Richard and his colleagues have been deliberate about the importance of searching for and using the insights that come when things don’t go according to plan. He shares examples of how the

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00:26:13

134. Attracting new corporate partners, with Laura...

Fundraising Bright Spots ·

2023/07/31

If your charity aims to win and grow corporate partnerships, then one important asset is a proposition or first step that’s both easy to understand and genuinely enticing to companies. This isn’t easy, so I was really interested to hear how Laura Webb approached it for Leeds Hospitals Charity. In mid-September 2020, she got inspired by the brilliant Snowflake Appeal at Sheffield Children’s Hospital charity, and with an incredibly short time, she and her colleagues created their own campaign,

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00:30:45

133. The Top 20% Rule for growing Individual Giving...

Fundraising Bright Spots ·

2023/07/16

The 80/20 Principle states that results will never be evenly distributed. A minority of your donors have the potential to give much more than the majority. Of course, many charities treat major donors differently, but we’ve found that within a file of individual donors giving at lower levels (or event participants), The 80/20 Principle still holds true. If we look for it, this is a wonderful opportunity to better serve your most valuable supporter relationships and grow income. Craig Linton is an

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00:31:45

132. Winning multiple corporate partners, with Cara...

Fundraising Bright Spots ·

2023/06/28

Corporate partnerships can make a huge impact on not only your fundraising, but also your mission directly. One of the valuable things they often bring is far greater reach to key audiences than a charity would achieve on its own. Clearly this effect is multiplied if you build not one, but many partnerships, and especially if they are all in a category that is relevant to your cause. In this episode Cara Hoofe and Sabrina Nixon talk about Bowel Cancer UK’s #GetOnARoll Campaign, in which most of the

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00:27:39

131. How to create a happy, rewarding career. (From...

Fundraising Bright Spots ·

2023/06/20

We spend so much of our life at work, it clearly makes sense that we should aim to make this time rewarding and enjoyable. But how do you deliberately build a happy, successful career? In this episode Rob Woods talks to Liz Tait, Director of Fundraising at Great Ormond Street Children’s Hospital Charity. Liz explains some of the ideas and activities she’s used in developing her career over the last two decades, and which she has found are helpful to share with colleagues. They discuss practical

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00:27:30

130. Smashing silos and promoting legacy giving (from...

Fundraising Bright Spots ·

2023/06/06

This episode with Dr Claire Routley, an expert in expert legacy fundraising, was recorded in early March 2020, when the world felt very different. Nevertheless, in a time of increased home-working, our subjects of culture change and breaking down inter-team barriers now feel more relevant than ever. So I’m really pleased to share the episode again. We talk about a piece of research Claire carried out on behalf of the National Trust, all about how to increase interest in promoting legacies across the

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00:22:59

129. Attracting younger supporters, Victoria Roe...

Fundraising Bright Spots ·

2023/05/21

What can charities do to better attract younger philanthropists to their cause? Many believe this is now an especially important challenge and opportunity. They cite research suggesting that in the next ten years, millennials and generations X and Z are likely to be in a position to make an especially valuable contribution to causes they care about. In Part 2 of Rob’s recent interview with Victoria Roe, she shares more lessons she’s learned in managing UNICEF UK’s approach. The ‘Next Gen’ concept

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00:30:45

128. Next Generation Philanthropy, with Victoria Roe

Fundraising Bright Spots ·

2023/05/14

This time we’re exploring how charities can better develop relationships with supporters in their teens, twenties and early thirties. Younger supporters tend to see the world differently to older generations – as charities, how can we respond? Rob speaks to Victoria Roe, a Senior Philanthropy Manager at UNICEF UK about her charities’ ‘Next Gen’ approach. She shares the rationale for why this is an especially valuable opportunity for charities to look at now; examples of success so far; and various

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00:28:08

127. Building self-sufficiency, with Tess Nixon Spiller

Fundraising Bright Spots ·

2023/05/08

This time we are again exploring ways to thrive and make a difference when you’re in a new fundraising leadership role. Rob talks to Tess Nixon Spiller, who is very experienced at taking on interim leadership roles, and as such has become adept at spotting the opportunities and pre-empting many of the pitfalls when you’re new. In particular we explore ways you can create a culture of self-sufficiency in your team, so that everyone grows more confident in solving problems, and without necessarily

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183 results

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