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PODCAST

Build a Better Agency Podcast

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.

business entrepreneurship

All Episodes

58:21

Episode 497 Effective Communication Strategies with...

Build a Better Agency Podcast ·

2025/04/14

Welcome to another enlightening episode of Build a Better Agency! In this episode, host Drew McLellan delves into the nuances of effective communication, a skill vital for thriving in today's tumultuous business landscape. Joined by guest Cynthia Kane, an expert in mindful communication, they explore how to navigate conversations with clarity and calm, even amidst chaos. Cynthia shares her journey from struggling with passive-aggressive communication to mastering the art of mindful dialogue. This

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56:06

Episode 496 Navigating Agency Trends with Lee McKnight

Build a Better Agency Podcast ·

2025/04/07

Welcome to another insightful episode of Build a Better Agency! Today, host Drew McLellan returns with guest Lee McKnight from RSW to dive deep into the findings of the new 2025 Outlook report, exploring the evolving landscape of agency-client dynamics. As a key industry player, Lee brings a wealth of knowledge about the intersection of innovative trends and client expectations. In this enlightening discussion, Drew and Lee unpack the promising data from the report, which suggests an optimistic

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37:35

Episode 495 Strategies for Unlocking Agency Growth...

Build a Better Agency Podcast ·

2025/03/31

Welcome to another episode of Build a Better Agency! In this solo cast, host Drew McLellan takes center stage to discuss a critical topic that every agency owner should consider—broadening the concept of growth beyond the traditional metrics like headcount and gross billings. As an agency leader, you’ll gain fresh perspectives on how to leverage different growth strategies that go beyond the surface level. Drew delves into the importance of enhancing your agency's growth across various dimensions

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50:10

Episode 494 Leading with Pride in Turbulent Times...

Build a Better Agency Podcast ·

2025/03/24

Welcome to the latest episode of Build a Better Agency! In this engaging discussion, host Drew McLellan is joined by veteran leader Jim Fielding to explore what it takes to be an authentic and effective leader in today’s ever-changing landscape. With a wealth of experience garnered from his impressive career in retail and media, including at Disney and DreamWorks, Jim sheds light on being true to oneself while navigating the complexities of leadership. Throughout the episode, Jim shares his personal

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44:14

Episode 493 The Art of Transformative Leadership with...

Build a Better Agency Podcast ·

2025/03/17

Welcome to the latest episode of Build a Better Agency! This time, host Drew McLellan is joined by leadership expert Suzanna de Baca for a thought-provoking discussion that will transform the way you think about your role within your agency. As the new year inspires fresh goals, Drew and Suzanna explore the critical element that determines an agency's success: its leadership. Suzanna, who has a fascinating career journey from Wall Street to CEO positions and is now teaching leadership at the MBA

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45:15

Ep 492: Mastering Flexible Leadership to Drive Agency...

Build a Better Agency Podcast ·

2025/03/10

Welcome to another insightful episode of Build a Better Agency! This week, host Drew McLellan welcomes Kevin Eikenberry to the show to explore the ever-evolving landscape of leadership. Kevin, a seasoned expert in leadership and learning with over three decades of experience, shares his expertise on how flexibility and adaptability are integral to effective leadership in today's fast-paced and scattered work environments. Drew and Kevin dive into the various challenges agency leaders encounter as

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53:29

Ep 491: Empower Your Agency Through Better Pricing...

Build a Better Agency Podcast ·

2025/03/03

Welcome to the latest episode of Build a Better Agency! Host Drew McLellan returns with an engaging conversation that every agency owner needs to hear. In this episode, Drew welcomes back returning guest Casey Brown, a pricing guru known for her unique and insightful perspective on pricing strategy and negotiation. If you’ve ever struggled with finding the right price point for your services or navigating tough client negotiations, this episode is a must-listen. Casey, who has shared her expertise

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28:18

Ep 490: Mastering Effective One-on-One Meetings with...

Build a Better Agency Podcast ·

2025/02/24

In this episode of Build a Better Agency, Drew McLellan emphasizes the game-changing impact of one-on-one meetings and why agency owners should make them a non-negotiable part of their leadership strategy. Drawing from real-world agency experiences, Drew shares why these meetings serve as an "early warning radar system," helping leaders stay connected to their teams, strengthen workplace culture, and proactively address challenges before they escalate. Drew outlines a structured yet simple framework

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55:20

Ep 489: Improving the Culture in Modern Agencies with...

Build a Better Agency Podcast ·

2025/02/17

In this episode of Build a Better Agency, Drew McLellan sits down with leadership and workplace culture expert Sarah Noll Wilson to unpack one of the biggest challenges agency owners face today—building real culture and connection in a rapidly changing workplace. Drew and Sarah explore how generational shifts, post-pandemic workplace dynamics, and evolving expectations have reshaped the employer-employee relationship. They discuss why traditional leadership approaches—like assuming loyalty comes

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53:37

Ep 488: Elevate Your Professional Image: Insights...

Build a Better Agency Podcast ·

2025/02/10

Welcome to the latest episode of Build a Better Agency! In this episode, host Drew McLellan dives into a fascinating yet often overlooked topic that will have you rethinking how you present yourself professionally. Joined by expert guest Morgan Wider, Drew explores the powerful impact of wardrobe choices on your personal and professional brand. Morgan, a seasoned wardrobe stylist with a decade of corporate retail experience, shares invaluable insights on how to ensure your exterior appearance aligns

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54:27

Ep 487: Enhancing Employee Engagement with Tessa White

Build a Better Agency Podcast ·

2025/02/03

In this episode of Build a Better Agency Drew McLellan talks with Tessa White, also known as the Job Doctor. Tessa has a rich background with 25 years in HR and a fascinating journey that saw her pivot from corporate life to empower individuals in the workforce, all during the turbulent times of late 2020. What started as a simple endeavor on TikTok quickly transformed into a massive platform with millions of followers and a compelling new book, “The Unspoken Truths for Career Success.” We explore

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44:54

EP 486: Inside the world and benefits of agency book...

Build a Better Agency Podcast ·

2025/01/27

Agency book writing and publishing can seem like a daunting mountain to climb. But with the right people to help you through the process, it can be one of the best things you can do to uplevel your thought leadership efforts. That’s why this week, I invited Shadley Grei, an agency book publishing expert and newer member of AMI, onto the show to share how agency owners can start thinking about writing their first (or next) book with the help of a ghostwriter. He shares how his agency helps other

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37:06

EP 485: It’s time to heal from post-COVID agency...

Build a Better Agency Podcast ·

2025/01/20

I wanted to wait until after the holidays to talk about this topic because it’s a bit heavier than what we usually talk about on the show. But it’s something that Danyel and I have noticed weighing heavily on a lot of you since COVID, and that is agency owner grief. It’s true that many of you have experienced quite a lot of loss and change these past few years — with the way we work, how well our business is doing, AI, our overall productivity, and so much more. It’s a lot of change to handle, and

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50:07

EP 484: Tapping into non-obvious thinking and thought...

Build a Better Agency Podcast ·

2025/01/13

Many agency owners feel like their clients are putting them in a box of specific skills they’re able to perform for them. And for many of us, that’s not a good feeling. We’re wired to think creatively and break free from that metaphorical box, but it can be hard to communicate that to our clients in a sea of competition. So, it’s time to break out of that box in 2025. That means we need fresh ideas, innovative thought leadership, and non-obvious thinking. And there’s nobody better to talk to us

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56:57

EP 483: How to get more involved in your agency...

Build a Better Agency Podcast ·

2025/01/06

Almost no agency owner got into the agency world for their passion for bookkeeping. And if you did — great! You’re several steps ahead of most of us. But the reality is, most of us are just happy to keep cash in the bank for payroll and probably aren’t looking at the finances as much as we should be. Sandy Catour joined me this week to share why we should rewire this habit. Agency owners should be just as involved with the agency finances as their finance and accounting teams, and they should be in

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56:24

EP 482: How extraordinary thinking leads to...

Build a Better Agency Podcast ·

2024/12/30

Agency growth and biz dev can feel like an uphill battle when we’re already so tired, overworked, and burnt out. But it doesn’t have to be hard or add anything extra on our already full to-do lists. In fact, it shouldn’t be difficult at all. Tori Boats joined me this week to help close out the year on a high note and show us that setting our agencies up for exponential growth in 2025 doesn’t have to be tough — and it can even be fun. If you’re feeling that end of the year slump, this episode

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18:37

EP 481: Celebrating the joy that comes with agency...

Build a Better Agency Podcast ·

2024/12/23

Agency ownership can leave us stressed, burnt out, and sometimes, thinking the grass is greener somewhere else. But when you really sit back and think about it, we have it pretty good — we just lose sight of it sometimes. So this week, I’m finishing off the year with another solo episode to really sit down and take stock of what it is about agency ownership that makes it so special compared to other jobs. Because no matter how hard things get or how many bad days we have, our jobs are still pretty

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29:34

EP 480: What I’d do differently as an agency owner if...

Build a Better Agency Podcast ·

2024/12/16

As we round the bend into the new year, I’m reflecting on the lessons learned from my time as an agency owner and the insights I've gained from working with hundreds of agencies. While there are too many to count, I’m going to try to boil down my experiences into a few points that I hope you can take into 2025 as you start to think about what you want the next year to look like for your agency. This episode is packed with actionable advice on things like niche selection, service offerings,

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01:13:21

EP 479: Embracing agency entrepreneurship to work on...

Build a Better Agency Podcast ·

2024/12/09

To grow the agency, agency owners need to be working on the business, not working in it. That means we have to accept that it’s time to get out of the day-to-day and embrace agency entrepreneurship as business leaders. Michael E. Gerber, author of The E-Myth and renowned business guru, joined us today to share some profound lessons for agency owners to uplevel their businesses and stop getting stuck just being technicians of the business. Too many of us get stuck in the day-to-day operations,

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51:03

EP 478: Everything agency owners need to know about...

Build a Better Agency Podcast ·

2024/12/02

Account executives are critical for agency profitability and success. Without them, we wouldn’t have anybody responsible for building deeper trust with clients and growing their accounts. That’s why we’ve brought Lori Highby on the show this week to share everything she knows about the account executive role. Some of you might recognize her from the AE Bootcamps she teaches at, and she’s here to bring that wisdom to the greater AMI community so we can better understand just how important our AEs are

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