x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Inside Sponsorship

Inside Sponsorship

Inside Sponsorship is the show that provides sponsorship professionals with advice, insights and news so that they can maximise their commercial programs and achieve best practice.

business careers

All Episodes

48:48

Inside Burger King's Sponsorship of Stevenage FC -...

Inside Sponsorship ·

2020/10/28

We’ve all seen some great examples of sponsorships adjusting, doing something different, and really creative activations this year because of COVID-19. A lot of those have been driven by necessity. Probably the most talked about activation of 2020, however, has been Burger King’s sponsorship of Stevenage FC, who, at the time of the sponsorship, in 2019, were last in the fourth division of English football. It left many people scratching their heads. It is, of course, the sponsorship that

en-au

59:24

Inside Crisis Communications in Sponsorship - Jim...

Inside Sponsorship ·

2020/10/03

One thing that sponsorship professional’s fear, mostly those at rights holders, is a crisis; a situation that may see sponsors walking away from the organisation. Let’s be clear, when we say “crisis” we mean an athlete or staff member brings the organisation into disrepute. For those that are high profile rights holders, it almost feels like it is only a matter of time before a crisis will impact their commercial portfolio. How long can a sponsor put up with, or how bad does,

en-au

73:26

Inside Fuse with Stephen Hutchison, Managing Director...

Inside Sponsorship ·

2020/09/02

There’s no doubt that the pandemic whacked us all and there was a period where we were so reactive to what was going on, and how it played out in different markets, that it felt like we just couldn’t catch our breath. These days, however, we have mostly started moving forward, some markets differently to others. And in that, we’ve seen some really innovative work. One section of the sponsorship industry that has been a source of great wisdom, guidance, leadership, and innovation,

en-au

61:54

Inside a Current Agency Perspective of Sponsorship...

Inside Sponsorship ·

2020/08/08

At Octagon, their purpose is, “to create work that earns attention. Through smart partnerships and generous ideas -- always built around the stuff your audience really loves -- we help you compete for, capture, and ultimately earn the attention of those who matter most to you.” In these current times, it could be argued that that is more important than ever and it aligns very nicely with what we so often talk about on this show, that sponsorship is about brands accessing an audience that

en-au

73:58

Inside the Rajasthan Royals with Jake Lush McCrum -...

Inside Sponsorship ·

2020/07/08

Born in 2008, the Indian Premier League, the IPL, is a professional Twenty20 cricket league in India contested during March or April and May of every year by eight teams representing eight different cities in India. The IPL is the most-attended cricket league in the world and is ranked as the 6th most attended sport in the world, beating out leagues like the MLB, NBA, NHL, and La Liga and, in 2010, the IPL became the first sporting event in the world to be broadcast live on YouTube. The Rajasthan

en-au

77:16

Inside One Championship with Hari Vijayarajan - Group...

Inside Sponsorship ·

2020/06/10

ONE Championship is a celebration of Asia’s greatest cultural treasure and its deep-rooted Asian values of integrity, humility, honor, respect, courage, discipline, and compassion. Their mission is to unleash real-life superheroes who ignite the world with hope, dreams, inspiration, and strength. It has been an impressive rise, to say the least, for the Singapore-based ONE, having launched in 2011 and reaching their 100th event inside eight years. It has seen them grow to be Asia’s

en-au

62:48

Inside Events and Sponsorship During a Crisis with...

Inside Sponsorship ·

2020/05/13

Like any crisis, throughout COVID-19, many of you have had to deal with managing events and making decisions on canceling, postponing, or pivoting those events. Further, some of you have events on the horizon where a decision will need to be made soon. Chris Baylis is President and CEO of The Sponsorship Collective but also a founder of the Partnership Conference, held annually in Canada, and which was meant to be held what ended up being right in the middle of the COVID-19 crisis. However, early

en-au

74:51

Inside Sponsorship Contracts During a Crisis with...

Inside Sponsorship ·

2020/04/15

We have contracts for a reason. They set out the rules and expectations for us all to operate in a sponsorship for the good of all and they are set out with all the right intentions – to do good work but also to protect ourselves.What happens, however, when we get blindsided and things change so quickly, through no fault of any of the contracted parties?Sure, we know that the contracts all have force majeure clauses but how does that reconcile with our often-spruiked approach that sponsorships

en-au

67:03

Inside 3-Win Sponsorships with John Balkam - Ep 81

Inside Sponsorship ·

2020/03/18

Part of the complexity around the conscious consumer is their expectation that brands stand for something, that they believe in something, and that they will actually do something about it. As such, if brands don’t stand, believe in, and do something, around social causes, then, these days, they are at a massive disadvantage. The nagging question is, however, can brands and rights holders truly achieve great, commercially beneficial sponsorships where a cause is positively impacted? One man

en-au

49:28

Inside Sponsorship Data, Digital, and Analytics with...

Inside Sponsorship ·

2020/02/19

Data has become such an essential part of the world and doing business that if you aren’t actively collecting your own first-party data, and then utilising third-party data, you really are at a massive disadvantage; especially considering that your competitors and partners are making very good use of it. As such, for those in working in rights holders, where it is often hard to differentiate your sponsorship offering and positioning, in a crowded market, not only is data powerful and

en-au

50:49

Inside Athlete Appearances and Sponsorship with James...

Inside Sponsorship ·

2020/01/22

Player appearances can be immensely powerful as part of a sponsorship. And it seems simple enough - put a huge star on stage, in front of a room of people you are trying to impress, or in a marquee as part of an activation, and you’ll engage your audience and there will probably be lots of digital to help spread it all. However, not everyone can afford the superstars and, even if you can, it isn’t always the best play when it comes to appearances. Like all sponsorship assets, it depends

en-au

61:21

Inside Sponsorship - Best Bits of 2019 - Ep 78

Inside Sponsorship ·

2019/12/25

2019 has been a great year filled with lots of amazing chats with sponsorship professionals from all over the world. As such, we thought we’d wrap up 2019 and visit the other 13 episodes of Inside Sponsorship. You might have seen on social media that, for each show, we pull out a 30-45 second snippet and turn it into a video to help whet your appetite. As such, we’ve gone back and pulled the question and entire answer for that snippet and created a best of 2019 show for you. Along with

en-au

68:42

Nailing the Look and Dress of an Event with Sam...

Inside Sponsorship ·

2019/11/27

The right look for an event can make or break the impact it has not only those attending but also those watching from afar and definitely on how sponsors, and even potential commercial partners, perceive the event. Rights holders can significantly enhance the experience for fans and corporate partners with the right look, the right environmental branding, whether it is dressing whole cities, a stadium, or an activation space. Obviously, on the partnership front, there are elements of the look of an

en-au

43:21

Inside Sponsorship at Mastercard Australasia with...

Inside Sponsorship ·

2019/11/06

There are a lot of great minds working in the sponsorship space, across brands, rights holders, and agencies. We often see a lot of movement within the community, with people moving from one rights holder to another or maybe from brand side to the rights holder side or vice versa. Although it does happen, it isn’t common, however, for someone to move from agency side to a brand, especially a large global brand with a wide-ranging sponsorship portfolio. Someone who has made the move from agency

en-au

59:30

Sponsorship Measurement and Reporting Using Consumer...

Inside Sponsorship ·

2019/10/08

It’s an age-old question, and challenge – how do we value our sponsorship assets? Unfortunately, there are still large parts of the rights holder section of the industry pedaling pre-determined packages, largely based on the income they are looking to generate and not necessarily the value that they can deliver. Despite some of the best brains in the industry consistently counseling against such approaches, we still see it. Yes, there are many factors that come together in an

en-au

42:22

Inside Nissan with Alison Tyson, Senior Manager -...

Inside Sponsorship ·

2019/09/11

Some brands are just constants in the sponsorship landscape. Sure, they may move properties from time-to-time but they are always part of the experience, somewhere. How do these brands consistently figure out ways to stay relevant, engage audiences, and yet not distract from the experiences that audiences are actually there to experience? How do they keep coming up with new ideas and not go stale, while still working as part of the brands overall marketing, because those brand’s objectives and

en-au

43:23

Entertainment Lions for Sport with Judge, Ben...

Inside Sponsorship ·

2019/08/14

We’ve all seen it; the awesome creative execution in a sports sponsorship. Sometimes it is big, bold, and complex, while other times it is so simple, both in idea and execution, that we think to ourselves: “Why didn’t I think of that?”Those executions engage and excite us; not just as consumers but as professionals in the industry (even if you don’t work in the sports sponsorship sector specifically). There is no doubt that the global sports sector is booming. eSports

en-au

73:43

AirAsia and eSports Sponsorship with Ben Rynjah - Ep 72

Inside Sponsorship ·

2019/07/17

Airlines have been major players in the sponsorship space for some time and their affinity with sports, fashion, and other major events makes sense considering some of their passengers travel to not only these events but also for business and other leisure activities. Further, a lot of airlines in the sponsorship space have a global footprint and are transporting passengers both in and out of their home countries. As such, their audience isn’t just locals who are attending events in-country,

en-au

63:22

Experiential Activations with James Ward from TLA -...

Inside Sponsorship ·

2019/06/18

Just like data and measurement, activations is a topic that comes up in sponsorship discussions a lot and that’s why we have been focussing a lot on activations at the moment, almost like a mini-series. However, the last episode focused on physical activations, while this episode focuses on experiential activations. There’s no doubt that an activation that moves people from just engagement to one where they are truly touched by an experience is very powerful. Maybe, experiential

en-au

61:23

Sponsorship Activations with Rik Conti from MAAKE -...

Inside Sponsorship ·

2019/05/22

Activations, just like data and measurement, is a topic that comes up in sponsorship discussions a lot. Physical activations, the ones designed to engage with audiences, can absolutely drive massive ROI and ROO; when executed well. Those well-executed activations are the ones that bring us closer to a brand or compel us to share on social media even if we haven’t seen the activation in person. The best ones cross over into entertainment and that’s powerful for engagement and

en-au

100 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...