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PODCAST

Marketing Ops In 5

Marketing Ops In Five

Marketing Operations Perspectives & Hot Takes in 5 Minutes or Less. Email questions, feedback, or topics you’d like to hear at: marketingopsinfive@gmail.com

business marketing

All Episodes

02:46

What Bad Boys 2 Taught Me About Marketing Operations

Marketing Ops In 5 ·

2025/03/20

A memorable line from an old Will Smith movie reminds us that even the smallest, silliest problems in marketing ops still matter and demand attention. They waste time, slow us down, and usually point to bigger foundational issues. The key is how we approach them and how prepared we are to handle them before they snowball. #marketingops #marketingoperations

en

04:14

Our Mindset & Approach Is Often More Limited Than Our...

Marketing Ops In 5 ·

2025/03/13

Many marketing ops departments fall into the trap of getting hyper-focused on tech limitations when a bigger challenge lies in mindset, strategy, and operational approach. While tools like CRMs and marketing automation platforms have constraints, the bigger challenge is building a solid foundation for consistency, problem-solving, and long-term strategy. #marketingoperations

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02:55

The Importance Of A Good User Experience

Marketing Ops In 5 ·

2025/03/06

Operations is also about creating a positive user experience for end users and internal teams.

en

04:28

An Overlooked Factor in Marketing Ops Success

Marketing Ops In 5 ·

2025/02/27

Sometimes in marketing operations it’s less about tech and tools than it is your ability to manage the circumstances you find yourself in.

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03:08

Working in Marketing Ops Vs. Hiring for Marketing Ops

Marketing Ops In 5 ·

2025/02/20

Many hiring managers and department leaders lack a full understanding of the scope, value, and strategic potential of marketing operations roles, limiting progress, success, and innovation in the field. Companies also end up prioritizing tool/tech specific experience while overlooking the mindset, approach, and leadership essential for long-term success. The good news? We have a growing opportunity to educate, collaborate, and innovate to set everyone up for success.

en

02:35

Boost Efficiencies With These 5 Magic Words

Marketing Ops In 5 ·

2025/02/13

How can we boost efficiency and make more time for innovating cooler things? It might be more about shifting our mindset and approach than relying on tech or tools. I’ve got a simple phrase consisting of five magic words to start your journey. #prioritization #efficiencies #marketingops #marketingoperations

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04:07

Our Addiction to Overcomplicating Things

Marketing Ops In 5 ·

2025/02/06

A recurring challenge facing marketing operational departments is the tendency to overcomplicate things, often at the expense of establishing a solid, repeatable foundation. Teams often prioritize customization and complex half-baked solutions when dealing with tool selection, configuration, integration setups, or attribution models—while neglecting the critical groundwork needed for standardized processes, clear definitions, and scalable systems. It's time to get back to the basics.

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03:53

Short Term Wants And Long Term Needs

Marketing Ops In 5 ·

2025/02/01

Many marketing operations teams get stuck in a cycle of fixing short-term emergencies instead of focusing on long-term strategic goals, often due to weak foundations and poor planning. The real issue isn’t the tools or technology but the mindset, approach, and lack of standardization across teams. By prioritizing solid foundations, clear processes, and strategic thinking, companies can break free from constant firefighting and drive meaningful innovation.

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04:04

The Disconnect Between Decision Makers & Operational...

Marketing Ops In 5 ·

2025/01/29

The reality of marketing operations on the ground often differs drastically from leadership’s understanding, leading to ongoing issues that hinder growth. Cross-functional collaboration and a transparent communication plan are essential to bridging this gap and reducing out-of-touch decision-making in operations.

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02:51

What Jurrassic Park Taught Me About Marketing Operations

Marketing Ops In 5 ·

2025/01/25

Ops finds a way, but is it the right way? That may be the most important question.

en

01:39

What A Poker Star Taught Me About Marketing Operations

Marketing Ops In 5 ·

2025/01/23

What can a professional poker player teach us about operations? Well, for over 20 years, I had the wrong assumption about a superstar poker player's name. It made me realize how easily we repeat these mistakes in daily operations or planning, and while it's quicker to assume and act like we know it all, questioning our assumptions is far more rewarding for building a solid marketing ops foundation.You know what they say about assumptions, right?

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02:21

What Bad Visual Effects Taught Me About Marketing...

Marketing Ops In 5 ·

2025/01/21

Have you ever been pulled out of a movie because of unrealistic visuals that completely distract from the story? That’s exactly what happens in marketing ops when we don’t invest the time to build sustainable, end-to-end systems and processes. Instead, we end up obsessing over the symptoms of those mistakes rather than addressing the root causes. It’s as much about the right mindset and approach to long-term solutions as it is the actual implementation.

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02:08

It’s Not About the Tools, It’s How You Use Them

Marketing Ops In 5 ·

2025/01/17

Effectively managing MarTech involves careful planning and critical thinking that goes far beyond the tools themselves. It's more about strategy, setup, process, and the thoughtful structure of repeatable flows. So much time and energy go into comparing and learning tools, but we can save time and effort by thinking beyond the tool and focusing on our mindset and approach in marketing operations.

en

01:32

Don't Sleep On Onboarding

Marketing Ops In 5 ·

2025/01/15

Many companies overlook the importance of thoughtful onboarding. Success at work is about much more than "hitting the ground running" or taking over high-stakes projects, it's about setting up new staff with a sustainable path for long-term success.

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02:45

Overthinking & Underthinking Lead Scoring

Marketing Ops In 5 ·

2025/01/11

Lead scoring is an invaluable tool when properly implemented, yet many companies rush to launch it without considering deeper strategies or long-term planning. This often leads to overthinking, underthinking, or creating an unsustainable model that quickly becomes outdated, ultimately making it less effective than having no scoring at all. Marketing operations teams understand there’s much more to it than just assigning a score—it’s time to take their insights seriously.

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03:45

Do Your Lead Sources Provide An Apples-to-Apples...

Marketing Ops In 5 ·

2025/01/09

Many companies struggle to find a sustainable source tracking and attribution model due to a mix of legacy issues and complex end-to-end challenges. But the tools and attribution models alone can’t save us from bad data and inconsistent source hierarchy foundations. It’s time to think more critically about how we organize and construct our source labels so we can build upon a strong base to innovate.

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02:19

How's That Working Out For You?

Marketing Ops In 5 ·

2025/01/07

Are some of the assumptions we've been making all this time serving us? Are we setting ourselves, our teams, our tools up for success? There are several times in marketing operations that it pays to seriously ask questions that help understand if the things we keep doing every day are actually working, and if not, what can we do to change that.

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02:38

Marketing Operations & Customization Woes

Marketing Ops In 5 ·

2025/01/03

Many in marketing ops are challenged striking the balance with overly customizing or not customizing at all, both on the internal and customer-facing end. It’s a serious issue and we can learn a lot from thinking differently about our approach and mindset. Keeping it simple, but with a plan and strategy, just may be a start.

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02:08

Dear Marketing Operations: Should We Spend Time On This?

Marketing Ops In 5 ·

2024/12/31

A lot of success in marketing operations comes down to time management and what we focus on. Efficiencies aren't only boosted within tools or tech, it's also our mindset and approach to problems and priorities. Time to think different? #marketingoperations

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03:25

Attribution Models & Great Paint Jobs On Cars That...

Marketing Ops In 5 ·

2024/12/29

Many conversations around attribution models often miss the underlying foundations and basic oversights that can impact the overall success of any model. Without deeper thinking into how we are handling and setting up data, the attribution discussion is often useless. #marketingoperations #attribution

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74 results

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