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PODCAST

Marketing Happy Hour

Marketing Happy Hour

Keeping up with marketing trends and leveling up your career doesn’t have to be overwhelming. Don’t go at it alone. Marketing Happy Hour was created to help you navigate the corporate marketing world, launch your own business, and stay sane while advancing in your career. Join host Cassie Tucker each week as she dives into real conversations with industry guests, covering everything from marketing strategies to career growth and leadership insights—all served with a mix of inspiration and support to

business marketing

All Episodes

00:46:20

Turning Customers into an Engaged Brand Community |...

Marketing Happy Hour ·

2025/02/06

In this episode, we’re diving into brand community with Jess Druey, founder of Whiny Baby Wines—a brand that’s not just about great wine but about reimagining the wine experience for a new generation. Jess shares her journey from media and content production to launching her own wine brand, the strategies she’s used to introduce Whiny Baby to the market, and how she fosters connection both online and in person.We also explore the concept of “connection-based consumption” and why community is at the

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00:46:38

From 9-5 to Entrepreneur: Launching Your Own...

Marketing Happy Hour ·

2025/01/30

Ready to trade your corporate 9-to-5 for a business of your own? Jamie Tjornehoj, founder of Brand Bosses, shares her journey from corporate marketing manager to thriving entrepreneur. In this episode, we dive into the key elements of building a standout brand, the digital marketing trends businesses can’t afford to miss, and Jamie’s top advice for anyone ready to take the leap into entrepreneurship. Whether you’re dreaming of starting your own side hustle or leveling up your business, this

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00:43:12

The Guide to Using Humor in Your Content (+ Scaling...

Marketing Happy Hour ·

2025/01/23

How to grow your audience and your brand with humor – This week, I’m chatting with Aidan Brannigan, founder of No Boring Brands and former Marketing Millennials’ strategist, who scaled social followings to over a million and crafted email campaigns that drove six-figure ticket sales. Aidan shares his journey from working with top startups to building a humor-based agency for B2B brands. Learn how humor can transform your marketing strategy, increase engagement, and help your brand stand out in the

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00:40:19

How Storytelling will Transform Your Brand Marketing...

Marketing Happy Hour ·

2025/01/16

Dr. J.J. Peterson, Head of StoryBrand, joins me to discuss the power of storytelling in brand strategy. Dr. Peterson unpacks the StoryBrand framework, a proven method that has helped organizations simplify their messaging and grow their businesses. We dive into why humans are hardwired to respond to stories, how clarity in messaging drives customer engagement, and the critical elements of a website that tell a clear, compelling story. Key Takeaways: // Understand why stories resonate deeply with

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00:27:19

3 Skills Every Marketer Must Develop

Marketing Happy Hour ·

2025/01/09

In this solo episode, I dive into the three critical skills every marketer needs to develop continuously: Copywriting, Relationship-Building, and Adaptability. Inspired by a listener's question, we explore how these skills not only form the foundation for successful marketing careers but also remain vital throughout a marketer's journey. Whether you're just starting or are well into your career, this episode offers actionable insights to enhance your marketing prowess and stay ahead in a

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00:45:29

Strategies for Marketing Success in 2025 (AI,...

Marketing Happy Hour ·

2024/12/19

In this episode, I sit down with Avery Akkineni, Chief Marketing Officer of VaynerX, to explore the cutting edge of digital marketing and innovation. From building VaynerMedia’s APAC presence to founding Vayner3, Avery has been a trailblazer in leveraging emerging technologies like AI and Web3. She shares actionable insights on crafting resonant brand strategies, identifying underpriced attention, and preparing for the future of marketing. Plus, Avery offers advice for aspiring leaders in the

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00:42:35

The Secret to Creating Scroll-Stopping Content |...

Marketing Happy Hour ·

2024/12/12

This week, I’m joined by Rachel Lewis, Senior Social Media Manager at Lonely Planet, to hear her secrets behind managing the social media presence of one of the world’s most iconic travel brands. Rachel shares her journey into the world of travel marketing, the non-negotiables that guide her content creation, and her predictions for the formats that will dominate social media in 2025.We also dive into actionable tips for crafting compelling copy and short-form videos, balancing a remote career with

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00:50:08

Strategies for Rebooting Your Brand's Social Media |...

Marketing Happy Hour ·

2024/12/05

In this episode, I sit down with Grace Tully, Social Media Manager at PayPal and a freelance fashion stylist, to explore how she balances two creative yet demanding career paths. Grace shares her journey to managing social media for one of the most iconic fintech brands, insights on PayPal’s recent social media refresh, and the story behind their “Surprise and Delight” series. From spotting trends for 2025 to leveraging her fashion background for social strategy, Grace reveals practical tips for

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00:21:10

Q+A: Career Pivots, Navigating Promotions + My...

Marketing Happy Hour ·

2024/11/26

In this special Thanksgiving week episode, I’m doing things a little differently! I wanted to take a moment to reflect, express my gratitude, and answer some of your questions–from career pivots to balancing entrepreneurship.Key Takeaways: Gratitude Practice: Discover my recent 3x3 gratitude practice and how it’s helping me stay grounded during the chaos of the holiday season. Career Pivots: Tips for transitioning into new categories, and steps to identify transferable skills, build your

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00:34:29

How to Build a Purpose-Driven Brand in a Growing...

Marketing Happy Hour ·

2024/11/21

In this episode, I’m joined by Jackie Widmann, VP and Head of Marketing at BERO, the groundbreaking non-alcoholic beer brand rooted in Tom Holland’s personal sobriety journey. Jackie shares how she and her team crafted BERO’s identity as “the new gold standard” in the non-alc space, built an integrated marketing strategy, and leveraged authentic storytelling to connect with consumers. Jackie reveals the tactics driving BERO’s buzz. Plus, she reflects on career lessons learned from roles at

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00:39:29

The Dos and Don’ts of Influencer Marketing Success |...

Marketing Happy Hour ·

2024/11/14

This week on Marketing Happy Hour, Cassie sits down with Taylor Berringer, Senior Brand Manager of Influencer & Celebrity at Urban Outfitters, to uncover the secrets behind crafting authentic, impactful influencer campaigns. Taylor shares valuable insights from her journey, including her hot takes on the future of influencer marketing, strategies for integrating influencers into Urban Outfitters' holiday campaigns, and lessons learned from years of experience with top brands. Tune in to discover

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00:20:13

A New Chapter for Marketing Happy Hour | Quick...

Marketing Happy Hour ·

2024/11/12

In this episode of Marketing Happy Hour, Cassie and Erica share some bittersweet news about the future of the show. Tune in as Erica officially passes the torch to Cassie, sharing reflections on their journey together and what’s next for Marketing Happy Hour. Cassie also gives a sneak peek into the future of the show--including a continuation of weekly episodes every Thursday, a weekly email newsletter, and the Open Jobs LinkedIn group to help you learn about new roles. Plus, find out what’s been

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00:39:05

Turning Organic Social Media into Sales | N'Yaisha...

Marketing Happy Hour ·

2024/11/07

In this episode, Cassie sits down with N’Yaisha J. Aziz, the Global Social Media Lead at Uber, to dive deep into the world of social media strategy. From starting as an intern to leading impactful campaigns at Uber and beyond, N’Yaisha shares her insights on what it takes to build a career in social media, how she’s proven the value of organic social for revenue growth, and what trends she sees shaping the future. Plus, get actionable tips for creating high-impact campaigns. What You'll Learn:

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00:37:15

Career Growth, Brand Building & Non-Alc Innovation |...

Marketing Happy Hour ·

2024/10/31

In this episode, Cassie sits down with Scout Brisson, the millennial CEO of De Soi, a brand revolutionizing the non-alcoholic beverage industry with its adaptogenic apéritifs. Scout shares her career journey, from her path to De Soi’s top leadership role to insights on what it takes to stand out in today's job market. We explore the growth of the non-alc category, the strategic channels driving De Soi’s brand awareness, and the art of storytelling in brand messaging. Whether you’re a professional

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00:34:33

Mastering Your Brand Communications and PR Strategy |...

Marketing Happy Hour ·

2024/10/24

In this episode, Cassie sits down with Kamara Turner, Communications Manager at Walgreens, to discuss her career journey and how her diverse experience across agency and in-house roles has shaped her approach to communications and PR. Kamara shares valuable insights into creating compelling content strategies for a retail giant like Walgreens, the importance of storytelling in product launches, and how PR is adapting to the evolving digital landscape. We also dive into emerging retail trends that

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00:19:42

Career Advice I Wish I’d Known: Tips for Growth and...

Marketing Happy Hour ·

2024/10/17

This week, host Cassie Tucker is doing a solo episode, taking a moment to reflect on nearly a decade in her career, with five of those years dedicated to building her own business. As she celebrates these career milestones, Cassie shares some hard-earned lessons and insights for professionals looking to grow, adapt, and thrive. From staying grounded in personal values to the power of genuine relationships, this episode dives into the strategies that have helped her navigate challenges, push forward,

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00:46:35

Rewind: How to Build Your Brand Marketing Strategy |...

Marketing Happy Hour ·

2024/10/10

Marketing Happy Hour Rewind -- Top Episode with Deven Machette of Betty Buzz:In this throwback episode, Erica catches up with Deven Machette, Senior Brand Strategist at Betty Buzz - Blake Lively's line of non-alcoholic sparkling mixers made from clean ingredients - to talk multi-channel strategies for launching new products and the secrets to successful brand marketing and positioning. Here's a peek at what we cover in this episode: [00:03:17] - Deven shares her background in marketing for

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00:40:44

How to Stand Out: Career Growth & Leadership Advice |...

Marketing Happy Hour ·

2024/10/03

This week on Marketing Happy Hour, we’re thrilled to be joined by Brandon Rhodes, Program Experience Manager for Disney Internships & Programs! With a diverse background in hospitality, tourism, and leadership development, Brandon shares his career journey and how he helps shape the futures of Disney College Program (DCP) participants.Brandon brings unique insights into career growth, leadership development, and skill-building for young professionals. Whether you're just starting your career or

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00:31:40

Creating Immersive Digital Experiences (+ Marketing...

Marketing Happy Hour ·

2024/09/26

In this episode, we sit down with Howard Lin, Content Creation Specialist at Busch Gardens Tampa Bay. With over 7 years of experience in photography and videography, Howard takes us behind the curtain of content creation at one of the world’s leading theme parks. From animals and rides to the spooky season of Howl-O-Scream, he reveals how his team uses social media to engage guests both online and offline.What You’ll Learn: How to create content that resonates with new visitors and long-time fans

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00:33:25

How to Stay Ahead in Influencer Marketing | Giselle...

Marketing Happy Hour ·

2024/09/19

In this episode, Erica and Giselle discuss the role authenticity plays in influencer marketing, differences in partnerships across industries, and more! Meet Our Guest, Giselle Huasipoma: Giselle Huasipoma is a multi-faceted influencer marketing professional with five years in the digital realm. With a background spanning influence, social, community, and content creation, she has partnered with dozens of household brands across several sectors including retail, fashion, beauty, food &

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109 results

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