x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Media Odyssey

Evan Shapiro & Marion Ranchet

Each week, two of media’s most influential thinkers, Evan Shapiro & Marion Ranchet, take on the hottest media topics with their hottest takes, helping their audience chart a course through the maelstrom that is today’s Media Odyssey. Based in the US, Evan Shapiro is the Media Industry’s official Cartographer, known for his well-researched and provocative analysis of the entertainment ecosystem in his must read treatises on Media’s latest trends and trajectories. Marion Ranchet, French expat based

tv & film

All Episodes

8:31

CHATTING AT SXSW: Mike Sid | Ateliere

The Media Odyssey ·

2025/03/16

Mike Sid (Senior Business Acceleration Office at Ateliere) joins Evan Shapiro at SXSW 2025! The conversation touches on the evolving media landscape, emphasizing how creators must adapt to multi-platform distribution and fast-paced content demands. Ateliere helps do just that. Mike Sid highlights how Ateliere’s technology enables both small creators and large production companies to improve workflow efficiency, reduce costs, and accelerate content delivery. Their tools allow remote

en

34:50

SUPER BUNDLING

The Media Odyssey ·

2025/03/13

HOW IS BUNDLING RESHAPING MEDIA TODAY?In this episode of The Media Odyssey, hosts Evan Shapiro and Marion Ranchet dive deep into the world of subscription bundling with special guest Anil Malhotra, co-founder of Bango. They explore how the digital subscription economy is evolving, why consumers are increasingly turning to indirect subscription bundles, and how bundling can drive brand loyalty and lower churn rates. From streaming services to AI tools and retail subscriptions, Anil shares

en

26:43

MEASURING TV TODAY

The Media Odyssey ·

2025/03/06

WHAT ARE THE METRICS THAT MATTER NOW? Evan Shapiro and Marion Ranchet dive into cross-platform measurement, the top priority for ad buyers in 2025 and a growing challenge worldwide. They explore how fragmented data, inconsistent standards, and a lack of collaboration between broadcasters and platforms are making it harder to track audiences across TV, streaming, mobile, and more. The conversation highlights why standardized, transparent measurement is critical for advertisers and the

en

31:54

YOUR BRAIN ON ADVERTISING

The Media Odyssey ·

2025/02/27

On this special episode of The Media Odyssey, hosts Evan Shapiro and Marion Ranchet sit down with Tony Marlow, Chief Marketing Officer at LG Ad Solutions, to explore the ongoing transformation of television advertising. They dive into The Big Shift—how consumer habits moved from traditional TV to streaming and the growing acceptance of ad-supported content.Tony shares insights from LG Ads' latest research, highlighting that not only do most viewers use ad-supported streaming, but many

en

40:56

EARNINGS SEASON

The Media Odyssey ·

2025/02/20

DISNEY, GOOGLE & SPOTIFY, OH MYMarion Ranchet and Evan Shapiro dissect Disney, Alphabet/YouTube, and Spotify’s 2024 earnings, exploring Disney's struggle for streaming profitability, digital ad trends, YouTube as TV-first platform, and Spotify’s surprise turnaround. TMO listeners receive a 100£ discount when they register for MIP London using the promo code: MLONDAUOVIS-CClick HERE to get your ticket to the show TODAY!Sources: Disney QESpotify QEGoogle QE00:00 - Introduction 00:30 -

en

41:23

SPORTING LIFE

The Media Odyssey ·

2025/02/13

FLY, EAGLES FLY!After an electric Super Bowl victory, Marion and Evan return to their mics to explore how streamers like Netflix and Amazon are shifting to mass-market content in a bid to capture advertising dollars—raising the question of, "Are streamers becoming the new traditional broadcasters?" With insights into the challenges of live sports streaming and the evolving strategies of media giants, this episode is all about the way we watch our teams. TMO listeners receive a 100£ discount

en

34:35

OVERCOMING FEAR OF FINDING OUT WITH CHANNEL 4

The Media Odyssey ·

2025/02/06

BROADCASTERS x YOUTUBE In this special episode of The Media Odyssey, Evan and Marion welcome their first-ever guest, Matt Risley, Managing Director of 4Studio at Channel 4. Channel 4 has made a bold shift in its approach to YouTube—transforming it from a marketing tool to a primary broadcast and monetization platform. Matt shares - in an exclusive for The Media Odyssey - insights and data on how the network tested, adapted, and expanded its YouTube presence, the challenges faced, and the

en

37:36

WHY NETFLIX WILL STOP REPORTING SUBS

The Media Odyssey ·

2025/01/30

TMO listeners receive a 100£ discount when they register for MIP London using the promo code: MLONDAUOVIS-CClick HERE to get your ticket to the show TODAY!In this episode of The Media Odyssey, Evan Shapiro and Marion Ranchet tackle the latest in media and tech. They dive into the TikTok controversy and future ownership possibilities. The duo also unpacks Netflix’s Q4 earnings, discussing subscriber growth, the rise of creator-led content, and the company’s evolving ad business. Could

en

41:28

MERGING AHEAD

The Media Odyssey ·

2025/01/23

Place your bets! FUBO-HULU ante up in the battle of streaming. Will ROKU cash out and sell? Will Apple ROLL THE DICE and hit the table? Who's ALL IN and who's BLUFFING? Evan Shapiro and Marion Ranchet delve into the steaming pot of mergers and acquisitions in media. They'll explore the motivations, consequences, and implications of the latest deals shaping the industry. Today, the stakes have never been higher.Marion's Substack, Streaming Made Easy goes PREMIUM! Each week, Streaming Made

en

27:07

PREDICTING 2025 MEDIA (PART 2)

The Media Odyssey ·

2025/01/16

2025 is about In-Game Ads & The Creator Economy. McDonalds, Chick-fil-a and Duolingo are the Creators we never knew we needed.Tune in for PART 2 of Evan Shapiro and Marion Ranchet's bold predictions for the media landscape in 2025. They explore the rise of brands as creators, AI's growing role in the industry, and the increasing demand for live content. Evan and Marion discuss everything from AI to the evolution of advertising in games and the Creator Economy's impact on traditional

en

12:01

RECAPPING CES 2025: BONUS EPISODE

The Media Odyssey ·

2025/01/14

Martha & Mergers & Media, Oh My! From the market maneuvers of Fubo and Disney to Evan's presentation alongside Martha Stewart and much much more. In this BONUS EPISODE, Marion and Evan chat all things CES. WATCH THE VIDEO POD ON OUR YOUTUBE - https://youtu.be/yoRsQk15ryAInterested in sponsorship? https://forms.gle/2LCWfX2HBNT8mtpx8Connect with us on Linkedin: Evan Shapiro - https://www.linkedin.com/in/eshap-media-cartographer/Marion Ranchet -

en

29:21

PREDICTING 2025 MEDIA (PART 1)

The Media Odyssey ·

2025/01/09

Is YOUTUBE the new GOLD STANDARD of Entertainment? The Hard Bundle Strikes Back? Is JAKE PAUL the new BRAD PITT? This two-part discussion kicks off with hosts Evan Shapiro and Marion Ranchet's first 5 predictions of 2025, covering major trends and shifts in the ever-evolving and choppy seas of the media industry. From YouTube's growing dominance on television screens to Netflix's evolving strategies, to the rise of hard bundles in streaming, and to the future of collaboration between

en

31:25

WRAPPING 2024 MEDIA

The Media Odyssey ·

2025/01/02

In the inaugural episode of The Media Odyssey, Evan Shapiro and Marion Ranchet delve into the evolving dynamics of the global media landscape. With Evan representing the U.S. perspective and Marion providing insights from Europe, this podcast explores the intersections and contrasts of media trends on both sides of the Atlantic. In this episode, Evan and Marion review and rate their media predictions for 2024. Marion elaborates on her forecast regarding European broadcasters' increasing

en

1:01

The Media Odyssey with Evan Shapiro & Marion Ranchet...

The Media Odyssey ·

2024/12/10

Announcing The Media Odyssey, a podcast with Evan Shapiro & Marion Ranchet. Each week, two of media’s most influential thinkers take on the hottest media topics with their hottest takes, helping their audience chart a course through the maelstrom that is today’s Media Odyssey.The Media Odyssey debuts on January 2nd, 2025. Subscribe to get our 1st episode as soon as it comes out. Cheers, Marion & Evan

en

54 results

Similar Podcasts

BEHIND THE VELVET ROPE

David Yontef

Nerd Culture - A Gamekings Podcast

Blammo Media

UPodcast

UPodcast

The Writers Hangout

Sandy Adomaitis

The Sarah Fraser Show

Sarah Fraser