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PODCAST

Brand for Good

Lorraine Schuchart

Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good. Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world"s most influential brands. As an accredited public relations strategist, she created award-winning campaigns and provided counsel to multi-million dollar

business marketing

All Episodes

10:34

Episode 124: How Gratitude Fuels Business

Brand for Good ·

2024/11/26

Prioritizing gratitude during the biggest sales period of the year may sound counterintuitive; especially since most, if not all, businesses are prioritizing sales promotions to acquire new customers. Yet energy focused here also fuels business growth. Expressing appreciation to the people who impact our businesses seems obvious, but often we find it hard to do so or simply forget because we naturally focus on what is wrong or needs improvement. In this episode, I share the simple steps you can take

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11:35

Episode 123: Why Expertise Matters: Choosing the...

Brand for Good ·

2024/11/19

Would you trust an amateur with a life-or-death decision? Of course not. But many small business owners risk their brand’s reputation and their business success with marketing providers who lack real expertise. In this episode of Brand for Good, I break down why choosing the right marketing partner is critical to your growth and success. In this episode, you’ll learn: What separates true experts from “good enough” providers. The risks of working with inexperienced marketers—and how they can cost

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17:06

Episode 122: The State of Marketing: Trends,...

Brand for Good ·

2024/11/13

In this episode of Brand for Good, I take you on a journey through the latest marketing trends, data-driven predictions, and actionable insights to help you stay ahead in 2025 and beyond. From the transformative power of AI and automation to the growing emphasis on authenticity and purpose-driven branding, I reveal what’s working, what’s next, and how you can leverage these shifts to drive success for your brand. Tune in to discover… Emerging Trends: Learn about the rise of AI and automation, the

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42:30

Episode 121: It All Adds Up with Dr. Ranelli A...

Brand for Good ·

2024/10/29

Do you want to establish wealthy habits? Dr. Ranelli A. Williams, CPA, is a cashflow and profit strategist, a Certified Public Accountant, and a Certified Profit First Professional. She’s also a Money Breakthrough Business Coach with over 25 years of accounting experience in corporate accounting, public accounting, and internal auditing. Dr. Williams has a proprietary process to help set your “wealth GPS”... and in this episode of Brand for Good, she’s sharing part of that process with you! In this

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16:43

Episode 120: The Rise of Brand Journalism

Brand for Good ·

2024/10/22

In this episode of Brand for Good, we explore brand journalism, a storytelling approach that helps companies build relationships, establish trust, and create a compelling brand voice—without focusing on direct sales. With brand journalism, you can bypass traditional media channels and create a dedicated audience by telling authentic, engaging stories that resonate with your customers. Tune in to discover: What brand journalism is and how it differs from content marketing Why storytelling is a

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26:29

Episode 119: Heart-Centered Sales with Dora Rankin

Brand for Good ·

2024/10/15

If we were to pull the thread from last week’s episode on human-centered marketing, it would lead to this week’s episode, Heart-Centered Sales. My guest today is sales expert Dora Rankin, who recently evolved her positioning and her brand through a lecture, a course, and a book called The Heart Sell. Join us as Dora discusses the camaraderie of communities in the midwest–where she and I both live–and how the opportunity to speak at Women’s Entrepreneurship Day Ohio served as the launch of her

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15:04

Episode 118: Human-Centered Marketing

Brand for Good ·

2024/10/08

In this episode of Brand for Good, I explore the power of empathy in marketing and how a human-centered approach can drive better business outcomes. Consumers today are looking for brands that understand their needs, emotions, and challenges…and empathy is the key to making that connection. We cover: What is Human-Centered Marketing? Learn how shifting your focus from transactions to relationships can transform your brand. The Role of Empathy in Marketing: Discover how understanding your

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11:26

Episode 117: When Bigger Isn’t Better

Brand for Good ·

2024/10/01

In this episode of Brand for Good, we challenge the notion that bigger is always better in marketing. While large numbers might seem impressive, they don’t always translate into success. We dive into why focusing on the right metrics and reaching the right audience is what really drives business growth. We discuss: The Importance of the Right Data: Why understanding and tracking the right metrics is crucial for your business. Small but Mighty: How small but engaged TikTok accounts, email lists,

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14:09

Episode 116: Marketing Metrics that Matter

Brand for Good ·

2024/09/24

In this episode of Brand for Good, we explore how you can drive business growth by using a business scorecard—a data-driven tool that helps you align marketing activities with your business goals. A scorecard allows you to track progress, make necessary adjustments, and prioritize what really matters. We cover: Why Scorecards Are Important: How scorecards provide clarity and alignment across your team Creating the Right Scorecard: Steps to build a scorecard that tracks your key business

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09:29

Episode 115: The Why and How of My Free Brand Course

Brand for Good ·

2024/09/03

In this special episode of Brand for Good, I’m sharing why I dedicated 15 episodes to the concept of upbranding and how listeners can find the time to implement the strategies discussed. I’m sharing my passion for solving problems, writing, and teaching—and how these loves inspired my approach to podcasting. I also offer practical advice on how to create time for brand development, along with a step-by-step guide to making real progress by revisiting each episode in the series. Key Takeaways:

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18:50

Episode 114: Copywriting Techniques That Turn...

Brand for Good ·

2024/08/27

In this episode of Brand for Good, I’m sharing some important techniques for turning your website visitors into loyal customers through the power of effective web copywriting! Whether you’re a service provider or a product-based business, your website’s role is to guide visitors on a journey that leads them to take action—whether that’s making a purchase, signing up for a newsletter, or reaching out to learn more about your services. Key Takeaways: Speaking to Multiple Ideal Prospects: Learn how

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19:53

Episode 113: The Write Way to Create Sales and...

Brand for Good ·

2024/08/20

In this episode of Brand for Good, I guide you through the essential strategies for creating effective sales and services pages that convert. Whether you're a service provider or a product-based business, your sales and services pages are critical tools in guiding customers through their buying journey. This episode covers everything from organizing your services page to crafting persuasive copy that speaks directly to your ideal customers. Key Takeaways: Understanding the Difference: Learn the

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21:20

Episode 112: How to Increase Homepage Conversions

Brand for Good ·

2024/08/13

Welcome to this episode on how to increase your homepage conversions! Today, I’m breaking down the key elements necessary to create compelling website copy that turns visitors into customers. I’ll walk you through my step-by-step framework designed to help you craft a high-converting homepage. If you've been struggling to get your website to drive action, grab a pen and paper, because I’m here to help you turn things around! Key Takeaways: The Biggest Website Mistake: Learn why making your website

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18:51

Episode 111: 4 Essential Brand Stories

Brand for Good ·

2024/07/30

In this episode of Brand for Good, we explore the power of storytelling to build impactful brands. Join me as we dive into the four essential brand stories that every impact-driven brand needs to stand out in the market! Learn why brand stories matter and how you can use them effectively. Hear inspiring examples from brands like Ben & Jerry's, Patagonia, Warby Parker, and TOMS Shoes. Discover how to craft and share your origin story, signature story, transformation story, and personal stories to

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10:08

Episode 110: Key Messages for Memorable Marketing

Brand for Good ·

2024/07/23

In this episode of the Brand for Good podcast, we delve into the critical role of key messages in effective marketing. We explore what key messages are, why they are essential for establishing a strong brand, and how they serve as the backbone of all brand communications. From your website to social media…PR to public speaking….we cover it all! Learn how to create powerful key messages inspired by your brand's positioning statement, and discover the SCREAM criteria that make them specific, clear,

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11:57

Episode 109: Find Your Brand Voice

Brand for Good ·

2024/07/16

Welcome to another episode of Brand for Good, the podcast dedicated to helping you build a brand that impacts the world…and your bottom line. In this week’s episode, we explore a fundamental aspect of brand communications: finding your brand voice. Join us as we discuss: The Importance of Brand Voice: Understand why a consistent brand voice is crucial for building trust and recognition. Voice vs. Tone: Learn the key differences between brand voice and tone and how you can use them effectively

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16:10

Episode 108: Position for Impact

Brand for Good ·

2024/07/02

In this episode of Brand for Good, I explore the critical concept of brand positioning. Discover what brand positioning is, why it’s essential for business success, and how to craft a compelling brand position that differentiates you in the marketplace. Learn how effective positioning can help you reach and serve more people, ensuring that your brand makes a lasting impact! Key Points: Introduction to Brand Positioning Definition and explanation of brand positioning. The unique space your

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23:09

Episode 107: Leverage Your Unfair Advantage

Brand for Good ·

2024/06/25

In Episode 107 of Brand for Good, I discuss the importance of a brand value proposition, also known as a unique selling proposition (USP). Learn what a value proposition is, why it’s essential for your brand's success, and how to create a memorable one that leverages your unfair advantage. This episode is packed with practical insights and examples to help you differentiate your brand and drive business growth! Key Points: Introduction to Brand Value Proposition How it builds on your brand

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21:39

Episode 106: Your Brand Promise

Brand for Good ·

2024/06/18

A brand promise is a critical component of the branding process. Today, I’m explaining what a brand promise is, why it matters, why you need one, and how you can communicate the right promise for your business. Episode Highlights: A brand promise is a statement that communicates to customers what they can expect from a brand's products or services. It is important for distinguishing one brand from another as well as for building trust in the market. How do you write a clear, concise, and

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24:20

Episode 105: The Power of Core Values

Brand for Good ·

2024/06/11

Are you ready to unlock the true potential within yourself and your business? 🌟 In this episode of Brand for Good, I delve deep into the fundamental beliefs that drive our actions and shape our success. This episode is a must-listen for anyone looking to align their life and work with their deepest principles. Episode Highlights: Introduction to Core Values: Understand what core values are and why they matter in both personal and professional realms. Living Your Values: Learn practical

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