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PODCAST

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Welcome to Digital Dominance, the podcast that empowers service-based business owners to stop struggling and start thriving online. If you run a medical clinic, plumbing company, or any service business and feel overwhelmed by SEO, websites, and digital marketing, you’re in the right place.Each week, we deliver practical, hands-on strategies designed to help you:Attract more local clients who are ready to buyBoost your online visibility without confusing jargonBuild a website and marketing system

business marketing

All Episodes

22:17

Note-Taking is the Most "Up-the-Fairway" use of AI...

Digital Dominance: Proven Marketing Strategies to... ·

2025/06/03

Summary In this episode of Digital Dominance, Jeffro interviews Richard White, founder of Fathom Video, a tool designed to enhance productivity by automating note-taking during virtual meetings. They discuss the inspiration behind Fathom, the transformative impact of AI on virtual collaboration, and the benefits and trade-offs of using AI for note-taking. Richard shares insights on how AI can improve focus, reduce stress, and facilitate better communication within teams. They also explore th...

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26:31

This is why you sound the same as everyone else (and...

Digital Dominance: Proven Marketing Strategies to... ·

2025/05/29

Summary In this episode of Digital Dominance, Jeffro and Chantal Cornelius discuss the outdated concept of Unique Selling Propositions (USPs) and explore more effective strategies for coaches, consultants, and speakers to stand out in a crowded marketplace. Chantal emphasizes the importance of understanding client emotions and how they want to feel when engaging with services. She introduces five standout strategies that businesses can adopt to resonate with their clients. The conversation al...

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21:23

How To Do AI Outreach On LinkedIn Without Being...

Digital Dominance: Proven Marketing Strategies to... ·

2025/05/27

Summary In this episode, Jeffro and Casey O'Toole discuss the integration of AI in lead generation, particularly through LinkedIn. They explore how automation can enhance human connections rather than detract from them, emphasizing the importance of personalization in outreach. Casey shares insights on how to effectively use LinkedIn for local service businesses, the necessity of pre-work before implementing automation, and the ethical considerations surrounding AI use. The conversation high...

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19:46

How to use human-powered website chat for 50% more...

Digital Dominance: Proven Marketing Strategies to... ·

2025/05/22

Summary In this episode of Digital Dominance, Jeffro interviews Ted DeBettencourt, founder of Juvo Leads, about effective strategies for converting website visitors into paying clients. They discuss the importance of website chat, lead follow-up, optimizing local service ads, and the future of chat technology. Ted emphasizes the need for quick responses to leads and the value of human interaction in chat services. He also shares insights on maximizing lead generation through simple website o...

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21:56

Brand Secrets Revealed: Web Design, PR, and the User...

Digital Dominance: Proven Marketing Strategies to... ·

2025/05/20

Summary In this conversation, Jeffro and Mike Falkow discuss the interconnectedness of branding, web experience, and public relations (PR) for businesses. They emphasize the importance of a cohesive brand identity that resonates with audiences and the need for businesses to think holistically about their digital presence. Mike shares insights on creating a seamless web experience, leveraging PR for credibility, and finding quality branding support, especially for small businesses. The discus...

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28:19

Leap Into The Future Of Marketing Through Hyper...

Digital Dominance: Proven Marketing Strategies to... ·

2025/05/15

Summary In this episode of Digital Dominance, Jeffro and Scott Cate discuss the future of personalized marketing, emphasizing the shift from static content to hyper-personalized engagement. Scott shares insights on real-time marketing strategies, the power of QR codes, and the advantages of first-party tracking for better data analytics. He also provides real-world examples of businesses successfully implementing dynamic content to enhance customer experiences. Don't forget to use the code JE...

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25:58

How To Dramatically Boost Customer Loyalty With...

Digital Dominance: Proven Marketing Strategies to... ·

2025/05/13

Summary In this conversation, Jeffro and Arian Radmand discuss the impact of handwritten notes on customer engagement and retention in a digital marketing landscape. Arian explains the evolution of marketing from product-centric to relationship-centric approaches, emphasizing the importance of quality touchpoints over quantity. They explore the significance of customer retention, the integration of handwritten notes into marketing strategies, and how to track the ROI of these efforts. The di...

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19:23

SEO Hack: Authenticate Your Content With Blockchain...

Digital Dominance: Proven Marketing Strategies to... ·

2025/05/08

Summary In this episode of Digital Dominance, Jeffro and Michael Sumner discuss the critical issue of content authenticity in the age of AI-generated content. Michael, the founder of ScoreDetect, explains how blockchain timestamping can help businesses verify their content's trustworthiness and improve SEO. They explore the challenges of misinformation, the implications for SEO, and how businesses can implement blockchain solutions to enhance their online presence. The conversation emphasize...

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22:50

How To Use Website Data To Convert More Customers...

Digital Dominance: Proven Marketing Strategies to... ·

2025/05/06

Summary In this episode, Matthew Stafford shares his extensive experience in helping e-commerce brands scale to seven and eight figures. He discusses the importance of mindset, the role of website usability in customer experience, and how data-driven decision-making can transform business strategies. Matthew emphasizes that marketing should be profitable, and he provides insights on navigating challenges in business growth, the future of data tracking with AI, and common mistakes that can sa...

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23:29

How To Tap Into The Power Of Podcast Guesting ...with...

Digital Dominance: Proven Marketing Strategies to... ·

2025/05/01

Summary In this episode of Digital Dominance, Jeffro interviews Jessica Rhodes, founder of Interview Connections, who shares her expertise on podcast guesting as a marketing strategy. They discuss the importance of having a clear goal for podcast appearances, the strategies for monetizing these appearances, and the significance of post-interview networking. Jessica emphasizes the need for consistency in visibility and nurturing leads to convert them into clients. She also shares success stor...

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28:39

How To Take Control Of Your Facebook Ads In Only 4...

Digital Dominance: Proven Marketing Strategies to... ·

2025/04/29

Summary In this episode of Digital Dominance, host Jeffro speaks with Eric Saar, a Facebook advertising expert, about the common pitfalls businesses face with Facebook ads and how to take control of their advertising strategies. Eric shares insights on the mistakes made by ad agencies, the importance of understanding Facebook's algorithm, and how businesses can effectively manage their own ad campaigns in-house. He emphasizes the need for proper ad structure, the significance of the learning...

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24:40

How To Let SEO Determine Your Content Strategy...

Digital Dominance: Proven Marketing Strategies to... ·

2025/04/24

Summary In this episode, Jeffro interviews John McDougall, a seasoned SEO and content marketing expert, discussing the evolution of SEO, the importance of consistency in content creation, and how businesses can leverage podcasting and YouTube for SEO and lead generation. John emphasizes the need for strategic content planning, the role of AI in the future of SEO, and practical tips for optimizing multimedia content to enhance visibility and engagement. Takeaways Being consistent in content ...

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29:19

How to Create Unforgettable Customer Experiences the...

Digital Dominance: Proven Marketing Strategies to... ·

2025/04/22

Summary In this conversation, John Formica, America's customer experience coach, shares insights on transforming customer service into unforgettable experiences. He emphasizes the importance of emotional connections, imagination, and curiosity in building customer loyalty. John discusses how businesses can create meaningful touchpoints, even in a digital landscape, and how to handle customer complaints effectively. He also highlights the role of AI in enhancing customer experiences while mai...

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24:16

From Chaos to Clarity: How to Build a Business you...

Digital Dominance: Proven Marketing Strategies to... ·

2025/04/17

Summary In this episode of Digital Dominance, host Jeffro interviews Andrew Handosa, also known as Doza, the founder of Geronimo Academy. They discuss how to build a successful business without burnout, emphasizing the importance of designing a business that aligns with personal desires. Doza shares insights on mindset shifts, the necessity of taking breaks, and the Separation Sunday strategy for planning and reflection. He also highlights underrated marketing strategies and the importance o...

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23:46

Video As A Service (VaaS) Can Make Your Video...

Digital Dominance: Proven Marketing Strategies to... ·

2025/04/15

Summary In this episode, Jeffro and Daniel Borba discuss the evolving role of video in B2B marketing, emphasizing its necessity for business growth. Daniel introduces the concept of Video as a Service (VAS), which allows companies to scale video production without the prohibitive costs associated with traditional methods. They explore how to tailor video strategies to individual company needs, measure the impact of video content, and the potential future of video marketing in the age of AI. ...

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29:20

Network Like Mad, Become an Authority, and Grow Baby...

Digital Dominance: Proven Marketing Strategies to... ·

2025/04/10

Summary In this episode, Devin Sizemore discusses the importance of building connections and leveraging books to establish authority in business. He shares strategies for identifying target audiences, aligning offline and online marketing efforts, and using books as tools for growth. Devin emphasizes the need for proactive networking and offers insights on overcoming barriers to writing a book, ultimately guiding listeners on how to unlock opportunities within their existing networks. Takea...

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26:07

Empowering Local Marketing: Insights for Service...

Digital Dominance: Proven Marketing Strategies to... ·

2025/04/08

Summary In this episode, Brett Campbell and Alex Nocifera, co-founders of Loma, dive into the challenges and opportunities of local marketing for franchises and service businesses. They discuss how franchisors and franchisees can bridge the gap between national branding and hyper-local execution, leveraging Loma’s platform to scale campaigns efficiently. Brett and Alex share insights on data-driven marketing, vendor selection, and the importance of empowering franchisees with the right tools...

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25:07

Unscripted, not unprepared-- how to create authentic...

Digital Dominance: Proven Marketing Strategies to... ·

2025/04/03

Summary In this episode of Digital Dominance, Jeffro sits down with Pat Taggart, founder of Sky Blue Creative, to explore the power of unscripted video for businesses. Pat shares his documentary-style approach to corporate video, emphasizing authenticity over scripted, high-production content. They discuss why unscripted video resonates with audiences, how to overcome the fear of being on camera, and practical tips for businesses to create engaging video content—whether they’re working with a...

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27:51

How to go from complex to compelling storytelling for...

Digital Dominance: Proven Marketing Strategies to... ·

2025/04/01

Summary In this episode, Jeffro and Valerie Chan discuss the importance of corporate storytelling in business. Valerie shares insights on how to create compelling narratives that resonate with audiences, emphasizing the need to understand the customer and position them as the hero of the story. They explore the differences in storytelling for startups versus established companies, the importance of tailoring messages for different audiences, and the balance between content creation and strat...

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25:01

*Actually* Revolutionizing Marketing for Small...

Digital Dominance: Proven Marketing Strategies to... ·

2025/03/27

Summary In this episode, Adam Nathan, founder of Blaze, discusses how his AI-driven marketing tool empowers small businesses and solo entrepreneurs to streamline their marketing efforts. He explains the functionalities of Blaze, including content creation, social media management, and SEO optimization, all designed to save time and enhance growth. Adam shares success stories from users who have significantly increased their online presence and traffic through Blaze. He emphasizes the importan...

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140 results

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