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PODCAST

The Story of a Brand Show

CommerceFocused Media, Inc.

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand"s evolution. Who knows, you may even discover a few new products that become faves.

business entrepreneurship

All Episodes

58:53

Delavie Sciences - Why This Brand Says No to the...

The Story of a Brand Show ·

2025/07/09

In this episode, I sit down with Kyle Landry, PhD, a scientist-turned-entrepreneur who’s bringing literal space-age technology to the skincare world. As the President and Co-founder of Delavie Sciences, Kyle shares how a partnership with NASA led to the discovery of a one-of-a-kind extremophile—an organism found on the outside of the International Space Station—that now powers their cutting-edge skincare line. This isn’t just about beauty—it’s about real science, real function, and rethinking how

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01:01:49

Hiya Health - No Sugar, No Dyes, No Compromises

The Story of a Brand Show ·

2025/07/03

In this episode, I sit down with Darren Litt, the founder of Hiya Health, a mission-driven kids' wellness brand that’s reimagining what it means to raise healthy children. Darren shares how a single disappointing Amazon order led him down a path of obsession with better ingredients, smarter packaging, and more meaningful health experiences for kids and families. What started with taste tests from his daughters turned into a national movement to clean up the children’s supplement space. What I

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55:04

SET ACTIVE - Bootstrapped and Bold

The Story of a Brand Show ·

2025/07/01

In this episode, I sit down with Lindsey Carter, the Founder and CEO of SET ACTIVE, a brand that has reshaped how women experience athleisure—not just in terms of function, but also in terms of feeling. Lindsey shares her raw and powerful journey, from bootstrapping the brand at 25 with zero funding to building a movement rooted in authenticity, storytelling, and unmatched community connection. Her story is one of resilience, vision, and redefining what it means to be “active.” What I love about

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56:37

The Froot Thief - The Untold Story Behind That Viral...

The Story of a Brand Show ·

2025/06/27

In this episode, I sit down with Jonathan Cornish, the spirited co-founder and “Head Bandit” behind The Froot Thief—a fruit snack brand that’s turning heads and winning lunchboxes. Jonathan’s story is one of grit, gratitude, and big flavor. We discuss how a family-run business gave him and his brother their first break over 25 years ago, and how that act of faith continues to shape their approach today. That foundation—combined with deep experience in retail and manufacturing—set the stage for a

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01:14:19

1 Commerce - How to Win at Omnichannel Without Losing...

The Story of a Brand Show ·

2025/06/26

In this episode, I had a powerful and insightful conversation with Eric Kasper, the founder of 1 Commerce. Eric isn’t just building another ecommerce platform—he’s building from the ground up based on hard-won experience, past failures, and deep empathy for the challenges founders face. We discussed how losing everything gave him clarity, how he rebuilt with intention, and how that journey became the foundation of a platform that helps brands scale across channels with real support. What stood

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01:04:29

BloomNation - Empowering Local Florist and Their...

The Story of a Brand Show ·

2025/06/26

What happens when you mix a deep love for small business with the drive to shake up an outdated industry? You get BloomNation. In this episode, I sat down with Farbod Shoraka, Co-founder & CEO of BloomNation, to talk about how a few powerful insights—and one unforgettable lunch—led to the creation of a platform that empowers thousands of florists and small business owners across the U.S. We delve into how BloomNation evolved from a simple idea into a nationwide software solution that enables

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49:49

Little Spoon - How to Build a Brand Parents' Trust

The Story of a Brand Show ·

2025/06/25

As someone who has worked with numerous consumer brands, I can confidently say that Little Spoon is one of those companies that truly understands today’s modern parent. I had the joy of sitting down with Angela Vranich and Ben Lewis, co-founders of Little Spoon, and discussing how they’re not just reinventing kids’ nutrition, but also rethinking how to meet families where they are—with convenience, trust, and transparency. In this episode, we delve into how Little Spoon evolved from a fresh baby

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38:36

Halfday Ice Tea (Part 2) - From Gut Issues to Grocery...

The Story of a Brand Show ·

2025/06/24

When it comes to building a better-for-you beverage brand, it’s easy to think it’s all about the product. But as Kayvon Jahanbakhsh, co-founder of Halfday Iced Tea, shares in this episode, building a brand people actually love is just as much about emotional connection, persistence, and timing. This conversation is packed with insights into what it truly takes to break through in a crowded category, especially when you're on a mission to reintroduce Americans to a nostalgic drink with a

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57:08

Halfday Ice Tea (Part 1) - How a Dorm Room Idea...

The Story of a Brand Show ·

2025/06/24

Every now and then, you come across a founder story that’s both heartfelt and hustle-packed—this is one of those. In this episode, I sit down with Mike Lombardo, co-founder of Halfday Iced Tea, a brand that’s redefining what iced tea can be. We talk about everything from starting the company out of a college dorm room to turning a personal health journey into a functional beverage brand that’s now on the shelves of Whole Foods, Sprouts, and more. Mike shares how Halfday was built on a foundation

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46:02

Baumer Foods - They Make Good Food Taste Great

The Story of a Brand Show ·

2025/06/20

I’ve interviewed a lot of founders, but few with stories as rich and enduring as today’s guest. In this episode, I sit down with Pepper Baumer, President & CEO of Crystal Hot Sauce, a product of Baumer Foods. We explore how this iconic, family-owned brand has been flavoring kitchens for over a century, surviving everything from World War II to Hurricane Katrina to global supply chain meltdowns. It’s a powerful reminder of what it means to adapt, persevere, and keep a legacy alive. Pepper shares how

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01:01:19

Flytographer - The Power of Saying Yes to Your Idea

The Story of a Brand Show ·

2025/06/18

I always say some of the most innovative ideas come from personal experiences, and Nicole Smith’s story is proof. What started as a meaningful moment in Paris with her best friend evolved into Flytographer, a global platform that helps people capture unforgettable travel memories through professional photography. Nicole didn’t just build a business; she created a movement rooted in human connection, storytelling, and joy. In this episode, Founder & CEO Nicole Smith shares her journey from a

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01:09:41

ByHeart - Rebuilding Infant Formula from the Ground Up

The Story of a Brand Show ·

2025/06/18

Every once in a while, you come across a story so driven by purpose and heart that you can feel it in every word, and that’s exactly how I felt talking to the co-founders of ByHeart. In this episode, Ron Belldegrun and Mia Funt, Co-founders of ByHeart, guide us through their remarkable journey to reinvent infant formula from the ground up, driven by science, transparency, and a deep conviction that parents deserve better options. From building their manufacturing facility to conducting one of the

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55:57

EssenZen - Rewriting the Rules of Clean Beauty

The Story of a Brand Show ·

2025/06/16

I always love speaking with founders who are guided by purpose, and Reham Essa’s story is a perfect example. After years as a pharmacist, Founder and CEO Reham set out to create a skincare brand that prioritizes health, simplicity, and integrity over hype. EssenZen is about more than beauty; it’s about reclaiming what skincare should be: minimal, functional, and rooted in science. In this episode, Reham shares how her background in pharmacy led to a deeper understanding of skin and a passion for

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55:18

Bugaboo - The Future Belongs to Adaptable Brands

The Story of a Brand Show ·

2025/06/12

Something is compelling about a leader who brings both sharp commercial instincts and deep empathy to the table, and that’s precisely what I found in my conversation with Jeanelle Teves. As Chief Commercial Officer at Bugaboo, she’s not just driving growth; she’s redefining what it means to build a global lifestyle brand rooted in purpose, innovation, and real human connection. In this episode, we talk about what it takes to evolve a premium product line while staying close to the needs of modern

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49:06

Back to Nature - Balancing Mission and Margin in CPG

The Story of a Brand Show ·

2025/06/11

As people who are passionate about purpose-driven CPG brands, we couldn’t wait to sit down with Jennifer Jorgensen, CEO of Back to Nature. She’s not just leading the charge at Back to Nature she’s revitalizing a legacy brand for today’s conscious consumer. With a powerful blend of empathy, strategy, and bold decision-making, Jennifer demonstrates what it means to lead with both heart and business acumen. In this episode, Rose Hamilton, Founder of Compass Rose Ventures, unpacks the transformation

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47:40

TRUBAR - How Bold Packaging and Clean Ingredients Win

The Story of a Brand Show ·

2025/06/10

I had an absolute blast chatting with Erica Groussman, the bold and fearless founder of TRUBAR. Erica’s energy is infectious, and her story is a masterclass in trusting your gut, listening to your body, and never settling for the status quo. What started as a personal journey to clean up her own nutrition turned into a full-on movement—and a fast-growing brand that’s flipping the protein bar category on its head. TRUBAR isn’t just another snack—it’s a delicious, clean-label product with a

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59:13

BattlBox - Surviving and Thriving in the Subscription...

The Story of a Brand Show ·

2025/06/09

When I sat down with John Roman, it was clear this wasn’t just a story about subscription boxes—it was a story about grit, evolution, and building a brand that speaks directly to a passionate community. As the Co-founder & CEO of BattlBox, John has transformed a niche outdoor and survival subscription into a DTC powerhouse, boasting millions of YouTube views and a hit Netflix show to boot. But behind the curated gear and rugged packaging is a founder who deeply understands performance marketing,

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01:01:17

FIOR Scotch - Breaking the Scotch Rulebook

The Story of a Brand Show ·

2025/06/06

When I sat down with Eric Dominijanni, the founder of FIOR Scotch, I knew this was going to be more than a conversation about spirits; it was going to be about reinvention. Eric’s background in beverage alcohol and his vision to bring a new type of scotch to a new kind of drinker made this a compelling deep dive into brand building, innovation, and identity. FIOR isn’t trying to be your grandfather’s scotch. It’s a bold, flavorful, and inclusive brand crafted for those who might have never

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59:40

Weezie - The Secret to Making Consumers Fall in Love...

The Story of a Brand Show ·

2025/06/05

What does it take to elevate a simple, everyday product into a beloved premium brand? In this episode, I sat down with Lindsey Johnson, Co-Founder & CEO of Weezie Towels, to talk about how she’s redefining the towel category with quality, intentionality, and customer delight at the core. Lindsey shares how Weezie was built from scratch with a focus on product excellence, brand storytelling, and community feedback. From launching with just a few SKUs to expanding into custom monograms and

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51:27

Tights Tights Tights - How to Reinvent a Legacy...

The Story of a Brand Show ·

2025/06/04

In this episode, I had the pleasure of sitting down with Allana Hurst, the energetic and passionate owner of Tights, Tights, Tights, a brand that’s as fun to say as it is to shop. From the moment we started talking, it was clear that Allana brings heart, hustle, and a sense of humor to everything she does. We explored what it takes to scale a family business with integrity, how she’s reinventing a legacy retail experience for modern consumers, and what it means to stay true to your values in a

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1,359 results

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