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PODCAST

The Agency Profit Podcast

Parakeeto, Marcel Petitpas

Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn"t JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you"ll learn what systems to implement in your business, what kind of KPI"s to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing

business management

All Episodes

00:30:05

Driving Agency Profitability Through Smarter...

The Agency Profit Podcast ·

2025/05/14

Points of Interest1:14 – 2:53 – Introduction: Marcel introduces Tiffany, who explains her firm’s mission to help agencies use contracts as strategic tools rather than just legal formalities.3:06 – 4:08 – Why Contracts Get a Bad Rap: Many agencies view contracts purely as legal protection, missing their potential to strengthen client relationships and reduce future conflicts.4:38 – 6:02 – Misguided Legal Focus: Agencies often waste time on low-risk legal scenarios instead of focusing on practical

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00:26:24

Pricing & Scoping for Agencies, With Marcel Petitpas

The Agency Profit Podcast ·

2025/05/07

Points of Interest0:00 – 0:14 – Introduction to Pricing Framework: Marcel introduces a universal pricing formula that applies across all billing models, setting the stage for simplifying agency profitability assessments.0:54 – 1:38 – Solo Episode Overview: Marcel explains that the episode will draw from his All Agency Summit presentation, covering how to price profitably and choose optimal pricing models.1:50 – 3:08 – The Best Pricing Model: Marcel emphasizes that the "best" pricing model is the one

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00:38:08

Profit First for Agencies, With Mike Michalowicz

The Agency Profit Podcast ·

2025/04/30

Points of Interest0:30 – 1:31 – Meet the Guest: Marcel introduces Mike as a prolific author and entrepreneur, best known for Profit First, and previews their deep dive into simplifying profitability for service businesses.2:00 – 3:36 – From Struggle to Simplification: Mike shares how his own entrepreneurial failures led him to journal his learnings, become an author, and dedicate his work to simplifying business for fellow entrepreneurs.4:00 – 4:58 – A Framework for Entrepreneurs: Mike explains the

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00:48:34

The Three Immutable Laws of Profitability, With...

The Agency Profit Podcast ·

2025/04/23

Points of Interest1:02 – 1:38 – Intro: Marcel introduces the session as a condensed version of his All-in Agency Summit talk, aimed at equipping agencies with the key levers to diagnose and improve profitability.3:05 – 3:18 – 80/20 Profitability Focus: The goal is to give agencies 20% of the knowledge that provides 80% of the insight needed to take control of profitability, regardless of market conditions.4:28 – 6:27 – The Growth Trap Cycle: Agencies often get stuck in a cycle of hiring during

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00:33:25

How to Appeal to More Clients Without Diluting Your...

The Agency Profit Podcast ·

2025/04/16

Points of Interest1:04 – 1:46 – Introduction of John Meyer: Marcel introduces John Meyer, highlighting his experience as a successful agency owner, seller, and current business coach.2:10 – 2:30 – John's Current Focus with Leadmore: John explains his mission with Leadore: coaching agency owners to avoid solopreneur traps and scale their businesses.2:30 – 3:11 – "No More Solo" Coaching Program: Details of John's group coaching for agencies in the $100k-$400k range focused on delegation and

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00:48:29

How to Downsize Your Agency, With Carson Pierce

The Agency Profit Podcast ·

2025/04/09

Points of Interest0:00 – 0:23 – Small Cuts, Big Impact: Marcel explains how trimming small recurring expenses added up to $7K/month in potential savings.1:32 – 2:44 – Market Uncertainty Hits Everyone: Carson highlights how client indecision is stalling agency pipelines across the industry.3:04 – 3:23 – Opportunity in Unstable Times: Marcel frames uncertainty as a chance to optimize, streamline, and future-proof the business.4:02 – 4:36 – Sales Slowdowns and Staffing Pressure: Agencies must balance

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00:32:56

Financial Planning for Agency Owners, With Jason Peck

The Agency Profit Podcast ·

2025/04/02

Points of Interest01:01 – 01:46 – Meet Today’s Guest: Jason Peck: Jason, a certified financial planner at EverWise Wealth Management, joins the show to share how agency owners can build wealth, protect their families, and stop relying solely on their business for financial freedom.05:00 – 06:10 – Unique Challenges for Agency Owners: Jason outlines what makes agency finances different—volatile income, illiquid equity, and a heavy reliance on the owner’s involvement in day-to-day operations.08:56 –

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00:35:40

Building a Model for Your Agency, With Carson Pierce

The Agency Profit Podcast ·

2025/03/26

Points of Interest00:51 – 01:14 – Meet Today’s Guest: Carson Pierce: Carson, a fan favorite at Parakeeto, joins the show to discuss a key challenge for agency owners—transitioning from expert to CEO while managing financial complexities.02:01 – 03:10 – The Common Agency Struggle: Many agency owners are incredible at their craft but struggle with the financial side of running a business, leading to inefficiencies and profit loss.05:01 – 06:40 – The Knowledge Gap in the Agency World: Historically,

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00:41:04

Prove Your Value & Increase Retention, With Mari-Liis...

The Agency Profit Podcast ·

2025/03/19

Points of Interest01:09 – 01:46 – Meet Today’s Guest: Mari-Liis Vaher: Marketing pro, entrepreneur, and author of The Greatest Marketer in the World, Mari-Liis is here to help agencies prove their value and keep clients happy.03:04 – 03:40 – The Big Marketing Trust Issue: Ever had a client drop you out of nowhere, even though you were hitting all their goals? Mari-Liis explains why so many agencies struggle to prove their worth.07:10 – 07:57 – Marketing Is More Than Just Ads: Think marketing is just

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00:32:55

Understanding Your Agency Model, With Carson Pierce

The Agency Profit Podcast ·

2025/03/12

Points of Interest00:55 – 01:14 – Meet Today’s Guest: Carson Pierce: Carson, a fan favorite at Parakeeto, joins the show to chat about a big shift in the agency world—why more agencies are ditching big teams in favor of lean, contractor-driven models.01:34 – 02:29 – Agencies Are Shrinking Their Core Teams: Carson talks about a growing trend—agencies are keeping their leadership and strategy teams small while outsourcing most of the production work to contractors, freelancers, and offshore

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00:41:25

Balancing Creativity and Profitability, With Tim...

The Agency Profit Podcast ·

2025/03/05

Points of Interest0:00 – 0:32 – Show Introduction & Guest Introduction: Marcel introduces Tim Thompson, Owner and Chief Revolution Thinker at RevThink. He shares how they met at the MYOB conference, where they bonded over deep discussions on agency profitability and creative business management.0:33 – 2:25 – Tim’s Background & The Journey to RevThink: Tim shares his career transition from Hollywood production, where he worked with legends like Ridley Scott and Steven Spielberg, to consulting

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00:40:17

The Process Behind Process Management, With Kristen...

The Agency Profit Podcast ·

2025/02/26

Points of Interest0:24 – 0:54 – Show Introduction & Guest Introduction: Marcel introduces Kristen Kelly, highlighting her expertise in operations and agency profitability management.1:01 – 1:45 – The Three-Part Profitability Management System Overview: Kristen recaps the framework discussed in previous episodes: the right data, ensuring financial, delivery, and sales data are clean; the right framework, having clear metrics and understanding relationships; and the right process, implementing

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00:38:08

Visual Client Communication & Building SaaS in an...

The Agency Profit Podcast ·

2025/02/19

Points of Interest01:04 – 01:35 – Guest Introduction – Mikael Dia of Funnelytics: Mikael Dia, former agency owner turned SaaS entrepreneur, shares his journey from running an agency to founding Funnelytics, a tool designed to visually map and analyze digital marketing funnels.06:24 – 08:20 – How Funnelytics Was Born: Funnelytics emerged from the need to overlay real marketing data on top of strategic visualizations, allowing agencies and marketers to prove and optimize their funnel strategies

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00:51:15

Why Most Reporting Systems Fail, & What to Do...

The Agency Profit Podcast ·

2025/02/12

Points of Interest01:00 – 01:45 – Guest Introduction: Marcel welcomes back his co-founder, Ben Zittlau, highlighting his expertise in data operations and agency growth strategies.03:35 – 05:50 – Scaling Data Operations: Lessons from Jobber: Ben shares insights from his experience at Jobber, detailing the challenges of building and scaling a data operations team in a fast-growing company.08:43 – 13:14 – Why Agencies Struggle to Get Insights from Their Data: Discussion on how agencies collect vast

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00:37:10

Is White Label The Future of Agencies?, With Manish...

The Agency Profit Podcast ·

2025/02/05

Points of Interest01:02 – 01:28 – Introduction to Manish Dudharejia: Manish Dudharejia, founder of E2M, is introduced as a leader in white label agency services, serving over 300 agencies globally with a focus on profitability and scalability.01:34 – 02:45 – Manish’s Journey and E2M’s Growth: Manish shares how E2M evolved from serving diverse clients to specializing in white label services for agencies, growing to a 270+ member team over 12 years.03:04 – 04:36 – Building a Culture of Excellence:

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00:42:35

Breaking Down Earned Revenue to Drive Better Agency...

The Agency Profit Podcast ·

2025/01/29

Points of Interest01:00 – 01:50 – Episode Kickoff and Guest Introduction: Marcel introduces Ben Zittlau, his co-founder and the “brains behind the operation” at Parakeeto, highlighting Ben’s instrumental role in shaping the company’s philosophies and tools.01:51 – 04:25 – Ben’s Background and Early Career: Ben shares his journey from studying electrical engineering to becoming deeply involved in startups, entrepreneurship, and eventually co-founding Parakeeto, along with his notable work at

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00:37:44

First Principles Software Implementation In Your...

The Agency Profit Podcast ·

2025/01/22

Points of Interest00:51 – 01:29 – Introduction to Henrik Becker: Marcel introduces Henrik Becker, an expert in agency coaching, EOS implementation, and CRM systems, now leading Rev Hops to improve agency sales and marketing systems.01:30 – 02:13 – Henrik’s Career Journey: Henrik details his evolution from systematic marketing in 2010 to specializing in CRM platforms like Salesforce and HubSpot, emphasizing management systems for success.03:42 – 04:48 – Aligning CRM with Operations: Marcel and Henrik

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00:38:09

From Silos to Synergy: Building an Integrated...

The Agency Profit Podcast ·

2025/01/15

Points of Interest00:52 – 01:17 – Guest Introduction and Episode Overview: Marcel introduces Kristen Kelly, a member of the consulting team, and previews the episode’s focus on agency management trends, particularly on improving profitability and breaking down silos.02:57 – 05:00 – Challenges with Siloed Agency Models: Kristen explains how siloed operations between sales, delivery, and finance lead to fragmented data, inefficiencies, and breakdowns during planning and execution.05:00 – 07:30 –

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00:44:49

Lessons From the Operations Trenches, with Ryan McNamara

The Agency Profit Podcast ·

2025/01/08

Points of Interest00:49 – 01:50 – Introduction to Ryan McNamara Marcel introduces Ryan McNamara, Head of Operations at Rise at Seven, and highlights his impressive journey from startup founder to agency leader.01:51 – 03:00 – Building Rise at Seven Ryan discusses the rapid growth of Rise at Seven, their creative-first, search-driven approach, and their international presence in the UK and US.04:21 – 05:40 – Defining Operational Leadership Ryan explains the challenges and responsibilities of

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00:32:04

The Problem With Benchmarking and What to Do Instead

The Agency Profit Podcast ·

2025/01/01

Points of Interest00:00 – 00:47 – Intro and Gratitude: Marcel thanks listeners and sets up the episode's focus on benchmarking traps and performance evaluation.00:47 – 01:33 – The Benchmarking Trap: Marcel introduces the risks of relying on external benchmarks instead of understanding your agency’s internal performance model.01:33 – 02:53 – Rate Benchmarking Limitations: Marcel explains why comparing rates fails to provide meaningful insights, especially with modern pricing models.02:53 – 05:00 –

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221 results

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