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PODCAST

The Agency Profit Podcast

Parakeeto, Marcel Petitpas

Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn"t JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you"ll learn what systems to implement in your business, what kind of KPI"s to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing

business management

All Episodes

00:48:29

How to Downsize Your Agency, With Carson Pierce

The Agency Profit Podcast ·

2025/04/09

Points of Interest0:00 – 0:23 – Small Cuts, Big Impact: Marcel explains how trimming small recurring expenses added up to $7K/month in potential savings.1:32 – 2:44 – Market Uncertainty Hits Everyone: Carson highlights how client indecision is stalling agency pipelines across the industry.3:04 – 3:23 – Opportunity in Unstable Times: Marcel frames uncertainty as a chance to optimize, streamline, and future-proof the business.4:02 – 4:36 – Sales Slowdowns and Staffing Pressure: Agencies must balance

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00:32:56

Financial Planning for Agency Owners, With Jason Peck

The Agency Profit Podcast ·

2025/04/02

Points of Interest01:01 – 01:46 – Meet Today’s Guest: Jason Peck: Jason, a certified financial planner at EverWise Wealth Management, joins the show to share how agency owners can build wealth, protect their families, and stop relying solely on their business for financial freedom.05:00 – 06:10 – Unique Challenges for Agency Owners: Jason outlines what makes agency finances different—volatile income, illiquid equity, and a heavy reliance on the owner’s involvement in day-to-day operations.08:56 –

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00:35:40

Building a Model for Your Agency, With Carson Pierce

The Agency Profit Podcast ·

2025/03/26

Points of Interest00:51 – 01:14 – Meet Today’s Guest: Carson Pierce: Carson, a fan favorite at Parakeeto, joins the show to discuss a key challenge for agency owners—transitioning from expert to CEO while managing financial complexities.02:01 – 03:10 – The Common Agency Struggle: Many agency owners are incredible at their craft but struggle with the financial side of running a business, leading to inefficiencies and profit loss.05:01 – 06:40 – The Knowledge Gap in the Agency World: Historically,

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00:41:04

Prove Your Value & Increase Retention, With Mari-Liis...

The Agency Profit Podcast ·

2025/03/19

Points of Interest01:09 – 01:46 – Meet Today’s Guest: Mari-Liis Vaher: Marketing pro, entrepreneur, and author of The Greatest Marketer in the World, Mari-Liis is here to help agencies prove their value and keep clients happy.03:04 – 03:40 – The Big Marketing Trust Issue: Ever had a client drop you out of nowhere, even though you were hitting all their goals? Mari-Liis explains why so many agencies struggle to prove their worth.07:10 – 07:57 – Marketing Is More Than Just Ads: Think marketing is just

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00:32:55

Understanding Your Agency Model, With Carson Pierce

The Agency Profit Podcast ·

2025/03/12

Points of Interest00:55 – 01:14 – Meet Today’s Guest: Carson Pierce: Carson, a fan favorite at Parakeeto, joins the show to chat about a big shift in the agency world—why more agencies are ditching big teams in favor of lean, contractor-driven models.01:34 – 02:29 – Agencies Are Shrinking Their Core Teams: Carson talks about a growing trend—agencies are keeping their leadership and strategy teams small while outsourcing most of the production work to contractors, freelancers, and offshore

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00:41:25

Balancing Creativity and Profitability, With Tim...

The Agency Profit Podcast ·

2025/03/05

Points of Interest0:00 – 0:32 – Show Introduction & Guest Introduction: Marcel introduces Tim Thompson, Owner and Chief Revolution Thinker at RevThink. He shares how they met at the MYOB conference, where they bonded over deep discussions on agency profitability and creative business management.0:33 – 2:25 – Tim’s Background & The Journey to RevThink: Tim shares his career transition from Hollywood production, where he worked with legends like Ridley Scott and Steven Spielberg, to consulting

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00:40:17

The Process Behind Process Management, With Kristen...

The Agency Profit Podcast ·

2025/02/26

Points of Interest0:24 – 0:54 – Show Introduction & Guest Introduction: Marcel introduces Kristen Kelly, highlighting her expertise in operations and agency profitability management.1:01 – 1:45 – The Three-Part Profitability Management System Overview: Kristen recaps the framework discussed in previous episodes: the right data, ensuring financial, delivery, and sales data are clean; the right framework, having clear metrics and understanding relationships; and the right process, implementing

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00:38:08

Visual Client Communication & Building SaaS in an...

The Agency Profit Podcast ·

2025/02/19

Points of Interest01:04 – 01:35 – Guest Introduction – Mikael Dia of Funnelytics: Mikael Dia, former agency owner turned SaaS entrepreneur, shares his journey from running an agency to founding Funnelytics, a tool designed to visually map and analyze digital marketing funnels.06:24 – 08:20 – How Funnelytics Was Born: Funnelytics emerged from the need to overlay real marketing data on top of strategic visualizations, allowing agencies and marketers to prove and optimize their funnel strategies

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00:51:15

Why Most Reporting Systems Fail, & What to Do...

The Agency Profit Podcast ·

2025/02/12

Points of Interest01:00 – 01:45 – Guest Introduction: Marcel welcomes back his co-founder, Ben Zittlau, highlighting his expertise in data operations and agency growth strategies.03:35 – 05:50 – Scaling Data Operations: Lessons from Jobber: Ben shares insights from his experience at Jobber, detailing the challenges of building and scaling a data operations team in a fast-growing company.08:43 – 13:14 – Why Agencies Struggle to Get Insights from Their Data: Discussion on how agencies collect vast

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00:37:10

Is White Label The Future of Agencies?, With Manish...

The Agency Profit Podcast ·

2025/02/05

Points of Interest01:02 – 01:28 – Introduction to Manish Dudharejia: Manish Dudharejia, founder of E2M, is introduced as a leader in white label agency services, serving over 300 agencies globally with a focus on profitability and scalability.01:34 – 02:45 – Manish’s Journey and E2M’s Growth: Manish shares how E2M evolved from serving diverse clients to specializing in white label services for agencies, growing to a 270+ member team over 12 years.03:04 – 04:36 – Building a Culture of Excellence:

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00:42:35

Breaking Down Earned Revenue to Drive Better Agency...

The Agency Profit Podcast ·

2025/01/29

Points of Interest01:00 – 01:50 – Episode Kickoff and Guest Introduction: Marcel introduces Ben Zittlau, his co-founder and the “brains behind the operation” at Parakeeto, highlighting Ben’s instrumental role in shaping the company’s philosophies and tools.01:51 – 04:25 – Ben’s Background and Early Career: Ben shares his journey from studying electrical engineering to becoming deeply involved in startups, entrepreneurship, and eventually co-founding Parakeeto, along with his notable work at

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00:37:44

First Principles Software Implementation In Your...

The Agency Profit Podcast ·

2025/01/22

Points of Interest00:51 – 01:29 – Introduction to Henrik Becker: Marcel introduces Henrik Becker, an expert in agency coaching, EOS implementation, and CRM systems, now leading Rev Hops to improve agency sales and marketing systems.01:30 – 02:13 – Henrik’s Career Journey: Henrik details his evolution from systematic marketing in 2010 to specializing in CRM platforms like Salesforce and HubSpot, emphasizing management systems for success.03:42 – 04:48 – Aligning CRM with Operations: Marcel and Henrik

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00:38:09

From Silos to Synergy: Building an Integrated...

The Agency Profit Podcast ·

2025/01/15

Points of Interest00:52 – 01:17 – Guest Introduction and Episode Overview: Marcel introduces Kristen Kelly, a member of the consulting team, and previews the episode’s focus on agency management trends, particularly on improving profitability and breaking down silos.02:57 – 05:00 – Challenges with Siloed Agency Models: Kristen explains how siloed operations between sales, delivery, and finance lead to fragmented data, inefficiencies, and breakdowns during planning and execution.05:00 – 07:30 –

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00:44:49

Lessons From the Operations Trenches, with Ryan McNamara

The Agency Profit Podcast ·

2025/01/08

Points of Interest00:49 – 01:50 – Introduction to Ryan McNamara Marcel introduces Ryan McNamara, Head of Operations at Rise at Seven, and highlights his impressive journey from startup founder to agency leader.01:51 – 03:00 – Building Rise at Seven Ryan discusses the rapid growth of Rise at Seven, their creative-first, search-driven approach, and their international presence in the UK and US.04:21 – 05:40 – Defining Operational Leadership Ryan explains the challenges and responsibilities of

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00:32:04

The Problem With Benchmarking and What to Do Instead

The Agency Profit Podcast ·

2025/01/01

Points of Interest00:00 – 00:47 – Intro and Gratitude: Marcel thanks listeners and sets up the episode's focus on benchmarking traps and performance evaluation.00:47 – 01:33 – The Benchmarking Trap: Marcel introduces the risks of relying on external benchmarks instead of understanding your agency’s internal performance model.01:33 – 02:53 – Rate Benchmarking Limitations: Marcel explains why comparing rates fails to provide meaningful insights, especially with modern pricing models.02:53 – 05:00 –

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00:35:23

How to Prove Your Impact to Clients, with Chris Taylor

The Agency Profit Podcast ·

2024/12/25

Points of Interest00:47 – 01:38 – Chris’s Background: Chris shares his experience supporting consultants and facilitators in achieving measurable impact.02:07 – 03:04 – The Challenge of Change Management: Agencies face difficulty educating stakeholders and driving meaningful organizational change.04:03 – 05:26 – Behavior Change Precedes Results: Chris explains the importance of tracking behavior shifts that lead to KPI improvements.05:26 – 06:33 – Ambiguity in Brand Strategy: Marcel highlights

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00:34:19

Preparing Your Agency for 2025: Lessons from 2024 and...

The Agency Profit Podcast ·

2024/12/18

Points of Interest00:42 – 01:16 – Industry Stats Nerd: Marcel highlights Carson’s expertise in analyzing agency reports and introduces the core topic of navigating the agency world’s "new normal."03:00 – 04:10 – Financial Challenges in 2024: Carson explains how financial tightening, including cash flow and reserve issues, has become a significant pain point for agencies in the past year.04:11 – 06:15 – The “New Normal” for Agencies: Discussion about how the agency landscape is stabilizing into a

en

00:52:58

Keys to Becoming a Profitable Creative, with Patrick...

The Agency Profit Podcast ·

2024/12/11

Points of Interest00:47 – 01:46 – Meet Patrick O’Connell: Marcel introduces Patrick and previews their discussion on building a profitable design or creative services business.01:46 – 02:41 – Patrick’s Journey to Success: Patrick shares how he transitioned from a nine-to-five to running a design agency, helping clients bring physical products to market while mentoring other designers.02:41 – 03:44 – The Chocolate and Broccoli Approach: Marcel and Patrick discuss the balance between delivering what

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00:35:41

Why Managing Ops Data is so Damn Hard... , With...

The Agency Profit Podcast ·

2024/12/04

Points of Interest00:01 – 00:43 – Welcome and Introduction: Marcel introduces Kristen Kelly, Parakeeto's newest team member, highlighting her quick ramp-up and prior involvement with the company.00:44 – 01:40 – Kristen's Background: Kristen shares her 20 years of agency experience, spanning six agencies, with a focus on account/project management and operations.01:41 – 02:50 – The Role of Operations: Kristen reflects on falling in love with operations at a startup agency, emphasizing its analytical

en

00:43:48

The Future of Agency Positioning, with Chris DuBois

The Agency Profit Podcast ·

2024/11/27

Points of Interest02:02 – 02:20 – The Prism Model: Chris introduces his "Prism Model," a framework for evaluating if a problem is worth solving. The model focuses on identifying problems that are painful, recurring, impactful, solvable, and marketable, helping agencies vet business ideas and align their offerings with market needs.05:21 – 05:40 – Service Saturation: Chris discusses the dangers of service saturation, where agencies compete on price and deliverables instead of outcomes, often leading

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216 results

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