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PODCAST

Mastery Podcast with Mark Coles

The Mastery Podcast provides personal trainers and fitness professionals, with the necessary tools to take full control of their careers.In order to reach this position, I believe mastery of three areas to be essential. Personal development, your craft and business.I have dedicated the last 15 years to becoming the very best that I can be, and I will continue to do so. It is my passion and mission to help each of you to do the same.

health & fitness fitness

All Episodes

13:47

Episode 375: Why your DMs aren’t converting (and how...

Mastery Podcast with Mark Coles ·

2025/04/09

In this week’s episode I cover how to turn cold leads into hot prospects inside your DMs.One of the biggest mistakes I see coaches make is only focusing on the people who are already replying, while completely ignoring the ones who followed them but haven’t engaged yet.

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17:39

Episode 374: Integrating AI into your online fitness...

Mastery Podcast with Mark Coles ·

2025/04/02

In this week's episode I cover integrating AI into your online fitness coaching business in 2025. I share how I’ve approached it, coming from a place of "I'm 47, I could bury my head in the sand," but instead choosing to stay relevant, forward-thinking, and open-minded.

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16:02

Episode 373: The 3 types of social media content you...

Mastery Podcast with Mark Coles ·

2025/03/26

In this week's episode, I cover the three types of content you have to be posting every week if you want to actually grow your business on Instagram in 2025. I break down exactly how to attract the right audience, keep them engaged, and convert them into high-value clients.

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56:13

Episode 372: Building a 7-Figure Online Fitness...

Mastery Podcast with Mark Coles ·

2025/03/21

From starting out as a 17-year-old in New Zealand to building a million-dollar coaching business, Chenyang’s story is one of relentless growth, risk-taking, and vision. We dive into how she went from corporate burnout to online coaching success, scaling to 85K months, and leading a team that believes in her mission as much as she does.

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117:33

Episode 371: The Brutal Truth About Entrepreneurship...

Mastery Podcast with Mark Coles ·

2025/03/13

In this week's episode, Rachel and I cover the real, raw, and sometimes brutal journey of entrepreneurship what it actually takes to build a business, navigate the highs and lows, and maintain your sanity while doing it.

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9:24

Episode 370: How to shave hours off your weekly...

Mastery Podcast with Mark Coles ·

2025/03/06

In this week’s episode, I cover how you can shave hours off your weekly online coaching check-ins without compromising the quality of your service. I break down a simple but effective check-in framework that will save you time, keep your clients progressing, and cut out unnecessary back-and-forth.

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13:30

Episode 369: 6 Steps to simplify your DM chats (for...

Mastery Podcast with Mark Coles ·

2025/02/28

In this week's episode I cover how to simplify the DM chat so you can have better quality conversations and ultimately book more calls. I find that so many online fitness coaches get overwhelmed with the DMs, overcomplicating everything until it doesn’t even replicate just a normal human conversation.

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11:00

Episode 368: Bodybuilders don't make great...

Mastery Podcast with Mark Coles ·

2025/02/19

In this week's episode I cover why bodybuilders don't make great entrepreneurs. Now, I'm a bodybuilder myself, so please don't think for one second I'm just here to call anyone out. I want to help you see why you're stuck maybe blaming the algorithm or not valuing money, marketing, and team building enough.

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19:08

Episode 367: Why business mentorships aren't working...

Mastery Podcast with Mark Coles ·

2025/02/11

In this week's episode, I cover why business mentoring isn’t working for you.After 15 years of coaching fitness professionals, I’ve seen it all. And let me tell you some people join mentorships, invest money, and still get nothing out of it. Why? Because they don’t do the work.

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8:46

Episode 366: 4 Pricing Models for Your Online Fitness...

Mastery Podcast with Mark Coles ·

2025/02/06

In this week's episode I cover how to choose your pricing model for online fitness coaching. I'm sharing four different pricing structures, plus a bonus tip at the end that I know you're really going to find helpful. I also explain why I personally favour taking more cash upfront, so you can build confidence, put money in the bank, and reinvest in your business.

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33:58

Episode 365: From Irish Dancer to Global Fitness...

Mastery Podcast with Mark Coles ·

2025/01/31

In this week's episode, we sit down with the inspiring Ciara Rossi, who shares her journey from being an Irish dancer to running a thriving online coaching community of 300 women. Listen in as Ciara talks about overcoming self-doubt, the personal struggles that fueled her ambition, and the deep importance of personal development.

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10:44

Episode 364: What Separates 7-Figure Online Fitness...

Mastery Podcast with Mark Coles ·

2025/01/23

In this week's episode, I cover what separates the top 1% of online fitness coaches from the rest. Using real client success stories, including one who went from $24,000 to $144,000 in 18 months, I break down the 10 key traits that define the best in the business.

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10:35

Episode 363: 10 Priceless Lessons I Wish I Knew at 23

Mastery Podcast with Mark Coles ·

2025/01/14

In this week's episode I cover the top 10 lessons I wish I'd known at 23. I dive into being okay with people coming and going, designing every part of your life with intention, lowering your expectations of others, and asking more questions without fear.

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11:17

Episode 362: 5 things I let go of for a better life

Mastery Podcast with Mark Coles ·

2025/01/07

In this week's episode I cover five key things that I let go of. Quit removed from my life so that my life had an upgrade. I’ve not felt as good health wise, spiritually wise, mentally wise, my relationship, my professional life that I’ve ever done before. I truly do believe these changes have been instrumental in me feeling this way.

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14:38

Episode 361: The Best Paid Ads Strategy for Fitness...

Mastery Podcast with Mark Coles ·

2025/01/03

In this week's episode, I cover how to grow your online fitness coaching business using paid advertising. I’ll walk you through the benefits, strategies, and practical steps to make more money, grow your followers, and generate leads.

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15:31

Episode 360: How to Run a High-Converting New Year...

Mastery Podcast with Mark Coles ·

2024/12/27

In this week’s episode, I cover how to run effective 8, 10, or 12-week fitness challenges online. I’ll show you a simple framework to bring in 10 to 15 new online coaching clients every time you run a promotion.

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13:49

Episode 359: Building a Sales Team: Insights from 25...

Mastery Podcast with Mark Coles ·

2024/12/17

In this week’s episode, I cover building a sales team – when to hire sales closers, where to find them, and how to ensure they perform and deliver a solid return on your investment.Drawing from 25 years in the fitness industry and building a multi seven-figure coaching business, I share key steps like hitting 30K months before hiring, recording your calls, daily huddles, and tracking performance.

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12:54

Episode 358: 4 Harsh Truths Every Online Fitness...

Mastery Podcast with Mark Coles ·

2024/12/14

In this week's episode, I cover four uncommon truths about running a successful online fitness business—areas where so many coaches get lost because they’re chasing advice that sounds good but isn’t practical.

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13:01

Episode 357: How I changed my life in 5 steps

Mastery Podcast with Mark Coles ·

2024/12/03

In this week's episode, I cover five transformative steps that have completely changed my life and career. These are practical, no-nonsense strategies that can help you upgrade not just your business but your mindset and lifestyle.

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11:04

Episode 356: How I Attracted High-Paying Coaching...

Mastery Podcast with Mark Coles ·

2024/11/26

In this week's episode, I cover how I attracted high-paying coaching clients by focusing on five key areas that transformed my career. I’ll walk you through how I moved towards a niche, delivered high-quality results, set non-negotiables with clients, and mastered the sales process.

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