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PODCAST

Modern Marketing Engine podcast hosted by Bernie Borges

Bernie Borges - Host of the Modern Marketing Engine Podcast

The Modern Marketing Engine podcast hosted by Bernie Borges is the podcast for the modern marketer who wants to hear from their peers in the trenches and the occasional analyst or rock-star-influencer sharing strategies and tactics about what"s working in modern marketing. Show notes are available at http://bit.ly/MME-show

business management

All Episodes

35:24

Why B2B Marketing And Sales Is Broken And How To Fix It

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/09/11

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts B2B marketing and sales have always been close cousins, but Bernie’s guest on this episode of Modern Marketing Engine says that the advent of Account Based Marketing has made them even closer than that - and he says that when they get together as part of the same team, bottom-line growth of the company is the result. Sangram Vajre is co-founder and Evangelist of Terminus, an account based marketing platform

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29:30

Building A Bridge Across Marketing, Sales & Service...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/08/28

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Today’s consumer is digitally connected across multiple devices. When interacting with a brand, the consumer expects personalized communication that speaks directly to them. Bernie’s guest on this episode discusses how to bridge marketing, sales, and service to deliver a great experience to the modern consumer. Niki Hall, CMO of Selligent an intelligent digital marketing technology platform designed to

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33:25

Career Advice For Women In Marketing

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/08/14

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts The path to leadership in marketing can be a daunting one for women. Bernie’s guest on this episode is Tricia Sacchetti, VP of Worldwide Marketing for Learning Tree International, a leader in the IT training industry. Tricia shares the story of her journey to a marketing leadership role and provides actionable advice for women looking to have a fulfilling career in marketing including earning leadership

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27:08

How To Harness Customer Conversations In Real-Time To...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/08/07

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Understanding how customer conversations drive sales is a requirement in today’s data conscious business climate. With changes in technology happening daily, keeping up with what is and is not working in sales conversations is a must. Listen in as Bernie chats with Udi Ledergor, VP of marketing at Gong, about how customer conversations reveal key data points every business can and should use to increase the

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33:52

What’s Changed In My 15 Years Of Marketing Leadership

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/07/24

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts In his 27 years of marketing experience, Steven Handmaker has seen the industry evolve tremendously. Over the years, marketing has become equal parts creative and data science melded together, connecting the dots to help increase sales. Steven has been on the marketing team at Assurance since 2004 and on this episode, he shares with Bernie Borges how marketing has evolved in his time there. Assurance is a

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39:21

Identify Conversation-Ready Leads Faster With An AI...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/07/17

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Bernie and his guests have discussed using AI assistant technology for increased marketing efficiency several times on the show and each time in a slightly different way. Bernie’s guest today is Kevin Colosimo, Senior Director, Digital Strategy and Innovation, North America Marketing at Oracle. Kevin describes how his team is augmenting their workforce with virtual sales assistants powered by AI to produce

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34:39

Why TCMA is The Third Stage Of Sales and Marketing...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/07/10

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Companies have used marketing automation software since the 1990s when the internet became widely accepted for business use. The focus of the first two stages of sales and marketing transformation was on automation and integration of the two departments in a direct selling model. Bernie’s guest on this episode is Jay McBain, Principal Analyst, Channel Partnerships & Alliances, with Forrester. The third

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37:16

The State of Digital Selling with LinkedIn in 2019

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/06/19

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Vengreso recently published an original report titled The State of Digital Selling with LinkedIn in 2019. We surveyed 862 B2B sales reps across five industries: professional services, technology, manufacturing, healthcare, and financial services to assess their digital selling skills. The sales reps were asked 10 multiple-choice questions about how they use LinkedIn in their sales activities to assess how

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36:31

Harnessing B2B Buyer Intent Signals In ABM

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/06/12

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts B2B marketing teams strive to derive actionable insights from the vast amounts of data they collect to generate viable sales opportunities through buyer intent signals. They must have a strong definition of their ideal customer profiles (ICP), their target market segments, brand identity, buyer’s journey, and more. However, the volume of data is too much for marketers to identify buyer intent signals without

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28:45

3 Ways To Ensure Marketing and Sales Produce...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/06/05

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts The marketing and sales teams in fast-growing technology companies must be aligned to produce measurable results. Conversica is a fast-growing tech company with a leadership team dedicated to marketing and sales being tightly aligned. Learn what it takes to create united marketing and sales groups and how unity produces measurable results, with Rashmi Vittal, CMO, and Gregg Ames, CSO of Conversica. This

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33:33

A Guide For The Modern Marketer’s Go To Market Strategy

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/05/22

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts A marketing executive’s go to market strategy depends on whether their company is in an established category — going after market share gains — or if they are in a new category that requires awareness building for the category itself. Utpal Bhatt is the SVP of marketing at Qubole, a SaaS platform that processes cloud data and provides support for many large companies such as Oracle and Lyft, as well as

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34:28

A Modern Approach To Marketing & Sales Alignment In...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/05/15

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Marketing and sales alignment in manufacturing has undergone an evolution as digital transformation has become more pervasive. Some tried-and-true methods have become less effective because of the change in buyer habits. In this episode, Bernie speaks with the head of sales and the head of marketing at Kadant Johnson - a manufacturing company - about their digital sales transformation journey. You won’t want

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26:55

We Only Need Great Content Marketing

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/05/08

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Great content marketing is about more than just publishing content. Your content has got to stand out - it's got to be truly great. On this episode of the Modern Marketing Engine, Bernie hosts Stephanie Stahl, the General Manager of the Content Marketing Institute. She says that the companies that do content marketing really well are those that are providing the best content, content that is aimed at

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28:43

How Marketing Can Support High Performing Sales Teams

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/04/24

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Have you developed a plan that drives your high performing sales team? Listen in to learn how Marketing Leadership can create a vision and a plan in collaboration with Sales Leadership to develop the most successful high-performance sales teams. Bernie’s guest on this episode is Meshell Baker, Director of Global Sales Development at the National Association of Sales Professionals and the founder and

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36:03

The Career Journey of the Modern CMO

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/04/17

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Bernie’s guest on this episode is Darryl Praill, CMO of VanillaSoft, a Sales Engagement platform that provides sales and marketing teams tools to more efficiently engage, qualify and close the sale. Darryl is a passionate guy who has strong and informed opinions about the role of marketing. On this episode, he provides a clear picture of the evolving role of the Chief Marketing Officer, how it came to be the

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30:34

How Brands Break Through To Audiences With Video

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/04/10

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Are you connecting to your buyers with video? Whether or not you are, this episode is one you should be sure to listen to. Bernie’s guest is Sara Larsen, CMO of Brightcove - Frost & Sullivan’s Global Company of the Year and Leader in 2018 Gartner's Magic Quadrant for Enterprise Video Content Management. Brightcove specializes in video content management and delivery so whether you’re just starting out with

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30:58

5 Pillars of Modern Account Based Marketing in Action

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/03/27

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Account Based Marketing is by no means a new topic to marketing professionals. But the advent of new technologies makes the ABM process potentially more effective - if we know how to integrate the proper tech and mindsets into our strategy. On this episode, Bernie speaks with Sydney Sloan, CMO of SalesLoft. Sydney brings a wealth of experience to the conversation, including a prolong at Adobe. In this

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23:09

Brand Marketing is the New Demand Generation

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/03/20

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts As marketing professionals, it’s important that you think far beyond marketing campaigns - your brand promise has to be front and center in modern marketing. Why? Because your brand is what informs all the other marketing efforts you implement. To gain practical insights into this topic, Bernie invited Armen Najarian to join him. Armen is a 15 year Silicon Valley marketing veteran who serves as CMO at Agari,

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29:04

How Marketing & Sales Contribute to Digital...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/03/13

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts For years Marketing and Sales have been complementary but isolated departments. There was no reason for them to function in any other way. But the world has changed - business has changed. With the rapid evolution of digital technology, business cycles are more complex and buyers are more sophisticated. Organizations who thrive in the world of digitally engaged customers are those that adapt to the buyer’s

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25:31

How Modern Business Gets Stuff Done

Modern Marketing Engine podcast hosted by Bernie Borges ·

2019/02/27

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts The modern business landscape has changed - and that change is constant. It's imperative that business leaders, sales professionals and marketing teams lead the way in getting stuff done effectively. This episode features Alex Shootman, CEO of Workfront. Workfront is considered by many to be the first modern work management application that connects enterprise work, collaboration, and digital content into

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