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PODCAST

Be A Marketer with Dave Charest

Constant Contact

As a small business owner, you need to be a lot of things to make your business go—but you don"t have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator, as they explore what it really takes to market your business. Even if marketing"s not your thing! You"ll hear from small business leaders just like you along with industry experts as they share their stories, challenges, and best advice to get real

business marketing

All Episodes

42:12

Destination Marketing Strategies with Aljolynn Sperber

Be A Marketer with Dave Charest ·

2025/01/30

After a career in Los Angeles, Aljolynn Sperber returned to her hometown with a vision. She became the Executive Director of Visit Kitsap Peninsula, combining her marketing skills with her passion for her community. Her goal is to both promote the area to visitors and build a strong sense of belonging for locals.This is not just about attracting tourists; for Aljolynn, it’s about making everyone feel welcome. This involves partnering with local businesses and prioritizing core values. "The

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25:44

Building Customer Relationships Through Email with...

Be A Marketer with Dave Charest ·

2025/01/23

From the slopes to the screen, Lena Niedzielin’s marketing journey is anything but predictable. Growing up skiing in New England, Lena never imagined she’d be managing an indoor ski facility in London. But as the manager of Skieasy, she’s traded her skis for spreadsheets and discovered a passion for connecting people with winter sports, all year round.However, marketing an indoor ski center presents unique challenges. How do you reach an audience that may not even know your business exists

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45:59

Bake Club's Recipe for Community Building with...

Be A Marketer with Dave Charest ·

2025/01/16

Who knew a simple idea to bake together virtually could turn into a thriving online community? When the pandemic hit, Christina Tosi, chef and founder of Milk Bar, and Shannon Salzano, Milk Bar’s Brand Director, found themselves searching for a way to connect with people. Turning their cameras on, they invited others to join them in the kitchen, creating a space for comfort and connection amidst the uncertainty. Thus, Bake Club was born, offering a much-needed sense of togetherness during a

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31:07

Crush Your Marketing Goals in 2025: 5 Game-Changing Tips

Be A Marketer with Dave Charest ·

2025/01/09

The future of marketing feels like a runaway train. It's exciting, sure, but also terrifying. How do you keep up and plan for success when the ground beneath you seems to shift constantly? Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator at Constant Contact, understand this struggle. That's why they've dedicated this episode of the Be a Marketer podcast to helping small business owners like you thrive in 2025. They've

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26:22

2024 End of Year Recap

Be A Marketer with Dave Charest ·

2024/11/21

Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator at Constant Contact, have spent the year chatting with small business owners and marketing experts on the Be a Marketer podcast, gathering insights to help entrepreneurs thrive.Now, they're ready to share the best of those lessons. From goal-setting to storytelling, they've covered a lot of ground. But one theme keeps popping up: the need for flexibility. "Everything is

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19:05

How to Segment Your Email List for Better Results...

Be A Marketer with Dave Charest ·

2024/11/14

Most small business owners excel in their chosen fields, but marketing often feels like uncharted territory. You know you need a website and an email list, but what should your website look like? What should you be sending to your email list? And how do you know if any of it is even working?David Fischer, Founder and CEO of Solutions for Growth and Constant Contact Community Coach, understands these challenges. For 14 years, he and his team have helped small businesses nationwide elevate

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16:49

Reporting Beyond Opens & Clicks with Lindsay Higgins

Be A Marketer with Dave Charest ·

2024/11/07

Are your email marketing reports leaving you feeling puzzled? You're getting opens, you're even getting clicks, but are those translating to real results for your business?On this episode of Be a Marketer, Dave Charest, Director of Small Business Success at Constant Contact, sits down with Lindsay Higgins, owner of L2L Creative Group and a Constant Contact Certified Partner. Lindsay understands the struggle of deciphering marketing reports. She shares her insights on going beyond vanity

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16:10

Expand Your Reach with Multi-Channel Campaigns with...

Be A Marketer with Dave Charest ·

2024/10/31

Juggling a business is hard enough without adding the pressure of mastering multiple marketing channels. It's easy to feel overwhelmed, spreading yourself thin across social media, email, and who-knows-what-else. But what if there was a way to streamline your efforts and make your marketing work smarter, not harder?That's where multichannel marketing comes in. "When you use them together, you get a sum that's greater than the parts," says Aaron Wesley Means, Founder and CEO of Activate

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16:30

List Building Strategies for Small Businesses with...

Be A Marketer with Dave Charest ·

2024/10/24

Melanie Diehl had always envisioned a career path similar to her father's — dedicating 30 years to a single company and retiring comfortably. But then she got laid off and decided to use her severance to explore different options. That's when she discovered her talent with a sewing machine. Melanie learned by doing, navigating the ups and downs of entrepreneurship while building a loyal clientele. After 25 years in her interior design business, she worked with her husband on an overhead

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26:25

7 Critical Email Design Elements with Aaron Wesley Means

Be A Marketer with Dave Charest ·

2024/10/17

After a corporate career in direct marketing, Aaron Wesley Means had no plans to start a business. It wasn't until he began helping his wife launch her dream dog grooming business that he immersed himself in small business marketing. Eager to build a brand and attract customers, he dove headfirst into researching list-building strategies, email campaigns, and the nuances of connecting with a target audience. Along the way, he discovered a gap — a real need for marketing expertise within the

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15:44

Effective Goal-Setting for Small Business Marketing...

Be A Marketer with Dave Charest ·

2024/10/10

Tracey Lee Davis never imagined she'd become a business owner. After years of managing a pet care company, she craved a simpler role where she could follow someone else's lead. But life had other plans.When unemployment benefits ran dry, and job applications went unanswered, Tracey reluctantly stepped into entrepreneurship. Now, as the owner of ZingPop Social Media, she couldn't imagine doing anything else."I really do love that I get to set what happens with my business," Tracey shares on

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49:20

Creating Content That Resonates: LinkedIn Success...

Be A Marketer with Dave Charest ·

2024/10/03

Lucy Hall's journey into the digital world began with a chunky Dell computer and an eBay account. At 17, she became one of the first eBay power sellers, selling thousands of "ab belts" and discovering a passion for online marketing.This early experience set the stage for Lucy's future as a digital skills advocate and community builder. Today, she runs SocialDay, the UK's top Social Media Marketing Festival, and Digital Women, an online community with over 40,000 members dedicated to

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39:26

Digital Marketing Tips for Real Estate Agents with...

Be A Marketer with Dave Charest ·

2024/09/26

Clients are everywhere, but so is the competition. This is the reality for real estate agents in a crowded market.But what if you could become the go-to expert in your community — the agent everyone remembers when it's time to buy or sell their home?For over a decade, Stephanie Alfonso has helped real estate agents transform their marketing strategies. Now, as the Senior Director of Vertical Innovation at Constant Contact, she’s empowering agents to navigate a changing market. With the

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49:47

How to Build a Brand for Your Business with Liz Mosley

Be A Marketer with Dave Charest ·

2024/09/19

What if you could transform the fear of rejection into a catalyst for growth in your business? Graphic designer Liz Mosley did just that. After realizing that playing it safe was holding her back from exciting opportunities, Liz embarked on a journey to reframe rejection as a stepping stone to success.Liz has been helping small businesses and creatives define their brands and attract ideal customers for over a decade. As host of the “Building Your Brand” podcast, she's no stranger to the

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22:11

Multi-Channel Marketing Made Easy with AI with...

Be A Marketer with Dave Charest ·

2024/09/12

Small business owners often juggle countless tasks, leaving marketing on the back burner. But what if there was a way to streamline marketing efforts and boost confidence?Enter Constant Contact's latest innovation: the AI-powered Campaign Builder. This tool promises to revolutionize how small businesses approach marketing, addressing the challenges uncovered in the Spring 2024 Small Business Report. "More than half of small businesses we polled — about 55% to 56% — told us that they have

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47:23

Building a Creative Business Legacy with Maria Miranda

Be A Marketer with Dave Charest ·

2024/09/05

Building a successful business takes grit, determination, and a commitment to your vision. For Maria Miranda, founder and creative director of Miranda Creative, that journey began in 1988 with a simple yet powerful belief: work should be about respect, creativity, and client value.In this episode of the Be a Marketer podcast, Maria and host Dave Charest pull back the curtain on 35 years of experience, sharing the lessons learned and strategies honed along the way. Maria discusses how she

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17:59

Ask Dave: How Can You Showcase Content to Grow Your...

Be A Marketer with Dave Charest ·

2024/08/29

Want to grow your community and attract more subscribers on social media or LinkedIn?💡In episode 68 of the Be a Marketer podcast, Dave Charest, director of small business success at Constant Contact, and Kelsi Carter, the team’s brand production coordinator, share their insights on how storytelling can help you capture your audience's attention. They also answer a question from the marketing and artist manager of the Gregangelo Museum, a Constant Contact customer since 2005, about key

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39:53

#67 - Reaching The Right Audience With Jonny Etherington

Be A Marketer with Dave Charest ·

2024/08/22

Your next great marketing idea could come from an unexpected place — possibly from a totally unrelated industry. That’s a powerful lesson Jonny Etherington, Vice President of Marketing and Communications at Care Advantage, has learned over the course of his career so far. It’s a mindset he’s applied in his role at Care Advantage, a trusted provider of in-home healthcare for 35 years. Jonny attributes the company’s longevity to its commitment to service and building a strong internal

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8:10

#66 - Ask Dave: How can AI refresh my repetitive...

Be A Marketer with Dave Charest ·

2024/08/15

Wondering how to keep your marketing content fresh without constantly exhausting your brain for new ideas?💡In episode 66 of the Be a Marketer podcast, Dave Charest, director of small business success at Constant Contact, and Kelsi Carter, the team’s brand production coordinator, explore how AI can help you create fresh content for recurring emails and other repetitive marketing campaigns. Tune in to hear more about how: AI can save you time and allow you to prioritize other important

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38:14

#65 - Authentic and Timely Communication with Matthew...

Be A Marketer with Dave Charest ·

2024/08/08

It doesn’t get more authentic than the great outdoors. Matthew Polstein and Tallie Martin of the New England Outdoor Center (NEOC) like to preserve that authenticity in their marketing. Matthew founded NEOC over 40 years ago, offering guests in scenic Maine rafting and snowmobiling, plus lodging and an event center with scenic views of Mount Katahdin. Marketing Manager Tallie says it’s not always about making the hard sell in email communications, but connecting with the customer. “I'm

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