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PODCAST

How I Write

Before book sales and PR buzz, your favorite writers began with two things: the blank page and an idea. Each week on How I Write, we go behind-the-scenes with today’s top writers to uncover the meta-mechanics of writing and the lifestyle behind it. You’ll be the first to hear writers deconstruct their creative process: from banging their head on the keyboard to marking the last period of their final draft. Victory. Come discover how great writing is made. And who knows? Maybe you’ll be next. New

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All Episodes

86:39

Johnny Harris: Master Storytelling on YouTube | How I...

How I Write ·

2025/03/12

In this episode, I sit down with YouTube storytelling master Johnny Harris to discover how he creates his videos. Johnny Harris has proven he can make pretty much anything go viral, from breakfast and lottery tickets to bread-making and extra virgin olive oil. We look at his entire creative process, breaking down exactly what makes his storytelling so addicting to watch. We cover the complete workflow: writing, drafting, editing, visual composition, and sound design. By the end of this video, you'll

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69:02

Tyler Cowen: The Most Practical Conversation on AI...

How I Write ·

2025/03/05

Tyler Cowen, an economist and writer, talks with me about how AI is changing writing and research. He explains a practical approach to using AI tools while maintaining your own voice. He explains the ways he incorporates LLMs into his daily work. We talk about how people will be writing fewer books in the future and how he believes truly human writing will stand out among AI-generated content. Enjoy!Redeem your free week of Lex at https://lex.page/perell 0:00 Intro 1:00 How Tyler Cowen uses AI

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190:57

Dana Gioia: Why Poetry Matters | How I Write

How I Write ·

2025/02/26

Dana Gioia is a poet, former Chairman of the NEA, and one of America's most insightful writers on the craft of poetry and prose. This is the deepest conversation I've ever had about writing. Dana breaks down the writing process from his first drafts to revision, and shares practical wisdom about finding your voice and creating work that lasts. His straightforward approach makes writing less intimidating and more accessible to anyone who loves language. Enjoy!Get 60 days free Readwise Reader at

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61:41

Law Professor Breaks Down History's Greatest Quotes...

How I Write ·

2025/02/12

Ward Farnsworth is a law professor and former dean at the University of Texas School of Law who has written popular books about clear thinking, language, and philosophy. His books include Classical English Style and works on rhetoric and legal writing. He’s a genius at making complex ideas simple and useful for everyday life. Enjoy!Get 60 days free Readwise Reader at https://readwise.io/davidperell/ TIMESTAMPS 00:00:00 Intro 00:04:53 Example 1 (King James Bible) 00:07:09 Example 2 (Winston

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69:04

Alex Hormozi Reveals His $100M Writing System [1 HOUR...

How I Write ·

2025/02/05

Alex Hormozi has written two killer business books that have sold more than 1M copies. His writing has gotten him to 9M followers across social media. This is the first interview where he breaks down his writing system.Get 60 days free Readwise Reader at https://readwise.io/davidperell/ I also made a website that helps you learn from the best writing of all-time: https://writingexamples.com/ TIMESTAMPS 00:00:00 Intro 00:00:20 Hormozi’s cave 00:05:35 Discovery process 00:12:32 Fix problems using

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89:39

171 Years of Writing Advice in 90 Minutes

How I Write ·

2025/01/10

In this episode, I share my very favorite clips from world-class experts I interviewed last year. Their combined 171 years of writing experience is tightly packed into this 90-minute video. Enjoy!I also made a website that helps you learn from the best writing of all-time: https://writingexamples.com/ Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can

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95:34

An Unfiltered Conversation with Tucker Max

How I Write ·

2024/10/16

How do you know the difference between a banger journal entry and the foundation of a memoir? If you’ve ever asked yourself this question, then this conversation is for you.Tucker is a memoir guru, having sold 5 million copies of his own memoir (“I Hope They Serve Beer in Hell”) and millions more of ghostwritten memoirs (for names like Tiffany Haddish and David Goggins). All of Tucker’s expertise can be dwindled down to three words: tell the truth. But it’s not as easy as it sounds.In this

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84:46

I interviewed a Pulitzer-Winning Stanford Professor...

How I Write ·

2024/10/09

Richard is the Pulitzer Prize-winning author of The Overstory, one of the most praised novels of the decade. His writing absolutely explodes with life. But perhaps Richard’s most impressive skill is his character development. And we’re not talking about the stodgy character arc you learned in English class. Richard shares 40+ years and 14 novels worth of insight on how to write characters that readers can’t get out of their head. This episode is a deep dive into the psychoanalytical complexities

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82:16

How to Tell a Great Story (The Robert Greene Blueprint)

How I Write ·

2024/09/18

Robert went from being “a drunk, failed screenwriter” to writing seven bestsellers with millions of copies sold. Entrepreneurs, politicians, and hip-hop artists like 50 Cent all love his work. His secret ingredient? Storytelling.In Robert’s eyes, story is a form of seduction. So, welcome to 76-minutes of seductive storytelling advice. You’ll learn how to write stories that have timeless resonance, swapping cute and clever for crisp and clear. You’ll dive deep into style, themes, research, and

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79:46

Nick Bilton: How to Write a Thriller

How I Write ·

2024/09/11

Welcome to 74-minutes of storytelling strategy that’s better than all of your English classes combined. Nick is a journalist who has written for The New York Times and Vanity Fair. He’s a screenwriter, an author, a murder mystery enthusiast. In other words, he knows how to push a story through a brick wall. And he’s going to show you how you can, too. This episode is the ultimate storytelling toolkit. Cliffhangers. Tension. Dialogue. Character. Motifs. You’ll learn it all. And here’s the thing:

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75:59

How Peter Attia Wrote His First Book

How I Write ·

2024/08/28

“I’ll never forget the first patient whom I ever saw die.”Sheesh, what an opening line, right? Peter has an outstanding resume: he’s a medical surgeon, a Stanford grad, and a longevity expert with 25+ years of industry experience — not to mention, a published author who has sold over two million copies of his book, Outlive. In a nutshell, Peter is a prime example of what can happen when you share your expertise through writing. And he’s going to help you get started. In this episode, you’ll

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93:01

How Ben Thompson Built a Writing Empire

How I Write ·

2024/08/21

What if writing a newsletter could pay your rent? Well, it can. And today, you’re going to learn how.Ben Thompson makes millions of dollars a year with his writing. He’s the OG of subscription-based newsletter writers. Maybe that’s your dream, too, but you’re plagued by questions like: “What should I write about?” “What’s my business model?” “How do I make my first dollar online?” We’re so glad you asked; because Ben has the answers. In this episode, you’ll learn his exact playbook for how to

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94:48

Rob Henderson: How To Write A Memoir

How I Write ·

2024/08/14

Ever thought to yourself, “I would love to write a memoir someday”? Then you’re in the right place. Rob has an exceptional story — from foster care to Yale, from a troubled childhood to a best-selling memoir called Troubled — and in this episode, he demystifies the memoir-writing process just for you. We cover questions like: Which stories are worthy of sharing? How do you pace the narrative? How do you excavate difficult memories? How do you balance the emotional highs with the lows? Buckle

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76:24

The Cultural Tutor: Two Kinds of Writing (Which One...

How I Write ·

2024/07/31

Your success as a writer boils down to your style. And today, you’re going to learn how to master the two different types of style — minimalism vs. maximalism — from the style-king himself: The Cultural Tutor. Minimalism is clear, concise, and direct. It distills an idea. Maximalism captures the texture, the nuance, the beauty of life. It creates an environment for your reader to inhabit. Style is a spectrum. And the sweet spot of memorable writing comes from the tension of competing forces —

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56:39

Mark Forsyth: How to Make Your Writing Memorable |...

How I Write ·

2024/07/24

What do Katy Perry, Charles Dickens, and the Bible all have in common? They’re responsible for some of the most famous lines in history. And in this episode, you’ll find out why. Mark, an author and mad scientist of language, reveals the secret sauce to memorable writing: rhetorical devices. Chiasmus. Anaphora. Antithesis. Synecdoche. Writing today (i.e. texting and Tweeting) is concise and hyper-minimal — which is fine, if you’re writing the instruction manual for a new dishwasher. But the most

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76:05

Learn Great Copywriting in 77 Minutes | Harry Dry

How I Write ·

2024/07/17

Harry is a master copywriter — and that’s not hyperbole. With Marketing Examples, he’s taught over 100,000 people how to write copy that rips. And guess what? You’re next. Copywriting is the wrapper of success for every company. It’s the difference between Snickers, the bestselling chocolate bar in the world (“You’re not you when you’re hungry”) and a chocolate bar that looked and tasted just like Snickers, but went out of business in 2006. (Ever had a Fuse bar? Yeah, neither have we.) Good

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84:36

How to Write Fearlessly (like Scott Galloway)

How I Write ·

2024/07/10

Scott is a cocktail of crass humor, brutal honesty, and millionaire advice. He spent ten years wanting to write a book, and when he finally did, everything he learned could be summed up into two words: Be fearless. So buckle up — because today, you’re going to learn how to write fearlessly. In this episode, we break down the nitty-gritty mechanics of fearless writing: how to create intimacy with your reader, how to craft a narrative, how to share bold opinions, how to use humor as a weapon, and

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99:16

Everything Nat Eliason Learned Writing His First Book

How I Write ·

2024/07/03

Two words: Storytelling. Masterclass. Yeah, yeah, we know — “become a better storyteller” is probably the most basic writing advice out there. But this episode is far from basic. It’s all about the storytelling advice you actually need that you didn’t get in school. Once upon a time, Nat wrote online SEO blogs: simple, generic, and kind of boring. What he really wanted was to write a memoir: something narrative, beautiful, and exciting. But his storytelling skills didn’t match his vision. So, for

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74:46

How to Write a Book Like Ryan Holiday

How I Write ·

2024/06/26

Sign Up for "Writing Examples" and Learn From The Best Writing of All Time:https://www.writingexamples.com Ryan Holiday is one of the world’s most prolific writers. He’s published sixteen books, written a daily email newsletter every day for the past eight years, has 1.7 million YouTube subscribers, and runs his own creative agency. (Reciting that list is difficult enough to remember, let alone accomplishing all of those things). This conversation will get you off your butt as a writer. It’s

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41:35

Jerry Seinfeld’s Rules for Writing | How I Write Podcast

How I Write ·

2024/06/12

Jerry Seinfeld taught me more about writing than all my English teachers combined. People forget that comedians aren’t just jokesters — they’re writers. And with 10 Emmy Awards, 3 Golden Globes, and a TV show that’s generated over three billion in revenue, it’s safe to say that Jerry Seinfeld is a dang good one. In this episode, I share the top ten writing lessons I’ve learned from Jerry Seinfeld over the years. You’ll learn five lessons on getting your work done, and five lessons on making your

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