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PODCAST

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

If you’re an online seller, ecommerce operator, DTC brand builder, or aspiring ecom entrepreneur, this podcast is for you. We help you master digital marketing and sales — so you can grow your online store faster and smarter.Discover what’s working now to sell on Amazon, Shopify, TikTok, and beyond, with insights on MarTech, D2C, B2B, social media, paid ads, AI, dropshipping, and more. We focus on the tools and tactics that really matter.Hear from top ecommerce and marketing experts sharing proven

business marketing

All Episodes

25:04

Launch On TikTok Shop The Right Way (Based On The...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/06/23

In this episode, we explore how TikTok Shop is changing online shopping and what brands need to know to succeed. Alex Nisenzon is the CEO of Charm.io, a platform that tracks over 4 million direct-to-consumer and TikTok Shop brands. He shares key data insights about what works and what doesn't on TikTok Shop, including why brands need to work with thousands of creators to drive real sales. Learn about the biggest product categories, pricing strategies, and how TikTok Shop compares to Amazon and

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9:12

Is AI Coming For Your Job Or Business? Here’s What to...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/06/18

In this episode, we explore how artificial intelligence is changing the business world and what it means for entrepreneurs. Host Claus Lauter shares his thoughts on both the good and bad sides of AI. Many people worry that AI could take their jobs or hurt their businesses. Claus explains how entrepreneurs can work together to turn AI from a threat into a helpful tool. The episode also introduces The Exchange—a new community program designed to help business owners and freelancers adapt to the AI

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23:14

How To Find (And Fix) The Real Reasons Your Store...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/06/16

In this episode, we dive into why 98% of online store visitors don’t buy and how to fix it. Our guest, Matthew Stafford, is a veteran e-commerce expert and managing partner at Build Growth Scale. He shares simple strategies to boost conversions, build trust, and grow your store. Topics discussed in this episode: Why fixing conversions matters more than more traffic. What theme mistakes silently hurt your sales. Why clarity beats persuasion in e-commerce. How filters and menus boost category

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24:56

Click, Drag, Sell — E-commerce Made Simple With Brizy...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/06/12

In this episode, we dive into how website building can be simple for anyone, even if you're not a tech expert. Discover how modern tools help small businesses and Shopify store owners create professional webpages without hiring developers. You’ll hear from Bogdan Condurache, Co-founder and Chief Product Officer at Brizy, as he shares his mission to make pro-level design tools simple and accessible for everyone. Topics discussed in this episode: Why building websites is hard for beginners—and

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21:35

How To Get Authentic Amazon Reviews Without Breaking...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/06/09

In this episode, we talk about how to get real Amazon reviews without breaking the rules. Our guest is Adam Melenkivitz, founder of Test Squared, a platform that helps Amazon sellers grow with FTC-compliant reviews. He shares how sellers can earn trust, avoid fake reviews, and stay on the right side of the law—while also getting real feedback that helps improve their products. Topics discussed in this episode: Why authentic Amazon reviews are more critical than ever for building consumer

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28:04

How To Grow Your List Faster Than Any Competitor —...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/06/04

In this episode, we explore SMS and email list growth for direct-to-consumer brands on Shopify. Our guest is Soma Toth, founder and CEO of recart.com. He shares insights on building active subscriber lists, creating effective popups, and why traditional list growth methods often fail. Soma discusses their innovative one-click opt-in system that eliminates typing friction and reveals how popups can impact revenue by 10-20% when done right. Topics discussed in this episode: What list growth really

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29:07

How Self-Managing Organizations Unlock 8-Figure...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/06/02

In this episode, we explore how to grow an e-commerce brand without burning out. Our guest, Leon van der Laan, a seasoned coach and consultant, shares his expertise on building self-managing organizations. Learn how to step back, delegate effectively, and scale your business to eight figures and beyond with clarity and purpose. If you’re tired of chasing your team around to get things done and want to build an eCom powerhouse that manages itself, apply for a Free Leadership Audit on

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32:41

What Smart Inventory Management Looks Like (And Why...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/05/28

This episode dives into smart inventory management for fast-growing Shopify brands. Our guest, Sebastiaan Debrouwere, founder of Genie, shares how to stay in stock without overstocking, avoid spreadsheet chaos, and grow your business efficiently. Topics discussed in this episode: Why is inventory key for fast-growing Shopify stores. How do spreadsheets fail as brands scale. What triggers the move beyond manual tracking. Why does multichannel selling break old systems. How did Sebastian’s experience

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16:27

Boost Your Shopify Sales: How To Use AI For More...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/05/26

In this episode, we discuss how artificial intelligence can boost your online store sales through smart product recommendations. Nikolay Gushchin, a software engineer and founder of an AI-powered Shopify extension, shares insights from his eight years in tech working with major brands.He explains how AI analyzes customer behavior to suggest the right products at the right time and offers practical tips for balancing automated recommendations with human input in your e-commerce business. Topics

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7:04

Too Busy To Read 50 Newsletters? I Got You — Claus...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/05/21

Discover the value-packed E-Commerce Coffee Break newsletter in this milestone 400th episode! Host Claus Lauter shares how his twice-weekly newsletter helps busy online sellers stay informed in just 3-5 minutes of reading time. The newsletter includes curated e-commerce news, podcast episode highlights, and educational tips to improve your online business. Sign up for free at https://newsletter.ecommercecoffeebreak.com/Topics discussed in this episode: What makes this newsletter unique: Curated

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22:44

How Ecommerce Businesses Can Thrive In Today's...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/05/19

In this episode, we dive into the impact of tariffs on e-commerce brands.Olivier Grinda, Chief Operating Officer at Clearco, shares insights on how these extra costs can hurt profit margins and offers practical strategies for handling the situation. He explains what tariffs are, how they affect brand profits, and why waiting for market conditions to stabilize might be riskier than taking immediate action. Olivier provides valuable advice on financing options that can help businesses weather these

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27:25

Maximize Your Productivity And Scale Your Success...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/05/14

Discover how to navigate e-commerce outsourcing to streamline operations and scale your business. Siva Balakrishnan, founder and CEO of Vserve with over 20 years of e-commerce outsourcing experience in the US market, shares strategies for brands at different growth stages. Learn how the right partner can help optimize supply chain management, expand to multichannel selling, and improve profitability while navigating today's complex omnichannel marketplace.Topics discussed in this episode: How

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26:26

What To Do With Open Box Returns On Shopify — Brad...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/05/12

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into a genius solution for handling open box returns. Brad Sorock, e-commerce veteran and creator of the Shopify app "Returns for Sale," shares how his app helps merchants easily sell returned items at discounted prices. Learn how his unique tool transforms a common e-commerce headache into a revenue opportunity while supporting sustainability by keeping returned products out of

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16:40

The Post-Purchase Page That Generated $30,000...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/05/09

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into how to create an effective cross-selling strategy to boost your online store's average order value. Our guest Varun Kundra, co-founder of AfterSell, shares practical insights on the psychology behind successful upselling and cross-selling. He explains different ways to implement these strategies - in cart, at checkout, and post-purchase. Varun also introduces an innovative

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28:41

How To Optimize Your Ecommerce Store With A/B Testing...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/05/07

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, Yi Hung Lin (Jeffrey), founder of AB Convert, breaks down how A/B testing helps you grow a Shopify store the smart way. Jeffrey explains how smart testing can significantly boost your profits. Learn how to make data-driven decisions about pricing, shipping thresholds, and other key factors that can increase conversion rates by 10-15% without spending more on advertising. Topics discussed in this

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33:52

Beyond The Basics: 3 Unique Email Marketing Tactics...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/05/05

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, email marketing expert Gavin Hewitson reveals how to boost conversions by treating customers and non-customers differently in your email campaigns. Learn why reiterating offers to non-customers is crucial for getting that difficult first purchase, and why most brands miss this simple yet powerful segmentation strategy. Gavin shares his expertise on creating effective welcome flows, optimizing popup

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17:34

How I Turned My Podcast Into A Profitable Business —...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/04/30

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this solo episode, Claus Lauter takes you through his e-commerce and podcasting journey. With 20 years of experience in digital marketing, he discusses founding a SaaS startup and running a seven-figure Shopify store. Claus dives into the origins and evolution of his podcast, its current success, and explains why podcasting is a powerful tool for businesses—despite the long-term commitment it demands.Topics discussed

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23:38

Expanding Globally: Mistakes To Avoid And Keys To...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/04/28

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---Expanding into international markets can jumpstart growth for e-commerce brands, but proper systems are crucial for managing the increased complexity. In this episode, Sharoon Thomas, founder and CEO of Fulfil, explains what it takes to successfully scale globally. He shares insights on when to transition from simple systems to more robust solutions, how to manage multi-entity operations, and the importance of balancing

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24:16

The Future Of Ecommerce Shipping — Erez Sages | Why...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/04/23

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into the changing world of global e-commerce shipping as trade policies shift. Our guest, Erez Sages—founder and CEO of iBundle—shares insights on adapting to new international shipping rules, including the effects of recent U.S. trade changes. He explains how AI-driven logistics are cutting delivery failures, streamlining cross-border routes, and lowering costs for online sellers. Erez also

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30:41

How Negative Reviews Hurt Your Brand (And What You...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2025/04/16

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we explore the impact of negative reviews on Amazon sellers and how to effectively manage them. Our guest, Shane Barker, CEO and founder of Trace Fuse, shares insights from his 20+ years in marketing and his pioneering work with the first Amazon TOS-compliant negative review removal system. Shane discusses the challenges sellers face with unfair and fraudulent reviews and offers strategies to protect

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180 results

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