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PODCAST

Design Domination

Colleen Gratzer

Design Domination helps freelance designers gain confidence, clarity and a competitive edge in a crowded marketplace. Adjust your mindset, become more business savvy and sharpen your creative skills, so you get more respect and command higher rates. If you"re a logo designer, print designer or web designer looking to make a successful living freelancing, you will benefit from Colleen"s real-world expertise in branding, publication design and layout, website design and design business. You"ll also

arts design

All Episodes

09:28

AudioEye vs Adrian Roselli: The SLAPP Heard Around...

Design Domination ·

2023/07/26

#156 The web accessibility community is in an uproar about the AudioEye lawsuit against 30-year accessibility champion Adrian Roselli for his criticism of their overlay product.

en

14:24

10 Time-saving InDesign Tips

Design Domination ·

2023/07/12

#155 Learn how to work more efficiently in Adobe InDesign with these time-saving 10 tips about features that most graphic designers don’t use. The more you know InDesign, the easier it is to incorporate accessibility into the layout process too.

en

14:33

Stop People Pleasing, Save Your Business

Design Domination ·

2023/06/28

#154 Providing good customer service doesn’t mean you have to be at the whim of every client request or that the client is always right. In fact, if you do that, your business will suffer. Find out why people pleasing is bad for your creative business.

en

11:18

9 Tips for Creating Accessible Hyperlinks

Design Domination ·

2023/06/14

#153 Ensuring that hyperlinks are accessible for all website visitors increases the accessibility and usability of a website. There are functional, cognitive and visual factors to consider. Find out 9 tips for creating accessible hyperlinks on websites.

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11:16

How to Write a Creative Brief

Design Domination ·

2023/05/31

#152 A design brief, or creative brief, helps you get more respect and be seen as an expert as a designer. Find out how to write a creative brief and how it helps not only you but the designer-client relationship and the design process.

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46:11

How to Write a Good About Page—Todd Jones

Design Domination ·

2023/05/17

#151 Learn how to leverage the About page on your website so that you stand out and increase your chances of getting new clients. Find out tips for what to include and how to write a good About page even if you find it hard to talk about yourself.

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15:56

The Risks of Having One Big Client (Gorilla Client)

Design Domination ·

2023/04/26

#150 Having a client who makes up a large portion of your income is a blessing and a curse. They keep you busy, but you lose focus on your freelance business. Find out if you have any gorilla clients, or high client concentration, and what to do about it.

en

22:18

The Business Case for Accessibility

Design Domination ·

2023/04/12

#149 Are you looking to have the accessibility conversation with clients or coworkers but not sure where to start? Have you tried but gotten resistance? Find out 10 common objections to accessibility and how to overcome them to get others on board.

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09:06

When a Client Wants More Than One of Your Designs

Design Domination ·

2023/03/29

As a graphic designer, you may run into a situation where the client wants more than one of your designs. Should you provide the design free? Should you charge for the additional design? Find out what to think about and how to figure out how to price it.

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19:29

Setting Boundaries With Clients

Design Domination ·

2023/03/15

#147 Many freelance designers struggle with creating and enforcing boundaries with clients, taking on and putting up with bad clients. But setting boundaries means you're in charge, work with good clients and have a more profitable creative business.

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40:33

How to Make More Money in Graphic Design (and Work...

Design Domination ·

2023/03/01

Graphic designer Adrienne Johnston shares how she went from being stressed out and overworked in a $60k-a-year creative business to working less and without stress making more than $200k a year by focusing on presentation design in PowerPoint.

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10:26

Adding Skip Navigation Links for Better Web...

Design Domination ·

2023/02/15

Improve the accessibility and usability of the websites you design by adding a skip navigation link for keyboard users. Find out why skip links are important, who they help, how to check for a skip link and how to add one to an existing website.

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20:06

How to Raise Your Prices

Design Domination ·

2023/02/01

#144 Raising your prices as a freelance graphic designer is vital for a viable, profitable creative business. Find out when you should raise your rates, how to raise them, how much to raise them and what to do if clients react negatively when you do.

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38:27

How to Get Google Reviews With John Falke

Design Domination ·

2023/01/18

#143 Google reviews are a free tool designers can leverage to make the marketing and sales process easier. They help you get new clients. Hear how Google reviews have helped John Falke's design business and how to get Google reviews from clients.

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18:32

How to Make 6 Figures as a Freelancer

Design Domination ·

2023/01/04

#142 Want to make $100,000 a year as a full-time freelancer? Find out what I did and what you can do to make 6 figures as a self-employed freelance designer, even in your first year of freelancing full time. Also find out what to do before you do it.

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10:08

Color and Contrast Accessibility

Design Domination ·

2022/12/21

#141 As a graphic designer, document designer or web designer, understanding the WCAG color and contrast accessibility guidelines will help make your designs more inclusive and accessible to sighted individuals with or without a visual disability.

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15:10

Affordable Health Care for Freelancers

Design Domination ·

2022/12/07

#140 Medical insurance for self-employed freelance designers can be cost prohibitive. Find out some affordable health insurance alternatives that will save you money along with what to consider before going with one of these options.

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09:40

Adobe Removing Pantone Colors: What Graphic Designers...

Design Domination ·

2022/11/23

#139 Pantone color books are being phased out of Adobe Creative Cloud, greatly impacting many graphic designers. Access to all Pantone libraries will require a paid Pantone Connect subscription. Find out what you need to know and what options you have.

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17:03

12 Ways to Motivate Clients to Send Content

Design Domination ·

2022/11/09

#138 Getting content from clients is definitely high on the list of complaints from graphic designers. Find out 12 ways to motivate your clients to get you content, so that you get projects done on time and profitably.

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11:02

The Difference Between Consultation and Discovery

Design Domination ·

2022/10/26

#137 Many graphic designers give away their advice, expertise and ideas in the sales process for free. Learn what to stop doing on consultation calls and how to get paid for discovery calls, so you get more respect and are more valued as an expert.

en

125 results

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