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PODCAST

2 Guys 1 Shaker Cup

twoguysoneshakercup

2 Guys 1 Shaker Cup takes the world of fitness and nutrition and applies it to everyday thinking and conversation.

health fitness & nutrition

All Episodes

33:17

Episode 48: Brands During A National Crisis

2 Guys 1 Shaker Cup ·

2020/03/26

Brands do some funny things during a national crisis. Some brands are respectful, while others are distasteful. Josh and Ryan discuss.

en

33:14

Episode 47: Better for You Alcohol Movement

2 Guys 1 Shaker Cup ·

2020/03/19

Whether it is lower carbs, lower sugars or a completely new non-alcoholic beverage designed to give you that feeling you get when you drink, this movement is here and growing. Ryan and Josh discuss whether or not this is an option the sports nutrition industry should look at.

en

34:26

Episode 46: Coronavirus Impact on Sports Nutrition

2 Guys 1 Shaker Cup ·

2020/03/12

The Coronavirus is responsible for postponing Expo West, The Arnold Sports Festival and FIBO (along with other major conventions). How does the virus impact your brand, you as a consumer and what can you do to prepare for the changes? We discuss!

en

34:28

Episode 45: Changing Retail Landscape

2 Guys 1 Shaker Cup ·

2020/03/05

The retail landscape is changing every day, do you remember how you used to buy your supplements? How do you think you will buy in the future? Josh and Ryan discuss the changing landscape.

en

33:09

Episode 44: Science vs. Marketing In Sports Nutrition

2 Guys 1 Shaker Cup ·

2020/02/27

The Sports Nutrition Industry is driven by marketing...or is it science? Ryan and Josh discuss how to be successful on both fronts.

en

33:09

Episode 43: Olympia Sale & Athleticon's Impact

2 Guys 1 Shaker Cup ·

2020/02/20

The rights to the Olympia have been sold, including Muscle & Fitness, how will this impact the 2020 Olympia with the pressure of Athleticon? Ryan and Josh discuss.

en

36:57

Episode 42: Should You Partner or Invest In The...

2 Guys 1 Shaker Cup ·

2020/02/13

Josh and Ryan discuss if you should invest in our space or if it makes sense for companies to license their IP to the space.

en

34:19

Episode 41: Back to the Future

2 Guys 1 Shaker Cup ·

2020/02/06

Josh and Ryan go back in time to choose a company to become CEO for. They dive into what they would do to keep the brand alive and thriving in 2020.

en

34:09

Episode 40: Functional Beverages

2 Guys 1 Shaker Cup ·

2020/01/30

Function beverages from protein drinks to energy drinks are taking over. Josh and Ryan discuss the history of the category, where it is at in 2020 and what the future might look like.

en

34:57

Episode 39: Functional Foods: Past, Present and Future

2 Guys 1 Shaker Cup ·

2020/01/23

Functional benefits have been in existence for a long time, but functional foods have now become the new "conventional" food. Josh and Ryan discuss the past, present and future of these foods.

en

33:34

Episode 38: The Amazon Effect

2 Guys 1 Shaker Cup ·

2020/01/16

Amazon has impacted the sports nutrition industry, but was it all bad? Josh and Ryan dive into how to leverage Amazon to your advantage.

en

38:31

Episode 37: Brand Experience

2 Guys 1 Shaker Cup ·

2020/01/09

Do you feel something when you buy your supplements from your favorite brand? If you do, they've probably created a brand experience. Josh and Ryan discuss the importance of a brand experience and how to create one.

en

37:32

Episode 36: Brand Aesthetics and Package Design

2 Guys 1 Shaker Cup ·

2020/01/02

Josh and Ryan dive into brand and package aesthetics within sports nutrition. Standing out on store shelves and the digital shelf is important, what are ways in which your brand can do that? Listen now!

en

48:14

Episode 35: 2019 Golden Shaker & Shaky Awards

2 Guys 1 Shaker Cup ·

2019/12/26

Every podcast needs an award show right?! Josh and Ryan give out their 2019 awards on a variety of funny, positive and negative topics.

en

31:31

Episode 34: Current and Upcoming Fads & Trends

2 Guys 1 Shaker Cup ·

2019/12/19

Atkins, South Beach Diet, Whole 30...these are all trends and fads that exist today. Josh and Ryan discuss fad diets and trends from the past and look at potential future fads/trends that may come into the world.

en

34:22

Episode 33: Success Hacks

2 Guys 1 Shaker Cup ·

2019/12/12

If you want to be successful, you have to WANT it. Josh and Ryan discuss several hacks to be successful in your professional and personal life.

en

36:02

Episode 32: Leveraging Social Media Platforms

2 Guys 1 Shaker Cup ·

2019/12/05

There are a plethora of social media platforms that exist today, some more utilized than others. Josh and Ryan breakdown LinkedIn, Twitter, YouTube, Facebook and Instagram as it relates to the fitness and supplement industry.

en

32:16

Episode 31: Black Friday & Cyber Monday

2 Guys 1 Shaker Cup ·

2019/11/28

Black Friday through Cyber Monday are the biggest shopping days of the year for Americans, and huge for sports nutrition. Josh and Ryan discuss how brands are able to deep discount while maintaining customer satisfaction.

en

33:53

Episode 30: Exclusives in Sports Nutrition

2 Guys 1 Shaker Cup ·

2019/11/21

Whether you're a brand considering an exclusive deal or a customer who doesn't fully understand them, this episode is for you as Josh and Ryan dive into the reasons why you should and shouldn't engage in exclusive deals.

en

36:49

Episode 29: Cause Marketing in Sports Nutrition

2 Guys 1 Shaker Cup ·

2019/11/14

Cause marketing campaigns are good for brands and for the organizations they support. With Generation Z supporting brands who participate in cause marketing, why are sports nutrition companies behind the 8-ball? Josh and Ryan discuss!

en

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