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PODCAST

AI SIX Podcast

Introducing the AI SIX Podcast: Learn AI on the GoArtificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant.What Is the AI SIX Podcast?The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing

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All Episodes

22:49

Ep 192 The Making of AI Playbook - An Interview with...

AI SIX Podcast ·

2025/09/29

Send us a text I started my professional career in the year 2001. I joined Highland Radio as a graduate journalist and the rest they say is history. But I caught up recently with the station’s Business Matters host and my former colleague, Chris Ashmore to talk about my new book. We discussed the making of AI Playbook and what readers can expect. I want to say that it was great that Highland Radio was my first official radio interview about the book. Don’t forget you can ord...

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6:10

Ep 189 NotebookLM Levels Up

AI SIX Podcast ·

2025/09/29

Send us a text I’m a huge fan of Notebook LM and I’m an even bigger fan after their latest round of updates. What if your notes could turn themselves into a podcast, a video explainer, or even a mind map? Well that’s the promise from NotebookLM’s latest update. Video overviews Narrated, slide-based summaries with diagrams, quotes, and images.Useful for training and workshops.Audio overviews Podcast-style summaries with adjustable tone and style (formal vs casual).Flexible for different contex...

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5:16

Ep 188: Albania Appoints World’s First AI Minister

AI SIX Podcast ·

2025/09/23

Send us a text Today I’m talking about something that sounds like science fiction but is now political reality: Albania has just appointed the world’s first AI government minister. Diella, Albania's first AI Minister is making headlines across the world. She isn’t a person but an AI system, presented as a virtual woman in traditional Albanian dress. Her portfolio? Public procurement. That means evaluating and awarding all government contracts, with the ambitious mission of making Albania’s te...

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7:49

Ep 187: Voices From AI Playbook Launch

AI SIX Podcast ·

2025/09/22

Send us a text It’s finally here. AI Playbook, my fourth title, is now in the hands of readers. AI Playbook kept me grounded most of the year. After-dinner writing was my dessert. I'd wash up, and pull up my seat at my breakfast bar. Three to four hours most evenings since January and on September 12th my fourth book made its appearance. I wrote more personal anecdotes in this book (my fourth - see my other titles here) and I enjoyed that style of writing. I think you will see some hear...

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16:21

Ep 186: Long-Listen with Christine Townsend

AI SIX Podcast ·

2025/09/07

Send us a text From journalism to policing comms and AI-powered social intelligence, this week's long-listen guest is Christine Townsend. From Kent in the UK, and now living in Texas, Christine has an impressive communications career. We've known each other for six years, and it just so happened that we were both in Vegas for the 3CMA conference. Enjoy this conversation and be inspired about how AI-powered insights can change how you deliver public sector comms. Need More Support?...

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5:17

Ep 185: Signing Off from Vegas

AI SIX Podcast ·

2025/09/06

Send us a text A Letter to Listeners from Las Vegas. It's the city of bright lights and big bets. I've taken a bet on AI Playbook, spent two years writing and researching, practicing and teaching AI before committing to words on a page. This book is a gift to communications and marketing professionals across the world. If you read this book and put it into practice you will be in the top 5% of your peers globally. So, get your copy and join my army of AI for Good. Enjoy my s...

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7:03

Ep 184: AI Playbook Launches in Vegas

AI SIX Podcast ·

2025/09/06

Send us a text I can now say 'I did Las Vegas!' It was a breathtaking experience taking to the stage in the Planet Hollywood Hotel in front of 820 government comms pros at the 37th Annual 3CMA conference. Delivering the conference keynote, I brought the audience through the teachings in AI Playbook and also sold out the copies I had taken to Vegas, for what I'm calling the 'soft launch'. As I type, I'm on my way home and am 35,000 feet in the air over the Atlantic Ocean having left Bost...

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5:10

Episode 183: Live from Las Vegas

AI SIX Podcast ·

2025/09/04

Send us a text This episode is coming to you from Las Vegas, where at 8:30 yesterday morning, 80 government communications professionals turned up to my workshop on Powering Your Social Media with AI. This morning I will present for a second time as the keynote speaker at the 3CMA annual conference attended by over 800 local government communications professionals. This is my biggest stage ever and I get to share the insights from my new book, AI Playbook. In this episode I share three takeaw...

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15:12

Ep 182: Inside AI Playbook (Part 3)

AI SIX Podcast ·

2025/09/02

Send us a text Fear, hope and what to do next In the final part of my conversation with Sally Murphy about my new book, AI Playbook, we discuss what plans I have and how the book will be a launchpad for even more important work. Get your copy of AI Playbook here. Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get yo...

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22:04

Ep 181: Inside AI Playbook (Part 2)

AI SIX Podcast ·

2025/09/01

Send us a text Inside Joanne Sweeney’s Call to Arms for Communicators in her new book AI Playbook In conversation with storyteller, coach and founder of Welltold, Sally Murphy, author and AI educator Joanne Sweeney opens up about loss, grit, trust and why communicators must lead in the age of AI. In this episode we talk about the power of storytelling in the AI Age. The book leans on story because story builds trust. I tell Sally about my early years growing up in a house where the news...

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25:29

Ep 180: Inside AI Playbook (Part I): Sally Murphy...

AI SIX Podcast ·

2025/08/30

Send us a text This episode flips the script. Instead of asking the questions, I’m answering them, with my good friend and brilliant storyteller Sally Murphy, founder of Welltold taking charge of the mic. It's Part I of Part III Explores the critical role of AI in today’s world, especially in communication and marketingFrames AI as a “golden opportunity” but stresses the need for regulation and awareness of risksSweeney shares her personal journey, including a moving story from her university...

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5:22

Ep 179: Reuters Investigation Raises Questions into...

AI SIX Podcast ·

2025/08/29

Send us a text A Reuters investigation by investigative reporter Jeff Horwitz traces the story of a cognitively impaired man who was invited by a flirty AI chatbot to meet up in New York City. The investigation has raised critical questions about AI safety, loneliness, and who is responsible when technology crosses a very real, and sometimes deadly, line. Earlier this year, a 76-year-old retired chef from New Jersey, known as Bue to friends and family, struck up what he thought was a ro...

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4:30

Ep 178: MIT Study on AI ROI

AI SIX Podcast ·

2025/08/28

Send us a text A new study from MIT reveals that a staggering 95% of companies investing billions in AI have seen absolutely no measurable return on those investments. This study, ‘The GenAI Divide: State of AI in Business 2025’, is a reality check that’s raising questions about the so-called AI revolution: Are companies chasing hype instead of results? Why do so many flashy projects fail while just a handful quietly succeed? This episode looks behind the headline to better under...

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6:11

Ep 177: Perplexity’s Bid For Google Chrome

AI SIX Podcast ·

2025/08/27

Send us a text Perplexity made headlines last week by making an unsolicited, all-cash offer of $34.5 billion to acquire Google’s Chrome browser. It wasn’t even up for sale, but owning Chrome would supercharge Perplexity’s AI strategy. Keep listening to find out why. Chrome has more than three billion users. That’s about 68% of the global browser market. For comparison, Safari sits at around 20%. Everyone else, single digits. Google’s browser isn’t just a piece of software. It’s a distribution...

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5:01

Ep 176: Ep 176 TikTok Updates AI Policies

AI SIX Podcast ·

2025/08/26

Send us a text Just as global debates rage about the power of AI and social media, TikTok is rewriting the rulebook: launching new Community Guidelines designed to curb misinformation, crack down on AI abuse, and make sure creators know exactly where the boundaries are drawn. The new standards, coming into effect September 13, 2025, mark one of TikTok’s strongest pushes yet for trust, transparency, and safety. Misinformation & Automation: TikTok now strictly prohibits the use of aut...

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5:28

Ep 175: AI Needs Maternal Instincts

AI SIX Podcast ·

2025/08/25

Send us a text Geoffrey Hinton’s Warning: AI Needs “Maternal Instincts” to Protect Humanity At the Ai4 conference in Las Vegas on August 12, 2025, Geoffrey Hinton, known as the “godfather of AI,” delivered a stark warning about the future of artificial intelligence and proposed a radical solution for humanity’s survival. The AI pioneer criticised the “tech bro” approach of trying to maintain dominance over AI systems, calling it fundamentally flawed. He explained that AI will quickly de...

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11:41

Ep 174: Are You Ready for AI Mandatory at Work?

AI SIX Podcast ·

2025/08/23

Send us a text Some big corporations are already making AI mandatory at work. Are you ready if this comes into your organisation? In today’s long-listen, I’m answering the question: ‘What if using AI at work wasn’t optional, but required?’ My new book, AI Playbook, is a great place for you to start. I wrote it to help you progress your communications or marketing career. It’s now available to pre-order. https://aimarketingplaybook.ie/. I’m sharing a recent Digital Download segment...

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4:37

Ep 173: The AI Masterclass Inspired by My Book

AI SIX Podcast ·

2025/08/22

Send us a text In just 90 minutes, you can go from knowing AI is important… to actually using it with confidence. My new AI Masterclass takes the most actionable ideas from my book and turns them into live, practical steps you can apply to your work immediately. In this special episode because we’re talking about something I’ve been working on behind the scenes for months: my AI Masterclass. It’s inspired by my new book, AI for Marketing and Communications Professionals, and it’s designed for...

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6:52

Ep 172: The AI-Ready Team - How to Upskill Without...

AI SIX Podcast ·

2025/08/21

Send us a text In this episode I’m talking about something every leader, manager, and team member should care about: how to get AI skills into your organisation in a way that sticks. The pace of AI change is relentless, new tools, new rules, new use cases almost daily. And the risk is, if you wait until you “have time” to train, you’ll never start. So I’m going to break down a four-step approach I use with my own clients to help them move from AI-curious to AI-capable. Most teams don’t resist...

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4:21

Ep 171: How to Organise Your Data for AI

AI SIX Podcast ·

2025/08/20

Send us a text Multiple industry surveys and authoritative reports indicate that between 60% and 80% of the total time in AI and machine learning projects is spent on data-related tasks, particularly cleaning, organising, and preparing data, rather than on model training. A CrowdFlower (Figure Eight) survey found data professionals spend about 60% of their time on these preparatory activities, compared to only 3% on model training. Similar figures are echoed in Forbes and Gartner repo...

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