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PODCAST

The Drum Podcast

A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

36:43

Advertising Week New York wrap-up: The view from the...

The Drum Podcast ·

2024/10/31

Want the rundownof Advertising Week New York 2024?Wes Morton, CEO of Creativ Strategies and Kris Tait, Managing Director of Croud give their take on AWNYand break down the bigmoments. Hosted on Acast. See acast.com/privacy for more information.

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37:57

CTV 101

The Drum Podcast ·

2024/10/17

Dive into the complex and rapidly evolving CTV ecosystem with Kepler, and Mediaplus Group. Unpack the alphabet soup of acronyms and explore the challenges and opportunities for marketers navigating this fragmented landscape. Hosted on Acast. See acast.com/privacy for more information.

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33:37

Marketing’s role in fashion’s sustainability problem

The Drum Podcast ·

2024/10/10

Join DEPT, Disrupt Marketing, and PATTRNS to unpack the fashion industry's sustainability crisis and explore the role marketers can play in driving more sustainable practices. Hosted on Acast. See acast.com/privacy for more information.

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30:12

The future of wearables

The Drum Podcast ·

2024/09/12

Delve into the future and challenges of wearable technology with 2Heads, Landor, and M&C Saatchi Sport & Entertainment. Hosted on Acast. See acast.com/privacy for more information.

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32:01

Dynamic and digital out-of-home 101

The Drum Podcast ·

2024/09/05

Explore the world of digital and dynamic out-of-home (DOOH) with Croud, Impression and Posterscope + Liveposter. Hosted on Acast. See acast.com/privacy for more information.

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26:59

Shifting revenue and pricing models: How are agencies...

The Drum Podcast ·

2024/08/15

How are agencies making their money? As agencies adapt to client demands and technological changes, join CLICKON and George P. Johnson UK to explore the changing revenue and pricing models in the industry. Hosted on Acast. See acast.com/privacy for more information.

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31:47

Olympics 2024: Live reaction from marketers, and the...

The Drum Podcast ·

2024/08/08

Explore the marketing and branding strategies around the 2024 Paris Olympic Games with Landor, M&C Saatchi Sport & Entertainment, and Story10 as we delve into the evolving landscape of sports marketing. Get insights on the opening ceremony, the coverage of the Olympics on TV and digital platforms, and the ecosystem of partnerships and sponsorships. Hosted on Acast. See acast.com/privacy for more information.

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29:54

Euro 2024 wrap-up: The winners and losers (on and off...

The Drum Podcast ·

2024/07/26

Explore the fuse of marketing and football during UEFA Euro 2024 with Ear to the Ground and Propellernet. Discover key trends in sports marketing and get perspectives on the tournament from marketers. Hosted on Acast. See acast.com/privacy for more information.

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54:59

Cannes wrap-up 2024

The Drum Podcast ·

2024/07/05

Join The Drum Network as we wrap-up Cannes Lions 2024. First, we discover The Drum's perspective of the festival with Cameron Clarke, Editor for The Drum. Then, we delve into insights of industry professionals from BrandOpus and VaynerMedia on their experiences of attending Cannes. Explore the evolving nature of the festival, the high costs associated with attending, the impact of AI on the industry, and the relevance of advertising awards. Hosted on Acast. See acast.com/privacy for more

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29:46

Auto marketing 101

The Drum Podcast ·

2024/06/27

Delve into the world of automotive marketing with Jack Morton, Jaywing and TRO as they unpick how auto marketing strategies are shifting away from traditional TV ads towards more experiential and digital approaches. Understand marketing for modern luxury customers, leveraging influencer partnerships, developing online showroom experiences, and executing bold sponsorship activations to engage audiences. Hosted on Acast. See acast.com/privacy for more information.

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55:10

Podfluencers: the new era of podcast advertising with...

The Drum Podcast ·

2024/06/06

Following the release of the landmark 2024 Podcast Trends Tour, we sit down with Spotify Advertising’s Jenny Haggard to break down the headlines, from podcasting creators’ deeper relationships with fans to the emergence of a whole new breed of creator, ‘podfluencers’. Then we stress test those ideas with four marketers who each host their own podcasts. Hosted on Acast. See acast.com/privacy for more information.

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36:11

Budget retail marketing 101

The Drum Podcast ·

2024/05/30

In the latest episode of The Drum Network podcast, we explore the opportunities and challenges facing budget retailers in today's economic environment with retail marketing experts from No Brainer, Rightpoint, Stellar Search and VML. Gain insights from our guests on how budget brands can differentiate themselves through creative marketing, subscriptions, building trust, and more data-driven growth strategies. Hosted on Acast. See acast.com/privacy for more information.

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49:52

How to stand out in the AI market

The Drum Podcast ·

2024/05/23

In the latest episode of The Drum Network podcast, we plunge into the world of Artificial Intelligence (AI) in the marketing industry with insights from marketers of top agencies. Join our guests from DEPT®, MAS, Merkle, SmartAssets, and Tangent as they delve into the current state of AI and explore how you can enhance the creative process through collaboration between humans and AI. Hosted on Acast. See acast.com/privacy for more information.

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40:18

Data, personalization and digitization in health and...

The Drum Podcast ·

2024/05/02

In the latest episode of The Drum Network podcast, we dive into the current challenges and future opportunities in healthcare marketing. New host Sam Anderson is joined by a panel of expert health marketers from Kepler, Space & Time, JACK RYAN, and Rightpoint. Discover how brands can navigate privacy regulations while still offering personalized experiences, and manage global campaigns across different compliance standards. Hosted on Acast. See acast.com/privacy for more information.

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48:36

Community marketing 101

The Drum Podcast ·

2024/04/18

In the latest episode of The Drum Network podcast, we tackle community marketing evolution and challenges. Industry experts from MG Empower and Spin emphasize the importance of understanding brand values and audiences in order to foster meaningful connections. Learn how brands can authentically develop and maintain communities through social media strategies, events, and crisis management protocols. Hosted on Acast. See acast.com/privacy for more information.

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42:44

TikTok, Spotify and Shazam what's changed in music...

The Drum Podcast ·

2024/03/28

In the latest episode of The Drum Network podcast, industry experts explore the evolving landscape of music marketing. Join Dare Balogun from M&C Saatchi Sports & Entertainment, Kristen Mitchell from Wasserman, Glenn Minerley from Momentum Worldwide and Sara Yazdani from Creativ Strategiesas they discuss the impact of digital platforms, social media, and live performances on promoting artists, tracks and brands. Gain valuable insights into measuring success, navigating PR strategies, and the

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33:40

Creators everywhere: the rise of influencers and...

The Drum Podcast ·

2024/03/07

In the latest episode of The Drum Network Podcast, industry experts delve into the ever-evolving world of influencer marketing. Join Derek Goode from 160over90 and Natalie Silverstein from Collectively as they discuss the latest regulations impacting creators, emphasizing the importance of transparent disclosures. The conversation explores building long-term relationships with influencers, sharing valuable insights for CMOs on centralizing influencer strategies. Discover key takeaways for navigating

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37:07

M&A consolidation and spend: the outlook for 2024

The Drum Podcast ·

2024/02/05

In latest episode of The Drum Network Podcast, ad industry experts discuss the intricacies of mergers and acquisitions (M&A) within the agency space. From post-acquisition communication strategies with clients to the importance of internal and external comms, our experts share their experiences and tips for a seamless integration process. The conversation delves into the evolving landscape of agency services, the impact of international markets on M&A decisions, and predictions for mergers

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43:05

How can psychology inspire more effective marketing?

The Drum Podcast ·

2024/01/25

How does psychology play a role in agency business and campaign development? In this episode, experts from Momentum Worldwide, DRPG, and Unlimited discuss how understanding consumer behaviors, emotions, and motivations through research can provide insights to create more impactful marketing. Learn from examples of campaigns inspired by psychological principles and debate the various methods available to gather emotional data from audiences, taking away advice for agencies on translating insights

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34:24

Is disruption in healthcare marketing reaching a peak?

The Drum Podcast ·

2024/01/11

Incumbents in the space have been closely monitoring a raft of changes in healthcare marketing over the last few years: entry into the market from nimble startups and fresh divisions of major consumer agencies alike; AI integrations; work to address longstanding inequalities in healthcare treatment and outcomes; a rise in influencers; and more.In this episode, healthcare marketing experts from Jack Morton, Seven Stones and Bray Leino question if these forces are coming to a head. Which of these

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130 results

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