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PODCAST

Success With Jewelry

Laryssa Wirstiuk and Liz Kantner

Welcome to Success With Jewelry - your guide to growing a meaningful, profitable jewelry business. Hosted by marketing experts Laryssa and Liz, who together have over 16 years of experience helping brands thrive, this podcast gives you an exclusive look at what really works in jewelry marketing today. We"re here to share honest conversations, hard-won lessons, and proven strategies to help you reach your goals and feel less alone in your business journey.

business marketing

All Episodes

14:38

109 - Laryssa and Liz Share Tips For Creating Your...

Success With Jewelry ·

2024/12/02

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #109. In this episode, we share tips for creating an "elevator pitch" for your jewelry brand. And stick around for the bonus content, where we share details about personalizing and practicing your pitch! Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's

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14:45

108 - Laryssa and Liz Chat About The Importance of...

Success With Jewelry ·

2024/11/18

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #108. We're discussing the importance of planning and tips for effectively doing it. And stick around for the bonus content, where we share some challenges designers face when planning and overcoming them. Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's

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17:52

107 - Laryssa and Liz Chat About Managing Anxiety as...

Success With Jewelry ·

2024/11/11

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #107. We’re diving into how to manage anxiety as a business owner. We may not be mental health professionals, but we both try to cope with anxiety on a daily basis. Can you relate? We'd love to hear about your coping strategies! Stick around for some bonus content where we get a little more candid about our experiences

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12:11

106 - Laryssa and Liz Chat About the Value of Sharing...

Success With Jewelry ·

2024/10/28

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #106. We’re diving into the art of craftsmanship and why it’s essential to share your process with your audience. We'll explore how showcasing the time, effort, and skill behind your creations can build trust and elevate the perceived value of your work. Plus, we’ll take a look at how the strong support for artists in

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36:30

105 - Laryssa and Liz Chat with Christina Kober About...

Success With Jewelry ·

2024/10/21

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #105. We sit down with the talented jewelry designer and entrepreneur, Christina Kober. Since launching her business in 2007, Christina has built a thriving e-commerce store, secured placements in over 90 retail locations, and grown a dedicated team of three. In this episode, Christina shares her journey of discovering

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15:16

104 - Laryssa and Liz Chat About Holiday Promotions...

Success With Jewelry ·

2024/10/14

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #104. We’ll be diving into holiday promotions for jewelry brands - how to plan them, and what you can do to make them a success. If you’re considering running a sale during the upcoming season, we’ve got some insights to help you maximize your efforts. In the bonus content, we share even more tips on creating a promotion

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33:17

103 - Laryssa Interviews Iz Alayon, Founder of Iz & Co.

Success With Jewelry ·

2024/10/07

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #103. In this episode, we'll be chatting with Iz Alayon, founder of Iz & Co., specializes in crafting edgy, bold, and meticulously designed fine jewelry in New York City, with a focus on custom engagement rings and a commitment to making the buying process easy and stress-free. Iz actually approached us to chat about

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30:31

102 - Laryssa and Liz Re-Introduce Themselves

Success With Jewelry ·

2024/09/30

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #102! We reintroduce ourselves and dive into what we do outside the podcast. You’ll hear what we each specialize in and how you can work with us. Plus, we share the top strategies we're advising our clients to implement right now. In the bonus content, we answer the question: what are the top things we're encouraging our

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27:25

101 - Laryssa and Liz Interview Melissa Dusenberry,...

Success With Jewelry ·

2024/09/23

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #101! In this episode, we'll chat with Melissa Dusenberry, founder and creative director of All The Brilliants, an online community of women jewelry designers. She shares some successes and failures she’s experienced with direct outreach and nurturing her clients. All The Brilliants Website:

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15:28

100 - Laryssa and Liz Share Biggest Takeaways From...

Success With Jewelry ·

2024/09/16

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #100! In this episode, we share big takeaways from our listeners as well as our future plans for the podcast (hint: it might include fun merch!). In the bonus content, we guide you to our most important episodes. To get access to the exclusive content as well as direct access to us, sign up by visiting

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14:46

99 - Laryssa and Liz Share Tips For Holiday Planning...

Success With Jewelry ·

2024/09/09

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #99! In this episode, we continue our holiday planning series by focusing on crafting an effective marketing plan and enhancing the customer experience. If you missed the first part, be sure to check it out—it's never too early to start preparing! We’ll cover key strategies for creating engaging holiday marketing campaigns,

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16:09

98 - Laryssa and Liz Share Tips For Holiday Planning...

Success With Jewelry ·

2024/09/02

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #98! In this episode, we cover everything you need to know about holiday planning for your jewelry business, including why it’s never too early to start. We’ll discuss the importance of setting clear goals, understanding consumer trends, and managing inventory effectively to maximize sales and customer satisfaction during

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24:15

97 - Laryssa and Liz Recap the NYC Jewelry Trades Shows

Success With Jewelry ·

2024/08/19

Welcome to episode #97. In this episode, we recap our trip to New York City to attend the trade shows. We’ll chat about the shows we walked, trends we noticed, and the insights we learned. In the bonus content, we discuss what we think is going on in the industry and our uncensored thoughts - just for Insiders. Brands mentioned in this episode: 12th HOUSE https://12thhousejewelry.com/ Ciara Bowles Jewellery https://www.ciarabowles.com/ Hilary Finck Jewelry https://hilaryfinck.com/ Karin

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32:19

96 - Laryssa and Liz Interview Jewelry Influencer...

Success With Jewelry ·

2024/08/12

Welcome to episode #96. In this episode, we're thrilled to have jewelry influencer "Jewel Boxing" with us. Xarissa is a fine jewelry collector and styling queen based in New York City and New Jersey. You can find her on Instagram @jewel_boxing and on TikTok @jewelboxing. In this episode, we discuss TikTok and how it can benefit jewelry brands. In the bonus content, we also dive into which other platforms jewelry brands should focus on right now. Brands mentioned in this episode: Susannah King

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30:54

95 - Laryssa and Liz Chat About Identifying Your...

Success With Jewelry ·

2024/08/05

Welcome to episode #95. In this episode, we'll be auditing Liz's website to model what it's like to go through the process and hopefully inspire you to audit your own website. In the bonus content, we'll be taking everything we learned from the website audit and creating an action plan. To get access to exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.

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41:19

94 - Laryssa and Liz Chat With Jewelry Editor Emili...

Success With Jewelry ·

2024/07/29

Welcome to episode #94. In this episode, we chat with well-known jewelry industry writer and editor Emili Vesilind. She's the Editor-in-Chief of Gem + Jewel and the co-host of the Rough Cut Podcast. In this episode, Emili shares her point of view as an editor and what stands out to her when she looks at jewelry brands. In the bonus content of this episode, we share some current trends and brands Emili is loving right now. Designers mentioned in this episode: Alexa Horton (I seira)

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17:22

93 - Laryssa and Liz Chat About How to Change Gears...

Success With Jewelry ·

2024/07/22

Welcome to episode #93. In this episode, we’ll discuss how to audit the marketing in your business. In the bonus content of this episode, we’ll dive deeper into what to do when your business is feeling stuck. Check out our marketing stats: https://docs.google.com/spreadsheets/d/1BskQ4UpHMIT_nXjpZVJT-7f3jxbvIrhpCCHDph5JloE/edit?usp=sharing To get access to exclusive content as well as direct access to us, sign up by visiting https://SUCCESSWITHJEWELRY.com.

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18:48

92 - Laryssa and Liz Chat With Christine Mighion,...

Success With Jewelry ·

2024/07/15

Welcome to episode #92. In this episode, we're thrilled to have Christine Mighion with us. Christine is not only a talented designer and maker but also the host of the Slowmade Podcast. In this episode, we'll be delving into the art of storytelling and showcasing the handmade process in your work. In the bonus content (for Insiders only), we'll be sharing some of our favorite makers who excel at showing their process. Check out the Slowmade Podcast:

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14:03

91 - Laryssa and Liz Chat About Imposter Syndrome -...

Success With Jewelry ·

2024/07/08

Welcome to episode #91. In this episode, we talk all about imposter syndrome. We share how it affects us and tips for overcoming these feelings when you're feeling down on yourself. In the bonus content, we also discuss some of the things we’re feeling insecure about in our own businesses. To get access to exclusive content as well as direct access to us, sign up by visiting SUCCESSWITHJEWELRY.com.

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30:15

90 - Liz Interviews Christina T. Miller, Sustainable...

Success With Jewelry ·

2024/07/01

Welcome to episode #90. In this episode, Liz interviews sustainable jewelry consultant Christina T. Miller. Christina T. Miller Consulting and her team of professional consultants have 18 years of experience and have been pioneers in this space, leading the charge since 2004. They have developed proprietary systems to help the jewelry industry enter the new era of responsible and sustainable businesses. They share their deep knowledge of the jewelry market and connect their commitment to addressing

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154 results

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