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PODCAST

The Buyerside Chat

Welcome to The Buyerside Chat Podcast! The podcast for product business owners looking to get inside the mindset of a Buyer to scale profitably. With bi-weekly chats from a seasoned retail buyer, Kristin Fisher, you will gain insights into product strategy, e-commerce, pricing, wholesale, marketing, outsourcing, mindset, and beyond. Whether you are a maker, brick & mortar boutique owner, or run your own e-commerce business, this podcast will become your new go-to!Join Kristin Fisher, Retail Strategy

business marketing

All Episodes

00:54:00

Scaling A Creative Product Business That Aligns with...

The Buyerside Chat ·

2024/05/13

In this episode of the Buyerside Chat Podcast, I sat down with Dianna Allen of Terra and Inventora to discuss how she scaled her candle business with just $100 to start and has since launched Inventora, an inventory and materials management system for makers.You’ll hear us chat about: - The power of creating a wholesale strategy that aligns with your vision for your business- Tips to find your sweet spot for trade show success- How to find creative outlets in your business without over-investing in

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00:36:40

A Wholesale Buyer Outreach Strategy That Will...

The Buyerside Chat ·

2024/04/29

What if I told you that the secret to your wholesale success is as simple as building a solid relationship with your ideal buyers?I’ve received hundreds of pitches from brands, and I’ve been honored to mentor brands over the last few years on this very topic… creating a wholesale buyer outreach strategy that will ACTUALLY convert.In today’s episode, I break down my top tips to creating your own strategy that is set to scale alongside your business. Here’s what you’ll hear…Why it’s not just a numbers

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01:03:04

Employees vs Contractors: How to hire effectively...

The Buyerside Chat ·

2024/04/15

Are you ready to step into your leadership role? Whether you are contemplating your first hire or you have a full team, this episode with Kira La Forgia of Paradigm Consulting will give you the clarity that you need to ensure that you and your employee(s) are protected.What you’ll learn on this episode: - Stepping out of the business to allow your team to flourish and own their roles- How to craft the positions on your team to truly support your business needs- The difference between an employee and

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00:30:49

Profitable Decision Making: The Power of the Product...

The Buyerside Chat ·

2024/04/01

What if I told you that you could make more money by selling LESS product? This episode of The Buyerside Chat Podcast is a foundational conversation around the retail buyer’s skillset of editing a product collection. I share how you can look at the data in your business to determine your ideal product offering that ultimately helps to reduce decision fatigue and increase conversion and profitability. In this episode, you’ll learn: The importance of removing emotion from decision making in

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01:12:23

Leveraging Data To Make Smart Marketing Decisions In...

The Buyerside Chat ·

2024/03/18

Let’s make email marketing simple, shall we? Today’s episode is all about breaking down your marketing data to make smart email marketing decisions that save you time AND grow your list!Meet today’s guest, Jessica Totillo Coster of eCommerce Badassery. In this episode, we talk about: - Your customer’s journey with your product brand - Digital Advertising in 2024 and the importance of optimizing conversion - Ways to create enticing pop-up’s and lead gen strategies to grow your email marketing

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00:35:11

The Future of Digital Marketing with AI and Google...

The Buyerside Chat ·

2024/03/04

Changes are coming! There is no question that AI has changed the retail industry forever. Google has been at the forefront of leveraging AI to enhance the platform, and 2024 will bring a massive change to the Google that we all know today.I am so honored to have Nina Gibson back on the podcast to discuss the new Search Generative Experience (SGE) coming to Google. In this episode, she shares: - What changes are coming to Google - The way that these changes will impact not only how users get

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00:27:17

What’s Trending For Spring! | Episode 54

The Buyerside Chat ·

2024/02/26

What’s trending for 2024? Part 2! Design trends.In last week’s episode, I spoke with Jessica Richards of JMR Trend & Creative, about how trends take shape and how you can work macro and micro trends into the product that you design. In this part 2 episode today, I’m sharing what I am seeing out there as Spring 2024 design & fashion trends based on what I saw at the Winter ‘24 tradeshows in NYC and the runways. And more importantly, how to filter trends through your brand lens and work

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00:48:25

Trend Forecasting & Evolving Consumer Behaviors with...

The Buyerside Chat ·

2024/02/19

What’s trending for 2024? In this episode, Jessica Richards of JMR Trend & Creative, shares her insights into how trend forecasting goes beyond the latest “core” trend on TikTok and can influence now only the product that you design or buy for your boutique, but also your marketing. We reminisce on our early days working together in the fashion industry, and then get into the good stuff. In this episode, Jessica shares: - Her 2024 fashion industry trend predictions - The trend forecasting

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00:31:07

Make The Most of Tradeshow Season (Whether You’re...

The Buyerside Chat ·

2024/02/12

Today we are talking about Tradeshows! This episode is for both the brands and the buyers. Whether you are at the tradeshows or not, we’re talking about how to maximize the tradeshow season opportunity. For the brands that attend the tradeshows, you’ll get my exact email strategies to stay top of mind for buyers after the shows. For the brands that DON’T attend the tradeshows, you’ll get inspired by a few ideas to help you take advantage of the biggest buying seasons of the year. And for the

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00:37:01

From Furniture E-commerce to Artist & Entrepreneur -...

The Buyerside Chat ·

2024/02/05

Meet Jillian Oliver, the artist & owner of Gert & Co - a stationery and home goods line inspired by her home state of Maine. Prior to Gert & Co, Jillian spent nearly a decade curating home furnishings brands and creating product for mass markets while working at a large e-commerce furniture company and later an area rug manufacturer. In today’s episode of The Buyerside Chat Podcast, we’re chatting about her path from corporate to entrepreneur and how her ecommerce experience has lent

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00:25:42

Investing In Support to Scale Your Product Business |...

The Buyerside Chat ·

2024/01/29

Ready to scale your product biz profitably and without overwhelm? Check out The Product Scaling Intensive - Created for established product biz owners to give you mentorship and education tailored specifically for your unique business needs. In today’s episode of The Buyerside Chat Podcast, we’re chatting about investing in mentorship and education for your business. I got vulnerable and shared what the last few months have been like in my business, the decision I recently made to invest in my

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00:26:22

Buyer Hotline! Ask Me Anything: Wholesale, Mindset &...

The Buyerside Chat ·

2024/01/22

Introducing… The Product Scaling Intensive! (The ONLY way to work with me through Q2…) You asked. I’m answering! In today’s episode of the Buyerside Chat Podcast, I’m answering your questions that were submitted on Instagram and inside The Buyerside Club. We’re spilling the tea on Wholesale and Mindset while you’re scaling your product brand. The topics covered in this episode are: - working with brand reps to get your product into big retail stores - production capacity for handmade products -

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00:29:16

5 Retail Consumer Trend Predictions for 2024 |...

The Buyerside Chat ·

2024/01/15

The retail landscape is continuing to change and evolve as it always does. In order to stay relevant and create a brand that can scale, you must be open to evolving alongside your consumers and buyers. In today’s episode of The Buyerside Chat podcast I breakdown my top 5 predictions for retail consumer trends. From technology, to marketing, to value-based shopping, these are the trends that I gathered from my research and conversations to help guide you as you set out to crush 2024 and

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00:29:25

Your Biz Growth Plan (& a New Workshop Announcement!)...

The Buyerside Chat ·

2023/12/18

Get support to set your 2024 Growth Strategy & Goals! Join me on 1/11 for the 2024 Goal Setting & Growth Roadmap Workshop. GET YOUR TICKET HERE Now is the perfect time in your business as you’re winding down the holiday season to reflect on your business and set the foundation for what’s to come in the new year. In today’s episode of The Buyerside Chat podcast I share my thoughts on: The importance of slowing down to speed up Recapping your financials and KPIs to create the foundation

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00:39:35

Creating Calm in the Chaos of the Holiday Season with...

The Buyerside Chat ·

2023/12/11

This week on the Buyerside Chat Podcast, I chat with Mindfulness Coach Azia Whitted to help bring a bit of calm to your final push of the holiday season! In this podcast, we typically chat about strategies to grow your business and increase your profit. But in order to be able to effectively do that AND grow as the CEO of your business you need to be taking care of yourself and your mental health. Azia is a mindfulness coach, speaker, and motivator. She provides practical ways for business owners,

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00:42:34

Avoid This Mistake & Protect Your Product Business...

The Buyerside Chat ·

2023/12/04

This week on the Buyerside Chat Podcast, I chat with Nicole Swartz from Sprout Law about one of the biggest mistakes that you can make in your business - not protecting your hard work from copycats! In this episode, we chat about: The importance of trademarking What can happen if you don’t trademark The trademark process itself And celebrity trademarking trends Nicole is the attorney behind Sprout Law, a law firm for women business owners. She helps women protect their brands from online

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00:26:00

Your Post-Black Friday Checklist: Inventory &...

The Buyerside Chat ·

2023/11/27

Get ready to make the most of the next 6 weeks AND make your business even easier next year. Today is a special re-release of one of my favorite episodes from the vault - the pop up podcast from last holiday season that is no longer available to download! In this episode, I walk you through exactly what I do post Black Friday Cyber Monday weekend (and recommend to my coaching clients). It’s broken down into into 3 parts - A hindsight: (or a recap) There are 5 buckets of this hindsight. You have

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00:34:33

Simplified Profit Strategies To Make Your Product...

The Buyerside Chat ·

2023/11/20

This week on the Buyerside Chat Podcast, I chat with Ciara Stokeland about profit, the Profit First method as it relates to a product based business, inventory management, key reports to have in your business, and how to identify opportunities to ultimately create a profit strategy that will make your business work for you. Ciara Stokeland is an author, speaker, podcast host and 3x Ironman who has built and sold multiple businesses. She now is the founder of the Inventory Genius method - a profit

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00:20:18

Decision Fatigue & Maximizing In-Season Opportunity |...

The Buyerside Chat ·

2023/11/13

Raise your hand if you’re an over-thinker and easily overwhelmed by all of the un-confirmed decisions swirling around you during the holiday selling season! In today’s episode of The Buyerside Chat podcast I share how to: Overcome decision fatigue in your product business Re-frame your thoughts around making “the right decision” How a buyer evaluates their business in-season. The “read & react” strategy. And tips to create the space in your business to review your performance and

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00:39:27

Let’s Chat Conversion! Tips To Optimize Your Shopify...

The Buyerside Chat ·

2023/11/06

This week on the Buyerside Chat Podcast, I chat with Shelley Easter of Launch Party about how to maximize your conversion opportunity over the biggest retail sales weekend of the year - Black Friday Cyber Monday. With over 15 years of web design experience, Shelley is the owner of Launch Party, an e-commerce design studio that specializes in Shopify websites for product-based businesses and creator of Shop School, an online program for Etsy sellers and boutique owners to learn how to build and

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