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PODCAST

The Deep Specialization™ Podcast

Everyone knows the power of focus in business, but not everyone knows how to do it well. On this show, you"ll hear from 7, 8, and 9-figure founders and executives who"ve been wildly successful by taking a vertical or multi-vertical approach to growing their business.You"ll hear stories about how they started, what they did to grow their business and ultimately what made them a success. If you"re thinking about focusing your business on one or more verticals, this show is for you.

business marketing

All Episodes

54:03

Building a Book Marketing Agency: Alex Strathdee on...

The Deep Specialization™ Podcast ·

2024/11/13

What does it take to turn a side hustle into a thriving agency serving some of the biggest names in publishing? In this episode, Corey chats with Alex Strathdee, founder of Advanced Amazon Ads, who started with a simple goal: sell more books. Fast forward, and Alex now manages millions in ad spend, helping nonfiction authors like Mike Michalowicz and Dan Sullivan grow their influence. But Alex isn’t stopping there. He’s pulling back the curtain on a game-changing rebrand to Shelf Life,

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33:24

How to Sell Your Agency w/ Ronik Patel

The Deep Specialization™ Podcast ·

2024/08/21

"You have to think about the exit from day one.” – Ronik Patel, Founder of UnlimitedWP.If you’ve ever dreamt of selling your agency, look no further than this episode. Excitingly, we have another two-time guest on, as Corey welcomes back Ronik Patel to discuss his recent success in getting his company, UnlimitedWP acquired by E2M. And, if the latter sounds familiar, it’s because its founder, Manish Dudharejia, is also a recent guest and friend of the podcast! Ronik joins the show to share

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47:10

Restoring Your Agency Passion and Profit w/ Vlad...

The Deep Specialization™ Podcast ·

2024/08/14

"The commitment to specialization gives clarity and perspective, leading to higher conversion rates and client trust." – Vlad Mkrtumyan, CEO of Restoration InboundToday’s guest may have started as a general agency founder, but since niching down and taking a vertical approach, his team has helped one of their client’s achieve an increase of over $1M in new revenue. Meet Vlad Mkrtumyan, CEO of Restoration Inbound, a top-tier lead generation and SEO agency exclusively designed for mold

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49:54

The Art & Science of Podcast Guesting w/ Angie Trueblood

The Deep Specialization™ Podcast ·

2024/08/07

"The audiences of niche podcasts are so much more engaged than some of these really big shows.” – Angie Trueblood, Founder of The Podwize GroupOur guest’s founding moment might have originated by chance, but what followed was pure talent, and certainly, a knack for sales and pitching. Meet Angie Trueblood, Founder of The Podwize Group, a company that connects business owners and podcast hosts with other hosts who serve an aligned audience in their vertical. What started as a discovery of a

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38:30

From Target Executive to Agency Founder

The Deep Specialization™ Podcast ·

2024/07/31

"We get new clients by showcasing the wins that we do have and the return on investment that brands are getting.” – David Glaza, Founder/CEO of DIGITS AgencyRetail media is a $54B a year industry, so as a niche, it’s extremely lucrative. Today’s guest saw an opportunity after fourteen years working at Target, and never looked back. This week, we welcome David Glaza to the show. He is the founder and CEO of DIGITS Agency, an independent retail media agency that, like Target, is based in

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10:27

Anyone, Not Everyone, Chapter 17: Get Started | Build...

The Deep Specialization™ Podcast ·

2024/07/29

Episode: 17 Chapter Seventeen of Anyone, Not Everyone encourages agency owners to embark on their journey towards vertical market specialization, emphasizing that existing clients are likely to remain supportive during this transition. It clarifies that specializing in a vertical market is not a magical solution but a strategic step that requires solid business fundamentals and can serve as a foundation for future expansion or diversification. The chapter motivates agency owners to start

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33:39

Toy Stories: Verticalized PR w/ Josslynne Welch

The Deep Specialization™ Podcast ·

2024/07/24

"One of the things that we do best across all of our product categories is talk to niche audiences.” – Josslynne Welch, President at Litzky Public RelationsPublic relations is a fast-moving industry, yet today’s guest has successfully stayed ahead of the news cycle for close to three decades. Meet Josslynne Welch; Today, she sits at the helm of the communications agency Litzky Public Relations, a company she joined some 26 years ago. The agency specializes in toy companies, publishing, and

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18:03

Anyone, Not Everyone, Chapter 16: Build the Team

The Deep Specialization™ Podcast ·

2024/07/22

Episode: 16 Chapter Sixteen of Anyone, Not Everyone outlines the importance of the agency founder in leading the transition to vertical market specialization, emphasizing that early successes can be achieved with the existing team. It advises agency owners to deeply understand their chosen vertical market, embodying the values and knowledge that will inspire and guide the team. The chapter also details functional skills required for each strategy phase, suggesting the use of internal

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43:24

Building an Agency Holding Company w/ Peter Kang

The Deep Specialization™ Podcast ·

2024/07/17

While we’ve had troves of agency founders on this show, today’s guest brings a unique spin to the typical genesis story. Peter Kang, Co-Founder of Barrel Holdings, started out running a website agency some20years ago.Today, the business has evolved into a sprawling portfolio of agencies, all homegrown under a single holding company umbrella. How did all this come to be? Looking back, Peter’s path to a holding company co-founder might make complete sense, yet he got there by chance. Peter

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24:52

Anyone, Not Everyone, Chapter 15: Vertical...

The Deep Specialization™ Podcast ·

2024/07/15

Episode: 15Chapter Fifteen of Anyone, Not Everyone discusses the significance of being on the "day one list" of vendors that buyers consider without prior research, achieved mainly through colleague recommendations, past experiences, and vendor websites. It emphasizes the importance of building a strong reputation within a vertical market community, akin to integrating into a village, through deliberate relationship-building with influential brands (tastemakers) and mavens. The chapter

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28:50

Why You Need a Fractional CMO w/ John Jantsch

The Deep Specialization™ Podcast ·

2024/07/10

"If I would have called my services Fractional CMO 10 years ago, people would have thought I was crazy. Now, the market's ready for it.” – John Jantsch, Founder of Duct Tape Marketing.In recent years, we’ve witnessed the resurgence of fractional CMOs - Why now? With the pandemic, many companies were caught red-handed for their lack of marketing strategy - coupled with financial strains, economic headwinds, and smaller budgets, the environment brought about opportunity for fractional CMO

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25:11

Anyone, Not Everyone, Chapter 14: Vertical Outbound...

The Deep Specialization™ Podcast ·

2024/07/08

Episode: 14 Chapter Fourteen of Anyone, Not Everyone highlights the power of vertical outbound sales and marketing strategies, stressing the importance of proactively reaching out to potential clients within a targeted vertical market. It introduces the concept of the Zone of Indifference, where the majority of clients are neither actively seeking nor strongly opposed to new services, and emphasizes the necessity of targeted, personalized outreach, using unique and memorable gifts (USI

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24:26

Scaling Sales with The Law of Attraction w/ Justin...

The Deep Specialization™ Podcast ·

2024/07/03

“Ibuilt out a cold outreach methodology around heuristics, which is a series of pattern interrupts, or shortcuts.” Justin Michael, Co-Founder of Hard Skill ExchangeReady for a different perspective on sales outreach? This week’s guest is an executive sales coach who has helped over 200 startups make over their outbound efforts by leaning into the unexpected. Justin Michael is a best-selling author of the book “Sales Superpowers” and the Co-Founder of Hard Skill Exchange, the world’s first

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16:06

Anyone, Not Everyone, Chapter 13: Vertical Inbound...

The Deep Specialization™ Podcast ·

2024/07/01

Episode: 13Chapter Thirteen of Anyone, Not Everyone discusses vertical inbound marketing strategies, emphasizing the need for agencies to be easily discovered by potential clients who are already seeking solutions. It advises on thought leadership through content marketing, visibility through speaking at and hosting events, and targeting through paid advertising. The chapter stresses that a proactive approach to marketing—going beyond passive inbound tactics—is crucial for agencies aiming

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40:29

Mastering the Landscaping Vertical w/ Rob Murray

The Deep Specialization™ Podcast ·

2024/06/26

“Eventually, we stopped the shenanigans and got vertical." – Rob Murray, Founder and President of Intrigue MediaSome founding stories are more eccentric, and entertaining, than others, and today’s guest certainly has a tale to tell. While these days, the digital marketing agency Intrigue Media does over $5 million in annual revenue serving 110 clients and counting, its founder, Rob Murray started his business selling local out-of-home advertising all the way back in college. While Rob

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16:50

Anyone, Not Everyone, Chapter 12: Vertical Sales and...

The Deep Specialization™ Podcast ·

2024/06/24

Episode: 12 Chapter Twelve of Anyone, Not Everyone outlines the necessity of creating specific sales and marketing materials to appeal to a chosen vertical market, stressing that most of a client's buying decision is made before the first contact. It recommends crafting a dedicated vertical webpage, compiling impactful client success stories and testimonials, and gathering vertical-specific social proof to demonstrate expertise and build trust with potential clients. Reminder that this is a

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47:55

White-Label Agency Services w/ Manish Dudharejia

The Deep Specialization™ Podcast ·

2024/06/19

“The first six, seven years were a lot of lessons. I made a lot of mistakes. I did not know how to lead people. I didn't know what kind of people should be hired." – Manish Dudharejia, Founder and President E2M Solutions This week’s guest, Manish Duharejia, is a true agency aficionado with over a decade at the helm of his marketing company, E2M Solutions. Founded in 2012, E2M Solutions is an integrated white label digital agency that helps other agencies expand their capacity through white

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9:39

Anyone, Not Everyone, Chapter 11: Vertical Sales and...

The Deep Specialization™ Podcast ·

2024/06/17

Episode: 11 Chapter Eleven of Anyone, Not Everyone discusses vertical sales and marketing strategies, emphasizing the importance of choosing specific actions and avoiding others. The chapter breaks down the sales and marketing activities into inbound marketing, outbound sales and marketing, and relationship marketing, providing an approach to reach clients in the active buying process and underlining the necessity of being a top consideration for potential clients. Reminder that this is a

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37:36

Proven 7-Figure Agency Roadmap w/ Josh Nelson

The Deep Specialization™ Podcast ·

2024/06/12

"Niche is the number one growth accelerator." – Josh Nelson, Mentor & Coach at Seven Figure AgencyGrowth can happen in an instant when you’re doing the right things. But when you find the right fit, niche, offering, and vertical, that’s the unfair advantage. Nobody knows this better than today’s guest, who not only coaches agencies on growth, but also grew his own verticalized agency from zero to seven figures in under two years. This week, we welcome Josh Nelson to the Deep

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11:40

Anyone, Not Everyone, Chapter 10: Develop Your...

The Deep Specialization™ Podcast ·

2024/06/10

Episode: 10Chapter Ten of Anyone, Not Everyone presents the development of a Vertical Messaging Guide as an essential framework for consistent, high-quality messaging in marketing efforts for a chosen vertical market. This guide compiles key elements such as the agency’s Point of View, vertical positioning, client attributes, business challenges, intrinsic and extrinsic wins, transformation narrative, and proof points to create a central reference point for crafting impactful marketing

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83 results

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