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PODCAST

Greenbook Podcast

The Greenbook Podcast Network

Immerse yourself in the evolving world of market research, insights and analytics, as hosts Lenny Murphy and Karen Lynch explore factors impacting our industry with some of its most innovative, influential practitioners. Spend less than an hour weekly exploring the latest technologies, methodologies, strategies, and emerging ideas with Greenbook, your guide to the future of insights.

business marketing

All Episodes

39:15

121 — Data at Scale: How Walmart Luminate Powers...

Greenbook Podcast ·

2024/08/19

In this episode of the Greenbook Podcast, host Lenny Murphy sits down with Mark Hardy, head of Walmart Data Ventures, to explore how Walmart is harnessing the power of first-party data to transform retail and enhance customer experiences. Mark shares his journey from the CPG industry to Walmart and discusses the innovative Walmart Luminate platform, which optimizes supplier-merchant collaboration through data-driven insights. They dive into the importance of quality data, the rise of AI in market

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43:42

120 — Polling, Progress, and Pitfalls: An Insights...

Greenbook Podcast ·

2024/08/12

In this episode of the Greenbook Podcast, host Lenny Murphy sits down with market research legend Angus Reid to discuss his extensive career and the evolution of the industry. Angus shares insights on the challenges of modern polling, the impact of AI on research, and the importance of maintaining respondent engagement and data integrity. They also explore the crucial role of polling in understanding societal trends and the ethical responsibilities of researchers. Angus discusses his shift from

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40:20

119 — Dare to Be Different: A Conversation with...

Greenbook Podcast ·

2024/08/05

In this episode of the Greenbook Podcast, host Lenny Murphy sits down with Pravin Shekar, a multifaceted entrepreneur, author, poet, adventurer. The conversation explores Pravin's approach to "unconventional decision making," emphasizing the importance of standing out by thinking and acting differently in business and life. They delve into Pravin's new book, "Convert Customer Bias into Business," which highlights how understanding human psychology and biases can enhance marketing strategies. Pravin

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47:56

118 — Sparking Your Career with Doug Keith and the ICN

Greenbook Podcast ·

2024/07/29

Join Karen Lynch as she sits down with Doug Keith, co-founder of the Insights Career Network (ICN) and founder of Future Research Consulting, to explore his extensive career in market research and the vital role of ICN in supporting professionals in the industry. Doug shares the origins and mission of ICN, its rapid growth to 1,700 members, and the unique blend of virtual and real-life meetups, career resources, and a supportive community it offers. They discuss the evolving employment landscape,

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41:25

117 — Cutting Through the Noise: Ensuring Data...

Greenbook Podcast ·

2024/07/22

In this week's episode of the Greenbook Podcast, host Lenny Murphy sits down with Steven Millman, Global Head of Research and Data Science at Dynata, to delve into the current landscape of data quality in online surveys and the transformative role of AI in market research. Steven shares insights on how Dynata ensures high data integrity, combats survey fraud, and employs advanced AI tools to improve research outcomes. They also explore the implications and potential of synthetic data, large language

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46:59

116 — Redefining Teamwork in Analytics with Nick...

Greenbook Podcast ·

2024/07/15

In this episode of the Greenbook Podcast, host Karen Lynch engages in a compelling conversation with Nick Graham, the SVP Global Head of Insights and Analytics at Mondelez International. They dive into Nick’s extensive career journey and his pivotal role in leveraging data to guide strategic decisions at Mondelez. Nick discusses the delicate balance between technology and human expertise in generating actionable consumer insights. He also shares innovative ways generative AI is being used to boost

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38:35

115 — So What, Now What?: Stan Sthanunathan's Guide...

Greenbook Podcast ·

2024/07/08

In this episode of the Greenbook Podcast, host Lenny Murphy chats with industry legend Stan Sthanunathan, renowned for his impactful roles at Coca-Cola and Unilever. Stan shares pivotal moments that shaped his career, emphasizing actionable insights and what that truly means in a world of abundant data. He discusses his transition to founding iGenie.AI, which leverages AI to enhance human intelligence in market research. Together, Lenny and Stan explore the future of the insights industry, the

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51:24

114 — Humanizing Data: Joyce Chuinkam’s Approach to...

Greenbook Podcast ·

2024/06/24

In this episode of the Greenbook Podcast, host Lenny Murphy welcomes Joyce Chuinkam, Senior Research Manager at Talk Shoppe and a 2024 Greenbook Future List Honoree, to discuss her diverse background and experiences in market research. Joyce shares her journey from politics to entertainment, legal, and now market research, highlighting her extensive travel and its influence on her professional approach. The conversation delves into the importance of authenticity in brand messaging, especially for

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45:14

113 — Good Team, Bad Team: Transforming Team Dynamics...

Greenbook Podcast ·

2024/06/17

What makes a team truly effective?In this episode of the Greenbook Podcast, Karen Lynch hosts Sarah Thurber and Blair Miller from FourSight to explore the science of building effective teams. They discuss the FourSight Thinking Profile, which identifies four thinking styles—clarifying, ideating, developing, and implementing—and how these styles can be harnessed to solve complex problems collaboratively. The conversation also delves into their new book, "Good Team, Bad Team: Lead Your People to Go

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35:48

112 — Empathy in Analytics: Stephan Gans on...

Greenbook Podcast ·

2024/06/10

In this episode of the Greenbook Podcast, host Karen Lynch interviews Stephan Gans, SVP Chief Insights and Analytics Officer at PepsiCo. They explore Stephan's career path from marketing at Unilever to leading global consumer insights at PepsiCo, emphasizing the integration of analytics, capability building, and the importance of empathy in understanding consumer behavior. Stephan shares insights on the proactive role of insights professionals in commercial decision-making and discusses the impact

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30:11

111 — Bianca Johnston on Elevating Research, Her...

Greenbook Podcast ·

2024/06/03

What are the key skills researchers need to thrive in today's fast-paced market?In this episode of the Greenbook Podcast, host Lenny Murphy welcomes Bianca Johnston, who shares her journey from a hybrid research and marketing role at Shopify to launching her own research consulting and education company. Bianca discusses the importance of bridging gaps between research and business functions, the impact of AI on research, and her vision for helping non-researchers and junior researchers improve

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34:21

110 — Emotional Insights for E-commerce Excellence:...

Greenbook Podcast ·

2024/05/20

How do hidden dynamics fuel successful e-commerce strategies?In this episode of the Greenbook Podcast, host Karen Lynch engages with Rasika Mathur, Head of Consumer Insights at Snapdeal. Rasika delves into her extensive career, highlighting her expertise in understanding consumer behavior and her journey in the industry. She shares her passion for fostering a customer-obsessed culture and explains how understanding consumer emotions can bridge the gap between intention and action, driving business

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37:41

109 — Unlocking Market Potential through White Space...

Greenbook Podcast ·

2024/05/13

How do leading companies turn market insights into innovative products that resonate with consumers and drive long-term success?In this edition of the Greenbook Podcast we join you live from IIEX North America, host Karen Lynch welcomes Tulika Chikersal, the global lead for innovation insights at Post. Tulika shares her journey from agency roles at Kantar to leading innovation pipelines at Post, emphasizing the importance of forward-looking, strategic insights in driving long-term business

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25:52

108 — MRX Pulse Check: Unpacking IIEX North America...

Greenbook Podcast ·

2024/05/06

Step into the forefront of innovation with key takeaways from IIEX North America 2024In this episode of The Greenbook Podcast, join hosts Karen Lynch and Lenny Murphy as they dive into the vibrant happenings at IIEX North America 2024. Karen, who attended the event, shares her experiences of the energetic atmosphere, driven by a mix of familiar faces and exciting new entrants. The discussions were heavily influenced by the practical applications of AI in market research, with a focus on real-world

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39:20

107 — Packaging, Innovation, & Launching Insights at...

Greenbook Podcast ·

2024/04/29

How does Olly use consumer insights to craft products that stand out in the crowded wellness market?In this episode of the Greenbook Podcast, host Karen Lynch interviews Liz Raukohl, Director of Insights at Olly—a vibrant vitamin and supplement brand celebrated for its consumer-friendly and innovative packaging. Liz shares her career journey from Pepperidge Farm to Unilever, leading up to her pivotal role at Olly. She delves into the establishment and evolution of the insights function within a

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44:53

106 — Charting the Conjoint Frontier: Steve Cohen's...

Greenbook Podcast ·

2024/04/22

How did conjoint analysis revolutionize market research?In this episode of the Greenbook Podcast, host Lenny Murphy interviews Steve Cohen, founder and CEO of In4mation Insights and a notable figure in market research. Steve recounts his pioneering work in developing methodologies like choice-based conjoint and MaxDiff, detailing his career from early film forecasting models at Polaroid to groundbreaking academic contributions. He discusses innovations in market research tools, such as integrating

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32:48

105 — Paths Unseen: Tracing Future List Honoree...

Greenbook Podcast ·

2024/04/15

Unexpected paths often lead to the most rewarding destinationsIn this enlightening episode of the Greenbook Podcast, host Karen Lynch is joined by 2024 Future List Honoree Belinda Brown, Director of Marketing and Business Development at Gazelle Global. Belinda shares her journey from aspiring clinical psychologist to influential market researcher, highlighting her personal experiences with PCOS and the significant gaps in women's health research. She discusses the transformative power of market

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31:40

104 — Science, Surveys, and Stories: Maria Muccioli...

Greenbook Podcast ·

2024/04/08

The human element of research is vividly brought to life in the realm of healthcare and patient data.In this episode of the Greenbook Podcast, host Lenny Murphy engages in an inspiring conversation with Maria Muccioli, one of the honorees on the 2024 Greenbook Future List. Maria shares her captivating journey from her early days in Russia to her recent endeavors in the field of healthcare research. Delving into her academic background in biochemistry and molecular biology, Maria reflects on her

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36:02

103 — The Next Wave: Empowering Market Research's...

Greenbook Podcast ·

2024/04/01

How can nurturing emerging talents catalyze groundbreaking innovations?In this enlightening episode of the Greenbook Podcast, Lenny Murphy sits down with Colson Steber, Co-CEO of Qlarity Access, to explore the remarkable evolution from Communications for Research to the rebranded powerhouse Qlarity Access. As proud sponsors of the 2024 Greenbook Future List, Colson delves into how nurturing emerging market research talent aligns with Qlarity's innovative approach to business. He shares the

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33:22

102 — Changing Lenses: Reframing Research for Deeper...

Greenbook Podcast ·

2024/03/25

From the ivy-covered walls of academia to the front lines of societal impact, discover how one visionary is translating research into tangible change.Join Karen Lynch in an inspiring conversation with Jasmin Goodman, a trailblazer in qualitative research and a 2024 Future List honoree, on this week's episode of the Greenbook Podcast. Jasmin, the visionary behind the J. Michelle Group, dives into her transformative journey from academia to the forefront of qualitative research, spotlighting her

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160 results

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