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PODCAST

The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer"s and a reader"s perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.

business books

All Episodes

32:36

Episode 435 - Double Your Price with David Falzani

The Extraordinary Business Book Club ·

2024/12/09

'[And this is} the rationale and the motivation for the book. It's about, well, how do we spread this? How do we do some good with it? How do we improve the economy? How do we make businesses more effective?' David Falzani has spent decades building and growing businesses, and now, as a Professor of Practice, helping others to do the same. And throughout that time he's watched entrepreneurs grapple with one constant, intractable, mysterious issue: pricing. It's not just about numbers. (In fact

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31:46

Episode 434 - Learning to promote a book with Lucy Ryan

The Extraordinary Business Book Club ·

2024/12/02

'The writing is joyful, more or less. It's painful, but it's also joyful. The marketing of it is much harder.' Dr Lucy Ryan's book Revolting Women touched a nerve worldwide: many women can relate all too well to the perfect storm of challenges facing midlife women at work, and everyone has an opinion on it. Which took a bit of getting used to. In this week's conversation, part of my series talking to this year's Business Book Awards winners, Lucy talks frankly about the learning curve when a

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34:52

Episode 433 - Writing for Busy Readers with Todd Rogers

The Extraordinary Business Book Club ·

2024/11/25

'The TLDR, the too-long-didn't-read of the whole thing, is that everybody's skimming. So we need to write in a way that makes it easy for skimmers if we want to achieve our goals as writers.' Todd Rogers has been using behavioural science for good for many years, from strengthening democracy to increasing student attendance, so his kids were somewhat underwhelmed when he turned his research to writing. But think for a moment what the world would be like if everyone wrote clearly and effectively in a

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31:01

Episode 432 - Ruthlessly Caring with Amy Walters Cohen

The Extraordinary Business Book Club ·

2024/11/18

'Ruthlessness exists on a continuum, caring exists on a continuum, and it's about being in the sweet spots of both of those, not overplaying either one, or underplaying either one.' Amy Walters Cohen is the author of Ruthlessly Caring: And Other Paradoxical Mindsets Leaders Need to Be Future Fit, which was named overall Business Book of the Year in 2024. It's based on years of research, which revealed that the key skill for effective leadership in a complex world is the ability to hold in tension

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35:42

Episode 431 - The Power of Culture with Laura Hamill

The Extraordinary Business Book Club ·

2024/11/11

'Mom, why don't you just write it like you talk to me?' When Laura Hamill set out to write a book about the subject she knew best - the subject she'd spent years researching in theory and practice - she naturally drew on all the studies, statistics and evidence she'd gathered together to support her argument. Turns out, that's not what the reader needed. (And it wasn't just her editor who told her that, it was her son, too.) Those in organizations with a problematic culture don't need research

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36:37

Episode 430 - Human & artificial intelligence in writing

The Extraordinary Business Book Club ·

2024/11/04

'As we lean into artificial intelligence across every sector of business and life, how do we ensure that we're delegating the right things and keeping responsibility for the right things? And specifically, how do books and writing play into that?' In this best bits episode, I'm exploring the role of writing in human intelligence in a world where it's suddenly possible to delegate writing to an AI tool. How does generating a written output quickly and easily fit alongside the hard yards of writing

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34:28

Episode 429 - Do Start with Dan Kieran

The Extraordinary Business Book Club ·

2024/10/28

'They think the goal is to have the book, but no, the goal is to become the person it takes to write your book.' Dan Kieran is a publishing legend: as a co-founder of Unbound he revolutionizing the industry by empowering authors and readers. He learned a lot about himself and about setting up a business along the way, and he brought all that together in Do Start, winner of the Startup Book of the Year at the Business Book Awards. But he also firmly believes that writing isn't just, or even

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30:06

Episode 428 - getAbstract at the Frankfurt Book Fair

The Extraordinary Business Book Club ·

2024/10/21

'I think we are living in a renaissance of the book... AI is changing how we are looking at trusted knowledge.' getAbstract is one of the leading corporate learning platforms, and it's based on books. The founders met with a lot of resistance from publishers in the early days, but their vision of making the knowledge in books discoverable and actionable quickly became reality. One reason was the brilliance of the team of abstracters creating summaries of the books, and in this episode we talk about

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27:42

Episode 427 - Coaching for Performance with Tiffany...

The Extraordinary Business Book Club ·

2024/10/14

"As she was coached during a 15-minutes conversation, she put down each of those worries and at the end of it she was standing there in her full potential and I was like, wow, that's amazing. I want to learn how to do that." If there's a foundational text of executive coaching it's Coaching for Performance by Sir John Whitmore, first published in 1992. Sadly John died in 2017 and so Tiffany Gaskell, who co-founded Performance Consultants with John and worked with him on the 5th edition in 2017,

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36:46

Episode 426 - Kind with Graham Allcott

The Extraordinary Business Book Club ·

2024/09/30

'Nice is about telling people what they want to hear. Kind is about telling people what they need to hear.' Graham Allcott's back on the podcast and all is well with the world once again. This time he's talking about the transformative power of kindness in the workplace. Many assume that leaders need to belong to Team Screw-Them-All-And-Be-Evil to come out on top, but Graham demonstrates that being kind (which is NOT the same as being 'nice') is is a smart move if you want to be successful too

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40:51

Episode 425 - A Year of Creativity with Sue Unerman &...

The Extraordinary Business Book Club ·

2024/09/23

'The majority of people think their life would be better if they were more creative, but they don't know how.' There are lots of books on creativity out there, but surprisingly few at its intersection with everyday business, what Sue Unerman and Kathryn Jacob call 'pragmatic creativity'. So they developed a series of practical techniques and structured approaches for fostering creativity in every business situation, organized metaphorically by the seasons of the year. This is the third book they've

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43:58

Episode 424 - How AI will change your life with...

The Extraordinary Business Book Club ·

2024/09/16

'We're on the edge of really very exciting things, but also tremendous risks at the same time.' Whether you're an AI enthusiast or it fills you with existential terror, this conversation will challenge your perspectives and elevate your understanding of our increasingly super-smart world. Futurist Patrick Dixon has been predicting AI for 25 years, and now he works with the world's largest corporations and governments, helping them explore the profound implications of artificial intelligence across

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39:44

Episode 423 - Nonfiction stories with Anna Faherty

The Extraordinary Business Book Club ·

2024/09/09

'We have this image of a reader being someone who's giving time and attention to our words... but online that doesn't happen.' Anna Faherty found out the hard way that there were no books to help her teach a course on 'digital storytelling' - so she had to write her own. And if you're trying to write a business book then much of what she tackles in it - writing for busy readers, structuring ideas, adding in details and taking out fluff - is relevant for you too. Even if you're not writing a book,

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34:42

Episode 422 - Detox Your Culture with Colin D. Ellis

The Extraordinary Business Book Club ·

2024/09/02

'I'm going to tell you how you should be doing it, but it's up to you to do it. But I'm going to dress it up in a way where the message might land 15 minutes later when you're on the bus going to town. And you're like, Oh, that's what he meant.' It takes courage, tact and humour to point out to a leader not only that there might be an issue with their organization's culture, but that the issue might be them. And that's as true when you're writing a book as when you're in the room with the person

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32:41

Episode 421 - The Audacity Spectrum with Alina Addison

The Extraordinary Business Book Club ·

2024/08/26

'It's that little extra something that makes the ordinary into extraordinary and the impossible into the why not?' When her son was diagnosed with autism at the age of 10, it was what former head of trading and executive coach Alina Addison calls her 'butterfly moment'. While she accepted the diagnosis, she says, she didn't accept the prognosis, which was bleak. Instead she dedicated herself to discovering how to harness these extraordinary aspects of neurodiversity into something powerfully

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30:54

Episode 420 - The Road Less Traveled

The Extraordinary Business Book Club ·

2024/08/19

In a world that celebrates speed and working smart, adopting AI solutions and smashing simple success metrics, it can feel not just challenging but unhelpful to diverge from received wisdom. But if we're going to create anything of real value - in business, in writing, even in sport - we need to be ready to take the less-traveled path. Because that makes all the difference. In this Best Bits episode, hear from: Henry Mintzberg on cherishing anomolies; Maureen Dunne on why neurodivergence is so

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28:18

Episode 419 - Add Then Multiply with David B. Horne

The Extraordinary Business Book Club ·

2024/08/12

David B. Horne, creative accountant and author of the award-winning Add Then Multiply: How small businesses can think like big businesses and achieve exponential growth, has a multidimensional perspective on the Business Book Awards as entrant, finalist, winner and now judge. He also knows a thing or two about the power of books for business growth. In this week’s episode, we discuss how books serve as a permanent record of knowledge, helping businesses learn, grow, and establish credibility. As

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38:42

Episode 418 - Thoughts on winning with Cath Bishop

The Extraordinary Business Book Club ·

2024/08/05

Our definition of success has led us to a place that's actually constrained us from exploring what we're capable of. We're not getting the innovation or the collaboration that we want. We need to think about things differently.' If you're enthralled by the drama of the Paris Olympics, here's a thoughtful take on what you might be missing if you're focused primarily on the medals table. World Champion rower Cath Bishop has competed at three Olympic games. When she won silver in 2004, the pain of

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40:30

Episode 417 - How to get a book deal with Hasan Kubba

The Extraordinary Business Book Club ·

2024/06/17

'It's an unfair advantage to have a platform, it massively helps, don't get me wrong. But it's totally possible to do it without one.' When Hasan Kubba and Ash Ali got together to write 'The Unfair Advantage: How you already have what it takes to succeed', they assumed they'd self-publish. They even put up a 'lean' version of the book on KDP. But as it turned out they had publishers fighting over it (sensibly, as it went on to be named Business Book of the Year), and Hasan has gone on to help other

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34:48

Episode 416 - Your AI Survival Guide with Sol Rashidi

The Extraordinary Business Book Club ·

2024/06/10

'Embrace AI, but also make sure that you evolve as an individual and you understand the art of the possible while still staying grounded in the art of the practical.' Implementing AI in your business isn't easy, but NOT implementing it could be disastrous. Sol Rashidi is a former C-suite executive turned AI consultant who knows more than most about the real-world challenges and opportunities in AI deployment. She's been in the field since 2011, developing enterprise-grade applications that integrate

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