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PODCAST

eCommerce MasterPlan

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is

business marketing

All Episodes

34:21

The Circular Business Model that Works for Haines...

eCommerce MasterPlan ·

2025/03/31

Jules Haines is the founder at The Haines Collection. An award-winning circular interior design business specialising in fabrics and wall paper. Founded in 2020 they have now rehomed over 37,000 meters of textiles.Hit PLAY to hear:🎯 The shocking truth about homeware textile waste (it's bigger than you think!)🛋️ How Jules turned leftover fabrics into a thriving business♻️ The clever way old textiles are becoming construction materials💡 Why curating quality products is key to building customer

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30:57

needi’s Gifting Formula for 7-Digit Growth and...

eCommerce MasterPlan ·

2025/03/24

Louise Doyle is the co-founder and CEO of needi. Who are revolutionising corporate gift giving via their Shopify eCommerce site. The website launched in 2021 and to date they’ve done £1.5 million in sales.Hit PLAY to hear:How a corporate gift can make or break a business relationship 🚀The secret to scaling an eCommerce marketplace without chaos 🔥Why AI + human touch is the winning formula for personalized gifting 🤖❤️The surprising way needi hit £1.5M in sales (and what you can learn!) 💰How to

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35:58

How B2B eCommerce store Vegetarian Express Drives...

eCommerce MasterPlan ·

2025/03/17

Jane Firth is the Sustainability Manager at Vegetarian Express. A B Corp with a Shopify B2B eCommerce store selling the largest range of plant-based ingredients for foodservice in the UK. Trusted by thousands of chefs and caterers, they have been in business since 1987 and sell over 1,200 products. They now do £23million in sales each year, of which £1.2million is transactions via eCommerce and other online ordering platforms.Hit PLAY to hear:🚀 How a B Corp eCommerce business builds sustainability

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38:22

How Scott Leggo Balances Creativity and Business for...

eCommerce MasterPlan ·

2025/03/10

Scott Leggo is the Founder & Managing Director of Scott Leggo Gallery, sellers of premium quality Australian artworks and gifts. They sell via their Shopify store and real world gallery. Founded 7 years ago, they now do over $1,000,000 a year with annual growth between 20 and 40%. PLUS they’ve won multiple sustainability awards including the Ministers award for leadership for sustainability for Scott efforts within the business and broader business community.Hit PLAY to hear:✅ How an Air Force

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34:23

The Power of Purpose: How B Corp Values Fuel...

eCommerce MasterPlan ·

2025/03/03

Ash Pallet has just finished 8 years as Senior Digital and eCommerce Manager at Sarah Raven, one of the UK’s largest gardening brands. It’s a B Corp, founded in 1999, selling via catalogues and a BigCommerce store, they now do annual sales of £22 million.Hit PLAY to hear:How Sarah Raven skyrocketed from £8M to £22M in sales 🚀The UX and tech strategies that drive higher conversions 🛒Why bundling products boosts sales (without discounts!) 💡The secret to making sustainability a business advantage

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41:21

How Cooki Haircare Grew from 4 Sales a Day to $3M...

eCommerce MasterPlan ·

2025/02/24

Jaimee Vilela is the Managing Director and Owner at Cooki Haircare. A D2C solid shampoo bar brand selling via their Shopify store and Wholesale. Founded in 2020 they grew 10x in 2024 from $170k to $1.1million, and are now on track to make 2025 their first $3million year.Hit PLAY to hear:✅ How Jamie scaled Cookie Hair Care from 4 sales a day to a 7-figure business✅ The Meta ads strategy that skyrocketed her eCom growth✅ Why rebranding (not more ads) was the secret to massive sales✅ How she ran the

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41:07

Doubling Down on Faire: Bare Kind's Post-Spring Fair...

eCommerce MasterPlan ·

2025/02/17

Andrew Kemp is the MD at Bare Kind, the animal saving bamboo sock company. Founded in 2017 and selling via Shopify and Faire they now do £700,000 a year, and sell into a 1,000 retailers.Hit PLAY to hear:How Bare Kind grew from 0 to 1,000 retailers in just 2 yearsWhy trade shows are fading—and what works better for B2B salesThe #1 mistake brands make on Faire (and how to fix it)A surprising niche that became Bare Kind’s biggest customer baseThe secret to turning first-time buyers into repeat

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28:51

Building a $2M eCommerce Brand Through...

eCommerce MasterPlan ·

2025/02/10

Hema Natesan is the Founder & CEO at My Little Moppet, a Shopify store that’s India’s number 1 destination for healthy kids food. With over 7,000 verified 5 star reviews, their core marketing strategy of Community is clearly working! Founded in 2014 they now do $2 million US dollar in sales each year.Hit PLAY to hear:How Hema grew her blog into a $2M eCommerce brandThe secret sauce behind My Little Moppet's WhatsApp communityWhy transparency wins in a competitive eCommerce marketHow to reduce ad

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44:24

Why 2025 is the Year of Integration in eCommerce with...

eCommerce MasterPlan ·

2025/02/03

Jim Herbert is the CEO at Patchworks, an eCommerce focused iPaaS who are all about helping you automate and streamline your data.Jim joins us to share why integration and automation are game-changers for eCommerce businesses in 2025, offering insights on how to simplify your tech stack and boost efficiency.If you're looking to future-proof your operations and maximize growth opportunities, this episode is a must-listen!Hit PLAY to hear:Why 2025 is the year of hyperautomation in eCommerceHow clean

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35:01

Beyond 7 Figures: Building a High-Growth, High-Profit...

eCommerce MasterPlan ·

2025/01/27

Jay O’Neill is an in-house specialist at growing retailers through digital marketing, CRO, and tech stack optimisation. Here's some of his achievements:scaled soak.com from £2 to £80milliondrove digital growth at Holland & Barretttook Bathroom Mountain from £0 to £40million in 18 monthsWho better to chat to about how to grow your sales from 7 to 8 figures?!Hit PLAY to hear:The one obsession that can skyrocket your eCommerce growthHow Jay scaled a business to $40M in just 18 monthsWhy efficiency

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33:22

Top Tip for eCommerce Growth in 2025 feat. 9 experts

eCommerce MasterPlan ·

2025/01/20

Every January, we create an episode that serves as your comprehensive guide to achieving success in the year ahead.We ask each of our guests "What's your Top Tip for eCommerce Success in 2025?"Here's our expert line up:Jay O’Neill from Tap Digital,Jim Herbert from Patchworks,Lucia Locatelli from Doofinder,Emilie Benoit from Shopify,Miya Knights from Retail Technology Magazine,Yiqi Wu from Aimerce,James Cowie from SHOPLINE,Nora Zukauskaite from TikTok Shop,And Carolyn Shelby from Yoast.Plus! You'll

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34:14

The Person in Personalisation: How to Humanize the...

eCommerce MasterPlan ·

2025/01/13

David Mannheim is the author of “The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal”. AND founder of Made With Intent.Hit PLAY to hear:Why most personalisation isn’t personal—and how to fix itThe surprising link between empathy and customer retentionNetflix’s 10-year lesson on making personalisation workThe one question every brand should ask to connect deeplyEasy, actionable steps to humanize your marketing todayKey timestamps to dive

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36:44

Why Focus is Wunderbrow’s Key Growth Strategy with...

eCommerce MasterPlan ·

2025/01/06

Diego Mandelbaum is the CEO at KF Beauty, a privately owned beauty company based in the UK, who own one of the most recognizable make-up brands launched in the last few years Wunderbrow.com. Founded in 2015 they now sell globally via their Shopify store and Amazon and some small select wholesale partners. And all in all they do 15,000 orders a month.Hit PLAY to hear:The 80/20 rule that transformed Wunderbrow’s growth strategyHow to avoid the biggest risk of rapid expansionWhy focus is the ultimate

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37:29

Sustainability Practices for Interiors Brands with...

eCommerce MasterPlan ·

2024/12/30

Mirry Christie is founder of sustainability consultancy B·ABLE and Jules Haines is the founder at award winning luxury interiors resale platform Haines. They both have STACKS of brand-side experience helping eCommerce businesses grow and become more sustainable especially in the home and gardens space. Which is what their new venture The Green Room is all about – helping the home and garden industry become greener.Hit PLAY to hear:How 42% of UK landfill textile waste comes from homewares—and what to

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33:39

How to Launch a New Product Range: Lessons from...

eCommerce MasterPlan ·

2024/12/23

Joy Young is the eCommerce and Marketing Manager at Beards & Daisies, sellers of plants and flowers. Founded in 2015, they now sell via their B2C Shopify store which does over 10,000 orders a month, wholesale customers like Dunelm, and have a team dedicated to looking after business customers for everything from corporate gifting and interior design to commercial installations.Hit PLAY to hear:Adding new products strategicallyUsing a phased approach to product launchesInvesting in technology for

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38:01

Industry West’s Journey to a 90% B2B Revenue Boost...

eCommerce MasterPlan ·

2024/12/16

Ian Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.Hit PLAY to hear:The roles of design and user experience in eCommerceSimplicity enhances customer satisfactionHow customization contributes to B2B successWhy aligned teams are key to growthThe importance of continuous adaptationKey timestamps to dive straight in:[05:41] Industry West ecommerce journey: Drupal,

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32:30

How Wild and Stone Achieved 7-Figure eCommerce Growth...

eCommerce MasterPlan ·

2024/12/09

Warren Jonas is the CEO and co-founder at Wild & Stone sellers of eco-friendly household products. Founded in 2018, the range now includes over 100 eco-friendly products which they sell via their Shopify store and 1,000 wholesale partners. Sales are now over £1,000,000 a year.Hit PLAY to hear:Starting with a clear mission & visionUsing a customer-focused approachSustainability and quality going hand-in-handHaving a multi-channel strategyWhy a lean team structure worksKey timestamps to dive

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35:12

Looking at Overstock Art’s journey to 7 figure sales...

eCommerce MasterPlan ·

2024/12/02

Amitai Sasson is the VP of eCommerce at Overstock Art, an online art gallery selling reproductions of the great masters and original works. Founded in 2002, they now sell via their custom website, Amazon, and provide drop ship services for large retail partners. Overstock Art now has over 500,000 customers and annual sales of 8 figures.Hit PLAY to hear:The role of SEO in a niche businessDiversifying sales channels to reach more customersA different kind of dropshippingThe importance of inventory

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41:32

How to Double Your Orders Using Sales Campaigns with...

eCommerce MasterPlan ·

2024/11/25

Once upon a time, Lucy Bloomfield ran her own eCommerce skincare business and achieved crazy levels of growth. And since 2018 she’s been helping other business owners to achieve huge leaps in sales without allowing the rest of the business to fall apart.Lucy joins us to share her system for doubling sales without slashing prices or ramping up ad spend. If you’re looking to increase profit, avoid overstock issues, and build long-term, loyal customer relationships, this episode is a must-listen!Hit

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28:36

Lessons from Zone3’s 7-Figure eCommerce Success with...

eCommerce MasterPlan ·

2024/11/18

Malina Zarb is the Marketing and eCommerce Director at Zone3, the world’s highest rated triathlon brand. Founded in 2006, Zone3 now sell via their Shopify store and wholesale channels, in total doing £9million a year about 45% of which is DTC.Hit PLAY to hear:What Zone3 is all aboutHow to balance niche marketsThe importance of community in building and scaling a brandSustainability and how it works in performance productsNailing the basics and keeping things simpleKey timestamps to dive straight

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