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PODCAST

Marketing Sucks

Amanda Casinha-Ginther

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and

business marketing

All Episodes

51:51

Managing Energy in Your Business with Chernell...

Marketing Sucks ·

2024/12/17

While this episode of Marketing Sucks is dedicated to mompreneurs, it’s packed with expert tips that will help any entrepreneur reduce the overwhelm and find energetic balance in their business. My guest is Certified Health Coach and bestselling author Chernell Bartholomew. Since experiencing burnout 9 years ago, Chernell has been on a mission to shift the focus in health from vanity to intentional energy, so you can feel connected to yourself and not crash every day at 1 pm. Our convers...

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30:29

Beyond the Gift Wrap: How Shopping Small Impacts...

Marketing Sucks ·

2024/12/10

In an economy where huge corporations rake in record profits as everyday people struggle, shopping small and local wherever you can is the right move. In this episode of Marketing Sucks, I sit down with Megan Munro, owner of the incredible purpose-driven retail boutique Caribou Gifts. The cool thing about Caribou Gifts is that Megan sources most of her goods from small businesses owned by Canadians, women, and POC, so you can feel great about your shopping choices when picking up baskets of g...

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12:13

How to Make More Sales Using Psychology

Marketing Sucks ·

2024/12/03

It’s shockingly easy to miss the mark in your content and messaging. If you’re always triggering people’s FOMO, they’ll eventually stop paying attention. Lean too hard on your analytics, and you won’t create an emotional hook. The best marketing plan offers your audience a holistic experience - one that grabs attention no matter where they are in the customer journey. Because if you’re not meeting your audience where they’re at, you aren’t giving them what they need from you in order to feel ...

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14:48

I Went Viral Last Month: Here's What I Learned

Marketing Sucks ·

2024/11/26

“Going viral” is held up as a major accomplishment in the online world. With every post, we hope to grow our audience and thought leadership. But while getting new eyes on your content can be a big win, losing ALL control over your exposure and audience definitely has a downside. This became all too clear to me last month after one of my Reels went viral… and wound up pissing off a ton of men. Oops. Let’s be real - there are a lot of jerks out there quick to share their unwelcome opinion...

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15:34

Year-End Marketing Review: Key Steps for Success Next...

Marketing Sucks ·

2024/11/19

While few business owners truly love digging into the back-end of their businesses, taking an honest, no-BS look at your numbers is the best way to uncover what’s working for you… and what isn’t. Scheduling a year-end marketing review will give you crucial insight into what you need to change to start getting the results you want - and REAL clarity on how to structure your marketing budget, set realistic goals, and take your strategic next best steps.In this episode of Marketing Sucks, I lay ...

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12:59

My Predictions for Marketing in 2025

Marketing Sucks ·

2024/11/12

Two big questions are floating around the business world right now: how will marketing evolve in 2025? And, more importantly, what does that actually mean for my business? Thanks to market saturation and changing consumer expectations, brands will need to switch up their strategy to stand out and stop the scroll. But while many experts are hyping up sexy new tech as the 2025 game-changer, I see content, connection, and community playing a huge role in brand-building and revenue growth over th...

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11:29

What's Your Superpower?

Marketing Sucks ·

2024/10/29

Too many entrepreneurs out there are suffering from an identity crisis and pretending to be something they’re not. If marketing your business feels super hard, it may because you’re forcing it — and because your efforts are unaligned with your unique gifts. Instead of twisting into a pretzel trying to fit someone else’s mold, you need to identify and lean into your authentic superpowers in your businesses.Superpowers are more than just skills or talents. They’re a combination of strength, exp...

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15:37

Turn Client Feedback into Social Media Gold

Marketing Sucks ·

2024/10/22

When you’re making a big-ticket purchase, I’m going to bet that you check out three things: the features, the pricing, and the reviews. Very few people want to hand over their credit card deets without seeking out social proof… and that includes your prospective customers. If you’ve been wondering how to fill your website with glowing client testimonials, this episode of Marketing Sucks is for you! In this solo episode, I look at all things client feedback — how to get testimonials, why ...

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40:26

Building an E-Commerce Empire with Love, Saranghae

Marketing Sucks ·

2024/10/15

In a world of high-def images, the skincare industry is hotter than ever — and Asian skincare brands are one of today’s biggest beauty trends. In this episode of Marketing Sucks, I sit down with husband-and-wife team Peter Lee and Andrea Mourad, co-founders of the amaaazing Korean skincare brands Saranghae Skincare and Orora Skin Science, to dive into the nuts and bolts of building a successful beauty brand, from launching new lines to upleveling your e-commerce game. During this j...

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29:10

Mental Health Matters: Quarterly Check-In with...

Marketing Sucks ·

2024/10/08

Happy World Mental Health Month! Entrepreneurs definitely need reminders to prioritize our well-being, especially as we move into winter (AKA the depression season). In this episode of Marketing Sucks, I sit down once again with the one and only Natacha Pennycooke, award-winning psychotherapist and leader in workplace mental health and safety, to talk about our heightened risk of mental health issues during these sun-deprived months, and what we can do to stay healthy and protect our peace.&n...

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13:46

How to Get Back Online After Taking a Break

Marketing Sucks ·

2024/09/24

As summer comes to an end, many biz owners are getting ready to get back onto their socials, reconnect with their audience, and start working toward their year-end goals. What’s the best way to come back online after taking a bit of a break — and how do you make it feel seamless for your followers?In this episode of Marketing Sucks, I reveal my best tips and strategies for showing up online again in an intentional and strategic way, from getting reacquainted with your audience to catching up ...

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27:47

Summer Recap Living In Portugal

Marketing Sucks ·

2024/09/10

As entrepreneurs, we NEED time to slow down our businesses, reconnect with our loved ones, and recharge our batteries. Staycations don’t always get the job done, as it’s hard to fully relax when everyone around you is still ‘GO-GO-GO.’ Maybe you dream about putting your biz on quiet mode and jetting off to a coast or cabin for the summer — but wonder what that actually looks like in practice (especially if you have kids). Thanks to my annual tradition of spending the summer in Portugal, I can...

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22:18

Let’s Talk About Hustle Culture

Marketing Sucks ·

2024/08/27

Over the past couple of years, hustle culture has dipped in popularity in the online business space, and for good reason: it SUCKS. When we’re burning the candle at both ends and not creating the space to take care of ourselves, we’re not just hurting our health and well-being — we’re hurting our businesses. If you want to thrive in all areas of your life, opting out of the 24/7 grind is a no-brainer. In this episode of Marketing Sucks, you’ll learn how to assess whether you’re suffering...

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16:54

Content Marketing Hacks to Save You Time

Marketing Sucks ·

2024/08/13

Psst, here’s the secret they don’t want you to know: you don’t need to create brand new content from scratch every week to grow your business. When you get organized, strip down to the essentials, and build a practical marketing plan that actually fits your biz goals, you can stop wasting time on things that aren’t making you any money — and start seeing REAL results. In this solo episode of Marketing Sucks, I share some of my juiciest time-saving content marketing hacks, designed to hel...

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17:47

Social Media Do’s and Don’ts

Marketing Sucks ·

2024/07/23

Are you a master of social media etiquette? Or are you unknowingly committing social media faux pas on the regular? While having an active online presence can build your audience and boost your sales, not all content is created equal - and social media missteps can irritate, confuse, or even repel your hard-earned followers.In this juicy episode of Marketing Sucks, I share a few common content mistakes that drive my inner social media strategist absolutely bonkers every time I scroll through ...

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20:28

Updates from Portugal

Marketing Sucks ·

2024/07/09

Olá, meus amigos! This episode of Marketing Sucks comes to you from sunny Portugal, where my family and I will be living for the next three months. This has become our annual summer tradition, inspired by my childhood experiences of travelling to Portugal. While online businesses give you the freedom to work from anywhere, it isn’t always a seamless transition! In this solo episode, I share the juiciest and most surprising insights I’ve learned from living and working in Europe, the shif...

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34:16

Let's Build a Brand Through Networking with Amanda Leach

Marketing Sucks ·

2024/06/25

When you’re used to doing everything in your business online, popping up at an event and networking face-to-face can feel like something out of the Twilight Zone - but some of the strongest brand-building happens offline. In this episode of Marketing Sucks, I sit down with the fabulous Amanda Leach, an accomplished entrepreneur and Realtor in the Greater Toronto Area, to talk about the magic that can happen when we shut down our laptops and meet up IRL.During this conversation, Amanda sh...

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17:44

Let's Talk About Email Marketing

Marketing Sucks ·

2024/06/18

In a world where literally billions of people hop on Instagram every month, social media is an amazing tool for growing your audience, building your thought leadership, and selling your offers. But as crucial as social media is for modern biz owners, there’s a major downside that we need to talk about.Here’s the thing: you do NOT own your social media space. At any moment, your fave platform could have an outage that lasts for hours - or even days. If you want a channel that will always be un...

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33:24

Let's Put Our Best Selves Out There with Natacha...

Marketing Sucks ·

2024/06/11

Being a female biz owner is like playing the entrepreneurship game on hard mode. Not only are we expected to juggle work and home in ways that men aren’t, we tend to put more pressure on ourselves in both arenas. And when we’re not our best selves, it can be REALLY freaking hard to Do It All™. In this episode of Marketing Sucks, I sit down with the amazing therapist and mindset shift coach Natacha Pennycooke to talk about entrepreneurship, boundaries, wellness, and whether “finding balan...

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13:27

Let's Talk About B-Roll

Marketing Sucks ·

2024/06/04

When it comes to video, you probably spend a lot of time thinking about how you’re going to deliver your message. But when you get creative with b-roll, you can communicate a lot without saying a single word.B-roll footage tells a story without the use of dialogue or text. When you see Reels set to the latest hit single showing people having a blast at a hot-ticket conference, giving a product demo, or offering a behind-the-scenes look into their creative process or morning work-out, you’re l...

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80 results

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