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PODCAST

Marketing Moves

VividFront, LLC

The world of digital marketing moves at a dizzying speed. How can we even begin to distinguish the signal from the noise? The good moves from the bad? Take it from the agency team that’s tripped as much as we’ve triumphed. We’re putting our best moves in the spotlight and proving step-by-step instructions to digitally scale your business.

business marketing

All Episodes

00:36:45

A New Kind of ACO Ft. Matt Buder Shapiro (Vytalize...

Marketing Moves ·

2024/12/19

On this episode of Marketing Moves, we sat down with Matt Buder Shapiro, Chief Marketing Officer of Vytalize Health, to explore the strategies behind the fastest-growing private company in the U.S. Matt shares his entrepreneurial journey, insights into Cleveland's thriving startup scene, and the innovative tactics driving success in healthcare marketing. From cultivating trust with primary care physicians to leveraging personalized medicine, Matt offers actionable advice for navigating the

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00:45:57

Redefining Healthtech Startups Ft. Franco Kraiselburd...

Marketing Moves ·

2024/12/11

In this episode of Marketing Moves, we chatted with Franco Kraiselburd, the founder and CEO of Asclepii, a biotech startup redefining regenerative medicine. Franco discusses his inspiring journey from scientist to entrepreneur, the groundbreaking Artemis technology, and his mission to make advanced medical treatments affordable and accessible to all. Along the way, he shares valuable insights on mentorship, personal branding, and navigating challenges as a young founder in healthcare. Don’t miss

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00:44:32

Mastering Niche Marketing Agencies Ft. John Ghiorso

Marketing Moves ·

2024/12/06

In this episode of Marketing Moves, John Ghiorso, founder of Orca Pacific, shares his journey from leading a top Amazon-focused agency to creating a venture studio for scaling marketing agencies. He discusses the importance of timing, niche specialization, LinkedIn strategies, and streamlining operations with the Entrepreneurial Operating System (EOS). John also highlights the role of strong general managers in building teams and driving growth, offering actionable insights for agency success in

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00:55:14

Storytelling Through Motion Ft. Adam Wilde (TRG...

Marketing Moves ·

2024/11/27

In this episode of Marketing Moves, we sat down with Adam Wilde, CEO of TRG Multimedia, as he shared how his company is redefining content creation through high-quality video, photography, and CGI. From his journey as a creative professional to TRG's innovative approach to storytelling, Adam dives into the importance of investing in quality content to scale your brand. Learn about TRG's comprehensive services, their client-first philosophy, and future trends in marketing content. Plus, Adam offers

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00:48:30

Brewing Brand Authenticity Ft. Connor Balderson...

Marketing Moves ·

2024/11/21

In this episode of Marketing Moves, we sat down with Connor Balderson, Marketing Manager at Market Garden Brewery, to uncover the art and strategy behind marketing in the craft beer industry. From maintaining brand authenticity to building impactful partnerships, the conversation dives deep into how the brewery balances tradition, innovation, and community engagement. Tune in to explore the evolving trends in beer marketing and how Market Garden Brewery is staying ahead in the competitive craft beer

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00:18:01

Beyond the Last Click: Mastering Marketing Attribution

Marketing Moves ·

2024/11/14

In this episode of Mini Moves, our team sat down to unpack the evolving world of marketing attribution. As privacy regulations and the decline of third-party cookies reshape attribution, we share strategies for measuring meaningful conversions throughout the funnel. We also discuss the role of AI and media mix modeling in tackling these challenges, offering listeners a fresh, holistic approach to evaluating marketing success.

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00:40:33

Crafting Consumer Connections Ft. Dan Perella...

Marketing Moves ·

2024/11/08

In this episode of Marketing Moves, we sat down with Dan Perella, a trailblazer in the consumer products industry, to explore his journey from co-founding Ideastream Consumer Products to launching his latest venture, Chagrinovations. Dan shares invaluable lessons on the power of consumer feedback in shaping successful products, overcoming scaling challenges, and building lasting relationships with suppliers. He also dives into the evolving role of social media and e-commerce in modern marketing,

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00:46:10

The Great Debate: Sales vs. Marketing

Marketing Moves ·

2024/10/29

Dana Allender, Founder of SUN - We Grow You, and Kyle Mollison, Director of B2B Marketing at VividFront, dive into a dynamic debate on whether sales or marketing leads the way in B2B success. Dana focuses on relationship-building and understanding customer needs, while Kyle highlights the power of targeted strategies and AI-driven personalization. They emphasize the importance of aligning both teams to generate leads, close deals, and sustain growth, wrapping up with a Q&A on fostering

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00:32:07

Building Ventures From The Ground Up Ft. Andrew...

Marketing Moves ·

2024/10/24

On this episode of Marketing Moves, we sat down with Andrew Rising, Managing Partner of Encore Venture Labs, a Cleveland-based venture studio. Listen as Andrew talks about his professional journey, Encore’s mission to fuel regional growth by tapping into Cleveland’s industrial roots, and the studio’s unique approach to building businesses from scratch. Andrew discusses the power of founder-led marketing, the importance of community-driven innovation, and Encore’s focus on sectors like advanced

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00:36:22

The Future of Finance is Female Ft. Brooke Sirak (VP...

Marketing Moves ·

2024/10/16

In this episode of Marketing Moves, we sat down with Brooke Sirak, VP of Kaulig Capital, to talk about her path into investment banking and her current leadership role. She shares insights on building meaningful relationships post-COVID, overcoming challenges for women in finance, the importance of mentorship, and achieving work-life balance. Plus, she offers inspiring advice for women stepping into leadership roles.

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00:40:24

Bringing Ohio's Premier VC Event to Life Ft. Rachna...

Marketing Moves ·

2024/10/10

On this episode of Marketing Moves, we are joined by Rachna Lathar, Commercial Strategy Director at Jumpstart, to talk about the impressive growth of Ohio VC Fest. Learn how the event scaled from 550 to 700 attendees in just nine months through strategic marketing, featuring LinkedIn outreach, personalized communication, and more. Rachna also shares event highlights, from startup showcases to a panel on resilience for women entrepreneurs, and offers a sneak peek at planning for 2025. Perfect for

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00:21:45

Unlocking Digital Strategies to Scale Small to...

Marketing Moves ·

2024/10/02

In this Mini Moves, we sat down with Kyle Mollison, the Director of B2B Marketing at VividFront, to explore how small and mid-sized B2B brands can create scalable digital go-to-market strategies. Drawing from his extensive background in industrial B2B advertising, the conversation compares digital/inbound strategies with sales-led approaches and emphasizes how SMBs can leverage digital experiences to build customer trust. Tune in to learn how to map out your customer’s journey and craft a strategy

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00:43:45

The AI Classroom: Ft. Doan Winkel (AI Education...

Marketing Moves ·

2024/09/25

In this episode of Marketing Moves, we chatted with AI education expert Doan Winkel about his journey to becoming a pioneer in AI-driven learning. Listen as we explore how AI is transforming education by boosting efficiency, personalizing learning experiences, and reshaping teacher-student interactions. Doan also shares practical AI applications in the classroom and addresses common misconceptions, highlighting the profound impact AI can have on modern education.

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00:55:00

Effective EOS Implementation: Ft. Kris Snyder (CRO of...

Marketing Moves ·

2024/09/20

In this episode of Marketing Moves, we sat down with Kris Snyder, Chief Revenue Officer at Ninety and founder of Impact Architects. Kris shares his entrepreneurial journey, from growing up in a farming community to scaling companies like Vox Mobile during the dot-com era. Learn how EOS (Entrepreneurial Operating System) helps streamline operations, and discover how Ninety's platform is driving data-driven decision-making and accountability in organizations. Plus, Kris hints at the future of AI and

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00:35:44

Building Authentic Connections: Ft. Natalie Bell...

Marketing Moves ·

2024/09/12

In this episode of Marketing Moves, we chat with Natalie Bell, a prominent content creator and founder of The City Social. Natalie shares her journey and offers insights into her approach to social media and shares her story on building a singles community through The City Social. Natalie's story illustrates the intersection of personal authenticity and strategic planning in building successful social media and community-driven business ventures.

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00:09:00

Leveraging TikTok for Business Growth: Ft. Keenya Kelly

Marketing Moves ·

2024/09/04

In this episode of Mini Moves, Keenya Kelly, a video marketing and social media strategist, dives deep into how businesses can harness the power of TikTok for growth. Focusing on her work with female entrepreneurs, product-based businesses, and consultants, Keenya shares actionable strategies for leveraging TikTok shop, creating authentic content, and collaborating with influencers. Tune in for insights on why staying proactive on TikTok is crucial for your business success.

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00:41:18

Investing in Ohio's Future: Ft. Jeffrey Stern...

Marketing Moves ·

2024/08/28

In this episode of Marketing Moves, Jeffrey Stern, Principal of O.H.I.O. Fund and Co-Founder of Axuall, talks about his entrepreneurial journey, emphasizing the significance of open communication in startups. He discusses his Lay of the Land podcast, designed to inspire Cleveland's entrepreneurial community. Jeffrey shares insights on the O.H.I.O. Fund and highlights the power of storytelling in attracting venture capital.

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00:40:47

E-Commerce Marketing Strategies for the Holidays:...

Marketing Moves ·

2024/08/21

Last month we held our inaugural Christmas in July panel discussion here at VividFront! We brought together industry experts to share valuable insights on how e-commerce brands can effectively prepare for the upcoming Black Friday and Cyber Monday sales.The panel included Aaron Saks, President of Green Paper Products, and our very own VividFront specialists, Toni Pekar and Nate Statt. Together, they discussed actionable marketing strategies that brands can implement now to ensure success during the

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00:35:07

Bringing Pro Tennis To Cleveland: Ft. Sam Duvall...

Marketing Moves ·

2024/08/14

On this episode of Marketing Moves, we are joined by Sam Duvall, President of Topnotch Management. Listen as Sam talks about all things Tennis in the Land powered by Rocket Mortgage. Learn the innovative marketing strategies that Sam and his team used, how they fostered key partnerships with Rocket Mortgage and Rocket Entertainment Group to deliver enhanced player and fan experiences, and about the Changeover initiative focused on making tennis more accessible.

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00:44:35

Revitalizing Cleveland: Ft. Baiju Shah (President &...

Marketing Moves ·

2024/08/07

On this episode of Marketing Moves, we interviewed Baiju Shah, President and CEO of the Greater Cleveland Partnership. Discover how Baiju, a Cleveland native, is spearheading efforts to revitalize the city. Learn about GCP's focus on dynamic businesses, talent growth, inclusive opportunities, and community appeal. Listen to learn about success stories that highlight Cleveland's potential for growth and why it’s an attractive place to live.

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97 results

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