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PODCAST

The State of Retention Marketing

Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he"s getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let"s turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.

business entrepreneurship

All Episodes

54:16

E27: CDP Beyond Buzzwords With David Raab

The State of Retention Marketing ·

2023/10/04

Many believe they grasp the concept of a CDP, yet few truly understand its complexities. Explore the distinctions between a CDP and a traditional customer database. Delve into the ethical considerations shaping the global discourse around CDPs and uncover the strategic potential they offer businesses for profit. Join us for an enlightening conversation with the founder of the CDP Institute, David Raab.(00:44) - Why Your Customer Database Might Not Be a CDP: A Deep Dive (03:48) - Beyond

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3:04

E26: Snippet - How does ixigo work its automation...

The State of Retention Marketing ·

2023/09/28

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64:37

E26: Booking Customer Loyalty The ixigo Way

The State of Retention Marketing ·

2023/09/27

Travel apps are sitting on a goldmine of data, and as people travel more, the opportunity to personalize messages for upselling grows. But what sets India's beloved travel platform, ixigo, apart? How do they not only secure bookings but also enable customers to tailor their itineraries? Discover how AI plays a pivotal role in this episode.(00:49) - From SIM Cards to Flight Tickets: A Career Evolution (06:51) - Airtel to FreeCharge: Navigating the Spectrum of Customer

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0:41

E25: Snippet - App play and strategy in the brokering...

The State of Retention Marketing ·

2023/09/21

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76:18

E25: Angel One's Nexus: Talent, Customers, and...

The State of Retention Marketing ·

2023/09/20

In this episode of The State of Retention Marketing, Ankit Rastogi, Chief Product Office at Angel One, unlocks the keys to successfully ushering in digital transformation in a legacy brokerage firm. Join us as we explore the dynamic interplay between talent acquisition, risk appetite, tech stacks, and customer profiles. ‘Angel One's Nexus' promises to be a trusted guide to achieving excellence in the digital era.(00:35) - Ankit's move from the world of travel to broking (05:41) -

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2:04

E24: Snippet - Value adding initiatives or denting...

The State of Retention Marketing ·

2023/09/14

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53:17

E24: Driving Sustainable Growth: A Chat with Harsh...

The State of Retention Marketing ·

2023/09/13

The D2C market is super crowded. Growing exponentially with just offering discounts is not going to cut it. Obsession with data, customer loyalty, and aligning teams on the same is the way to go.(00:31) - Harsh's Customer-First Journey at Decathlon (03:00) - Decathlon's 80/20 Approach: Nurturing Sporty Customers (05:15) - From the Start: Decathlon's POS Data-Driven CRM Strategy (07:52) - Navigating the Mobile App Era (10:55) - Decathlon's App Adoption: A Tale of Organic Growth (12:59)

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1:36

E23: Snippet - Four essential factors for...

The State of Retention Marketing ·

2023/09/06

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61:53

E23: Ankur Khaitan's Retention Roadmap: A VC's...

The State of Retention Marketing ·

2023/09/06

In this compelling episode, Ankur Khaitan, a seasoned venture capitalist, delves into the art of retention for D2C startups. From identifying the correct tech-play to crafting effective customer retention strategies, Ankur's guide is a must-listen for anyone seeking to forge a strong connection with their consumers. Tune in to explore the secrets of success in the world of retention!(00:27) - Moving from Consulting to a Venture Capital firm (01:14) - Embracing the Big Story with a

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1:48

E22: Snippet - When research and western trends trump...

The State of Retention Marketing ·

2023/08/17

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61:53

E22: Digital Chic: TCNS Clothing Tailoring Trends for...

The State of Retention Marketing ·

2023/08/16

Ever wondered how W (by TCNS Clothing), a loved brand that had deep roots in offline shopping experiences for over two decades, managed to navigate the digital landscape when COVID shook up the industry? Tune in to this episode as we're diving deep into their strategy of capturing data, upping their Average Order Value, and winning repeat customers with data, intuition & research.(01:26) - From Chemical Biology to Digital Marketing: Manasi’s Journey (07:11) - COVID Learnings for

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3:06

E21: Snippet - No English, only Math! Plix’s...

The State of Retention Marketing ·

2023/08/09

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63:15

E21: Plix's Potent Potion: Data Empowered RoAS...

The State of Retention Marketing ·

2023/08/09

An ambition to build a profitable business and a massive obsession with data, math & positive RoAS. You’d want to believe it’s something else, but really this is what catapulted Plix to INR 150Cr ARR business in just 4 years! Tune into this episode to know how content play, retention plug-ins, and positive unit economics led Plix to become a market leader in the nutri-health ecosystem.(02:08) - From Engineer to Plant-Based Trailblazer (04:20) - Collaboration > Competition: Joining

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1:27

E20: Snippet - A well told story can do wonders for...

The State of Retention Marketing ·

2023/08/03

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59:48

E20: Data-Driven Storytelling & Customer Centricity:...

The State of Retention Marketing ·

2023/08/02

In this conversation, we unravel the secrets behind finding that one golden idea from a million possibilities, pioneering an entirely new category, and winning over customers. Brace yourself for a mind-blowing revelation as Jatan Bawa, the mastermind behind Perfora, spills the beans and shares his surefire strategies for acquiring customers and cultivating a loyalist tribe.(01:44) - Jatan Bajwa's Entrepreneurial Journey (04:14) - The Genesis of Perfora: Identifying a New Category (08:19) -

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4:50

E19: Snippet - How are folks at Eureka Forbes...

The State of Retention Marketing ·

2023/07/26

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70:42

E19: Digital Metamorphosis: The Eureka Forbes Story

The State of Retention Marketing ·

2023/07/26

What happens when an experienced tech leader takes charge of a legacy consumer durable brand's digital makeover? Expect resistance from existing team members, unconventional hiring, and a total overhaul of internal and external systems. But that's not all! Discover how they empower their teams to leverage data for an unparalleled customer experience and retention strategy. Witness Eureka Forbes's metamorphosis first-hand in this episode.(00:00) - Introduction (02:03) - Core of Eureka

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1:51

E18: Snippet - Why does OYO focus more on a 30-day...

The State of Retention Marketing ·

2023/07/13

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46:02

E18: Inside OYO's Use Cases, 30-Day ROAS Success &...

The State of Retention Marketing ·

2023/07/13

Have you ever wondered about the rapid growth of OYO in under 10 years? We were curious too! Did they rely on hefty advertising for customer acquisition, or did they employ traditional hotel marketing techniques? Surprisingly, it was neither. The key to OYO's success lies in its expansive supply chain and ability to generate demand through innovative use cases.

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2:22

E17: Snippet - VP - Product Management, Acko, Unveils...

The State of Retention Marketing ·

2023/07/05

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