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PODCAST

Employer Content Marketing

Chris Le"cand-Harwood

Did you know that only 21% of employees are engaged with their work? That"s $8 trillion in lost productivity [Gallup"s State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le"cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We

business

All Episodes

00:33:47

Onboarding: Creating Happy and Productive Employees

Employer Content Marketing ·

2024/01/31

Technology has enhanced many aspects of business, including onboarding new employees. In Episode 104, we chat with Noel Thomas about how organisations can leverage technology to streamline onboarding tasks, improve communication, and create a more engaging experience for new hires. The impact lasts longer than the first few weeks! Noel is Co-Founder of CA3 and Eli Onboarding so he's the right person to listen too! Our conversation will help enhance your expertise and discover how you can

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00:22:35

Brutally Honest Insights into Gen Z

Employer Content Marketing ·

2024/01/19

I'm joined by Cat and Sinead from Imagen Insights who produce the Brutally Honest Gen Z Report. We explore how Gen Z work, rest and play - what stuff does Gen Z really care about? It's an important question that I like to revisit regularly here. Because it's important to keep up to date with what makes this generation tick - especially when it comes to the world of work. You can access the report here: https://imageninsights.com/gen-z-reports/ --- Send in a voice message:

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00:28:29

How Workday's Rock Star Super Bowl ad helped their...

Employer Content Marketing ·

2024/01/14

How do you make the most of a mammoth occasion like a Super Bowl ad for talent marketing and acquisition? Partnerships with B2B and B2C marketing teams can be mutually beneficial but not always easy to achieve. Everyone's busy, right? But there is a way, and that's why I just had to get Ashley Walls - who is responsible for digital talent marketing at Workday. Ashley shares how they worked with colleagues to make the massive Rock Star ad that ran during last year's Super Bowl. ✅

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00:52:48

This is Employer Marketing 2024

Employer Content Marketing ·

2023/12/28

For episode 101 we look at the last 12 months in employer marketing and what this means for 2024. Including some content that really stood out from an extremely crowded market. It's Christmas jumpers and mince pies as I chat with Sarah Wardle from CAS and Eli Onboarding, and Joshua Tumbridge from Crunch Digital. You get to see behind the scenes of agency and client life, and see what we've seen in employer marketing. It's a great tee up for your 2024! Subscribe to the newsletter

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00:20:03

How to get to 100 podcast episodes: Behind the mic...

Employer Content Marketing ·

2023/12/21

It's finally here. Episode 100 of the Employer Content Marketing podcast! Find out how I got to 100 as I walk around Shoreditch. I'm so pleased I just hit record back in 2020 to record the first one. I've got to speak to over 90 people and have loved it! Here's to the next 100! Thanks for listening. Thanks for watching. It means a lot! --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

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00:35:44

Cook up the right recipe to attract Gen Z talent! 👨‍🍳🎙️

Employer Content Marketing ·

2023/11/15

Did you know that Gen Z talent entering the workforce want different things than other generations - from how they’re marketed at to their employee experience? It's takes more than the salary to attract and retain them. Episode 99 of the Employer Content Marketing podcast is in the kitchen cooking up a great chat for early careers marketers, recruiters and managers. Yes, we're in a kitchen because we felt like chatting and cooking up a quick dish that's perfect for early careers

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00:34:35

How to get everyone in your organisation excited...

Employer Content Marketing ·

2023/11/07

How do you get everyone in your organisation excited about employer branding? Senior leaders give it the backing [and the budget!] and the rest make it happen! This was the chat in my first ever live podcast on stage at the Empple Employer Branding Festival in Belgrade, Serbia in October. I interviewed the wonderful, Jelena Jelušić [everyone calls her JJ!] about this topic. JJ has over 18 years of experience as an Organizational Psychologist. She has held diverse Human Resources Management roles

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00:35:07

Employer Blanding

Employer Content Marketing ·

2023/11/02

Does a lot of employer branding feel the same? If you do then you're not alone! This was a feeling that Chris Murdoch - Founder of Voyse - had and it's what inspired him to set up his own podcast: Employer Bland. Chris is Co-Founder of Voyse.io - a recruitment marketing SaaS platform - joins the podcast for Episode 97. We talk about why he created the Employer Bland podcast, the symptoms of blandness and how to cure it. Sign up to The Engaging Employer

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00:17:47

What employer branding can learn from festival...

Employer Content Marketing ·

2023/10/24

In Episode 96 I chat with Ben Gold about the important role of photography in employer branding. Ben tells us what employer branding can learn from festival photography. From the fields of Glastonbury to the corporate corridors, there's a common thread that brings that all-important authenticity. Find out more about Ben and his work here: https://www.bengold.co.uk/ And sign up to The Engaging Employer newsletter for episode drops, news and events: https://www.theengagingemployer.com/ ---

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00:24:49

The power of psychology in employer branding

Employer Content Marketing ·

2023/10/17

In Episode 95 of Employer Content Marketing, we're diving into the amazing power of psychology in employer branding. Fergus O'Connell - Chief Strategy Officer at Tonic - is my guest for this chat. We explore how understanding and applying psychological principles can make a huge difference in how employers present themselves to attract and keep top talent. Get ready to discover the fascinating role that psychology plays in shaping employer branding strategies and the incredible

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00:27:16

Employers! Gen Z tell you how to recruit them!

Employer Content Marketing ·

2023/10/10

What do Gen Z think about their first steps into the world of work? What do they think about how organisations market to them? And what kind of content do they value? We chatted with Not Going To Uni Ambassadors for Episode 94 to find the answers. Not Going To Uni help thousands of young people every year to help them get into the world of work. And their NGTU Ambassadors are there to help them spread the word of career choice. It’s not all about going to university for many people after

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00:35:08

Employee Experience, Web3 and the Future of Work with...

Employer Content Marketing ·

2023/09/26

Employee Experience Design...it's not something we hear enough of in the world of employer brand. But it's becoming a critical part of business. And it's contributing to the bottom line of businesses. Moreover, with the impact of AI and Web3 technologies, the importance of employee experience is magnified! That's why it's great to have Josh Drean on Episode 93. Josh is the Co-founder & Director of Employee Experience at The Work3 Institute, an AI + Work Advisor at the

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00:26:24

How successful business leaders control the chaos

Employer Content Marketing ·

2023/09/21

Organisations are facing challenging times. And so are their employees. Adapting at the speed of life can feel uncomfortable. But embracing change through people, strategy and technology is the key. So what's the secret? David Angus and James Cook of Curated Digital share their thoughts and experiences in this episode. Subscribe for more episode, how to's and events in your inbox: https://www.theengagingemployer.com/ #businessstrategy #changemanagement #innovation #businessgrowth

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00:29:19

How to embrace the trends which are shaping the...

Employer Content Marketing ·

2023/09/11

I chat with Mary Appleton, an award-winning HR and workplace editor, about how organisations can thrive amidst a constantly changing world. Mary, who was previously the Director and Editor-in-Chief at Future Talent Group (formerly Changeboard), now runs her own business, Applewick Creative. We cover topics such as the impact of Brexit and COVID-19 on the workplace, as well as the implications of a rapidly evolving technology landscape. Thanks for listening/watching. Sign up for episodes, audio,

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00:33:14

How to produce quality early careers content at scale...

Employer Content Marketing ·

2023/09/04

How can we help Gen Z take the first step in their career with confidence? The answer goes beyond simple campaign messages and job ads. Not Going To Uni has the solution, and it involves producing quality content at scale. Providing content that helps Gen Z make informed career choices is important, but doing so at scale is even more critical. In Episode 90, we speak with Conor Cotton (Managing Director of NGTU) and Tyler Hamblin (Head of Production at NGTU) about how they transformed a well-known

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00:32:41

Finding the creativity in your career

Employer Content Marketing ·

2023/08/10

Creativity can come from all corners of life, but it is often misunderstood. But, we all have the potential for creativity; it's just a matter of unleashing it. In my chat with Matt Clerkin, we explore his journey from working for a software company to becoming a creative director for iconic brands and sports stars. His new career includes working with Anthony Joshua, Lionel Messi, Mo Salah, Liverpool, Manchester City, and Manchester United, among others, and he shares his zig-zag into

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00:13:21

Paid Social Media is Key to Successful Employer and...

Employer Content Marketing ·

2023/08/03

Are you really doing social media properly if you're not investing in paid social media distribution for your employer and recruitment marketing? In this episode, I chat with Taylor Setterfield, Marketing & Strategy Manager at LEAP Create, about the crucial role of paid social media in attracting the right talent for employers. Sign up for episode drops, curated content, and events at https://www.theengagingemployer.com/ --- Send in a voice message:

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00:19:15

RecFest Special! Knebworth 2023

Employer Content Marketing ·

2023/07/17

RecFest 2023 landed in Knebworth last week and it was epic! It's a special opportunity to meet up with others and chat between the talks and panel discussions. Here's an episode of just some of the thousands of conversations had on a sunny day in July! --- Send in a voice message: https://podcasters.spotify.com/pod/show/employercontentmarketing/message

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00:33:30

How to build a talent acquisition and marketing strategy

Employer Content Marketing ·

2023/06/29

What does a talent acquisition and marketing strategy look like? If only you had an easy-to-follow guide to help you build or evolve your approach to end-to-end talent acquisition and attraction. That’s exactly why Ben Phillips decided to create a blueprint for you. Ben takes us through the why and what of this big body of work and we dive into a business-critical chat about what Return On Investment really means! And here’s the 4-part series for his blueprint on his LinkedIn articles:

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00:39:21

How to prepare Gen Z for the world of work with Not...

Employer Content Marketing ·

2023/06/23

Welcome to the first episode in our series partnering up with Not Going To Uni. Today we're joined by Conor Cotton, Managing Director of Not Going To Uni, and Stefanie Horrell, Admissions Director at Generation UK & Ireland. Together, we'll explore various ways in which employers can attract and hire Gen Z talent. According to recent studies, Gen Z represents the largest generation in the workforce and is expected to make up 36% of the global workforce by 2025. But how do you appeal to

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