PODCAST

Media People Podcast

Victor Genova

Lively & insightful chats with the people who power the media industry.

business

All Episodes

01:03:58

EP92 - PHD Canada Managing Director, Marketing...

Media People Podcast ·

2024/02/13

Science has always played a role in marketing—whether it be focus groups, surveys, or any other form of research. But the marriage between the two disciplines has grown increasingly closer over the years. So much, that it has formalized the role marketing science plays in advertising. And PHD Canada has entrusted Matt Devlin, to handle this for their roster of clients. Matt is their first Managing Director, Marketing Science, where he’s responsible for connecting media investments back to their

01:24:55

EP91 - Cairns Oneil Executive Chair - David Cairns

Media People Podcast ·

2024/01/30

You might know David Cairns as the co-founder of Cairns Oneil, but the agency he started with Sherry O’Neil back in 2012 is just one of the many companies he’s had a hand in founding. In fact, some of those agencies became the entry points for international holding companies looking to enter the Canadian market. For example, David’s first agency—David Cairns & Company, was acquired by Aegis and rebranded Carat. But if you look back at David’s passions and education, you would have thought a

01:12:46

EP90 - Media Marketer - Anthony Hello

Media People Podcast ·

2024/01/16

You could say a career in advertising was foreshadowed in Anthony Hello’s childhood. After all, two of his influences were fictional advertising executives–Angela Bower from Who’s the Boss?, and Darrin Stephens from Bewitched. Anthony was born, raised, and educated in Fredericton, New Brunswick. He moved to Toronto after graduating from the University of New Brunswick, landing an entry level role working on the Labatt Breweries account at Echo Advertising. Anthony went on to senior roles at The

01:46:07

EP89 - Noble People Group Media Director - Danny Weisman

Media People Podcast ·

2024/01/03

Running commentary on your profession can be daunting—especially on LinkedIn, where point-of-views can be read by your entire industry. But that hasn’t stopped today’s guest, Danny Weisman, from publishing his thoughts. Danny is the Group Media Director at Noble People—a New York-based creative media agency focused on new thinking and innovative methods. In my opinion, Danny is also one of the most open and curious media professionals on LinkedIn. His opinions are candid, and are mix of industry

00:56:44

EP88 - PHD Canada President - Caroline Moul

Media People Podcast ·

2023/11/21

In a world where job hopping is normalized, it’s rare to meet someone who has spent their entire career with the same company. And it’s even rarer to hear about an intern working their way up to president. But this is the story of today’s guest, Caroline Moul. Caroline is the President of PHD Canada—the Canadian division of PHD Media Worldwide. Not only is she the president, but also a lifelong employee—going back to the days when the agency was known as HYPN. Born in Zimbabwe and raised in

00:29:58

EP87 - Jelly Digital Marketing & PR Founder - Darian...

Media People Podcast ·

2023/10/31

Marketer, educator, podcaster, & founder—Darian Kovacs stops by to chat. Darian and I talk about growing up in the border town of Tsawwassen, British Columbia, studying art education & visual arts at the University of Victoria, his time as a youth worker in Surrey, and his entrepreneurial endeavours which include Jelly Digital Marketing & PR Agency, the Jelly Academy, and Marketing News Canada. **Subscribe to the Media People Newsletter** https://mediapeople.beehiiv.com/subscribe **Listen &

01:10:24

EP86 - Church+State Founder & CCO - Ron Tite

Media People Podcast ·

2023/10/17

Ron Tite, Founder and Chief Creative Officer of Church+State stops by to chat. And what a conversation we have. Even if you’ve never met Ron, there’s a good chance you’ve come across his content. Apart from being the CCO of Church+State, he’s an in-demand guest speaker, published author, and very active on social media. What makes Ron’s content both unique and refreshing are his honest opinions on a wide variety of topics concerning, marketing, advertising, and business. Ron Tite stops by to chat

00:51:34

EP85 - Billups Global Chief Strategy Officer -...

Media People Podcast ·

2023/10/03

Out-of-home media has seen tremendous growth in recent years. Much of this can be attributed to the proliferation of digital signage and the convenience of purchasing inventory via programmatic platforms. We’ve come a long way from manually placing posters in transit shelters. And today’s guest, Stephanie Gutnik, is helping accelerate this change. Stephanie is the Global Chief Strategy Officer at Billups—a leading global out-of-home tech company reinventing the way brands and agencies approach

01:13:44

EP84 - Plaiced Founder & CEO - Kaaveh Shoamanesh

Media People Podcast ·

2023/08/29

Coming from a family of scientific and mathematical academics wasn’t enough to deter Kaaveh Shoamanesh from pursuing a career in entertainment. And he wasn’t about to let something like university, which he attended for an entire month, get in the way. After leaving university, Kaaveh packed up at the age of 18, moving south to Los Angeles to kick off his career. He started as an on-air personality, hosting an entertainment news show produced for the global Persian community. Kaaveh then moved

00:37:03

EP83 - CleverHire Founder - Jed Schneiderman

Media People Podcast ·

2023/08/09

Jed Schneiderman, Episode 22 guest returns to the podcast. When we last chatted with Jed, he was taking us through his early life and career leading to the founding of Tapped Mobile. Since then, he’s sold Tapped Mobile, and is now the country Manager for Jebbitt—a platform that helps brands collect more data by driving customer personalization efforts. But Jed hasn’t stopped there. A couple years back he co-founded the M2T Collective—a rotational program that gives recent graduates and those

00:56:52

EP82 - Marketing Prof & Universal Design for Learning...

Media People Podcast ·

2023/07/25

What was your Achilles heel in school? Essays? Presentations? Tests? I was never strong at exams, so I had put the effort into my course work to salvage a decent grade. But this is where Universal Design for Learning comes in. The goal of UDL is to provide students with the options to learn for themselves in ways that make sense to them. At the forefront of bringing UDL to the classroom is today’s guest, Danny Smith. Danny is a professor at George Brown College, educating students in the

00:53:12

EP81 - Award-Winning Executive Producer - Jodie Davis

Media People Podcast ·

2023/07/05

The title “producer” is everywhere in show business, but what exactly does a producer do? It’s a bit of a loaded question as responsibilities can vary, but it’s a question that today’s guest, Jodie Davis, will answer for us. Jodie has spent over 20 years in television, and there’s a good chance you’re familiar with his work. This includes many of the major Canadian awards shows such as the Juno and Gemini awards. He was entertainment producer on Toronto One’s The A-List, before getting the chance

00:53:03

EP80 - Verizon Value CMO, VP Marketing - Cheryl Gresham

Media People Podcast ·

2023/06/20

As a marketer, overseeing a national brand can be a demanding ask. But leading no fewer than six? That’s a separate challenge altogether. And that’s exactly what the day-to-day entails for today’s guest, Cheryl Gresham. Cheryl is the Vice President Marketing, CMO for Verizon Value—a division of Verizon Communications serving value-conscious consumers looking for the flexibility of prepaid wireless service. Born, raised, and educated in Seattle Washington, Cheryl packed her bags after

01:41:12

EP79 - Business Strategy & Client Experience...

Media People Podcast ·

2023/05/16

In May of 2022, Becca Lucas Lord resigned from her role as VP, Director of Client Services at Wunderman Thompson. She was ready to explore new opportunities that complimented her recent agency work. That sabbatical lasted all of three days before she was asked to return in a consulting role. When you look at the breadth Becca’s resume, it’s easy to see why they wanted her back. Besides Wunderman Thompson, Becca’s career includes time at Cohn & Wolfe, Sequentia Environics, Twist Image, and

01:20:22

EP78 - DAX VP of Sales, Canada - Ryan Ladisa

Media People Podcast ·

2023/05/02

You'll be hard pressed to find a more eclectic resume than Ryan Ladisa’s. Ryan has worked in broadcast, out-of-home, digital, programmatic, and creative. He’s worked for agencies, big corporate conglomerates, and specialised ad tech vendors. He’s slung media space, sold cross-platform solutions, led departments hunting for the latest innovations, and helped innovative companies find their foothold in the Canadian market. And we can also add entrepreneur to the list. Ryan was Freshii franchisee

00:45:07

EP77 - CYTRINE CONSULTANCY Founder - Cynthia Rubino

Media People Podcast ·

2023/04/18

Cynthia Rubino—CYTRINE CONSULTANCY Founder, advertising educator, and mental health advocate returns to the podcast. The pandemic forced everyone to adjust personally and professionally. For CYTRINE CONSULTANCY, this meant putting more emphasis on mental health services. If you’re a professional, you probably embraced zoom calls in sweatpants. And for many of us, not having a daily commute was a plus. But if you’re a student? Well, virtual lectures and group work sapped all the interpersonal

00:47:06

EP76 - Mindfulness for the Modern Family Host &...

Media People Podcast ·

2023/04/04

Whether it be in the classroom, through her podcast, or her self-published meditation journal—teaching is a big part of Shaelah Pirie’s life. A native of Porcupine, Ontario—a village of maybe 3,000 people, Shaelah studied political science at university, but pivoted into television writing and production after graduation. Her first breaks in media included promotion and production roles on The Distinguished Artists Series and Canadian Idol. Working in television is far from a 9 to 5 gig. 14-hour

00:50:18

EP75 - The Peak Co-Founder & CEO - Brett Chang

Media People Podcast ·

2023/02/22

Starting a media company used to be an expensive and bureaucratic endeavour. It usually required buckets of money, a team of lawyers, and even a CRTC license if you were looking to break into TV or radio. But the internet brought down those barriers, giving new media companies a chance to challenge the old guard. And one company in particular, The Peak, is doing just that. The Peak was created to provide Canadian professionals with the news they need. They cover business, tech, and any other

00:49:01

EP74 - Surex VP of Marketing - Jennifer DeFrenza

Media People Podcast ·

2023/01/31

Sales & Marketing – two departments that at any time, could be working in harmony or at each other throats. And today’s guest, Jennifer DeFrenza has had a seat both tables. Jennifer is the VP of Marketing for Surex, a company offering insurance products for consumers and businesses. Before moving into marketing, she had a successful career as a media sales professional for companies such as Rogers Media, The Weather Network, and Expedia. Jennifer DeFrenza stops by to chat about growing up in

01:04:59

EP73 - Digital Media Sports Sales Veteran - Tony...

Media People Podcast ·

2022/11/29

Sales leader, quota crusher, champion of grassroots basketball, hockey podcaster, and arguably the OG of Canadian digital media sports sales—Tony Luccisano, stops by to chat. A native of Toronto’s Little Italy neighborhood, Tony studied biology with the goal of becoming a doctor. To use his words, his grades weren’t going to cut it for med school, which quickly shut down that plan. After school he joined the Financial Post as a Business Manager, but would move into online financial service sales

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Media People Podcast

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