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PODCAST

Branding Advice for New Musicians from a Former Marketing Professional:

Alexander Paul Burton

Dive into the world of music branding with Branding Beats, the ultimate podcast for emerging musicians looking to amplify their careers. Hosted by Alexander Paul Burton, a seasoned musician and former marketing professional with 12+ years of experience working for prestigious organizations like St. Mark’s Hospital Foundation and Afghanaid, this podcast merges the art of music with the science of branding.Alexander brings his expertise in fundraising marketing, graphic design, press outreach, and

music marketing

All Episodes

03:54

Success for Musicians: The Myth and the Truth

Branding Advice for New Musicians from a Former... ·

2025/02/18

Alright, let’s talk about success—what it means for a musician. Now, I know what you’re thinking: "Success is when I drop a track and get 10 million streams overnight." Sure, that’s great, but success isn’t just a number on a screen. It’s deeper than that.

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02:47

🛶💭 Motivation for Musicians: The Weight of Doubt, The...

Branding Advice for New Musicians from a Former... ·

2025/02/14

💡 In this episode: Doubt is a thief. It steals our dreams before we even have the chance to chase them. It convinces us that we’re not good enough, not talented enough, not worthy. And for years—I believed it.I walked away from music, from the thing that had shaped my childhood, my identity, my soul.

en

11:09

SEO for Musicians: How to Get Ranked Higher on Google...

Branding Advice for New Musicians from a Former... ·

2025/02/14

In today's digital age, every musician needs a strong online presence. Whether you're just starting out or looking to expand your reach, your website plays a crucial role in attracting fans, promoting your music, and gaining recognition. But simply having a website isn’t enough—you need to make sure it gets seen by as many people as possible. That's where SEO (Search Engine Optimization) comes into play.

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05:42

Exploring Audio Effects: Why Experimentation is Key...

Branding Advice for New Musicians from a Former... ·

2025/02/13

At its core, audio effects are tools that manipulate sound. Reverb, delay, EQ, compression, modulation, and more—each effect can serve a different purpose, but the magic happens when you creatively combine them. In genres like soul piano or neoclassical music, the richness of the sound is critical. By applying the right audio effects, you can accentuate the natural resonance of the piano, add depth to vocals, or even create a unique atmosphere that enhances your song's narrative.

en

01:59

🛶💪 Marketing for New Musicians | Metrics: The Power...

Branding Advice for New Musicians from a Former... ·

2025/02/09

In this episode, I’ll dive into why new musicians need to track their numbers—not to chase vanity stats, but to make better marketing decisions. Your audience, your traction, your impact—you make this journey possible. So, this one’s dedicated to you. Every play, every fan interaction, every playlist addition—it all comes from understanding what moves the needle.

en

02:58

🛶💪 OUTLINE Episode 10 | Progress: Rising Together,...

Branding Advice for New Musicians from a Former... ·

2025/02/08

🚴‍♂️ In this episode: Progress is more than just about personal achievement. It’s about the journey, the struggles, and—most importantly—the people who help lift you up when you need it the most. Join me as I reflect on the power of community, perseverance, and unity, and how every step forward is not just your own, but a shared victory with the ones who believe in you. 🛶💪

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03:07

🎙️ Podcast Episode: "The Playlist Scam—And Why I’m...

Branding Advice for New Musicians from a Former... ·

2025/02/06

💰 Paid playlists? Waste of money.🚫 Free playlists? Ruined by fake streams. 🛑 Playlist services? Half of them are scams. 🙄 Curators? Some act like they’re Simon Cowell, rejecting you with “not quite the vibe” while their playlist has 3 followers—2 of whom are their mom and their cat.

en

11:09

🎶🚫Why New Musicians Should Avoid Fake Playlists and...

Branding Advice for New Musicians from a Former... ·

2025/02/06

As a new musician, the allure of quickly boosting your streams and visibility on platforms like Spotify is tempting. With the rise of playlisting and music promotion services, it’s easy to see why many new artists opt for shortcuts.

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13:27

🎶🎶🎹🎹Blending Classical Music with Electronic Music...

Branding Advice for New Musicians from a Former... ·

2025/02/04

Learn more about house structures through resources like Beatport’s House Music Guide Tools like Hooktheory can help analyze classical pieces Use tools like Serum or Omnisphere for cutting-edge sound design. Explore SwuM. and Joji Beats.

en

02:35

🛶💪OUTLINE Episode 8 | Perseverance: 500KM of 24-Hour...

Branding Advice for New Musicians from a Former... ·

2025/02/04

This one’s for anyone who’s been told they can’t. Join me as I dive into the grueling journey of completing not just one, but two 24-hour rowing marathons, covering a total of 500 kilometers – alone. 🛶💪 It’s about more than just physical endurance; it’s about proving to yourself that you can go beyond the limits others place on you.

en

01:59

🙏🔲 Motivation for Musicians - You ARE valid 🙏 | A...

Branding Advice for New Musicians from a Former... ·

2025/02/04

In a world that often drowns us in noise, doubt, and distraction, Thank You is a moment of stillness—a reflection on presence, resilience, and the power of simply being. This episode is a tribute to those who keep moving forward, even when the path is uncertain. You are seen. You are valued. You are enough

en

03:35

🕺🎻The Creation of "Falmouth" – A Journey Through...

Branding Advice for New Musicians from a Former... ·

2025/01/30

As a musician, inspiration often comes from places and experiences that shape us. For me, that place is Falmouth, a beautiful coastal town in Cornwall, England, where I grew up. "Falmouth" is more than just a song; it's a tribute to the memories, emotions, and connections I’ve experienced over the years.

en

05:45

🎺🎹🎺Finding Inspiration: A Guide for New Musicians on...

Branding Advice for New Musicians from a Former... ·

2025/01/29

As a new musician, one of the most important things you can do is find your unique voice and learn how to tell your story. Your music is an expression of who you are, your experiences, your passions, and your struggles. But how do you transform these raw emotions into songs that connect with listeners? And how do you use that story to grab the attention of Spotify curators and playlist gatekeepers?

en

03:18

🎹🥁🎹Branding Your Music For New Artists: Linking the...

Branding Advice for New Musicians from a Former... ·

2025/01/29

The creative journey of a musician is a tapestry of inspiration, expression, and relentless work to bring ideas to life. For Alexander Paul Burton, this journey has recently revolved around exciting projects in music promotion and production. With a keen focus on themes like LGBTQ+ resilience, time, and human connection, let’s dive into some of the highlights from recent projects.

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02:56

🥁🎸🥁Branding Your Music For New Artists: From a Former...

Branding Advice for New Musicians from a Former... ·

2025/01/29

Branding is essential for new artists to establish identity, stand out, and connect with their audience. It creates strong first impressions with cohesive visuals like logos and album covers, builds recognition through consistent colors and tone, and tells your story by reflecting your personality and values. Polished branding builds trust, professionalism, and helps target your audience, aligning visuals with the mood and themes of your music. Tools like Canva can simplify this process.

en

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