PODCAST

Viral Minds: The Psychology of Internet Contagion

An in-depth exploration of why certain ideas, memes, and trends capture the collective imagination of billions online while others fade into digital obscurity. Through expert analysis and case studies, we decode the psychological triggers, social dynamics, and cultural contexts that drive viral phenomena in the digital age.

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00:12:03

The Emotional Architecture of Virality

Viral Minds: The Psychology of Internet Contagion ·

2024/11/25

We explore the fundamental psychological mechanisms that make content spread rapidly online, focusing on the role of basic emotions like awe, anger, and anxiety in viral transmission. The episode examines groundbreaking research from NYU and Penn State that mapped emotional responses to over 100,000 viral posts, revealing surprising patterns about what triggers sharing behavior. We conclude with a detailed analysis of how the 'Ice Bucket Challenge' masterfully combined multiple emotional triggers to

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Viral Minds: The Psychology of Internet Contagion

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