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PODCAST

Help Best

Welcome to "Help Best: Mastering the Art and Science of Business Coaching," the go-to weekly podcast for business coaches seeking to amplify their impact. Hosted by Chris Cooper of Two-Brain Business, each episode is a tightly-packed 5-10 minutes of experience and advice to improve your coaching. Whether you"re part of our Two-Brain Business family or forging your own path, this podcast is your shortcut to practical, no-nonsense advice that transforms your coaching practice. Every week, we dive into

business entrepreneurship

All Episodes

06:17

56: What Makes A Good NOB Goal?

Help Best ·

2024/12/01

WHAT QUALIFIES AS A ‘GOOD’ GOAL FOR NOB?1. It’s achievable in about 2 years from today2. It’s challenging enough to require hard work and focus (it won’t just happen on its own)3. It will make a meaningful difference in the life of their family (at least 25% improvement, or from losing money to making money, etc.)4. It’s approved in advance. If the mentor does not get the goal approved in advance no incentive will be provided as it is not considered an “approved” goal.

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07:00

55: The 2025 project Plan

Help Best ·

2024/11/24

See the Project Plan here: https://members.twobrainbusiness.com/courses/growth-toolkit-2024/lessons/how-can-i-make-a-plan-for-the-future/topic/your-annual-plan-2/

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06:53

54: Using the Golden Hour Challenge with Clients

Help Best ·

2024/11/17

If a Growth stage client is a "yellow" avatar (flat, stalled, lost or swerving) the Golden Hour Challenge might help. Listen to hear how it will work for them!

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04:24

53: Keeping Clients Aligned To Their NOB Goal, with...

Help Best ·

2024/11/10

0:01: My name is Storm Strout and I'm a two brain business mentor in a recent conversation with Chris. 0:07: He pointed out the statistic that 64% of my current clients have either met their annual plan net owner benefit goal or they are on pace to achieving their net owner benefit goal. 0:19: Chris highlighted the fact that that statistic is about two X R company average. 0:24: So naturally, his follow up question was, what are you doing with your clients that is resulting in these outcomes for

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10:06

52: The 2025 Preview

Help Best ·

2024/11/03

no CEUsJust a refreshYou should do Golden Hour challenge yourselfYou should look at your P&L - do the stage 2 projectAnnual plan will move to end of their first year eventually, but not yetTasks are called projectsNutrition simplification

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07:24

51: The Annual Planning Process, 2024-2025

Help Best ·

2024/10/27

Step 1: Perfect DayStep 2: Choose Client and ARM Goals on a P&LStep 3: Pick the Next Best Step (and bonus projects)

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06:36

50: Why We Teach Gyms to Read a P&L

Help Best ·

2024/10/20

stuff on chalkup, stuff on LinkedIntalk to the smart kidsI think we need to make everyone smarter

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08:41

49: The Golden Hour Challenge

Help Best ·

2024/10/13

On Nov 1-30, we'll run the Golden Hour Challenge:In this episode, I talk about the intent behind the Golden Hour (developing habits); who should do it; who should NOT do it; and why we're doing this NOW.

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14:29

Help Best: Challenges and Advantages in 2025

Help Best ·

2024/10/06

Help Best - Challenges and Advantages in 2025Chris Cooper discussed the 2025 challenges and advantages, focusing on the 96% conversion rate to 73% retention in the growth phase. Key challenges include gym owners not meeting net owner benefit goals, lacking a two-year client retention period, insufficient CEO skills, and lacking a long-term sustainability plan. Solutions include a new coach development program, addressing flat, stalled, and lost avatars, and introducing habits training. Competition

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06:56

47: Why Clients Should Take More Money From Their...

Help Best ·

2024/09/22

Pay Themselves More: why they should increase NOBThe habit matters. We're building the habitGet it under your mattress - avoid just losing your gains to overtaxationPut it somewhere to save - if it's immediately available, you'll spend itPut it somewhere to grow - even a high interest savings account is better than nothingPut it somewhere liquidPut it somewhere for the future

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05:03

46: Awesome Habits for Entrepreneurs

Help Best ·

2024/09/15

At our team meetings this week, we walked through the Golden Hour book, Habit Formation, and Habit Stacking.The team came up with some amazing examples of habits that could be stacked once gym owners have mastered the basic marketing habits in the TBB program:Coach convosRoleplayMetrics checking (esp sales metrics)The daily marketing tactics in this bookReading a P&LGetting client referralsConsistent delivery of service by your staffSelling your product or service Client communicationsStaff

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04:53

45: Avoiding Boredom

Help Best ·

2024/09/08

0:00: Hey, mentor, Team Peter, coming at you with a help. 0:03: Best episode today. 0:06: Really fun one in my opinion, how do we avoid boredom as a mentor? 0:12: And maybe boredom is used too loosely here. 0:14: But the boredom I'm referring to is we repeat a lot of the same material over and over and for some of us that's four or five years or longer at this point, Some of you guys are a little bit newer and that's going to become something that you're like, I've said this before. 0:27: I've

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02:48

44 - Doing it For Them

Help Best ·

2024/09/01

Today, we're talking about doing it for them, and why we shouldn't. One of the greatest gifts that you can give entrepreneurs is not specific tactics or even strategies. These things work for a while and tend to fade out with time or change. The great thing that you can give entrepreneurs in a mentorship program is skills. There are really four stages to skill development. First there's the learning phase. I do it and you watch, and we cover this in two brain inside our curriculum. They're going

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05:31

43 - Don't Experiment With Your Clients

Help Best ·

2024/08/25

In this episode, Kenny Markwardt shares how he avoids the temptation to prescribe shiny objects to his clients. he uses the example of ideas from the Tinker group that are just in the brainstorm phase and don't yet have data to support their use for everyone.0:00: So our last summit was on virtuosity. 0:03: And basically the idea that, you know, just really the, the importance of just continuing to hone in on the basics and really master the basics being all that most of us really need. 0:16: And

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04:30

42 - Inputs and Outcomes, with Colm O'Reilly

Help Best ·

2024/08/18

We're focused on outcomes, but many of our clients are new entrepreneurs. Colm explains how to focus on inputs instead of outcomes with them.0:02: Hey, two brain. 0:03: Chris has asked me to come on and talk about when mentees aren't reaching the goals that we've set for them. 0:10: I love a good meme and I love a good joke. 0:12: And there's a great one out there about Deloitte or one of the big consulting firms just handing a $40,000 bill to a company that says in brief, lower your costs and

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06:43

41 - Communicating between calls, with Brian Strump

Help Best ·

2024/08/11

How to communicate with your clients between calls.

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09:42

38 - Changing Long-Held Beliefs, with Taryn

Help Best ·

2024/08/04

0:00: What's up guys, Taryn Dubreuil here, asked to be a guest on Coop's Help, Best Mentor podcast this week and I am super stoked here to share a story and some tips about how to deal with clients who are longtime gym owners come into mentorship and have some of the most closed off minds you might have ever worked with. 0:19: These clients are tough. 0:21: They are exhausting but they need our help just as much, if not more, just like everyone else we get to work with. 0:28: So when I thought

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04:16

37 - Using the Annual Plan on Monthly Calls, with Gary

Help Best ·

2024/07/28

Using the Annual Plan, breaking goals into quarters, and then into monthly focus and weekly tasks.With Gary Walsh

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05:02

40 - Using the Connect-4 Exercise, with Gary Walsh

Help Best ·

2024/07/24

Gary shares how he used the connect-4 exercise to reinforce the value of the lessons and mentorship using other clients.

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06:12

36: Changing a Client's State, with Aleks

Help Best ·

2024/07/21

With Aleksandrina Angelova- Brandt: using the Momentum Model, getting a client focused on the work to be done instead of letting them vent on their call.

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95 results

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