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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

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All Episodes

00:24:29

The Strategies for Success Podcast | Precision AQ:...

The MM+M Podcast ·

2025/06/12

Explore how Precision AQ is redefining what access means in healthcare — from patients and providers to payers and capital. Join Dan Cummings and Isabella Sergio as they share personal insights, articulate the company’s mission and describe how a culture of collaboration and innovation is shaping the future of access solutions.Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking

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00:21:46

The Strategies for Success Podcast | McKinney Health...

The MM+M Podcast ·

2025/06/12

Since McKinney Health burst onto the scene in 2022, it has been carving out its place at the intersection of health and life. For the second year in a row, the agency has landed on the MM+M Agency 100 list with new work for clients including Indivior’s Sublocade and Biogen’s Spinraza. In its latest study, McKinney offers clients insights into how to navigate the state of constant disorientation and uncertainty that is reshaping health, trust, and consumer behavior: The Perma-Swirl

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00:15:52

The Strategies for Success Podcast | Spectrum...

The MM+M Podcast ·

2025/06/12

In a world of slow-moving giants and siloed thinking, Spectrum Science is breaking the mold. In this episode, we sit down with Amy Hutnik, president of Spectrum, and Jill Beene, head of Spectrum’s advertising and consulting business, to dive into how the agency is rewriting the rules of healthcare marketing by ditching the outdated playbook and leaning into a future-ready model built for speed, access and real impact. No walls, no waiting, just bold moves and better outcomes. Step into the future of

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00:19:52

The Strategies for Success Podcast | Merge: Pharma...

The MM+M Podcast ·

2025/06/12

In the noisy and evolving AI and the tech landscape, marketers can easily misdirect their time, energy, and resources. Listen in as Merge's Stephanie Trunzo and Pat McGloin bring clarity with a grounded discussion on AI, personalization, the growing significance of data ownership, and the impact of consumer strategies on patient experiences. Avoid the pitfalls with actionable insights to guide the pharma industry in navigating smarter digital transformations. Step into the future of health media at

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00:20:54

The Strategies for Success Podcast | Relevate Health:...

The MM+M Podcast ·

2025/06/10

In a world of algorithms and buzzwords, we're cutting through the noise. Applied, Not Artificial explores how AI delivers real impact in pharmaceutical commercialization — when it's grounded in context, fueled by human insight, and aimed squarely at results.This isn't AI for show. It's AI for go. At the core is our OMNI KNOW-HOW — a deep understanding of how to extract more value from data, improve campaign execution and streamline operations. We’re not chasing the next flashy tech. We’re focused on

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00:24:16

The Strategies for Success Podcast | Princeton10:...

The MM+M Podcast ·

2025/06/10

The rise of the un-agency — Princeton10 and the future of pharma marketing.Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to

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00:25:48

The Strategies for Success Podcast | Lumanity:...

The MM+M Podcast ·

2025/06/10

Join us as two thought leaders from Lumanity delve into the evolution of their organization and how they are approaching the transformative impact of AI for their clients in today’s environment. Discover what surprised them most on their AI journey and what they are most excited about moving forward. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming,

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00:22:47

The Strategies for Success Podcast | i2Vision: The...

The MM+M Podcast ·

2025/06/10

What does it take to turn complex science into marketing that actually moves people? In The i2Vision Effect, the team at i2Vision shares how their strategy-first approach powers everything — from crystal-clear briefs to campaigns that actually change patient lives. Whether launching Balance Opthalmics FSYX device or designing the Residen.com website from the ground up, i2Vision is helping brands go beyond assets to own their narrative. Didi Discar is at the helm with a strong team all around who all

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00:26:34

The Strategies for Success Podcast | Deloitte...

The MM+M Podcast ·

2025/06/10

Join Deloitte Digital leaders as they delve into the current state of the industry and discuss the future of customer engagement for pharmaceutical companies. Learn what leaders should be considering today and the key impacts that will come from these decisions in the months and years to come. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail

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00:24:02

The Strategies for Success Podcast | Deerfield Group:...

The MM+M Podcast ·

2025/06/10

What makes DFG uniquely valuable in the marketing, comms and media landscape?Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to

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00:13:00

The Strategies for Success Podcast | CMI Media Group...

The MM+M Podcast ·

2025/06/10

Justin Freid, chief media and innovation officer, and Melissa Giordano, chief client officer explore the healthcare industry’s need for patient-centricity, positioning CMI Media Group’s capabilities to emphasize consumer-driven strategies and global reach. They'll discuss critical industry trends and emerging opportunities, providing insights into the forces shaping the future of media and marketing to reach healthcare audiences.Step into the future of health media at the MM+M Media Summit on

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00:32:27

2025 MM+M Agency 100, explained

The MM+M Podcast ·

2025/06/10

The 2025 MM+M Agency 100 has been released!For this week’s episode, the MM+M editorial team unpacks the 2025 MM+M Agency 100 list.Editor-in-chief Jameson Fleming, managing editor Jack O’Brien, pharma editor Lecia Bushak and reporter Heerea Rikhraj discuss the agencies that moved up and down the revenue chart as well as key trends like the advent of AI and the evolving relationship between agencies and clients. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live

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00:37:39

2025 MM+M Women of Distinction preview: Inspiring...

The MM+M Podcast ·

2025/06/02

The 2025 MM+M Women of Distinction ceremony is here!Every year, we honor dozens of renowned women leaders who have contributed mightily to the medical marketing industry – whether as an agency lead, a pharma client or a media exec.We also recognize our Women to Watch – the ascendant talent who will come to leave their stamp on the industry sooner than later.In this two-fer episode, you’ll hear pharma editor Lecia Bushak interview Deileta Kamhunga, VP of partnerships at MD Newsline. Then, reporter

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00:25:24

Recognizing AAPI Month in medical marketing

The MM+M Podcast ·

2025/05/30

As part of MM+M’s coverage of AAPI month, reporter Heerea Rikhraj sits down with Sheldon Zhai, president and head of technology and AI at Supreme Group, to chat about his journey as the founder of Supreme Optimization, as well as the future of marketing and AI.Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:31:36

What to expect at ASCO 2025: Eisai oncology clinical...

The MM+M Podcast ·

2025/05/28

As far as healthcare conferences go, the American Society of Clinical Oncology (ASCO) annual meeting is the top of the crop.Every year, thousands descend on Chicago for days worth of oncology-focused presentations, data readouts and industry-shaping news. Ahead of ASCO this weekend, Eisai’s Dr. Corina Dutcus speaks with Pharma Editor Lecia Bushak to preview the annual oncology megaconference.Additionally, we dive into some data from the upcoming 2025 MM+M Agency 100 list, namely the representation

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00:58:52

A medical marketer turned mental health warrior aims...

The MM+M Podcast ·

2025/05/22

Jon Nelson first appeared in MM+M’s coverage in December 2021 when he penned an op-ed about his patient journey with mental illness.Over the ensuing years, Nelson has dedicated himself to mental health advocacy and — in his words — the mission of “pulverizing” the stigma around depression and mental illness.Since May is Mental Health Awareness Month, Nelson joins the show for a conversation with managing editor Jack O’Brien about his more than decadelong patient journey and the need to incorporate

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00:23:24

Shaping health narratives: An approach to accurate...

The MM+M Podcast ·

2025/05/19

This session explores CMI Media Group’s continuous strive for innovation and Eli Lilly's commitment to improving health portrayals in media. Driven by the understanding that onscreen narratives significantly impact real-world health outcomes, this conversation explores Lilly's strategies for addressing the underrepresentation and misrepresentation of chronic conditions in film and television, focusing on actionable solutions for marketers and content creators. Mark Pappas, EVP, innovation at CMI

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00:13:57

What do jam bands and POC marketing have in common?

The MM+M Podcast ·

2025/05/16

Ahead of the end of Dead & Company’s residency at the Sphere in Las Vegas, managing editor Jack O’Brien talks with 2025 MM+M 40 Under 40 honoree Joey Cohen of Flora Management.For this week’s MM+M Fast Break, Cohen draws parallels between jam bands and point of care marketing for pharma brands.Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in

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00:50:17

Pharma ad ban considerations, ‘most favored nation’...

The MM+M Podcast ·

2025/05/13

Plenty of health policy changes were announced during the first five months of 2025 – however, many medical marketing industry stakeholders are focused on one policy proposal that hasn’t been unveiled yet: a ban on pharmaceutical advertising.In this week’s episode, reporter Heerea Rikhraj speaks with CheckedUp CEO and 2024 MM+M Pinnacle Award honoree Dr. Richard Awdeh about the potential ban on pharma TV ads and its implications for healthcare communications. For Trends, pharma editor Lecia Bushak

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00:11:31

Dynavax’s chief medical officer unpacks new data on...

The MM+M Podcast ·

2025/05/08

In this MM+M Fast Break, Pharma Editor Lecia Bushak talks with Dynavax chief medical officer Rob Janssen about the company’s latest survey on Hepatitis B vaccination, as well as what medical marketers should keep in mind when it comes to the current vaccine messaging landscape.Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing,

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