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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:19:52

Navigating AI’s promise and pitfalls in DTC...

The MM+M Podcast ·

2025/06/30

As AI threats are becoming more sophisticated and privacy laws and AI regulations are rapidly evolving, the need for transparency and responsible practices has never been greater. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under

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00:23:03

Cannesplaining: Behind the main stage, a podcast...

The MM+M Podcast ·

2025/06/25

What does it take to secure, plan and execute a main stage presentation at Cannes? Christopher Charles, executive creative director at 21Grams, and Fiona Cauley, a comedian with Friedreich’s Ataxia, who recently opened for Nikki Glaser, are fresh from their presentation on the main stage at Cannes. Hear the behind-the-scenes story of their presentation, how it went and what they believe the impact will be for healthcare marketing.Step into the future of health media at the MM+M Media Summit on

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00:14:57

The future of healthcare advertising is wide 'open,'...

The MM+M Podcast ·

2025/06/24

Whether it’s building trust or ecosystems, the key to effective consumer engagement is being open. This point was driven home repeatedly during this podcast from on the ground at Cannes.Step into the future of health media at the MM+M Media Summit on October30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all

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00:23:05

Cannes Health 2025: Creativity, culture and the...

The MM+M Podcast ·

2025/06/23

What Cannes taught us about health creativity in 2025.Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to register! AI Deciphered is

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00:16:44

Finding inspiration to master the craft, a podcast...

The MM+M Podcast ·

2025/06/23

Join Chris Palmer, chief creative officer, BGB Group, and Jameson Fleming, editor-in-chief, MM+M, live from Cannes as they discuss trends, AI and inspiration.Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t

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00:18:33

Navigating the Future of Healthcare Media:...

The MM+M Podcast ·

2025/06/20

This discussion explores the dynamic shifts in healthcare media, emphasizing the critical need for omnichannel experiences to engage both patients and HCPs effectively. We delve into the transformative role of AI in media planning, highlighting how bespoke technological solutions are crucial for navigating the unique complexities of the healthcare landscape. We will examine how technology can empower media planners, ensuring that human expertise remains central in a data-driven world.Step into the

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00:29:21

Cannes 2025: Breaking down the award-winning medical...

The MM+M Podcast ·

2025/06/18

Medical marketing has officially been honored at the 2025 Cannes Lions International Festival of Creativity!The Pharma, Health and Wellness Lions as well as the Lions Health and United Nations Grand Prix for Good were doled out Monday.Additionally, IPG Health reigned supreme once again, as FCB Health was named Healthcare Network of the Year and Area 23 was named Healthcare Agency of the Year.This week, we hear from editor-in-chief Jameson Fleming from on-the-ground in France, while managing editor

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00:17:34

Unlocking patient insights: How communities reveal...

The MM+M Podcast ·

2025/06/16

Cofounder and president of MyHealthTeam and Swoop chief patient officer Eric Peacock reveals how listening to patient voices can transform pharma marketing strategies. Peacock shares compelling examples and personal experiences, offering a fresh perspective on patient-first marketing in this episode of The MM+M Podcast. Learn how your brand can create more resonant and effective campaigns by listening to patients.Step into the future of health media at the MM+M Media Summit on October 30th, 2025

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00:24:29

The Strategies for Success Podcast | Precision AQ:...

The MM+M Podcast ·

2025/06/12

Explore how Precision AQ is redefining what access means in healthcare — from patients and providers to payers and capital. Join Dan Cummings and Isabella Sergio as they share personal insights, articulate the company’s mission and describe how a culture of collaboration and innovation is shaping the future of access solutions.Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking

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00:21:46

The Strategies for Success Podcast | McKinney Health...

The MM+M Podcast ·

2025/06/12

Since McKinney Health burst onto the scene in 2022, it has been carving out its place at the intersection of health and life. For the second year in a row, the agency has landed on the MM+M Agency 100 list with new work for clients including Indivior’s Sublocade and Biogen’s Spinraza. In its latest study, McKinney offers clients insights into how to navigate the state of constant disorientation and uncertainty that is reshaping health, trust, and consumer behavior: The Perma-Swirl

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00:15:52

The Strategies for Success Podcast | Spectrum...

The MM+M Podcast ·

2025/06/12

In a world of slow-moving giants and siloed thinking, Spectrum Science is breaking the mold. In this episode, we sit down with Amy Hutnik, president of Spectrum, and Jill Beene, head of Spectrum’s advertising and consulting business, to dive into how the agency is rewriting the rules of healthcare marketing by ditching the outdated playbook and leaning into a future-ready model built for speed, access and real impact. No walls, no waiting, just bold moves and better outcomes. Step into the future of

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00:19:52

The Strategies for Success Podcast | Merge: Pharma...

The MM+M Podcast ·

2025/06/12

In the noisy and evolving AI and the tech landscape, marketers can easily misdirect their time, energy, and resources. Listen in as Merge's Stephanie Trunzo and Pat McGloin bring clarity with a grounded discussion on AI, personalization, the growing significance of data ownership, and the impact of consumer strategies on patient experiences. Avoid the pitfalls with actionable insights to guide the pharma industry in navigating smarter digital transformations. Step into the future of health media at

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00:20:54

The Strategies for Success Podcast | Relevate Health:...

The MM+M Podcast ·

2025/06/10

In a world of algorithms and buzzwords, we're cutting through the noise. Applied, Not Artificial explores how AI delivers real impact in pharmaceutical commercialization — when it's grounded in context, fueled by human insight, and aimed squarely at results.This isn't AI for show. It's AI for go. At the core is our OMNI KNOW-HOW — a deep understanding of how to extract more value from data, improve campaign execution and streamline operations. We’re not chasing the next flashy tech. We’re focused on

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00:24:16

The Strategies for Success Podcast | Princeton10:...

The MM+M Podcast ·

2025/06/10

The rise of the un-agency — Princeton10 and the future of pharma marketing.Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to

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00:25:48

The Strategies for Success Podcast | Lumanity:...

The MM+M Podcast ·

2025/06/10

Join us as two thought leaders from Lumanity delve into the evolution of their organization and how they are approaching the transformative impact of AI for their clients in today’s environment. Discover what surprised them most on their AI journey and what they are most excited about moving forward. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming,

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00:22:47

The Strategies for Success Podcast | i2Vision: The...

The MM+M Podcast ·

2025/06/10

What does it take to turn complex science into marketing that actually moves people? In The i2Vision Effect, the team at i2Vision shares how their strategy-first approach powers everything — from crystal-clear briefs to campaigns that actually change patient lives. Whether launching Balance Opthalmics FSYX device or designing the Residen.com website from the ground up, i2Vision is helping brands go beyond assets to own their narrative. Didi Discar is at the helm with a strong team all around who all

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00:26:34

The Strategies for Success Podcast | Deloitte...

The MM+M Podcast ·

2025/06/10

Join Deloitte Digital leaders as they delve into the current state of the industry and discuss the future of customer engagement for pharmaceutical companies. Learn what leaders should be considering today and the key impacts that will come from these decisions in the months and years to come. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail

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00:24:02

The Strategies for Success Podcast | Deerfield Group:...

The MM+M Podcast ·

2025/06/10

What makes DFG uniquely valuable in the marketing, comms and media landscape?Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don’t wait—use promo code PODCAST for $100 off your individual ticket. Click here to

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00:13:00

The Strategies for Success Podcast | CMI Media Group...

The MM+M Podcast ·

2025/06/10

Justin Freid, chief media and innovation officer, and Melissa Giordano, chief client officer explore the healthcare industry’s need for patient-centricity, positioning CMI Media Group’s capabilities to emphasize consumer-driven strategies and global reach. They'll discuss critical industry trends and emerging opportunities, providing insights into the forces shaping the future of media and marketing to reach healthcare audiences.Step into the future of health media at the MM+M Media Summit on

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00:32:27

2025 MM+M Agency 100, explained

The MM+M Podcast ·

2025/06/10

The 2025 MM+M Agency 100 has been released!For this week’s episode, the MM+M editorial team unpacks the 2025 MM+M Agency 100 list.Editor-in-chief Jameson Fleming, managing editor Jack O’Brien, pharma editor Lecia Bushak and reporter Heerea Rikhraj discuss the agencies that moved up and down the revenue chart as well as key trends like the advent of AI and the evolving relationship between agencies and clients. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live

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666 results

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