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PODCAST

Why Your Business Is Invisible Online

invisibleonline

Why Your Business is Invisible Online: The Podcast You Can’t MissAre you eager to transform your online presence and take your business to the next level? Then ”Why Your Business is Invisible Online” is the must-listen podcast designed just for you.What’s It All About?This podcast is all about empowering you with the knowledge and strategies you need to make your business stand out online. We emphasize strategic planning over mere tactics, encouraging you to develop a holistic understanding of your

business marketing

All Episodes

36:12

Ep. 23 - Website Fundamentals Part 2: Why Your...

Why Your Business Is Invisible Online ·

2025/02/19

In this episode of 'Invisible Online' John, Jim and Kelly discuss the crucial role of a well-structured website in enhancing online visibility and generating leads. John emphasizes the importance of a solid website foundation. Jim shares insights on managing website budgets and offers a creative payment plan to help clients. Kelly highlights the emotional attachment clients have to their websites and stresses the importance of key elements like phone numbers, hero images, and content for SEO. The

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26:30

Ep. 22 - Website Fundamentals Part 1: The Role of a...

Why Your Business Is Invisible Online ·

2025/02/12

In this episode, John Maniatis, Jim Falotico, and Kelly Biggs share insights on why a well-designed website is foundational for online visibility. Kelly recounts a story about a client who loved their old website, but it wasn’t converting visitors into leads. After some hard conversations, they revamped the site to be more user-friendly and focused on conversions. Jim emphasizes the importance of clear calls to action, and John discusses the role of an engaging “About Us” page. Tune in to learn how

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33:40

Ep. 21- Supercharged Synergy: Invisible Online Team's...

Why Your Business Is Invisible Online ·

2025/02/05

Join the Invisible Online Team, inspired by Super Bowl week, to pull back the curtain on their unique blend of talents and reveal how their collective “superpowers” fuel their success. In this Super Bowl LIX special, Jim, Kelly, and John dive into the qualities that set them apart—trust-building strategies, relentless competitiveness, and out-of-the-box thinking—and show how these complementary strengths unite to achieve winning results for clients. Don’t miss this inspiring conversation that will

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10:24

Ep 20 Visibility, AI and Finding Diamonds in Your...

Why Your Business Is Invisible Online ·

2025/01/29

In this episode, the team takes a deep dive into how AI and customer reviews influence your business's search engine rankings. John shares the results of a search experiment that reveals why some big-budget firms fail to rank as well despite their heavy spending on paid ads. Jim and Kelly weigh in on the importance of customer service, reviews, reputation management and the need for a strong digital presence. If you want to understand one way AI algorithms evaluate your business and how you can use

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54:48

Ep 19: Myth Busters Combined Myths 5-7: Outdated...

Why Your Business Is Invisible Online ·

2025/01/22

Think you’ve cracked the code to online visibility? Think again! This episode dives into three myths that could derail your digital strategy. From outdated websites to the power of online reviews, and why paid ads aren’t a cure-all, John, Kelly, and Jim leave no stone unturned.

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17:15

Ep 18 Myth Busting #7 - PPC Will Solve All Problems

Why Your Business Is Invisible Online ·

2025/01/22

Can PPC Solve All Your Business Problems? Not QuiteIn this episode, the team tackles the popular misconception that PPC is the ultimate fix for online visibility. While paid ads, especially on platforms like Google, can provide immediate traffic, John, Jim, and Kelly explain why a balanced approach is necessary for long-term success. Jim shares insights from his work with clients in high-competition fields, highlighting the importance of smart bidding and keyword strategies. Kelly discusses how

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23:52

Ep 17 Myth Busting #6 - Negative Reviews Don't Matter

Why Your Business Is Invisible Online ·

2025/01/15

Turning Negative Feedback Into a Positive Strategy Join John Maniatis and co-hosts Jim Falotico and Kelly Biggs as they tackle the often-dreaded subject of negative online reviews. Through real-world examples, like Jim’s jewelry store client dealing with shoplifting accusations, the hosts show how businesses can turn negative reviews into opportunities. With 82% of shoppers reviewing negative feedback before making decisions, this episode is packed with actionable tips on how to manage, respond,

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18:09

EP. 16 Myth Busting # 5 - Set it and Forget it

Why Your Business Is Invisible Online ·

2025/01/09

In this episode of "Why Your Business is Invisible Online," host John Maniatis from Oakville, Ontario, Canada, along with co-hosts Jim Falotico and Kelly Biggs, debunk the myth of "set it and forget it" in online business visibility. They discuss how many businesses mistakenly believe that merely having a website guarantees leads. Jim shares insights on the necessity of SEO and regular updates, while Kelly provides examples of businesses struggling due to outdated content. The hosts emphasize the

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01:08:47

Ep 15 - Myth Busting Series Combined ( Myths. #1 to...

Why Your Business Is Invisible Online ·

2025/01/06

In this myth-busting episode of Why Your Business is Invisible Online, the team unravels four pervasive misconceptions holding businesses back. Discover why Google Business Profiles matter, why email marketing isn’t obsolete, the real story behind social media and leads, and how more traffic doesn’t always mean success. Packed with relatable stories and expert tips, this episode is your guide to smarter digital marketing. Show Notes Myth 1: Email Marketing is Obsolete Kelly debunks the myth with

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13:33

Ep.14 Myth Busting #4 - Your Google Business Profile...

Why Your Business Is Invisible Online ·

2024/12/30

In this insightful episode, hosts John Maniatis, Kelly Biggs, and Jim Falotico explain why optimizing your Google Business Profile (GBP) should be the first step in your digital marketing strategy. John shares a success story about a blinds business that saw a surge in leads after fine-tuning its GBP. Kelly discusses how GBP acts as the “window display” of your business on the internet, while Jim covers the power of customer reviews and frequent updates. They also share actionable tips on how to

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21:49

Ep.13 - Myth Busting #3 - Social Media Equals More Leads

Why Your Business Is Invisible Online ·

2024/12/23

This episode tackles the myth that social media automatically leads to more business. Hosts John, Kelly, and Jim share why building a massive Instagram following doesn’t guarantee sales and why focusing on email lists and owned media is crucial for long-term success. They explore the importance of pairing social media with paid advertising, the nuances of branding, and how to effectively engage your target audience. Whether you're on Instagram, Facebook, LinkedIn, or TikTok, this episode reveals why

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13:24

Ep.12 Myth Busting #2 - More Traffic Means More Success

Why Your Business Is Invisible Online ·

2024/12/18

Episode Description More traffic doesn’t always mean more success! John, Kelly, and Jim explore how website traffic can be misleading if it's not quality traffic. They discuss the importance of targeting the right audience, maintaining website security, and using negative keywords to reduce unwanted traffic. With stories from a legal firm, a restoration company, and an accounting practice, this episode offers a deeper look at how audience segmentation and digital strategy can drive better conversion

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26:43

Ep.11 Myth Busting #1 - Is Email Marketing Obsolete...

Why Your Business Is Invisible Online ·

2024/12/11

Episode Description: Email marketing may be old, but it’s far from dead! In this episode, John, Kelly, and Jim discuss how email is still one of the most powerful tools for digital marketing. From nurturing leads to building emotional connections with customers, the hosts share real-world examples and key strategies to maximize your email marketing efforts. Learn how to use segmentation, personalization, and effective visuals to boost engagement and increase your ROI. Whether you're in home services

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01:53:03

Ep.10 The FOUND Framework (Complete Series): Your...

Why Your Business Is Invisible Online ·

2024/12/04

Episode Overview: Join John, Jim, and Kelly as they unpack the FOUND Framework, your roadmap to online visibility. Learn how to optimize your website, craft original content, target the right audience, nurture leads, and leverage data to stay ahead in an ever-evolving digital landscape. Packed with case studies, expert insights, and actionable tips, this episode is your guide to standing out in the crowded online marketplace. Episode Highlights: The FOUND Framework: Fully Optimized: Insights into

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25:35

EP. 9 The FOUND Framework : Part 5 - "D" - Data...

Why Your Business Is Invisible Online ·

2024/12/04

Data doesn’t lie - but are you listening? In this episode, John, Jim, and Kelly break down how data empowers online strategies. From understanding branded vs. non-branded keywords to analyzing user behaviour with tools like Hotjar, learn how actionable insights can boost your visibility and conversions." Episode Highlights: What is Data-Driven Strategy? Key Performance Indicators (KPIs) like traffic, engagement, and conversion rates. Why defining and measuring success upfront is critical. Branded

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30:05

EP 8 The FOUND Framework: Part 4 - "N" - Mastering...

Why Your Business Is Invisible Online ·

2024/11/25

In this episode, John, Jim, and Kelly explore Letter “N” of the FOUND Framework and dive into the importance of “Nurturing Relationships” to build a loyal customer base and drive long-term success. They discuss real-life examples of businesses using consistent engagement strategies, personalized content, and A/B testing to reach the right audience and increase conversions. Discover how to turn potential clients into loyal customers, from automating workflows to segmenting audiences

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26:46

Ep 7 The FOUND Framework: Part 3 - "U" -How Can...

Why Your Business Is Invisible Online ·

2024/11/21

Episode Description: How well do you know your audience? In today’s episode, John, Jim, and Kelly explore Letter “U” of the FOUND Framework “Understanding Audience” and why understanding your audience demographics and behaviors is the cornerstone of successful online marketing. Whether you’re in the niche funeral industry or managing family-based elderly care, they provide practical advice on developing personas, addressing emotional concerns, and crafting content that resonates. Learn how a deep

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20:13

Ep. 6 The FOUND Framework: Part 2 - "O" - AI Won't...

Why Your Business Is Invisible Online ·

2024/11/13

What makes your business stand out in a world of AI-generated content? This episode takes you to the second step of the FOUND framework: O Original Content. John, Jim, and Kelly discuss why Google rewards authenticity and why relying on generic, repetitive content might keep you invisible. From storytelling to using unique visuals, they share real-life examples of businesses that saw big results by keeping their content fresh and original. Tune in to learn how to make your brand memorable and

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18:27

Ep. 5 The FOUND Framework: Part 1 - "F" - Are You...

Why Your Business Is Invisible Online ·

2024/11/06

If Google and search engines can’t find you, neither can your ideal customers. In this episode, we’re launching the FOUND framework starting with the letter F “Fully Optimized,” John, Jim, and Kelly discuss what it takes to get noticed online. They explore the common reasons websites remain invisible and share effective optimization strategies that ensure your content is ready for search engines and AI. With practical tips and examples, you’ll learn what matters most for ranking well and being seen

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19:36

Ep. 2 Origins - Part 2 - My Website Isn’t Working ....

Why Your Business Is Invisible Online ·

2024/10/30

Why Isn’t My Website Working? FAQs, Scaling and SEO Realities Join John, Jim, and Kelly as they tackle the most frequent questions businesses have about digital marketing. They break down why good design isn’t enough for website success and highlight the role of SEO in online visibility. Kelly shares insights on setting realistic expectations, while Jim explains the balance between short-term paid ads and long-term organic growth. Tune in to learn how to manage client expectations, optimize

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