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PODCAST

Neil Wilkins Podcast

Neil Wilkins : Mindful Living : Mindful Marketing : Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI

business management & marketing

All Episodes

00:46:36

From Parishioners to Patients, with Nick Smith

Neil Wilkins Podcast ·

2024/11/07

Nick Smith, a former pastor turned Pharma marketing leader, with a passion for purpose-driven communication, has helped develop one of the fastest-growing churches in America and now lead strategies for some of the world’s groundbreaking medical treatments. His unique perspective—from the pulpit to the boardroom—shows insights on leadership, storytelling, and the power of purpose in both spiritual and corporate worlds. Connect with Nick https://www.loudcanvas.com/ More content like this

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00:36:23

Outdoor Advertising, with Charlie Riley

Neil Wilkins Podcast ·

2024/11/05

Most marketers are used to digital channels, but the costs and results continue to decline as everyone is inundated with too much noise in email inboxes and on social media channels. For companies that respect brand marketing as much as direct response, adding outdoor advertising to their marketing mix can add creative impressions for those attending a conference or used in an ABM campaign to stand out. The best part is, OOH advertising is measurable and less expensive than people think. Charlie

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00:50:53

How to Become a CMO, with Sylvia LePoidevin

Neil Wilkins Podcast ·

2024/10/29

Sylvia LePoidevin, CMO at Kandji a B2B Saas company. As the first marketing hire in the business, Sylvia became CMO by 29 and is often the only female in the boardroom. Listen to Sylvia’s story, her background and the tips and secrets she has used to work her way to the top of the marketing tree, blending work and lifestyle into a potent and powerful mix.Neil and Sylvia talk about gratitude, a building mindset, resilience and more in this fascinating insight into the life and work of a highly

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00:45:08

Creative Problem Solving and Innovation in Marketing

Neil Wilkins Podcast ·

2024/10/25

1. Start by challenging one established norm in your current marketing strategy and brainstorm alternative approaches. 2. Incorporate customer-driven insights into your campaigns by actively engaging them in co-creation or feedback loops. 3. Experiment with one new marketing tool or technique, such as gamification or AI-driven personalisation, to test its impact on engagement. More content like this at Cambridge Marketing College http://marketingcollege.com/events

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00:45:35

How to Execute a Successful Social Commerce Campaign,...

Neil Wilkins Podcast ·

2024/10/23

Eitan Koter is the Co-founder and Co-CEO of Vimmi, a shoppable video SaaS company enhancing e-commerce. He hosts the "eCom Pulse" podcast and has two decades of experience in startups and public companies, including a NASDAQ IPO. He brings a unique blend of strategic insight and practical expertise to the conversation.Eitan believes in founder and employee generated content and explores this with Neil as well as questions like: Why is social commerce crucial for the future success of brands? What

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00:35:13

Authentic Marketing in the Age of AI, with Emanuel Rose

Neil Wilkins Podcast ·

2024/10/21

Emanuel Rose, with a wealth of experience in lead generation, branding, advertising, and digital agency operations, is ready to elevate your business to new heights. With over 25 years of experience, Emanuel is dedicated to pioneering cutting-edge marketing strategies that deliver tangible results for his clients. As the CEO of Strategic eMarketing, Emanuel leads with vision and innovation, leveraging machine learning to drive lead generation.Emanuel and Neil go deep into preserving authentic

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00:31:11

Influencer Marketing 2024 Update

Neil Wilkins Podcast ·

2024/10/20

6 roles that influencers commonly take on in marketing: Brand Ambassadors Content Creators Opinion Leaders Social Media Strategists Product Reviewers Event Promotion and Attendance Key ethical and legal considerations: Disclosure and transparency Intellectual property rights Data privacy and protection Truth in advertising Contractual agreements Fair compensation Diversity and inclusion Creating an Effective Influencer Marketing Strategy a. Setting clear goals and objectives b. Target audience and

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00:23:49

Personalising Marketing with AI

Neil Wilkins Podcast ·

2024/10/17

Key Takeaways - AI Transforms Personalisation: Machine learning and NLP elevate marketing personalisation, improving customer loyalty and engagement. - Start Small, Scale Fast: Begin with AI-driven recommendation systems or chatbots, then expand to predictive personalisation. - Ethics Matter: Ensure transparency and fairness in your AI personalisation efforts. - Track Your Results: Use metrics to refine and optimise personalisation strategies. More content like this at Cambridge Marketing College

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00:34:03

Man's Search for Sustainability, with David Auge

Neil Wilkins Podcast ·

2024/10/16

Author and sustainability veteran David Auge, joins Neil Wilkins to discuss how bees and locusts can teach us about societal solutions in our search for sustainability. Find your copy of David's book Man's Search for Sustainability https://davidaugebooks.com/ Visit the Mindful Collective http://mindfulcollective.net More content like this at Neil Wilkins Online https://neilwilkins.online/category/marketing-sustainability/ Subscribe to the Neil Wilkins Podcast

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00:48:05

Making Video Marketing Easier with AI, with Gideon...

Neil Wilkins Podcast ·

2024/10/14

Vubli.ai founder Gideon Shalwick shares how he is making video easier with AI, on the Neil Wilkins Podcast. Gideon is a former YouTuber, turned SaaS founder who believes in leveraging the power of video in a smart and uncomplicated way. Try AI video publishing yourself https://vubli.ai/neilwilkinspodcast and create a free trial account. More content like this at Neil Wilkins Online http://neilwilkins.online Subscribe to the Neil Wilkins Podcast

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00:46:26

Time Management for Marketing Professionals

Neil Wilkins Podcast ·

2024/09/27

Webinar Time Management for Marketing ProfessionalsDefinition of Time Management Time Management is the process of planning, organising, and controlling how much time to spend on specific tasks or activities in order to work more efficiently and effectively. It involves prioritising tasks, setting goals, delegating where necessary, and allocating time in a way that maximises productivity while reducing stress. Good time management helps individuals or teams meet deadlines, achieve objectives, and

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00:50:28

SMB Marketing with James Hipkin

Neil Wilkins Podcast ·

2024/09/20

Over 40 years, James, has worked in marketing and advertising at a high level. He is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé and Toyota. James' clients appreciate his practical, no-nonsense approach.In this conversation on the Neil Wilkins Podcast, Neil and James discuss the mistakes that small to medium-sized business owners and marketers make in their marketing. With practical, step-by-step guidance, James

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00:49:08

Advanced SEO and AIO

Neil Wilkins Podcast ·

2024/09/15

Top 3 actions a marketer should take next for optimal SEO and AIO:1. Prioritise User Experience (UX) and Core Web Vitals Why: Google increasingly values user experience in rankings, focusing on Core Web Vitals like loading speed, interactivity, and visual stability. Next Steps: Improve site speed, optimise images, ensure responsive design for mobile, and create clean, easy-to-read layouts that enhance the user journey. 2. Leverage AI Tools for Keyword Research and Content Creation Why: AI-driven

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00:38:51

Managing Toward Purpose and Profit, with Victoria...

Neil Wilkins Podcast ·

2024/09/13

Managing Toward Purpose and Profit, with Victoria Pelletier In this second conversation on the Neil Wilkins Podcast, Victoria Pelletier joins Neil to talk beyond the first episode of Women in Leadership, and this time about her exciting new book, The Power of Whole Human. Victoria Pelletier’s new book The Power of Whole Human Leadership: Managing Modern Workers Toward Purpose and Profit, tackles some of the biggest issues of our time. It’s not easy being a leader in today’s competitive, dynamic

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00:47:38

Your Marketing Career, with Richard Levy

Neil Wilkins Podcast ·

2024/09/10

Fellow Cambridge Marketing College tutors Richard Levy and Neil Wilkins, discuss Your Marketing Career, including:Lessons Richard learned from 20 years in marketing Moving from permanent to fractional marketing Staying curious and the habit of continuous learning How to listen to the customer and more effectively communicate strategically Why marketing needs to be better at marketing itself Looking to enhance your marketing career, or perhaps adopt more of a portfolio working lifestyle

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00:44:49

Sustainable Marketing Practice and Green Branding

Neil Wilkins Podcast ·

2024/08/23

What is Sustainable Marketing?• Definition: Sustainable marketing integrates eco-friendly practices into marketing strategies to promote sustainability and environmental consciousness. • Importance: Aligns with consumer values, enhances brand image, and contributes to environmental conservation. • Real-World Example: Patagonia’s “Don’t Buy This Jacket” campaign promoting reduced consumption and environmental awareness. What is Green Branding? • Definition: Green branding involves positioning

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00:36:37

Non-Profit Marketing, with Howard Levy

Neil Wilkins Podcast ·

2024/08/21

Neil Wilkins meets Howard Levy, President of Red Rooster Group and nonprofit marketing maven, brand strategist, award-winning creative director, marketing, and fundraising expert with a 30-year track record of helping organisations revitalise their brands, engage their audiences, and raise more money. Neil and Howard explore what we can all learn from the nuances of non-profit marketing. Connect with Howard https://redroostergroup.com/ More content like this at Neil Wilkins Online

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00:54:09

Finding your Forever Athlete, with Matt Tack

Neil Wilkins Podcast ·

2024/08/08

Matt Tack, co-host of the Full-Fueled Podcast with Dr. Alfred Alessi, powered by Nootricious, champions the Forever Athlete concept, through six key pillars: Fuel, Movement, Sleep, Mind, Work, and Spirit, which Neil and Matt discuss in this episode of the Neil Wilkins Podcast.Matt goes deep into the importance of goal setting, how to become driven by feeling rather than targets, and why reverse engineering back from your 85 year old self, is the best way to become a forever athlete. “I may not be

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00:49:16

Possibilities of Privilege, with Jason Browne

Neil Wilkins Podcast ·

2024/08/06

Possibilities of Privilege, with Jason BrowneAuthor, TEDx Speaker https://thejasonbrowne.com/ Jason’s upcoming book disarms, educates and inspires. Privilege can be a tool for changing workplaces and communities with a fresh narrative on navigating privilege in the modern world and redefining leadership. In this conversation, Neil and Jason discuss honesty, the importance of non-judgment, how to find your top 3 privileges, and when it’s vital to understand how privilege works with gratitude. Watch

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00:54:58

Gardens Saving the World, with Matthieu Mehuys

Neil Wilkins Podcast ·

2024/08/02

“Think Big, Start Small, Move Fast” a wonderful analogy between designing and creating a beautiful, sustainable garden and how we can progress in our lives.Neil Wilkins talks to eco-landscape architect Matthieu Mehuys, about how gardens can save the world and the fact that starting with things you can control, then sharing with others, is the way to ensure progress towards a better planet. Neil and Matthieu discuss how to ensure soil quality, good lawn care, diverse planting and more. If you have a

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492 results

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