PODCAST

Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and Consultants

Send us a text Welcome back to the Buzzworthy Marketing Podcast! In today"s episode, our host Michael Buzinski—known affectionately as Buzz—dives into one of the biggest challenges faced by B2B companies: visibility. But here"s the catch—it"s not just about being seen everywhere; it"s about being seen by the right people. Buzz dismantles three dangerous myths that are costing businesses money and offers insights into the real culprits behind poor visibility, such as Swiss army knife syndrome ...

business marketing

All Episodes

9:51

Focus in Action: Turning Expertise into Empire

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/01/28

Send us a text Welcome back to the Buzzworthy Marketing Podcast! In today's episode, host Michael Buzinski dives deep into transforming your expertise into a powerful marketing asset. Last week, we explored why identifying your "what" is essential before addressing your "who." Building on that foundation, this episode focuses on creating a solution framework from your expertise. Using a real-world example of Rachel, an operations consultant, Michael illustrates how "just" can be the most expensive

8:44

Focus Shift: Why 'Who' Isn't Your First Marketing...

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/01/28

Welcome to the Buzzworthy Marketing Podcast! I'm your host, Michael Bazzinski, and today we're diving deep into a critical aspect of business success that's often overlooked by even the most savvy entrepreneurs. In this episode, we'll explore why defining the core problem your business solves is far more important than identifying your target audience or polishing your marketing materials. Through compelling stories and real-world case studies, I'll share how businesses that get crystal clear on

9:33

Navigating the Growth Blockade: Strategies for...

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/01/28

Welcome back to the Buzzworthy Marketing Podcast! I'm your host, Michael Bazzinski—though you can call me Buzz. As we kick off Season 10, I find myself reflecting on my 20-year journey in business. In this episode, I'll share a key revelation from my own experience: why some businesses break through growth barriers while others stay stuck. Drawing from my transition from a once-successful multi-million dollar creative agency to a more effective virtual model, I'll introduce the concept of the

9:24

The Boring to Buzzworthy Debacle

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/01/28

The episode explores the journey of rebranding the podcast, addressing the common pitfalls that can arise from proximity bias and overconfidence in marketing. Through the lens of personal experience, the host outlines a "Reality Check Framework" comprised of three steps—Distance Test, Simplicity Check, and Search Test—encouraging marketers to prioritize audience feedback and keep branding simple. • Sharing excitement about a potential rebrand • Facing mixed feedback and confusion surrounding a new

Focus Shift: Why 'Who' Isn't Your First Marketing...

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/01/21

Send us a textWelcome to the Buzzworthy Marketing Podcast! I'm your host, Michael Bazzinski, and today we're diving deep into a critical aspect of business success that's often overlooked by even the most savvy entrepreneurs. In this episode, we'll explore why defining the core problem your business solves is far more important than identifying your target audience or polishing your marketing materials. Through compelling stories and real-world case studies, I'll share how

8:43

Focus Shift: Why ‘Who’ Isn’t Your First Marketing...

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/01/21

Send us a text Welcome to the Buzzworthy Marketing Podcast! I'm your host, Michael Bazzinski, and today we're diving deep into a critical aspect of business success that's often overlooked by even the most savvy entrepreneurs. In this episode, we'll explore why defining the core problem your business solves is far more important than identifying your target audience or polishing your marketing materials. Through compelling stories and real-world case studies, I'll share how businesses that get

9:32

Navigating the Growth Blockade: Strategies for...

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/01/14

Send us a text Welcome back to the Buzzworthy Marketing Podcast! I'm your host, Michael Bazzinski—though you can call me Buzz. As we kick off Season 10, I find myself reflecting on my 20-year journey in business. In this episode, I'll share a key revelation from my own experience: why some businesses break through growth barriers while others stay stuck. Drawing from my transition from a once-successful multi-million dollar creative agency to a more effective virtual model, I'll introduce the

Navigating the Growth Blockade: Strategies for...

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/01/14

Send us a textWelcome back to the Buzzworthy Marketing Podcast! I'm your host, Michael Bazzinski—though you can call me Buzz. As we kick off Season 10, I find myself reflecting on my 20-year journey in business. In this episode, I'll share a key revelation from my own experience: why some businesses break through growth barriers while others stay stuck. Drawing from my transition from a once-successful multi-million dollar creative agency to a more effective virtual model, I'll

9:23

The Boring to Buzzworthy Debacle

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/01/07

Send us a text The episode explores the journey of rebranding the podcast, addressing the common pitfalls that can arise from proximity bias and overconfidence in marketing. Through the lens of personal experience, the host outlines a "Reality Check Framework" comprised of three steps—Distance Test, Simplicity Check, and Search Test—encouraging marketers to prioritize audience feedback and keep branding simple. • Sharing excitement about a potential rebrand • Facing mixed feedback and confusion

The Boring to Buzzworthy Debacle

Buzzworthy Marketing Podcast | B2B Marketing for... ·

2025/01/07

Send us a textThe episode explores the journey of rebranding the podcast, addressing the common pitfalls that can arise from proximity bias and overconfidence in marketing. Through the lens of personal experience, the host outlines a "Reality Check Framework" comprised of three steps—Distance Test, Simplicity Check, and Search Test—encouraging marketers to prioritize audience feedback and keep branding simple. • Sharing excitement about a potential rebrand • Facing mixed feedback and confusion