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PODCAST

The Only Business Podcast

Steve “The Starmaker” Johnson, @starmaker.302, SJ The Star Maker

Only Business is where real entrepreneurs, leaders, and professionals come to get the truth about what it takes to grow, lead, and win. No gimmicks. No hype. Just practical game from someone who has done it. Hosted by Steven Johnson, The Star Maker, this show delivers specifics, strategy, and substance on business growth, leadership, and personal finance. If you are tired of empty motivation and recycled advice, this is your space. It is not personal. It’s Only Business.

business entrepreneurship

All Episodes

00:11:35

MASTER YOUR SALES FUNNEL!

The Only Business Podcast ·

2025/03/01

In this episode of Only Business, we break down the sales funnel and show you how to optimize every stage—from attracting prospects to closing deals and beyond. Discover actionable strategies to generate qualified leads, nurture relationships, and turn interest into long-term customer loyalty. We’ll explore common funnel mistakes, like neglecting the middle stages or failing to follow up, and share tips to streamline your process with automation and data-driven insights. Whether you’re looking to

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00:09:04

Sales Success 101: The One Question That’s Ruining...

The Only Business Podcast ·

2025/02/15

In this episode of Only Business, we’re breaking down one of the biggest mistakes in sales—asking “What’s your budget?” If you’re still using this question, you’re losing deals before they even start. We’ll cover why this approach destroys trust, weakens your position, and limits your earning potential, plus what to say instead to close more sales with confidence. Whether you’re a business owner, freelancer, or sales professional, this episode will teach you how to lead the conversation, establish

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00:09:54

*Bonus Episode* Tariffs Explained: The sneaky Tax You...

The Only Business Podcast ·

2025/02/06

In this episode of Only Business, we’re breaking down tariffs—what they are, how they work, and why they’re basically a sneaky tax you didn’t even know you were paying. This isn’t about politics, it’s about business, money, and power dynamics that affect your wallet whether you realize it or not. We’ll keep it simple, straight to the point, and show you how tariffs quietly shape everything from the price of your groceries to the cost of running a business. No fluff, no political spin—just the real

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00:10:43

Hunter Vs Farmer Part 2: The Hybrid Sales Approach

The Only Business Podcast ·

2025/02/01

In this episode of Only Business, we explore the Hybrid Sales Approach, a game-changing strategy that combines the strengths of hunters and farmers to drive sustainable growth. Learn how to master the art of finding new clients while nurturing existing relationships, creating a balanced sales pipeline that keeps your business thriving. We break down actionable steps to optimize your strategy, avoid common pitfalls like over-hunting or over-farming, and leverage tools and data to refine your process

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00:10:55

*Bonus Episode* Divided Nation, United Goals- MIND...

The Only Business Podcast ·

2025/01/27

In this episode of Only Business, we tackle the widespread anxiety surrounding the new presidential administration and remind listeners to refocus their energy on what truly matters: building their businesses, communities, and futures. Instead of being consumed by political noise and social media debates, this episode encourages actionable steps to create generational wealth, foster local support systems, and develop resilience regardless of who is in office. Packed with practical advice, inspiring

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00:09:02

Sell Smarter, Win Bigger: Hunting vs. Farming

The Only Business Podcast ·

2025/01/15

Are you a Hunter who thrives on chasing new deals, or a Farmer who builds lasting relationships to grow your business steadily? In this episode, we break down the two amazing strategies that drive success—and show you how to leverage both for maximum impact. Discover how Hunters bring the heat with bold moves and big wins, while Farmers cultivate trust and loyalty for unstoppable growth. Whether you’re looking to close the next big deal or strengthen your foundation, this episode gives you the tools

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00:09:31

Diversify or Die - Revenue Streams

The Only Business Podcast ·

2025/01/01

In today’s program, we dive into why relying on a single revenue stream is one of the riskiest moves for any entrepreneur. Learn the secrets to smart diversification, including how to leverage your strengths, solve new problems for your existing customers, and create sustainable income sources. We also explore the dangers of over-diversification and how to stay focused while building a more resilient business. Whether you’re looking to add a new product line, launch a subscription service, or create

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00:08:27

Recession Resistance

The Only Business Podcast ·

2024/12/15

today we discuss how to achieve recession resistance for your business in this episode. We explore practical strategies to safeguard your operations, maintain cash flow, and thrive during economic downturns. Tune in to learn how to adapt, innovate, and build a business that stands strong in any economy.

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00:09:38

The Dark Side of Discounts

The Only Business Podcast ·

2024/11/29

Episode Summary for “The Dark Side of Discounts” In this episode of Only Business, we’re tackling a topic that many entrepreneurs overlook: The Dark Side of Discounts. While slashing prices might seem like the quickest way to attract customers, it can come with hidden costs that could hurt your business in the long run. We’ll explore:• The Psychology of Discounts: Why they work, and how they can backfire.• Devaluing Your Brand: How excessive discounts can send the wrong message about your products

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00:16:01

Thanksgiving 2024: What Are You Feeding Your Business

The Only Business Podcast ·

2024/11/28

In this special Thanksgiving episode of Only Business, we’re asking the big question: What are you feeding your business? Just like a holiday meal, your business thrives on the right combination of ingredients—each one playing a vital role in its success. We’ll dive into:• The Turkey: Your core product or service—the foundation of your business.• The Sides: Essential supporting elements like marketing (the mashed potatoes), sales (the mac and cheese that must be handled by someone you trust),

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00:11:56

Part Time to Full Time: Are You Ready?

The Only Business Podcast ·

2024/11/22

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00:09:35

The Cost of Overpricing

The Only Business Podcast ·

2024/11/15

In this episode of Only Business, we dive into the growing trend of entrepreneurs charging premium prices without delivering premium value. From overpriced “brands” with no clear identity to consultants offering empty promises, we challenge the mindset of “get everything, give nothing.” We explore how this approach erodes trust, alienates customers, and ultimately leads to unsustainable businesses. You’ll learn the key ingredients for earning premium pricing, including delivering measurable results,

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00:12:19

Crypto & Your Small Business

The Only Business Podcast ·

2024/11/08

On this episode of Only Business, we’re exploring how crypto is making waves beyond the headlines, especially for small businesses looking to gain an edge. We’re breaking down the ways blockchain technology can simplify payments, slash transaction fees, and bring flexibility to everything from payroll to international transactions. We’ll explore practical applications, like how small businesses can harness crypto to streamline operations, attract new customers, and even access new funding

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00:11:31

Hustle Culture

The Only Business Podcast ·

2024/11/01

On this episode of Only Business, we’re stripping back the hype to uncover what hustle culture truly means in today’s world. Is the relentless grind still the real key to success, or are we just pushing ourselves into burnout? We’ll tackle the myths, explore the psychology behind the hustle mindset, and examine whether nonstop ambition propels us forward or pulls us back. This episode will challenge everything you think you know about productivity, redefining what it takes to win in business—and in

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00:13:55

The Myth of the Self-Made Millionaire

The Only Business Podcast ·

2024/09/15

In this episode of Only Business, we dismantle the myth of the "self-made millionaire" and expose the invisible forces that often drive success. It’s not just about hard work—it’s about who you know and the networks you can access. We dive into how social capital, generational wealth, and venture capital disparities shape the paths of many successful entrepreneurs, while leaving others locked out of opportunity. With fewer than 3% of venture capital dollars going to Black and Latino founders and 70%

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00:16:00

Whose Fault Is It If You’re Poor?

The Only Business Podcast ·

2024/09/01

1. Debunking the Myth: We kick off the episode by dissecting the popular belief that hard work guarantees financial success, exposing the structural realities of capitalism that often prevent this from being true. 2. The Business Cycle and Its Impact: Explore how the cyclical nature of capitalism ensures that wealth is concentrated at the top while leaving many vulnerable to economic downturns, using real-world examples from the 2008 financial crisis and the COVID-19 pandemic. 3. Understanding

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00:20:21

Investment & Money Habits: Psychology of Money Part 2

The Only Business Podcast ·

2024/08/15

In this episode of Only Business, we dive deeper into the world of behavioral finance. Discover how understanding your psychological biases can transform the way you invest and manage money. Learn practical strategies to overcome financial barriers, improve your investment decisions, and achieve your financial goals. This is Part 2 of our series on the psychology of money—don’t miss out on these powerful insights that could change your financial future. Share this episode with friends and colleagues

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00:12:59

The Psychology of Money

The Only Business Podcast ·

2024/08/01

In this episode of Only Business, "The Psychology of Money," we reveal the psychological forces that shape our financial decisions. Discover how cognitive biases like overconfidence, confirmation bias, and anchoring, along with emotional triggers such as fear and greed, subtly influence our financial behavior. We provide practical strategies to recognize and counteract these biases, empowering you to make more informed, rational financial choices. Drawing on insights from behavioral finance and

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00:12:54

Your Skills vs. Your Gifts

The Only Business Podcast ·

2024/07/15

In this episode of Only Business, we dive into a powerful concept that can change how you see yourself and your potential: the difference between skills and gifts. Inspired by the idea that "Your skills are what you practice every day. Your gifts are what God gave you.” We explore how understanding and nurturing both can lead to a more fulfilling and impactful life.Join us as we break down what makes skills and gifts unique and share practical tips for identifying your natural talents. We’ll help

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00:12:48

Avoiding Burnout

The Only Business Podcast ·

2024/07/02

In this episode, we dive deep into the true causes of burnout, challenging the common misconception that it’s solely due to excessive work. Instead, we explore how the lack of meaningful work is the real culprit. We'll discuss nine powerful strategies to prevent burnout, each uniquely designed to help you find purpose and fulfillment in your professional life. From cultivating intrinsic motivation and aligning work with personal values to fostering meaningful workplace relationships and ensuring

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120 results

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