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PODCAST

Executive Conversations

Maeva Cifuentes

A podcast and marketing therapy session for GTM leaders to talk about the things we don’t talk enough about.

business marketing

All Episodes

00:22:24

How Outplay Turned a Branding Campaign Into a Lead...

Executive Conversations ·

2023/03/21

Meet Sandeep John, Director of DemandGen at Outplay, as he chats about turning branding campaigns into successful lead generation machines. Sandeep discusses the importance of branding in building demand and shares insights on his background in sales and marketing.Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywherePrevious guests include: Andrew Davis @Paddle, Casey Hill @Bonjoro, Camille Trent @PeerSignal, Erin Balsa @Haus of Bold, Emilia Korczynska @Userpilot, Brooklin Nash

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00:26:39

How Gomada Grew From 0 to 300 Signups From Organic In...

Executive Conversations ·

2023/03/07

Gomada co-founder Julian Schaaf explains how he gained 300 sign-ups in a year via content distribution, operations, and testing strategies. He discusses hiring, wrong SEO hypotheses, and prioritizing customer feedback.Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywherePrevious guests include: Andrew Davis @Paddle, Casey Hill @Bonjoro, Camille Trent @PeerSignal, Erin Balsa @Haus of Bold, Emilia Korczynska @Userpilot, Brooklin Nash @Beam, Nick Warren @Alyce, Steffen Hedebrandt

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00:21:09

Scaling video content production for SaaS companies...

Executive Conversations ·

2022/12/20

In this episode, we talk about:Video content productionVideo marketingVideo marketing metricsConnect with Rish on LinkedIn: https://www.linkedin.com/in/rishabhb/Connect with Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywherePrevious guests include: Andrew Davis @Paddle, Casey Hill @Bonjoro, Camille Trent @PeerSignal, Erin Balsa @Haus of Bold, Emilia Korczynska @Userpilot, Brooklin Nash @Beam, Nick Warren @Alyce, Steffen Hedebrandt @Dreamdata, Vuk Vukosavljevic @lemlist, Farzad Rashidi

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00:29:39

Leveraging Customer Research Like a Product Marketer...

Executive Conversations ·

2022/12/13

Hello again listeners! Welcome to another episode of the SaaS Leader Interview Series.This time, we’re joined by Tara Panu, VP of Marketing at VoiceFlow, the collaborative platform used to build chat and voice assistants, to talk about leveraging customer research like a product marketer. Every marketer knows the customer needs to be at the center of all their efforts, but how do you ensure that? Tara spent her first 30 days in her role interviewing customers and prospects, jumping into sales calls,

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00:26:06

A CMO's First Year at a $2.4B Valuated SaaS

Executive Conversations ·

2022/12/01

Hello again listeners! Welcome to another episode of the SaaS Leader Interview Series!This week, we’re talking to Andrew Davies about his first year heading up marketing at Paddle, a $2.4 billion valued company that helps SaaS businesses set up, run, and scale their payment infrastructure.We discuss the challenges he’s faced and the changes he’s made to grow the marketing department in three distinct areas:Product marketing, including customer marketing and the website itself Demand gen, which

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00:25:06

SEO agency vs. in-house?

Executive Conversations ·

2022/11/29

“It’s not SEO in-house vs. agency anymore. Having SEO in-house is a must, so the question for the SEO agency option is when”Welcome to the 4th episode of The SEO Growth Podcast! This week we’re again with our founder and CEO, Maeva Cifuentes, jumping again on this popular and endless debate: should you build SEO in-house or delegate it to an SEO agency?The short answer is… both! Teams are getting smaller, but not goals. Those just keep getting bigger and harder to achieve. And if you’re a B2B SaaS

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00:35:26

How to report your SEO efforts to your leaders w/...

Executive Conversations ·

2022/11/15

Hello dear listeners! Welcome to our third episode of The SEO Growth Podcast.This week we’re joined by Usman Akram, Head of SEO at Flying Cat Marketing, as he talks us through how we can report our SEO efforts to leaders and stakeholders.We discuss how it can take time to show the results of your SEO strategy. So it’s important to find a way of reporting to leaders that justifies the budget you’re investing—and demonstrates you’re on the right track.Whether you’re part of a big company with a

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00:25:23

Why higher search volume does not guarantee qualified...

Executive Conversations ·

2022/11/01

“I don't think there's anything wrong with running an affiliate blog and going after high-volume keywords. It's just an understanding of what strategy you're after and how you're gonna justify going into content, then reverse engineering your strategy based on the action you want your customer to take”Welcome to another episode of the SaaS Leader Interview Series! This time, we discuss with Ben Pages, Marketing Manager at Feature Upvote, the importance of considering search

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00:26:53

Measuring your SEO results w/ Maeva Cifuentes, CEO @FCM

Executive Conversations ·

2022/10/21

“Rankings are obviously very important; people just get too blinded by rankings and forget all the most important things about business and sales.”Welcome to the 2nd episode of The SEO Growth Podcast! This week we’re joined by the founder and CEO of Flying Cat Marketing Maeva Cifuentes as she walks us through measuring your SEO results.We talked about how too many people consider SEO or rankings as the end goal, rather than a means to an end. The goal, she explains, is increased revenue—and SEO

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00:30:48

Holistic SEO: the FCM approach to organic growth...

Executive Conversations ·

2022/10/18

Welcome to the first episode of our revamped podcast, now renamed The SEO Growth Podcast. In this episode, we explore the Flying Cat’s philosophy: holistic SEO. Traditional SEO is based on running keyword research to produce content “for SEO” (aka to make Google happy). But holistic SEO understands search engines as a distribution channel that works as a system that you need to maintain. Think of it this way: human beings need to take care of their physical health to stay alive. But they also care

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00:31:19

How to 4x Reach With Repurposing: a Playbook w/ Casey...

Executive Conversations ·

2022/10/05

“Building a good distribution plan essentially means that for less total content production, you're able to get that much more actual output.”Hello hello Flying Fans! In episode 83 of the Flying Cat Marketing podcast, we sat down with Casey Hill, Head of Growth at Bonjoro, to discuss maximizing your reach by repurposing content.Casey explains that if you’re just scheduling content, posting it, and dropping it in your newsletter you’re missing out on massive reach potential. He reveals how

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00:28:02

Building a podcast community: Klue’s network success...

Executive Conversations ·

2022/08/16

“Really great content and open content that really tries to elicit feedback, I think is a really strong starting point for building a community that actually has substance to it. It's not just a list of blog posts that we're dropping on people.”Hey there! In episode 82 of the Flying Cat Marketing podcast, we sat down with Alex McQueen, Content Marketing Manager at Klue, to hear about how he co-created his own podcast network - The Compete Network.Alex talks about how his desire to reach

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00:28:03

Crafting a successful keyword and content strategy...

Executive Conversations ·

2022/08/09

“One of the ways that you could discover whether SEO is the right channel for the business that you're working with is basically understanding two questions. First, are the potential customers of your business actually aware of the problem your business is solving? And if so, where are they actually looking to solve that problem?”Hello hello! For episode 81 of the Flying Cat Marketing podcast, we spoke with Farzad Rashidi, Lead Innovator at Respona and former Director of Marketing at Visme. He

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00:27:49

How to use attribution to see ROI from content and...

Executive Conversations ·

2022/08/02

“At the end of the day, we’re not trying to say we do magic. We're just trying to say, ‘we'll take all the information that you have first-party collected inside of your company, and we'll make it available for you.’”Hello, hello! In this episode of the Flying Cat Marketing podcast, we’re joined by Steffen Hedebrandt, CMO and Co-Founder of Dream Data to talk about how to properly use attribution to see ROI from content and SEO.We start by discussing the question that has all of

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00:25:53

How Creating the Right Content Can Lead to...

Executive Conversations ·

2022/07/26

His last name was difficult to pronounce, but it was extremely easy to have a valuable conversation with marketing and growth expert, Vukasin Vukosavljevic.During this interview, we chatted about which marketing interventions can lead your company to grow organically. Vuk shared insights based on his experience in his previous role as Head of Growth at Lemlist, where his initiatives leveraging the Lemlist community led the company to cross $10M in annual recurring revenue (ARR). This week’s Flying

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00:28:08

How balancing strategic SEO and thought-leadership...

Executive Conversations ·

2022/07/19

“So these were super important milestones that we were able to achieve thanks to this combination of real strategic SEO and really high-quality content, that our sales team had a direct impact on with their advice.” Hello hello! For episode 78 of the Flying Cat Marketing podcast, we sat down with Andrea Skarica, Growth Marketing Manager at Mixmax, to discuss Mixmax’s collaboration with Flying Cat Marketing, and the results they were able to achieve through combining subject matter expertise with an

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00:19:44

Why customer-led growth is your secret sales...

Executive Conversations ·

2022/07/12

Is customer retention the new acquisition? You betcha, says Firaas Rashid, CEO & Founder of Hook, a predictive data platform that empowers customer success teams. This week, the Flying Cat Marketing podcast caught up with Firaas to learn about customer-led growth and how to upsell for success. Firaas kicked off by outlining the challenges inherent in “low-risk” SaaS subscription models in terms of customer retention and building relationships. That makes retention rates increasingly interesting

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00:26:55

How to Use Social Media for Organic B2B Growth w/...

Executive Conversations ·

2022/07/05

This week, the Flying Cat Marketing podcast caught up with Kate Erwin, Head of Content at Contractbook, to learn three ways to use social media for organic B2B growth.Kate kicked off by telling us how she makes the fleeting nature of social media work for her by using it as a testing ground for content ideas and formats. And why she believes conversation starters are more important than likes. She went on to explain why you don’t have to be a teen to use TikTok, before telling us how she leverages

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00:28:04

Building Revenue Teams that Drive Success W/ Ashley...

Executive Conversations ·

2022/06/20

“Marketers have always gotten the unfortunate rap of being not as impactful as sales. So now, it becomes a lot harder to get buy-in from the rest of the organization to do the things that we need to do.”Hello hello and welcome to another episode of the Flying Cat Marketing podcast! Today, we’re here with Ashley Levesque, VP of marketing at Banzai. We talk about building marketing and revenue teams, and why the current marketing team playbook is outdated.Ashley Levesque grows teams and strategies

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00:32:42

Leveling up your organic content strategy w/ Emilia...

Executive Conversations ·

2022/06/07

“Organic is this new big channel because it scales and you pretty much get an infinite return on investment if you rank well… When you're small and you don't have resources, you're kind of trying to do everything, and that's not the way to go. So I would wholeheartedly advise every small startup these days to just focus on the one thing that is really driving leads.”Hello, hello. Welcome to another episode of the Flying Cat Marketing Interview Series. Today you’ll hear our

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