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PODCAST

Winfluence - The Influence Marketing Podcast

There"s a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason"s wealth

business marketing

All Episodes

37:36

Shocking Analysis Shows the Most Valuable NIL...

Winfluence - The Influence Marketing Podcast ·

2023/02/20

Before we get into the show today a reminder for those of you listening on the podcast that Winfluence is now available in amazing technicolor. If you’d like to see the magic as well as hear it, just pop over to the YouTube channel and subscribe. The easy way to get there is jasonfalls.co/youtube. Of course, you can also search for Jason Falls Winfluence or just Winfluence on YouTube and find it. The new video episodes will also be offered up on YouTube, LinkedIn and Twitter each Monday. We’re going

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10:28

AUDIO EXCLUSIVE COMMENTARY: Everyone is Up-In-Arms...

Winfluence - The Influence Marketing Podcast ·

2023/02/17

In a now exclusive audio commentary episode, Jason Falls takes on the sudden irrational reaction to the trend of #deinfluencing on TikTok and other channels. It has inspired many a creator to poke fun at the influencer marketing space. Some of them are poking fun at creators who do a lot of sponsored content. Others are making fun of brands who pay those creators. It’s causing a stir in industry conversations. But it shouldn’t. Jason explains why on this commentary episode of Winfluence Learn more

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28:59

The Gap in Creative Concepts and Strategy in...

Winfluence - The Influence Marketing Podcast ·

2023/02/13

Before we jump into this episode, a note for the listeners: Winfluence is now available as a video show. If you’d like to see the magic as well as hear it, just pop over to the YouTube channel and subscribe. The easy way to get there is jasonfalls.co/youtube. Of course, you can also search for Jason Falls Winfluence or just Winfluence on YouTube and find it. The new episodes will also be offered up on YouTube, LinkedIn and Twitter each Monday. We’re going to shift the publishing of the show to 11

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36:47

How to Make Live Streams & Webinars More Engaging

Winfluence - The Influence Marketing Podcast ·

2023/02/06

Live streaming is becoming more and more popular for both creators and brands today. The ability to not only deploy video content to engage an audience, but do it live, in real-time, tears down almost all the barriers social networks present to get to and engage an audience. The social network sites prioritize live video content over anything else in their algorithms. They even force feed pop-up notifications on you to tell you when someone you’re following is live while you’re there, hoping you’ll

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38:29

Valuing Influencers for Big Brands & Startups

Winfluence - The Influence Marketing Podcast ·

2023/01/30

Those of us on the agency or services side of the influence marketing industry covet one thing really: Insights from brand-side marketers, particularly those who are the decision-makers in the business. I would imagine talent managers and some creators also covet that since the brand’s investments in any of us is what makes the industry tick. In that broad category of brand decision makers, there are a wide variety of businesses and brands. You have small businesses, often mom and pop, local shops,

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36:18

Building Influence in Brand Communities

Winfluence - The Influence Marketing Podcast ·

2023/01/23

We all like killing to birds with one stone, right? Metaphorically, of course. I don’t actually kill birds. Neither do you, I hope. But when you can learn amazing insights from someone who leads influence marketing for a big brand, but that person also happens to be a content creator themselves, well now we can double our takeaways and smarts without having to go two different directions. Zeena Koda has been a content creator and media personality for the better part of the last 15-20 years. She’s

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35:11

How to Get First-Party Data From Your Community With...

Winfluence - The Influence Marketing Podcast ·

2023/01/16

If you don’t know the importance of acquiring and leveraging first party data in marketing yet, let me give you a quick recap. Consumers generally do not want companies like ours capturing and using their data without their explicit permission. Regulatory guidance like GDPR in Europe, and consumer-focused policy trends like not allowing 3rd party cookies to scrape data from website users are responding. Soon, places like Google that not only allows the use of 3rd party data for targeting, but helps

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45:45

The Man Using the Creator Economy to Give Underserved...

Winfluence - The Influence Marketing Podcast ·

2023/01/09

I want to be painfully honest with you today, gang. What we do in the influence marketing space, or the marketing space overall, often seems to me to be superfluous. Will the world survive if marketing died? Sure it would. Heck, some people would even say it might be a better place. Sometimes, I’m not sure those voices are wrong. Don’t get me wrong! I love what we do. And I do think that connecting brands to the audiences that can benefit from knowing them has meaning. While that might be a stretch

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31:00

Translating Influence Marketing to the C-Suite

Winfluence - The Influence Marketing Podcast ·

2023/01/02

We can talk about influence marketing or even influencers … or for that matter just social media marketing all day and it still doesn’t necessarily mean the C-level folks in your business are going to understand and approve what we want to do. Some of us talk to the C-level. Some of us are at the C-level in our organizations. But the hard truth of the matter for marketers, even the CMO, is that those of us in the weeds of building marketing strategies and executions are seldom understood or even

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28:09

How a Sports Betting Site Flipped Influencer Strategy...

Winfluence - The Influence Marketing Podcast ·

2022/12/26

You already know we focus our attention here on influence marketing. That encompasses what many traditionally think of as influencer marketing (with the R) where a brand finds a social media content creator with a large audience to post about their product or service. We expand that conversation to include anyone with influence … social media followers be damned … to help communicate your message. That brand-to-creator-to-audience style of influence makes up the lion’s share of how we think in the

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88:00

FEED DROP: Global Creative Wisdom from Paul Grubb via...

Winfluence - The Influence Marketing Podcast ·

2022/12/22

We’ve got a little holiday feed drop you today. I know many of you may not pick up the podcast player during this yule tide season or even on until the New Year, but if you’re like me you get through the festiveness and overeating and need a little alone time with a good podcast. Of course many of you will be traveling … perhaps with family or alone to see family. Some of you will be driving for a considerable distance while the kids zone out to their devices or DVDs in the back. So, an episode like

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35:03

IZEA Reinvents Itself With The New Flex Platform

Winfluence - The Influence Marketing Podcast ·

2022/12/19

It’s hard to have a conversation about influencer marketing software platforms and companies without talking about IZEA. IZEA Worldwide is a publicly traded company on the NASDAQ. Annual revenues are thought to be in the $20 million range. As of the end of 2021 its revenue was actually up 96% year over year. Not bad for a little idea called Sponsored Posts that Ted Murphy dreamed up at what was essentially a web development firm in Florida in 2006. Today, IZEA is one of, if not the, largest

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31:05

The Influencer Secrets of the Most Popular Dental...

Winfluence - The Influence Marketing Podcast ·

2022/12/12

The world of content creators is far more diverse that you think. I’ve personally worked with influential voices who produce furniture, pour concrete, sell steel cages in warehouses … there are creators out there for every niche and business vertical. Occasionally on Winfluence, we like to bring a content creator on the show to explore how they built their brand, but, for our brand and agency folks, I like to ask them how they partner with brands, what makes a collaboration work well and such. I

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34:29

Insights on Influence from Celebrity Social Media...

Winfluence - The Influence Marketing Podcast ·

2022/12/05

In the context of influencer marketing, there’s a big difference between an influencer and a celebrity. My definition of that difference has always been that an influencer is someone who built an audience on social media by creating content on social media. A celebrity is someone who built an audience on social media because of something else. They’re an actor. Or singer. Or politician. Or athlete. Social media content is not their primary thing. Now, before I go further, let me circle back to the

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38:00

It's Time for a Gut-Check on Progress in Inclusivity,...

Winfluence - The Influence Marketing Podcast ·

2022/11/28

We’ve talked frequently on Winfluence about the pay gap in influence marketing, both as it refers to gender and race. We’ve also spent some time with some amazing people discussing the issues of inclusivity, diversity and equity. But I don’t think anyone would say we have done so enough. It’s important for all of us to continue to discuss these issues to ensure all parties at the table in influence marketing are mindful and thoughtful about inclusivity, diversity and equity. That’s the only way we

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20:09

Winfluence Special: Meet Ace Stone, Marketing Detective

Winfluence - The Influence Marketing Podcast ·

2022/11/23

Yes, this is a special edition of the program. This episode should drop on the Wednesday of Thanksgiving week here in the United States. So most of us are welcoming family to the house, or visiting relatives at theirs, readying for turkey and ham and, of course, Thanksgiving Day American football. But many of us have either can’t distract ourselves from thinking about work for a four- or five-day weekend, or perhaps some of us have families that wear out their welcome and force us to run, hide and

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43:27

What Influencers, Creators, & Brands Need to Know...

Winfluence - The Influence Marketing Podcast ·

2022/11/21

Content creators and influencers typically receive payment for their work. It’s an exchange of goods and services. The brand pays them, sometimes in cash, other times in product or other valued items. In turn, the creator creates. The influencer recommends, and so on. The nature of that exchange of goods and services means the government is going to want their share. Whether you’re in the United States or most other countries around the world, you as content creator, or those that you work with, are

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13:53

My Big News and What it Means for Winfluence

Winfluence - The Influence Marketing Podcast ·

2022/11/14

I’ve been doing this for more than 15 years now. No, not podcasting. That’s about the last 4-5 years or so and just two years so far on this particular show. But I’ve been doing this social media, digital marketing, influencer marketing talking head thing for a long time. The first time anyone really took notice of what I was saying was when I started reviewing and talking about social media monitoring platforms. The industry vernacular knocked that term around a bit and they became known as social

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48:36

What is a Micro-Influencer and how do you leverage them?

Winfluence - The Influence Marketing Podcast ·

2022/11/07

If there’s one type of influencer or content creator that I am asked to find more than others these days, it’s the performance-based, affiliate-type of micro or nano influencer that can just drive sales. It make sense that most businesses, particularly direct to consumer brands, would rather skip the high cost, awareness influencer types and just drive revenue. Unfortunately, it’s not easy to identify creators with smaller audiences but good influence, particularly in terms of whether or not they

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32:38

How Creators Can Level Up Content & Revenue with...

Winfluence - The Influence Marketing Podcast ·

2022/11/03

There are dozens of different types of influencers. The two that often get the most grief are the superficial fashion and beauty, maybe food and lifestyle influencers that I like to call the peace sign, duck lips crowd. The other are the self-promoting talking head types in the B2B space … often fraught with marketing nerds like me. They don’t seem to have clients or case studies, but they claim expertise and try to pull you into their online course to pay them a ton of money to learn what they

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