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PODCAST

Product Led Growth Leaders

In a world where technology and business intersect, the "Product Led Growth Leaders" podcast was born out of a desire to bridge the gap between innovation and leadership in the SaaS industry. Our founder, Thomas Watkins, recognized a need for a platform where the brightest minds in business and technology could converge. This podcast is more than just a series of conversations; it"s a beacon for CEOs and product owners who are shaping the future of SaaS products. It"s a space where ideas are

business management

All Episodes

25:11

119 - Endurance Sports in the Digital Age: How...

Product Led Growth Leaders ·

2025/07/08

Your host, Thomas Watkins, talks with the Co-Founder and CEO of Vertikal X, José Carlos Sarmiento. José Carlos shares his journey from sports to entrepreneurship, highlighting the funding challenges faced by endurance athletes. He explains how VTX uses performance data and technology to connect athletes with sponsors, aiming to make sponsorships more accessible. José Carlos covers the economic dynamics of endurance sports, the psychological aspects of competition, and insights from his book, "The

en

23:08

118 - Discovering Your Inner Strength: The Role of...

Product Led Growth Leaders ·

2025/07/03

Your host, Thomas Watkins, talks with the Mental Jiu Jitsu Creator and Trainer, Luka Starčević. Luka shares how his martial arts background influences his approach to helping founders and professionals overcome internal barriers, emphasizing the importance of self-awareness, emotional intelligence, and personal responsibility. The discussion explores the parallels between martial arts and entrepreneurship, the importance of presence and vulnerability, and Luka’s methods for guiding clients toward

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21:37

117 - Empowering Individuals and Businesses: The...

Product Led Growth Leaders ·

2025/07/01

Your host, Thomas Watkins, talks with the Co-Founder and COO of Trellis Law, Alon Shwartz. Alon discusses the challenges of accessing fragmented state trial court data in the U.S. and how Trellis is working to democratize legal information for attorneys, businesses, and individuals. Alon explains the platform’s use of AI to streamline legal research and enhance efficiency, and shares insights into their product-led growth strategy. Alon highlights Trellis’s mission to make court data more

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19:13

116 - Aligning Marketing Strategies with Client...

Product Led Growth Leaders ·

2025/06/26

Your host, Thomas Watkins, talks with the Founder and CEO of Contrasted, Douglas Abbott. Douglas shares expert insights on B2B marketing, emphasizing the importance of generating qualified leads, understanding the target audience, and tailoring messaging for different stakeholders. He discusses how Contrasted leverages proprietary AI tools to enhance marketing strategies and align them with client needs. He covers effective prospecting, the evolving role of AI, and practical tips for founders

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16:34

115 - Making Connections Count: The Importance of...

Product Led Growth Leaders ·

2025/06/24

Your host, Thomas Watkins, talks with the Founder of Boop, Horacio Rilo. Horacio discusses the challenges of networking and follow-up at conferences, and how Boop—a QR code and SMS-powered platform—streamlines exchanging contact details and setting meetings. Horacio explains Boop’s unique features, its competitive edge, and future plans for integrations and event partnerships. The conversation highlights the importance of effective engagement, real-time feedback, and rapid iteration in building

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22:19

114 - From Inbound Leads to Warm Conversations:...

Product Led Growth Leaders ·

2025/06/19

Your host, Thomas Watkins, talks with the Principal of Bolster, Paul Sathis. Paul discusses the evolving challenges of sales prospecting and lead generation, focusing on how Bolster integrates AI and automation with human engagement to help businesses connect with potential customers. Paul shares insights on managing inbound leads, adapting to changing outreach methods, and balancing technology with a personal touch. He also highlights Bolster’s unique approach and new initiatives, offering

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23:23

113 - Driving Change: The Future of Learning and...

Product Led Growth Leaders ·

2025/06/17

Your host, Thomas Watkins, talks with the CEO and Co-Founder of Luma, Gina Anderson. Gina discusses her background in education and neuroscience, her company’s innovative platform for training truck drivers, and the importance of behavior change in learning. The conversation explores personalized, data-driven learning experiences, the integration of AI, and real-world safety applications. Gina shares insights on instructional design, technology’s role in education, and future coaching strategies

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23:06

112 - Building Better Teams: How Vibe Coding is...

Product Led Growth Leaders ·

2025/06/12

Your host, Thomas Watkins, talks with the CEO of Wednesday Solutions, Ali Hafizji. Ali shares insights from his entrepreneurial journey and explains Wednesday’s unique sprint-based business model, which prioritizes outcomes over hourly billing. Ali discusses how AI-powered "vibe coding" and "wide sprints" boost team productivity and collaboration, the challenges of marketing new products, and the evolving dynamics of remote work.Learn more about Ali's work HERE.Connect with Ali on LinkedIn HERE

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24:46

111 - Community-Driven Innovation: How Customer...

Product Led Growth Leaders ·

2025/06/10

Your host, Thomas Watkins, talks with the President and CEO of Agilence, Russ Hawkins. Russ talks about the company’s evolution from video-based loss prevention to a data-centric analytics platform for multi-location retail and restaurant operators. Russ discusses Agilence’s modular product strategy, the crucial role of customer feedback in shaping new features, and the integration of AI to enhance data accessibility. Russ also highlights the importance of cross-functional collaboration, fostering

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33:19

110 - Start-Up Mode: How Freelancers Flip the Script...

Product Led Growth Leaders ·

2025/06/05

Your host, Thomas Watkins, talks with the Founder and CEO of Barefoot Solutions, Hunter Jensen. Hunter shares his journey from freelance developer to tech entrepreneur, highlighting the evolution of startups, especially with AI and software development. He discusses the shift from traditional SaaS models to customized solutions, emphasizing the importance of proprietary data for competitive advantage. Hunter also addresses the need for secure AI adoption in regulated industries and the changing

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25:43

109 - Revolutionizing Workflows: How AI Agents Are...

Product Led Growth Leaders ·

2025/06/03

Your host, Thomas Watkins, talks with the Founder and CEO of Relay.app, Jacob Bank. Jacob discusses his journey from studying AI at Stanford to creating AI agents that enhance productivity. He explains the evolution from traditional software tools to AI agents that autonomously manage tasks, improving efficiency. The conversation covers the distinction between AI tools and traditional automation, the importance of workflow automation, and the user interface of Relay.app. Jacob also offers insights

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21:41

108 - Plug In & Stand Out: Podcast Marketing...

Product Led Growth Leaders ·

2025/05/29

Your host, Thomas Watkins, talks with the Founder, CEO, and PMM of Bold PMM, Gal Ko. Gal shares his journey from being fired from a startup to creating a company that helps B2B SaaS businesses leverage podcasting for marketing. He discusses the challenges Israeli companies face entering the U.S. market and the strategic importance of podcasting. Gal explains how his service streamlines the process of securing podcast appearances for busy founders, emphasizing the significant impact on brand

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27:49

107 - Smarter Marketing Starts Here: How Personal...

Product Led Growth Leaders ·

2025/05/27

Your host, Thomas Watkins, talks with the Founder of BrandAutomate.io, Rockey Simmons. Rockey delves into the significance of personal branding and the transformative potential of AI in business efficiency and marketing. Rockey highlights the challenges businesses face without effective branding and automation, emphasizing the importance of a founder's personal brand. He shares success stories, like a dental clinic benefiting from a voice agent, and stresses the need for businesses to adopt AI to

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21:59

106 - Smart Support: The Future of Helping Families...

Product Led Growth Leaders ·

2025/05/22

Your host, Thomas Watkins, talks with the CEO of AI Ranger, Riva Kajangu. Riva discusses the fragmented and inefficient systems parents face when seeking support for conditions like ADHD and autism. He introduces Neo Sophia, a web app designed to help parents assess developmental issues early and connect with specialists. Riva emphasizes the importance of early intervention, building trust with parents, and the potential societal benefits of accessible, timely support for developmental delays.Learn

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22:30

105 - Decoding the Data Dilemma: How to Conquer...

Product Led Growth Leaders ·

2025/05/20

Your host, Thomas Watkins, talks with the Founder and CEO of Orcana.AI, Arjun Bidesi. Arjun explains how Orcana.AI simplifies data interpretation by presenting key insights in a digestible format, similar to a news bulletin. The platform allows users to ask questions in natural language and receive real-time analysis, making data more actionable. Client feedback highlights significant ROI and the desire for more prescriptive recommendations. The episode underscores Orcana.Ai's potential to transform

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23:18

104 - Mind the Gap: Transforming Accounting for the...

Product Led Growth Leaders ·

2025/05/15

Your host, Thomas Watkins, talks with the Founder of Subledger, Johannes Degn. Johannes shares his journey from a failed startup in Kenya to creating Subledger, an accounting software designed to address the inefficiencies of traditional tools. He discusses the outdated nature of existing accounting software and the generational divide in accounting practices. Subledger aims to simplify accounting for startups through native integrations and automation, reducing manual data entry. Johannes

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22:00

103 - From Fatigue to Focus: AI-Powered Consumer...

Product Led Growth Leaders ·

2025/05/13

Your host, Thomas Watkins, talks with the CEO and Co-Founder of consumr.ai, Gautam Mehra. Gautam highlights the complexities of reconciling various data sources and the limitations of traditional survey methods. Gautam explains how consumr.ai leverages machine learning and AI to create digital twins of consumers, offering deeper insights into customer behaviors and preferences while ensuring privacy. Learn more about Gautam's work HERE.Connect with Gautam on LinkedIn HERE. Think you'd be a great

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20:35

102 - The Timing Gap: Why You’re Profitable But Still...

Product Led Growth Leaders ·

2025/05/08

Your host, Thomas Watkins, talks with the Co-Founder and CEO of Dryrun Financial Modeling Software, Blaine Bertsch. Blaine shares his journey from design and consulting to founding Dryrun, driven by the cash flow challenges he faced in his previous agency. The discussion highlights the critical importance of cash flow management for businesses with volatile cycles. Blaine explains how existing tools fall short and introduces Dryrun as a modular forecasting tool that provides clarity and control. The

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16:17

101 - The Rise of Virtual Reality in Training: What...

Product Led Growth Leaders ·

2025/05/06

Your host, Thomas Watkins, talks with the President, Founder, and CEO of Saritasa, Nik Froehlich. Nik shares his professional journey, from a construction business to founding Saritasa, aiming to bridge the communication gap between business leaders and developers. The discussion covers Saritasa's approach to software development, including innovative projects like VR training and custom business workflow systems. Nik emphasizes the importance of staying current with technology trends, client

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24:22

100 - Celebrating 100 Episodes: Key Insights and...

Product Led Growth Leaders ·

2025/04/30

Your host, Thomas Watkins, reflects on the podcast's journey, celebrating its milestone. He shares valuable lessons learned, highlights standout episodes, and acknowledges remarkable entrepreneurs featured on the show. Thomas underscores the podcast's purpose of fostering discussions around product-led growth (PLG) and providing actionable insights for entrepreneurs and product managers. Thomas emphasizes the diversity of expertise among his guests, showcasing their contributions to various aspects

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159 results

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