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PODCAST

The Jag Show: Podcast Tips, Tricks, and Best Practices

Podcast and radio veteran Jon "JAG" Gay provides tips, tricks, and best practices for you and your podcast. By day, JAG launches and improves podcasts for financial advisors, small businesses, nonprofits, and corporate communications departments. His company rebranded from JAG in Detroit Podcasts to JAG Podcast Productions in August, 2025. After 15 years as a radio DJ and program director, and now 8 as a podcast host and producer, he brings over two decades of audio experience and perspective to

technology tech news

All Episodes

00:03:55

10-ish Podcasting News Stories From The Last Month

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2022/11/16

It's been awhile since we did a recap of news in the podcasting world - so I'm gonna share some headlines that have grabbed my attention over the last month or so:The biggest story is Edison Research's Spoken Word Audio report, released at the end of October, and surveying Americans ages 13 and up. Some of the key takeaways: 131 million Americans listen to Spoken Word Audio daily, that's up 25% since 2014. Also, 29% of all audio consumption is now spoken word. That's up 1.5x from eight years ago

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00:02:31

Bonus: WJPZ at 50 Podcast Trailer

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2022/11/07

A great way to promote your podcast is in other podcasts. It's what's known as a "Feed drop." If you can work out a trade with a similar podcaster, you can promote each other's shows. The old adage is "fish where the fish are." It's a lot easier to land a podcast listener from another podcast than it is from a social media channel. They're already on their podcast app!With that in mind, here's a demonstration of how that works. I'm working on another project - a podcast commemorating the

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00:05:49

8 Things Disney World Can Teach You About Your Podcast

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2022/11/02

My wife and I are back from a week in Disney World with some friends, and a lot of the things they do there can apply to you and your podcast.Now I realize Disney has about a 90 year head start on you, and 50 for Disney World specifically. Nor do you have a multi-billion dollar marketing machine and 4 generations of super fans at your disposal. But here are 8 takeaways from the Mouse House that you can scale down to your podcast.Exceptional customer service. Don't be afraid to change - AND to

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00:02:32

Are Podcasts Coming to TikTok?

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2022/10/20

TikTok continues to out-innovate (and out-grow) other social media apps. And podcasting could be their next feature.PodNews, via AudioMeans, reports that there is a new "bot scraping our feeds." Or, in English, another party is starting to look at our podcasts. And it traces back to TikTok servers. Details are scant so far, but this makes total sense. TikTok has been rapidly gaining on other social media apps, so it only makes sense they'd want a bite of the podcast pie as well. What I find

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00:03:27

How Spotify's Greed Cost People Their Jobs

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2022/10/13

The big news in podcasting this week was Spotify canceling 10 shows from its Parcast and Gimlet studios, leading to a layoff of just under 5% of its workforce. And it's all because of...greed. https://www.hollywoodreporter.com/business/digital/spotify-cancel-podcasts-parcast-gimlet-1235234758/These shows are Spotify exclusives. While it's true Spotify is one of the biggest players in podcasting, they are far from the only game in town. When you keep a product off of certain distribution channels,

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00:04:07

Audacy's Problems Spread to Radio and Podcasting

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2022/10/07

I really don't want this to be a podcast where I talk about radio, an industry I left in 2017 after almost 20 years. But for the second straight week, we've got a radio company who's trying to break podcasting.Last week it was iHeartRadio, and their sketchy practice of buying podcast downloads as ads in video games. How sketchy was that? Well depends on who you ask. This week, it's Audacy, formerly Entercom, and CBS Radio before that. They're the company that saw how badly ClearChannel and

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00:05:26

Is iHeart Scamming the Podcasting Industry?

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2022/09/29

Is iHeart scamming the podcasting industry? That's the implication of an article this week that was widely discussed in the podcasting world.The story is from Bloomberg and written by Ashley Carman, one of the most respected reporters in our industry. https://www.bloomberg.com/news/articles/2022-09-27/inside-podcasters-explosive-audience-growthAdvertising buys in podcasting are based on audience size - downloads and streams. According to Carman, publishers are buying ads inside mobile games. The

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00:04:16

When Should I Release My Podcast?

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2022/09/23

Yesterday, I went to the North American International Auto Show, known to locals here as the Detroit Auto Show, or just the Auto Show. And it reminded me of a common question I get from podcasters - when should I release my new episodes?Now, whether you release, weekly, biweekly, monthly, whatever, the key to growing your show is consistency. As your show grows, your listeners will learn when to expect new content - whether that's the 2nd and 4th Tuesday each month, or every Wednesday morning,

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00:04:29

What Shane Hawkins Can Teach Us About Podcasting

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2022/09/15

Did you see 16 year old Shane Hawkins pay tribute to his dad at the recent Foo Fighters tribute to Taylor Hawkins? Well, turns out how you heard about it and how you watched and reacted to it - can teach us a lot about podcasting.How did you hear about it? For me, it was a combination of social media post after social media post, and hearing friends talk about it. Was it the same for you? Did you run to YouTube to see it? Or did you actually pull up the Paramount Plus app to watch the one

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00:11:26

Lessons from Podcast Movement 2022

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2022/09/08

Welcome to Season 4 of the Jag Show. We're going to start with what I learned this year at Podcast Movement, and how you can improve your show.The first thing you should know about is video. Your show needs to be on YouTube. According to Edison Research, 48% of the podcast audience has consumed a show on YouTube. So even if your show is audio only, put a graphic, or an audiogram with a moving waveform up, and upload that audio to YouTube. OK, what about short-form video? One of my big

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00:02:59

Podfade Happened To Me Too

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2022/06/28

You may have noticed that it's been awhile since I've come out with a new episode of this podcast. And for that, I apologize. I've often talked about "PodFade" in this show - it's when after a certain number of episodes, a podcast falls down your priority list. Well, it happened to me. Today, I'm going to tell you how it happened, and what I'm doing about it.My wife and I are doing a lot of traveling this year - call it pent up wanderlust from COVID, scratching an itch, whatever. Well, as a

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01:02:54

How Matt Got to Episode 300 (Podcast Superfriends)

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2022/05/24

In our May 2022 livestream, the 5 "Podcast Superfriends" assembled to talk about how Matt Cundill pushed through the usual podcast obstacles to get to the 300th episode of The Sound Off Podcast.We cover lessons learned, and how they can apply to our clients. What's changed since the show started? Should you "batch record" or do one episode at a time? What about live vs recorded?The five podcast "Superfriends" are:Johnny "Podcasts" Peterson of Straight Up Podcasts in Fort Worth:

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00:29:53

JAG on The ROCC Pod - Royal Oak Chamber

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2022/05/04

For over a year now, three co-hosts and I have been working on a podcast for the Royal Oak Michigan Chamber of Commerce. We interview various members of the Chamber about themselves and their businesses. Once a quarter, we turn the tables on one of our co-hosts. This week, it's yours truly in the hot seat.Show Notes:Today, we turn the tables on our co-host, Jon Gay of JAG in Detroit Podcasts, and put him in the hot seat. We talk about his radio-turned-podcasting career and get some insight into

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00:16:37

What Can Elon Musk and Twitter Do For Podcasting?

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2022/04/28

To watch this podcast as a video, you can do so here: https://youtu.be/hp4JmAZhTPEElon Musk is buying Twitter for $44 billion. And while much has been discussed about the political and free speech ramifications of this move, the podcasting piece has largely been overlooked. Earlier this week, I asked, via Twitter of course, what this move would mean for podcasting. My good friend, colleague, and collaborator Johnny Peterson suggested we have a conversation about it. That's what you'll find

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00:44:25

Repurposing Webinars as Podcasts

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2022/04/22

I joined Brenda Meller of Meller Marketing on Tuesday for a presentation on how to repurpose LinkedIn Live videos as podcasts. While Brenda works mostly with LinkedIn, the tips here are applicable to video webinars of all kinds.After a brief intro on how important podcasts have become and the power of audio, we broke the presentation down into three key areas:Before You PresentDuring Your PresentationAfter Your PresentationWe talked about microphones and equipment, recording environment, recording

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00:06:11

iHeart, Podcasting, and NFT's

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2022/04/15

iHeart has launched a podcasting network for NFT's. More on that later.Here are this week's podcasting headlines:Wanna know which advertisers are investing in the top 5,000 podcasts? Podchaser has a new tool to track that. https://features.podchaser.com/api/?There's a new service to rate podcasts for kids - it's from Common Sense media and will let you rate shows for audiences 17 and under: https://www.commonsensemedia.org/podcast-reviewsOld school journalists will remember the "inverted pyramid"

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00:03:46

New Podcasting Stats and Tools

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2022/04/08

Some hand wringing over Infinite Dial 2022 - a slight dropoff in podcasting. Monthly listeners went from 41% of the population to 38%. My take: it's nothing to worry about. The pandemic turbo-charged podcasting growth, and people are settling back in to routines. 109 million Americans still listen to shows every month, and that's more than pre-pandemic. Further, podcasting awareness continues to grow - now up to 226 million, or 79% of US Adutls.Deep Dive from Tom

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00:04:24

I'm a Radio DJ Again...Sort Of

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2022/03/30

I've decided to try being a music radio DJ again - except in the podcast world.I read about Amazon's new "Amp" project that lets you create audio shows with music from Amazon's library. But when I tried it, I couldn't play music until I had live viewers/listeners. Not an easy ask for a program that's still in beta.Then I remembered that Anchor allows you to create shows using Spotify's music library. This is content that's available on demand as a podcast. So I decided to create the Jag

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00:05:18

Find Out How Many Followers Your Show Has

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2022/03/22

One of the biggest frustrations for podcasters has always been NOT knowing how many people follow, or subscribe to, their show. Finally, that's about to change...James Cridland broke this in PodNews this morning. Next month, Apple will begin to add follower counts to your Apple Podcasts Connect Dashboard. (Remember, podcasting switched from "subscribers" to "followers" because susbscriptions often cost money.) Previously you had to guess at your number of followers, based on how many downloads when

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00:04:47

Being Good Beats Being a Celebrity

The Jag Show: Podcast Tips, Tricks, and Best Practices ·

2022/03/17

Being good at your craft is better than being a big name celebrity. This was confirmed to us by no less than Beata Murphy, Program Director of KIIS Los Angeles. She keynoted our WJPZ Syracuse Alumni Banquet earlier this month and offered fantastic insight.A programming note: a student at the conference told me TikTok is allowing you to upload videos longer than 3 minutes. So this podcast may get a little bit longer, but not by too much.Amazon is rolling out an App called "Amp" that will let you

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